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Txt REI to 33777 “,”linkURL”:”https:\/\/www.renttoretirement.com\/?utm_source=biggerpockets&utm_medium=forum&utm_campaign=forum_ad_tracking”,”linkTitle”:”Contact Us Today!”,”id”:”65a6b25c5d4b6″,”impressionCount”:”775792″,”dailyImpressionCount”:”528″,”impressionLimit”:”1500000″,”dailyImpressionLimit”:”8476″,”r720x90″:”https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/01\/720×90.jpg”,”r300x250″:”https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/01\/300×250.jpg”,”r300x600″:”https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/01\/300×600.jpg”,”r320x50″:”https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/01\/320×50.jpg”,”r720x90Alt”:””,”r300x250Alt”:””,”r300x600Alt”:””,”r320x50Alt”:””},{“sponsor”:”Premier Property Management”,”description”:”Stress-Free Investments”,”imageURL”:”https:\/\/www.biggerpockets.com\/blog\/wp-content\/uploads\/2024\/02\/PPMG-Logo-2-1.png”,”imageAlt”:””,”title”:”Low Vacancy, High-Profit”,”body”:”With $2B 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Scaling a real estate portfolio can feel like a never-ending task; sometimes, the most important steps can slip through the cracks. The last thing you want is a massive bill from a bookkeeper or tax professional once you have decided that writing down your expenses on a napkin won’t work.

But don’t worry: With the right tools in your financial toolbox, you can add properties to your empire without letting your bookkeeping become a horror show.

Investors have many reasons for starting to build their portfolios, but a common one is to obtain financial freedom. So, let’s talk about scaling—specifically, without losing track of your finances. Because, honestly, what good is owning 10 properties if you have no clue whether you’re financially free or handcuffed to a sinking asset? 

Spoiler alert: You can’t rely on a spreadsheet from 2012 to save you. That’s where real estate investor-specific banking, bookkeeping, and accounting software comes in.

Keep Your Eyes on the Landlord Prize

When scaling, getting caught up in the excitement of buying your next big property is easy. After all, you’ve got momentum, and maybe you’ve even hit that sweet spot where deals practically find you (OK, I might be exaggerating that one). 

When I started my real estate investing journey, I did my own bookkeeping on QuickBooks and thought I was on Wolf of Wall Street. I realized this quickly when I brought my books to a CPA and was told the news that even Jordan Belfort would have been shaking at: I was going to owe double because not only did I do the books wrong, I also made it harder for them to fix it. They now had to go back in and rework transactions when, if I had done nothing, it would have been even easier for them. This taught me how vital proper bookkeeping is throughout the year as a real estate professional, and I never looked back.

Let’s be honest: Keeping track of all those expenses, rent, mortgage payments, and repair costs is a full-time job. But unless you’re planning to retire as the king or queen of late-night accounting marathons, you need a solution that works as hard as you do. Having the right software that can automate and track your expenses, help you be prepared when tax season comes, and let you sleep easier at night is invaluable to saving your most valuable asset: time. Using the right platform is like having a personal assistant for your money—minus the awkward small talk and extra coffee breaks.

Say Goodbye to Mystery Expenses

Do you know what’s scarier than a leaking roof? Mystery expenses. You know, the ones that sneak into your monthly statements, almost floating from the ceiling like Tom Cruise. Suddenly, you’ve got $1,000 that’s “just missing,” and you’re on the phone with your contractor, wondering if gold-plated faucets were part of the deal. 

With the right software, you can automate your expense tracking and get real-time updates on where every penny is going. This means you’ll never have to wonder why your balance sheet looks like a tornado of receipts hit it. Plus, having organized financials is a lifesaver when you need to pull reports for taxes or have a quick chat with your lender. 

And guess what? No more manila folders stuffed with invoices in a file cabinet that pulls a muscle in my back just looking at it. You’re welcome.

What Features Are Needed for Investors?

That’s where our partners at Baselane come in. They offer an all-in-one banking, bookkeeping, and rent collection platform built specifically for real estate investors and landlords. Here are some of the key features.

Simplified financial management

Investors can streamline their financial processes using software integrating banking, bookkeeping, and rent collection. This platform allows you to manage multiple properties from one dashboard and automatically track income and expenses to give you a real-time snapshot of your portfolio’s performance.

Automated accounting and reporting

Finding software that offers real estate investors an all-in-one accounting solution for managing rental property finances is key. For example, Baselane syncs all your transactions, automates tax reporting, and categorizes expenses with over 120 real estate-specific categories. This platform helps investors save time, generate accurate financial reports, and prepare for tax season efficiently.

Tax preparation and deduction tracking

Keeping track of deductions and preparing for tax season is a breeze with a system that automatically categorizes expenses and generates year-end reports. With Baselane, you will have Schedule E reporting, as well as income statements and account tax packages per property. This helps ensure investors don’t miss out on tax-saving opportunities, like depreciation and maintenance deductions while staying organized for tax filing.

The Magic of Automating Your Finances

Imagine a world where you’re not scrambling to calculate ROI for each property or trying to figure out which property is your top performer. Instead, your software is doing it for you—automatically. It’s almost like having a crystal ball. Still, instead of predicting the future, it’s telling you exactly where your profits are, which properties are bleeding cash, and how to optimize your entire portfolio. 

Now, I’m not saying this kind of software will make you rich overnight—but it might keep you from losing your shirt (or sanity) as you grow your empire. After all, scaling without a solid grasp on your finances is like driving blindfolded—you might get somewhere, but it may not be where you planned. Trust me, your future self will thank you when you enjoy a nice dinner with your family instead of spending that time hunting down stray receipts during tax season.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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These two college teammates built a sizable real estate portfolio in just three years by using what they call the “delayed BRRRR strategy.” They’ve used this specific real estate investing tactic (and the regular BRRRR strategy) to turn one duplex into more than a dozen rental properties for their portfolio. They didn’t start with a ton of money and only got into investing together in 2021 when housing competition was high, and rates were soon to rise sharply. So, how does their strategy work, and how can YOU use it to buy more rental properties?

In this episode, these innovative investors, Joe Escamilla and Sam Farman, talk about why it’s CRUCIAL to have great real estate investing partners and how choosing the right one can be the rocket fuel you need to build a financial freedom-enabling rental property portfolio. They share the new “BRRRR” strategy (buy, rehab, rent, refinance, repeat) they’re using to get steady real estate cash flow AND boost their equity at the same time.

We’ll also talk about raising private capital and creating your own real estate syndication so you can buy more real estate using other people’s money and pass along the returns to your investors. Joe and Sam have built a real estate portfolio most investors can only dream of achieving, and they did it all in only three years, during high rates, and while working full-time jobs. Stick around to hear how you can do it, too!

Dave:
Usually for these Monday investor stories that we do each week on the BiggerPockets podcast, I interview just a single investor, but today I’m actually bringing on two. Their names are Sam Farman and Joe Escamilla. They were college soccer teammates who just found that they fit together really well as real estate partners and have been able to use that strong foundation as friends and as business partners to build a really exciting portfolio in Scranton, Pennsylvania in just the last three years. Hey everyone, it’s Dave, and today we’re going to talk to these two investors about how they figured out the sort of yin and yang balance that you need in a real estate partnership and how it’s created this really positive working relationship that’s helped them move from a single duplex to a six unit syndication and have even come up with their own version of the burrs strategy that makes deals pencil even in today’s environment. So let’s bring on Joe and Sam. Sam and Joe, welcome to the BiggerPockets podcast. Thanks for joining us today.

Sam:
Thank you so much for having us. It’s an honor we’re both longtime listeners and we’re so excited to chat with you today. Thank you, Dave.

Dave:
Well, great. I’m eager to hear your story and hopefully how BiggerPockets has helped that if you’ve been a longtime listener. So Sam, maybe you could just give us a little background. You and Joe are both joining us today. How did you guys first meet and get into real estate?

Sam:
Joe and I met in college playing college soccer together, and we’ve been friends for a very long time, even long before we were business partners and we actually interned together at the mortgage company that Joe still currently works at today. And upon graduating college, Joe’s one year older than I am, we were both looking into ways to generate passive income and Joe working for the mortgage company did have his hand in real estate and I was working for a property management company at the time, so I had my hand in real estate as well. And we actually stumbled on BiggerPockets and started listening to every podcast you guys put out reading every book. I mean, I’m looking at my bookshelf above my head with all your guys’ books from A to Z,

Dave:
You guys go to Hobart and William Smith, you’re playing soccer together. And then Joe, it sounds like you graduated a year earlier. It sounds like you moved home to Long Island, is that right?

Joe:
I moved back home. I immediately became licensed as a loan officer and was doing that and still doing that to this day. And Sam obviously I stayed in contact with him. He was in his senior year and we just kept bouncing ideas off each other like this real estate thing. We keep hearing about it, we know that it’s possible for us to become financially free, how do we get into it? How do we partner up together? And we’re kind of just trying to figure out how we can get our foot in the door and how we could do it together.

Dave:
Why did you become a loan officer?

Joe:
I kind of fell into it where I met an alumni from my school, which highly recommend trying to get a mentor and somebody that can teach you the ways of real estate and teach you the ways of whatever industry you want to get into. I interned with them for a couple of years. I realized that it was something that I liked doing. I liked speaking to people, I liked helping people along the home purchasing process and refinancing and things like that. So I actually got licensed before I went back for my senior year

Dave:
Because

Joe:
I knew that’s what I wanted to do. And I knew that once I graduated from school, I didn’t wanted to study for anything ever again. So I was like, let me study for this, let me pass it and then before I go back for my senior year, then I’ll be ready to go.

Dave:
Man, you were way more responsible before your senior year of college than I was. This is not what I was thinking about. Okay. And Joe, what year was this?

Joe:
This was 2017 when I originally got licensed. Then I graduated 2018.

Dave:
Let’s talk about deals. When you guys partnered up form this partnership, what was the goal you were trying to achieve? What kind of portfolio were you envisioning?

Joe:
So we kind of set our sights on let’s do a long-term rental. Let’s buy a property, fix it up, get some tenants in there. Before we actually did our first deal together, I did a primary residence live and flip and Sam did his own rental property, single family investment before we did our first deal together, which was a duplex.

Dave:
Oh, cool. And so this, just so I have the timeline straight, we both do sort of a residential move and then what was the first deal you did together as partners?

Sam:
The first deal we did was a purchase in Scranton, Pennsylvania where we still invest today. We did a duplex burr where Joe, myself and Joe’s fiance actually drove down and did some of the work ourselves, partially to save costs of course, and partially for fun. And we renovated the kitchens on both sides of the duplex, had a contractor redo flooring, did some really nice epoxy countertops that we had. We found a DIY kit to do, and we actually did a really nice job. There’s some great before and after photos that we have of that duplex that we renovated and that we were able to actually rent it out for at the time, top rent for a three bed, one bath on each side and start generating some decent cashflow. And of course that was in April of 2021. We were working with a pretty solid interest rate at the time, and that’s when, of course the real estate market was really heating up.

Dave:
Well, first of all, why Scranton? Because neither of you lived there, you didn’t go to school there. What attracted you to the area?

Joe:
Yeah, so I think Sam was the one that originally found the Scranton area. And the reason we landed there was because we both lived in very expensive areas. The whole New York Tri-state area, even Connecticut and New Jersey is just so expensive and the taxes are very high. Not to say that you can’t make money in that market, but it might be a little bit tougher or you might need more capital to put a 20% down or a 25% down payment if you can’t go a low down payment option. So we thought to ourselves, if we can go into a market that is not too far from us, where if there’s an emergency we can drive out there and be there in three hours and also saving up that 2020 5% down payment that a lot of investor loans require, then we could do more deals at a faster rate.
Whereas in New York, if we wanted to save up 25% of a six, seven, $800,000 house, it’s going to take much longer obviously than this duplex that we bought at, I think it was like one 20 or one 40 range. So that was the first part of looking for just a new market that we can make our money go faster, the velocity of our money, turn it over quicker. And then from there, as we found that area, we realized that it had a strong price to rent ratio where the ratio of the rents that you can get on a property is relatively high compared to the actual price of the property. So that ended up allowing us to find more properties that cash flowed.

Dave:
Great. And I mean that all makes a lot of sense. I think finding markets that just work for your lifestyle is the number one thing. Most people don’t just look at the entire United States and say, I’m just going to throw dart or just pick the most optimized place. But you had clear criteria about what supported your lifestyle, what supported your strategy, and went out and found it. Alright, it’s time for a break. We’ll be back with more of this week’s investor story in a few moments. Welcome back to the BiggerPockets Real Estate podcast. During this time, Joe 2021, obviously the market was heating up, but it was also super competitive. So was it hard to find deals because at least in a lot of the markets I operate in or that I was studying, you were making these offers sight unseen, you were waving contingencies. Is that what it was like in Scranton?

Joe:
Yeah, we really had to kind of be patient because it was so competitive. I think we made offers on five or six properties before we closed on our first one, and we were getting into bidding wars with other investors, other buyers that were looking at the same properties we were. So we kind of had to be a little bit creative and we didn’t waive inspections just because again, we were newer investors and we knew that you know what, we’re not handy enough. We’re not contractors, we’re not going to completely waive an inspection, but we’ll do it for informational purposes only, for example. So let us get an inspection. We will not nickel and dime you over every little thing, but we just want to make sure that what we’re buying is not a lemon. It’s not something that’s going to crumble on us in the first couple of years.

Dave:
Yeah, that’s a good tip. I’ve done that even still since the pandemic. You want to be competitive in an offer doing, I call it like a yes no inspection where it’s just like you get the option to bail out or you buy the property as is. And sellers usually typically really like that kind of thing and will allow you to stand out even if your price point is similar or even less than some of the other offers. So that’s a great tip. So this deal, it sounds like it went really well. Can I just ask, Sam, what’d you buy it for and do you still own it or what’s the deal with it right now?

Sam:
So if I remember correctly, we purchased it for 127,500.

Dave:
That’s very specific. I think you remember,

Sam:
If I remember correctly, he remembers

Dave:
Exactly.

Sam:
I can’t remember if anyway, and from there we put about 30 K into it and we refinanced at 180 8. I think from there we held it for about two years. It was cash flowing after that refinance. We did a very nice job on the renovation between the three of us going down there and then our contractor that we met through that deal. We then held it for two and a half years and then actually sold it at two 50 and 10 31 exchanged it into a four unit that we still have today.

Dave:
Oh wow. That’s awesome. So is that what you did right after you basically did a refi out and then used that to build the portfolio more?

Sam:
Exactly. So like any BiggerPockets podcast listener, we became absolutely obsessed with the BER method. The concept of recycling your money from one deal to the next really spoke to us and we refinanced at 188,000 and then took our cash out and used it to buy a triplex in the same area, which we still own today. And we actually took a hard money loan out to do the rehab on that triplex, whereas in the first one, we financed it ourselves.

Dave:
Great. And yeah, this was a great time to do the bur method in 2021. Made a lot of sense. If you’re not familiar, bur R stands for buy, rehab, rent, refinance, and repeat. And it’s just a really great strategy if you want to do value add investing where you buy something that’s really not up to its highest and best use. It sounds like you guys bought a duplex, it was in decent shape but needed 30 grand of work. You put in the work, you increase the value of that property and then you can refinance some of the equity or hopefully in the best situation, all of that equity out of the deal, you get to hold onto your property and you get to use that money elsewhere, which is exactly what Sam and Joe did. It worked really well in 2021, I think it still works well, but you might not be able to get a hundred percent of your equity out. A lot of people want to. So you guys got started in interesting time because the market was still super hot in 2021, but a year later things started to change, gears pretty rapidly started to see interest rates go up. So how did that affect you as new investors and how did you adjust to the new climate?

Joe:
We kind of just stayed conservative with our numbers. We told ourselves interest rates are going up, everyone’s staying on the sidelines. Conversely, to what you said earlier, Dave, there was so much competition in 20 20, 20 21 now we kind of saw all this competition get sucked out where we were the only offer on a property. And that kind of gave us, we found more leverage with the sellers because we would make offers with escalation clauses where the seller has to prove that they have another offer higher than ours, which will allow us to then come up to that price point. And we were realizing that these sellers didn’t have any other offers. If we can still find properties that cashflow at high interest rates, when the rates come down, we can refinance and even have more cashflow on top of that. And me having a lending background that I’m able to run those numbers and see what it looks like at future rates to show, all right, it works now, it’s going to work even better when we’re able to refinance and cash out at a lower rate.

Dave:
Super good advice here. One, first and foremost, being conservative with your numbers makes sense all the time, but particularly in these types of high interest rates environment. And the second thing I want everyone to think about is that there are pros and cons to every type of market. Back in 2010, everyone says, oh, it was so great, everyone should have bought then it was super hard to get a loan back then. If you look at 2021, you say, oh, I should have bought then because appreciation was crazy. Well, it was super competitive. Now interest rates are very high, but there’s less competition and you have more leverage in your negotiation. So you really just need to be thinking about the reality of what’s happening on the ground and just adjusting your approach based on what’s happening. So that’s really great. I do want to ask though, I would imagine as a new investor, this must have been pretty jarring because at least for me, the first 10, 12 years I was investing, I never saw a situation like this where the climate just changed so quickly and all the rules got rewritten. Was it daunting or were you confident that you could keep going as an investor?

Joe:
It was definitely scary. I was dealing with it on both ends. I was dealing it with my day job rates are going up, so now our business is dropping that way.

Dave:
That’s true.

Joe:
And I’m also dealing with it as an investor where these margins are getting slimmer and slimmer. So it was definitely scary, but we realize that if the biggest investors are still buying today, they have to be finding a way to do it. The people that are sitting on the sidelines are usually the people that haven’t done a deal yet or maybe have done so few deals that they’re just scared to get in there. Were like, we’re kind of just wanted to jump in and see what we can do. So it was definitely tough, but at the same time, at no point did we tell ourselves that we were going to quit. We knew that we were going to push forward no matter what. We had that mindset, we had that goal and we just kept our head down and kept going.

Dave:
Well, good for you. What Sam, have you guys bought since rates went up? What kind of deals are you looking at now?

Sam:
We still work in the small to medium-sized multifamily space. We did buy one short-term rental, which we bought and sold already.

Dave:
Oh, didn’t go well.

Sam:
It’s not that it went poorly. It was just didn’t go great. And we decided to take our money and reinvest it into what we’re really good at. And now we buy typically properties. The last three properties we bought were a four unit, a six unit, and a four unit. So that’s the level we’re hovering around now. And like Joe said, I mean we just continue to use that conservative analysis approach. We know that if a deal works now we’ll be able to make it work later. And the biggest, I guess, task has just been we analyze so many deals because at current rates, not many work. So it’s almost the opposite of 2021 where we would you get so excited because you find one that works and you find another one that works a couple days later. If you don’t get it now, it’s the opposite where you find so many that don’t work that when you find the one that does, you’re absolutely thrilled.

Dave:
But that’s the job I feel like. I think that is the job of being an investor, is being patient and being diligent and working on that every single day. Because if it was just super easy to find deals all the time, everyone would be doing this and having the patience and discipline is what sets people apart for the people who actually go and buy deals and scale portfolio and those who aren’t able to do that. I’m curious how you’re financing these deals. Are you guys both still working?

Joe:
Yes, I am working and Sam as well.

Dave:
Okay. And so how are you financing these deals, these multifamily deals through your W2 or ordinary income?

Joe:
At first we started with financing it through our savings and our W2 income. Again, going back to partnership, you can save up more when there’s two people versus just doing it by yourself. And then as we started to run out of our own capital, not money trees as of yet, we started raising money from friends and family and did our first syndication
Where we bought that six unit that Sam mentioned. We just had so many people coming up to us and saying, we love what you guys are doing, we want to get involved, but we just don’t have the time to learn about it or we don’t have the time to deal with it. So Sam and I came up with the idea of, alright, if people are coming to us anyways about how they can get into real estate, let’s do a little bit of a crowdfunding syndication where we pulled money together and we bought this property for our passive investors. While we’re managing it ourselves, of course we have a property management team that’s the boots on the ground, but we’re making all the day-to-day decisions for that company.

Dave:
Before we get into the numbers, and I do want to ask you about the numbers, tell me about the decision to syndicate because everyone, it sounds so cool to raise money from outside people, but you guys had a cool thing going, right? You have this partnership, you’ve been working together, you’ve known each other for a long time. Were you concerned about bringing people in Sam into this partnership that was working? I mean, it does complicate it, right?

Sam:
Of course. It definitely makes things difficult and it definitely increases stress. I would say working with other people’s money, not just your own and you really want to do right by them. But I think we were really confident in our abilities and still are really confident in our abilities and our understanding of the market that we invest in, that it felt like a no-brainer almost.

Joe:
We wanted to set clear expectations with our investors saying, Hey, here’s what we’re looking to invest in. Here’s the return that we’re expecting, but obviously not promising. Nothing’s guaranteed in life except death and taxes, but at the same time, this is what we are looking to do. If you’re out, that’s fine. We’ll come back to you in a year or two when things are continuing to go well for us. But if you’re in, this is what you should expect so that there’s no surprises later on. There’s no people complaining later on. Again, we might run into that, but we’ll deal with it. And we know that we’ve protected ourselves enough that we’ve set those expectations so they know what they’re looking for here.

Dave:
It’s a great approach as someone who invests passively in syndications, I was actually talking about this in BP Con. I love when people are like, this might not go well because that’s the only honest answer. That’s the only honest approach to real estate. You can’t tell people that this is going to be perfect and great, and I would much rather work with people who are straight up about that and be like, listen, this is our plan. We have a good plan. We know what we’re doing, but things can happen that are outside of our control.
And that sort of realism I think is really important. Sometimes people approach me with deals and they’re like, this can’t go wrong. I was like, oh, it can go wrong. It definitely can go wrong. Don’t tell me that. So I definitely appreciate that approach. I think it’s hard for new people who are raising money to take that approach, but I think that the humility and the honesty is super important. It’s time for one more break, but stick around to hear more from Joe Escamilla and Sam Farman. Let’s jump back into this week’s investor story. So this is a five unit, you said Sam,

Sam:
So it’s actually a super interesting property. We purchased it as a five unit and rehabbed it into a six unit.

Dave:
Oh, cool.

Sam:
But now it is currently a six unit that is fully rented in the same area that all our properties are in that Scranton, Pennsylvania area.

Dave:
Cool. So tell me the business plan. It is basically when you’re a syndicator, when you’re a gp, a sponsor of a deal, you usually go to your potential investors and say, here’s the plan. So it sounds like finish out the six unit was plan number one. What was the rest of the business plan?

Joe:
The rest of the plan was that we actually purchased this property completely vacant. So we knew it was very easy to turn over. We didn’t have to kick out lower than market rent tenants or try to raise it on them. So we felt comfortable enough that this property is vacant. We know that we can get it leased up at specific market rents. And again, we’re running our numbers conservatively. So while we’re finishing this six unit after closing, we’re going to list the other units on the MLS, get it leased up. And then in this stage of the process, now that we have it fully leased up and rented, we’re looking to do a refinance because we have a high interest rate that we’re then looking to lower.

Dave:
And Sam, what kind of hold period were you telling your investors? How are they going to get their money back?

Sam:
So we discussed a typical hold period of about three to five years, depending on market conditions. Now all the people who bought into our syndication, we’ve given them voting rights to decide on the company’s decision as a whole to either sell, refinance, basically any sort of equity decision that needs to be made, the company gets to vote and the majority will rule just like any other company. Wow. And so with the refinance coming up, I mean it’s a no-brainer of course, to lower the rate. So that shouldn’t be too difficult of a vote. But in the event that it comes time to sell or we get a really good appraisal and we want to do a cash out refinance for investors, that’ll of course go to a vote as well.

Dave:
Sounds like a great plan. I’ve done a handful. I’ve done a good amount of syndications now. I’ve never gotten the chance to vote. It’s usually just give us your money and then wait five to seven years hopefully.

Joe:
Yeah, hopefully you get it back. We wanted to kind of give power to the people, so to speak. It was part of the pitch and saying like, Hey, we want you guys to be a part of this. Now Sam and I are responsible for the day-to-day operations. We’re not going to send out a vote, say, Hey, do we do the porcelain toilet or do we do this other toilet? It’s not every little minute thing. But for the big decisions of, Hey, do we cash out by selling? Do we cash out by refinancing? Do we roll it into the next deal? And for the most part, people are like, yeah, let’s roll it into the next one. Let’s keep it going. Because they see the power of it and they love the fact that we’re giving them a say in how their money goes.

Dave:
That’s awesome. Well, it sounds like you guys got a great deal and are taking a really good approach to raising money. Again, it sounds great, but it’s a big responsibility and it’s always good to make sure that you’re doing it with your investors’ best interest in mind and putting yourself in their shoes to make sure that you understand their perspective, especially if they’re not in real estate and making them feel comfortable. So that’s great. Shifting gears, Sam, you mentioned earlier that today’s markets is sort of forcing you to get a little bit creative. Are you guys still doing burrs as you move into 2025 here, or what else are you working on?

Sam:
We’ve been calling this process a delayed bur where we don’t immediately go into a property and gut rehab and change everything. But if the properties we’ve been finding specifically the last two four units that we’ve purchased are just have really great bones, they definitely could use some cosmetic updating. But currently the tenants that are in there are paying good rent close, if not at market rent. The property’s functioning well. It’s cash flowing and there’s no need to go in there and mess anything up. And so as these tenants move out, we’ve already seen it in one of the four units. A tenant moves out, we go in there, we do the rehab, we re-rent at ideally a higher rent price now that they have a brand new unit. And eventually as rental turnover happens, we will renovate all the units in the property and then go to refinance and cash out the equity and repeat the process.

Dave:
Dude, this is exactly what I’ve been doing this year. Oh,

Sam:
Amazing. I

Dave:
Love that. I was talking to Henry Washington about it. We were calling it the opportunistic Brr.

Sam:
Okay, I like that.

Dave:
Delayed brr sounds better, but
It just works. Right now, it’s not as sexy as doing a burr and getting a hundred percent of your equity out within six months or whatever. But it works. I’m able, not in Scranton, but in similar markets, you’re able to buy something that’s like, I don’t know, three, four, 5% cash on cash return today, but they’re not even at market rent and it’s not even at its highest and best use. So once you stabilize it, you could get that cash on cash return up to really solid 10, 12%. It might take you a year though, like you were saying, where you wait till someone moves out, then you do the burr and you might not be able to refinance immediately. But it is a really, in my mind, low risk way to do it because you have cashflow immediately and you have tenants. And so then you’re not putting yourself in a situation where you’re banking on this one big construction project going completely Right, and the appraisal that you get after that burr.

Joe:
Exactly. And it goes back to patience and also delayed gratification. Yes, you can go in and try to flip a property or say, I’m kicking out all the tenants and I’m going to renovate everything. There’s people that are in the position to do that. They can handle the holding costs, they can handle the construction projects. We are telling ourselves that we’re realizing how much vacancy is the silent killer to the real estate

Dave:
Game? Oh, a hundred percent.

Joe:
It’s insane. It’s really insane because you run all these numbers, you can have the perfect numbers, but if you upset all your tenants and they all move out, then your numbers don’t mean anything. So we are of the mindset of like, all right, these tenants are happy being there. Sometimes we get the information of, this has been a tenant here for 25 years, that person’s probably not going to want to move anytime soon, so we’re going to keep them in there. They’re paying market rent, even if they’re a little bit under market rent, they’re happy. They’re going to stay while they stay. We’ll do cosmetic upgrades to the other units, and we’re always looking for properties that just need TLC. We’re looking for good bones, but ugly guts. The shag carpets, the purple walls, the pink tile in the bathroom, maybe even a carpet in the bathroom. That’s a good one to look for, but it has the good bones. It has the good exterior siding and roofing and stuff like that.

Dave:
I love it. This is exactly what I’ve been doing. I have yet to found many people who are taking this exact approach, but I think it makes so much sense and the low risk, I think still pretty high upside to it is working really well in this type of market.

Sam:
I think it’s just important to know that you have to be a bit patient, right? You’re not going to see that immediate cash out within the first six months, but as long as you’re in for the investment and in the real estate game for the long term, it’s a very powerful strategy.

Dave:
I totally agree, but I also just want to add that patience is always the name of the game in real estate and these periods of time where you could do the perfect burr in 20 21, 20 20, that is unusual. Or even looking back in 20 10, 20 11, we could get on market 15% cash on cash deals. That is unusual. The majority of the time. This is the kind of stuff that you need to be doing to make money in real estate, and that’s okay. It’s still in my mind way better than investing in any other asset class. It’s just readjusting your expectations to what normal real estate investing conditions are.

Sam:
Absolutely.

Dave:
I have one more question before I forgot to ask you guys. You guys said that later in your partnership you specialize. So Joe, what do you do in the partnership? And Sam, what do you do?

Joe:
We started to kind of organically place ourselves into these specific roles where me, with my background in lending, I’m more the analytical brain and I have a little bit more of a conservative approach looking at how our taxes affect us and our write-offs and things like that. Whereas Sam is more of the deal finding. He’ll run the numbers that we can then review together. He’s very good at writing up emails to our investors, writing messages to our team members that are the boots on the ground.

Sam:
Like Joe said, we kind of joke that if I was doing this by myself, I would buy every deal good and bad, and if Joe was doing this by himself, he would buy nothing. And then the two of us together, we buy only good deals

Dave:
Even out together.

Sam:
That’s awesome. Yes, exactly.

Dave:
Great. Well, thank you both so much for being here. Congratulations on starting a portfolio during an interesting time in the housing market and on building a successful partnership. That is such a valuable thing as you just talking about to have in this industry. If you all want to connect with Sam or Joe, we’ll of course put their BiggerPockets profiles and information in the show notes below. Thanks again, guys.

Joe:
Thank you, Dave. Thanks, Dave.

Dave:
If you all like this show, don’t forget to leave us a review on Spotify or Apple or share it with a friend who you think would learn something from our conversation with Sam and Joe. We’ll see you all in a couple of days. Thanks again for listening.

 

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Today’s guest bought his first rental property within just ninety days of learning about real estate investing. So, if you’re wondering how to buy a rental property or get started with out-of-state real estate investing ASAP, Jeff Costa is the person to listen to. Instead of sitting in analysis paralysis, Jeff knew it was CRUCIAL to pull the trigger on an investment property once he had heard the podcasts, read the books, and felt educated enough.

Within just two years, Jeff has bought two small multifamily rental properties, with a combined four units total, bringing in $1,300/month in cash flow! He was EVEN able to do this recently with higher mortgage rates, and shares EXACTLY what he was looking for, how much money the properties cost, where he chose to invest in real estate, and every FREE tool he uses to do market research BEFORE buying from a distance.

If you’re tired of waiting to get in the game but still feel nervous to invest in your first rental, you NEED to listen to this episode. Jeff describes, in detail, each step he took that allowed him to build his rental portfolio fast and a few tips that’ll stop you from choosing the WRONG property manager on your first or next rental property purchase.

Ashley:
Are you nervous to invest out of state? Are you worried that you won’t select the right market or be able to build a remote team? Our guest today has two out-of-State properties in his portfolio proving that distance is no barrier to getting started. Whether you’re dreaming of expanding beyond your backyard or just starting out, there’s so much to learn from his journey. This is the Real Estate Rookie podcast. I’m Ashley Kehr and I’m here with Tony J Robinson

Tony:
And welcome to the podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. And today we’d like to welcome Jeff Costa to the Real Estate Rookie podcast.

Jeffrey:
Thanks guys. I really appreciate it. It’s like I’ve come full circle to be on the podcast. I’m so excited for today,

Tony:
Man. We’re super excited to get into your story, Jeff, and what we’re actually going to be discussing today is how to select your out-of-State Market, which is a big thing for a lot of new rookies who can’t invest in their own backyard. We’ll talk about how to analyze and source deals from afar and the potential impact of a bad property manager and what it can do to your real estate portfolio.

Ashley:
Jeff, to start off the show, give us a snapshot of your life before real estate investing. What was going on? Were you working? Give us a little insight of your life before real estate.

Jeffrey:
Absolutely. So I by W2 job am a product manager, which means I run a business inside a business for a technical company and it’s been going great. I was doing all the traditional investing vehicles, 401k brokerage and then we had a baby. So somewhere around the time she got to be about three years old. I sort of looked at life a little bit differently and I really didn’t like the fact that a lot of my investments were in the stock market, in the mutual funds and I didn’t have the span of control that I would’ve wanted over those investments. So I started researching real estate and it eventually led me to you guys. I started in a Reddit sub forum about real estate investing and everybody kept talking about BiggerPockets and I’m like, is that some kind of aphorism like money talks or time is money or is this somebody’s handle? And I just don’t know who they are yet, but eventually a Google search led me to you guys and the message boards and so forth. So that’s kind of what got me started, but really it was all about having greater control over my own destiny.

Ashley:
Jeff, I’m sure during that research and that time you also learned how high the fees are when investing in mutual funds too, that could help make your decision to transition to real estate. So when did you end up purchasing your first property? What was kind of that research and analysis phase before the first purchase?

Jeffrey:
It took me three months to do this. I was also listening to Brandon Turner at the time and he was all about action, so it didn’t take long.

Tony:
Jeff, I just want to ask because I want to make sure I’m tracking here. So you’re saying you started down this rabbit hole and from the time that you found BiggerPockets until actually finding that first deal, it was three months?

Jeffrey:
Yes, yes, and I did a lot of work in those three months. I actually went on BiggerPockets and instead of using the agent founder, I actually looked at agents who were active in the community and agents that were posting. I was looking at the answers and how engaged they were. Then a lot of those same agents have their own portfolios in their personal profiles. What I was looking for was someone who had done this before was definitely familiar and comfortable with the investors as clients, and that got me in there. The other part of this was whenever you’re learning something new, there’s a whole vocabulary that you are unfamiliar with. So I’ll be honest, the first couple of calls, there was some terms that went over my head that I had to skill up on, but I tried to learn as quickly as I could.

Tony:
Jeff, I got to ask some questions here because I think you accomplished something that a lot of folks listening to this podcast have not yet been able to do. 90 days is incredibly fast to go from finding out who BiggerPockets is to actually finding that first deal, and it sounds like what I want to be able to share with folks is how you were able to move so quickly. I feel like the normal timeframe that Ashley and I see on this podcast is 12 to 18 months of people kind of doing the whole education piece and kind of dipping their toes in the water, but you went full four, so I’m trying to uncover how you move so quickly. It sounds like one piece is you found an agent that was already active in BiggerPockets and had their own portfolio. What were some of the other things you did that allowed you to move so quickly?

Jeffrey:
Yeah, so as a product manager, I do a lot of customer research and research in general because when you’re building a software product, you have to make sure that you’re building the right thing that someone wants, and there’s a lot of analytics that go into that and analytical thinking, and I tried to apply that to everything I was doing in real estate because I feel like the skills are very, very transferable. So what did I do to answer your direct question was I started consuming as many podcasts as I could with all of my free time, driving, running, anything I could do to get, again, better versed in the vocabulary and understanding some of the common problems. I started looking in Atlanta first, which you’ve always heard that Atlanta’s a hot market. The southeast in general is growing. Why wouldn’t I just look in my own backyard?

Jeffrey:
So I started doing that first and then quickly ruled it out because the properties that I was finding in Atlanta that I could potentially self-manage or travel to in short distances really were out of my price range. I was looking for something right around the two 50 to three 50 mark and everything that I could find in Atlanta was just the condition or the neighborhood was really poor. So that led me back to upstate New York where I was from. I went to school south of Buffalo in a state university college called Fredonia, so I was familiar with Buffalo.

Ashley:
That’s where I went to college. Jeff, is it really? Yeah, I went to Albany and then I transferred to Fredonia.

Jeffrey:
Oh my gosh, that’s so funny. So I’ve been to Buffalo many times. I grew up in Rochester, so I thought, okay, I know both of these markets very, very well, and I felt that was a little bit of an unfair advantage that I didn’t have to go through. Learning the zip codes and learning what parts of town are good and bad, that was an accelerant, and then starting to invest out of state has its own set of wrinkles that are vastly different because I just can’t drive to a property and get a feel for it. You have to do a lot more detective work on your own and there’s some great ways to do that, which we can certainly talk about.

Tony:
I guess just to recap for the Ricky audience, you first said, where can I go? Once you made the decision that you couldn’t go in your own backyard, you leaned back onto another market that you already knew validated that market actually fit what it is that you were looking for, and then you went about building the team and it sounds like because of your W2 experience that you leaned on kind of a very systematic approach to say, well, hey, there’s no overthinking. I’m just going to lay out the roadmap and then execute all the steps along the way.

Jeffrey:
There’s a product management precept that says, just ship it. You probably have heard someone like Mark Zuckerberg say this, as you ship software, you learn, get it out there, get it in the world, it’s going to have warts on it, you’re going to make mistakes, but you’ll learn it, refine it, and it’ll get better over time. And that’s exactly the approach I used was got to get in there and got to, got to get the experience hands-on.

Ashley:
Stay tuned after a break. For more from Jeff, if you’re hoping to invest out of state, you’ll need a team to help manage your properties. Go to biggerpockets.com/property manager to learn more.

Tony:
Alright guys, welcome back to the show where we are joined by Jeff Costa.

Ashley:
Jeff, what was your plan with investing in real estate? What was your exit strategy? Was it just buy and hold on forever? Did you have a plan in place as to what you wanted out of your real estate?

Jeffrey:
My target has been 10 properties all along. I actually glommed on to, again, having a daughter, I glommed onto Brandon Turner’s initial comment about I’m buying a house for my daughter, putting it on a 15 year note and when she’s ready to go to college, she can keep it or sell it and boom, there’s her tuition. I don’t know why that’s stuck in my head, but it did.

Ashley:
It’s stuck in my head too. I love that story. Yeah,

Jeffrey:
It’s a fantastic way to think about it and I really thought about that and I’m like, I would like to leave something like that for my daughter. Perhaps she would be ultimately interested in the same thing and I could create some generational wealth in the process. So for me, Tony, to answer your direct question straight, buy and hold and keep growing organically,

Ashley:
Let’s go into that first deal. If you want to give us a little breakdown what that entailed, how you sourced the deal, what the numbers looked like on it, and your strategy was buy and hold.

Jeffrey:
Yeah, I always wanted a duplex because my thinking was if one unit is vacant, I can always have some portion of the mortgage covered by the other one. And guys, I went as conservative as I could. It is a one duplex in Lackawanna, which is a suburb of Buffalo, and it was probably the easiest way to get into it with the least amount of capital. I still got the duplex, it was in really great condition and I bought it back in 2021 for one 70 and it was immediately rented within a month of doing that purchase. So the mortgage on that one is 1129 and it rents for 1900. So the cashflow after my management fees and the mortgage is about $500 a month, which I consider to be a win for a very small property, but I had to go in and do cleanup, find a management company to take care of it in Buffalo since certainly I was remote but it felt comfortable and I’m in Atlanta and I can get a plane ride to Buffalo and be there in an hour and a half if something catastrophic happened, but I definitely wanted those boots on the ground to be able to help.

Ashley:
Did you take the plane ride to Buffalo to look at the property before you purchased it?

Jeffrey:
I did, but just before I purchased it, one of the factors I used in selecting an agent was could they actually do a FaceTime with me to walk the property as before we put in an offer? And that was a big criteria of mine. I want to be able to see the basement, I want to be able to see how the rooms flow and that kind of thing. So I was able to see it, but the very first time I saw it was I went in and flew up the day before closing and drove over to Buffalo from Rochester and got in to see the property for the first time. But no surprises. It was exactly as it was portrayed in the photographs and in the FaceTime videos,

Tony:
Jeff, and it sounds like you going out there is more so just kind of like an emotional thing like, hey, I want to feel good about this decision myself. And we talk about that a lot in the Ricky podcast where obviously if you need to do that, go do that, especially if you’re doing it remote and you can get there. But I think what a lot of Ricks need to understand is that if this is your first investment that you’ve ever done and you have an experienced realtor who you found through the BiggerPockets agent finer, that also invests in that market, has done a bunch of deals, they go walk that property for you, they give you their opinion, you do a property inspection and you have an unbiased third party go through and tell you every single thing, big or small that could potentially be wrong with this property. You maybe have a handyman or a contractor walk through and give you a bid on what the repairs might be. After all of that, how much value are you actually going to add as a first time investor other than just walking around and saying, yeah, this is what I thought I was getting into. Right. So you kind of illustrated that point, Jeff, but I just want to highlight it for the rookies that going out there isn’t a bad thing, but really lean on those experts that you hired to give you that confidence move forward.

Jeffrey:
I thought the only thing I could have told you is, oh, this is dirty and it needs to be cleaned.

Ashley:
So Jeff, we have to always bring this up, but you mentioned that you bought this property in 2021, so to make us all grown, what was your interest rate?

Jeffrey:
It was 4.5%

Ashley:
For an investment property. That’s a great right to get right now.

Tony:
So Jeff, was there any extensive rehab or was it mostly just cosmetic cleanup, getting the unit ready for the next guest type activities?

Jeffrey:
Cosmetic cleanup? There was the only I would say major thing I did is there was a fuse box, if you can believe that in the second floor I replaced that with a circuit breaker. That was probably the extent of it. The rest of it was just pure cleanup. A couple of electrical outlets were wired wrong, really, really minor stuff. So it’s been very good so far.

Tony:
Jeff, one follow-up question on the lending side, you said your rate was just over 4%. How did you find that lender and then what type of debt was it? Was it commercial debt? Was it in your personal name? Just give us the details of the debt itself.

Jeffrey:
Yeah, straight up 30 year fixed. I did learn from you guys keep your name and your spouse’s name separate as you’re buying property so that you can have more than, I believe the stipulation is 10 units per person on your name. It was Wells Fargo, so I used a bank that I was familiar with that also had a branch here in Atlanta. So if I needed to go in and get a cashier’s check or make a deposit or do something banking related, I definitely had a local bank presence to be able to do that. So that factored pretty strongly into my decision.

Ashley:
So Jeff, what was the next step after this property? You’ve got it stabilized, you have tenants, what’s your game plan from there?

Jeffrey:
You get the bug. I swear it just the first time that the rent comes into you’re like, wow, okay, this is real. And it spurred me to continue looking and unfortunately I ran right into the headwinds of everyone trying to buy at the same time. So it took me a little bit longer to find the next property, but I also tried to refine how I was looking for those properties as an out-of-state investor. Again, you have all those tools of boots on the ground and an agent, but I used to have a boss who said, surprises are for birthdays and the last thing you want to be is surprised when you’re purchasing a rental property. So I got really good at looking at more and more properties. So I would use Google Street Maps and look at the property and look at the neighbor’s property.

Jeffrey:
Are they taking care of it? Do you see landscaping being done today? All the rages drone shots of the roof, great. If your roof looks great but your neighbor’s roofs are dilapidated and need repair, that’s a bad sign. I got to be really good at looking at all of these different elements that go into where the property is and if you luck out and you happen to get photos in Google Maps where it’s the holidays, you can see are people decorating for Halloween or are they not? What kind of cars are parked on the street? I got good at that and looking at more of the traditional things like what’s the median income for this zip code and then here’s my projected rent, is the rent going to be 30% of that median income? So I was trying to keep refining my buy box and my criteria even if there weren’t properties that were readily available to me. Again, a shout out to Brandon where he said, you have to look at a hundred properties before you buy one. And I think that the spirit of that is the more research you do, the better you get at this and the easier it is to dismiss properties more quickly that don’t meet your criteria and move on to the net.

Tony:
Jeff, I guess one other question I have for you. We know how you financed and funded that first property, but for the second one that you purchased, was it just saying more cash you had saved up going back to Wells Fargo or how did you finance the second one?

Jeffrey:
Yeah, it was still Wells Fargo. It was a convenience factor like oh, another mortgage sitting in the same web interface that I had already had. So for each property though, I did create a separate checking account and a separate savings account and a separate credit card so I could keep them straight. And my accountant didn’t hate me at the end of the year, but I decided to do that and I’m just a very avid saver. So we just kept building cash and I haven’t taken anything out of the rental properties. This was all just saving from W2 job. I try to recycle the money that’s coming in and keep a nice rainy day fund for these properties and keep growing.

Ashley:
So let’s talk about the purchase of the next property. So give us a little insight of that deal breakdown.

Jeffrey:
Yes, another duplex, but this one was a bit larger. It was a two two, so in a section of Russia called the Ron Deco, and this one was sold for, I bought this for 2 25 and this didn’t happen until August of 2022 to give you some sense of the span of time between the two purchases and the mortgage on this one was a little bit higher at that time. I want to say this one is at 6%, 6.1%. The mortgage is 1579 per month. It rents for 26 29, which is really nice. So I get a pretty significant about 840 in cashflow after the management fees on that. So that’s been another great win. And I did have some rehab to do on this one. So the kitchen and this one looked like grandma’s 1970s kitchen orange countertops, really dilapidated cabinets. So I had to go in there and do a full gut on the kitchen and that was a little under 20,000 to get that done, but it really helped it rent, I think it rented at a higher rate than the unit below it, and I think that rehab really did help that. So the return investment there was certainly positive.

Ashley:
With that being a bigger rehab, did you use the same contractor? Did you lean on anybody to get referrals for contractors?

Jeffrey:
I used a referral from a property manager and I backed that referral by asking my local real estate agent in Rochester if this was someone he knew about and if they had a good reputation, I wish there was some kind of database where you could go look up contractor reputations like their eBay scores, but there is no such thing. But I lucked out and I really got the opportunity to work with a great contractor who sent me the periodic photos of the evolution of the demo and the installation. I got on a few conference calls with a cabinet guy and the contractor and honestly managed it remotely. It’s almost shocking to think that you can do a full kitchen rehab without being there, but that’s exactly what happened.

Ashley:
I wanted to add on to your point about recommendations for rating contractors and finding one. James Dayner talked about this at BP at the conference stating that he’ll pull permits and he’ll look to see who the contractors are that are on the permits. So you can look at how long a permit has been open for. So obviously if this is a small kitchen rehab and the permit’s been open for two years, this probably isn’t a great contractor. And you can also look at if there’s been any liens or judgments against a contractor too. So he said he does a lot of that backend county work to look at the records to kind of take a basis off of if a contractor has done good work or not for others.

Jeffrey:
That’s a really clever idea.

Tony:
Jeff, one follow-up question on the rehab piece. So did you go out there at all?

Jeffrey:
Not once. Once it was all FaceTime videos and photographs. If I had questions, why is this here? We had one problem with the cabinets over the refrigerator. We sorted all of that out via phone call. The first time I saw it was right before it was going to get rented and I went in there and did an inspection myself and it was exactly what it looked like and was how it was portrayed in the photographs.

Tony:
And Jeff, I think this really illustrates the power of that first deal and we’ve talked about it a lot on this podcast, but the knowledge gap between the person listening to the podcast who hasn’t done any real estate deals and the person who’s done one is so much bigger than the person who’s done one and the person who’s done two because your first deal, you flew out there, you’re like, lemme make sure that everything’s actually here. Lemme make sure this house exists, right? And now you’re just FaceTiming the contractor saying, Hey, get the cabinets in. And that’s the level of confidence that’s gained going from deal zero to deal one. Alright guys, we have to take our final app break, but while we’re away, we’d love to hear from you. Do you invest in real estate remotely? Just like Jeff? You can answer in the Spotify app or in the YouTube app during the break.

Ashley:
Okay, let’s jump back in with Jeff.

Tony:
So we talked a little bit about managing the rehab remotely, but what about just actually managing the property? Now I know you have property managers in place, but you still have to manage the managers. So just for you being in Atlanta properties, being in western New York, what’s the experience been for you managing those from afar?

Jeffrey:
Yeah, Buffalo has been great. No problems at all. Irish Jones has been great. My first property manager in Rochester was a bit of a different story. I again was looking through my agent’s Rolodex for, I’m looking for property managers that he would recommend and he gave me a name of a guy that five of his clients were using and I called him and introduced myself and he seemed legit and I ended up going with him. He was an ex-military guy, so my lizard brain was thinking processes and rigor and systems and all of that. It didn’t turn out quite that way. I think every real estate investor has a little bit of a horror story and this would be mine ultimately. It started off well, but it ended up ghosting me in the middle of a contract about six months into it. So learned a lot from that one.

Tony:
I guess. What did you learn, Jeff, if you were to maybe try and avoid that as a new rookie, what other steps would we be taking?

Jeffrey:
Going back to your comment earlier about as you do this, you learn and grow. When I first met him, I went to his office, it’s in Rochester. He is got a nice little office that he rents, had a conference room while we were in there. He got a phone call, he’s doing his own rehabs and I’m like, oh, this guy knows everybody. He’s successful, he’s got connections, but he’s the only one in there. And then I look at that now in retrospect and I’m like, no property manager is a solo act. There should be at least three to four people in there that handle various aspects of the property management thing. And the fact that he was working on his own deals, while it was impressive to me as a newbie is also a bad sign of they’re not going to have time to pay attention to my property because they’re paying attention to their own. So again, the things that you think of when you first do this tend to be different over time. That’s sort of some of the things I learned when I asked him about how do you manage these properties? What rental system do you use? He’s like, I don’t really use one. I’m kind of going to want to build my own. And again, rose colored glasses. At first I build software as my W2. So I’m like, oh cool, so somebody’s building software I can respect that.

Ashley:
Definitely Googled you, Jeff, and knew what the right topic hit.

Jeffrey:
And I was like, oh, I really respect that. And then you come to learn like, no, that’s not how it works. There are plenty of existing software as a service platforms that get you there. And don’t get me wrong, you can really go astray if you’re not paying attention to some of this. And at first, the rents were coming directly to me. So super fun to get that little Zelle notification that you got paid. And then I would pay the property manager via PayPal In a normal environment, that is not how it works. The property manager is the one who does the accounting. They collect the rent, they give you a disbursement every month. But again, looking back on it, I didn’t know what I didn’t know. And that really has changed how I approached the business itself. Yeah,

Ashley:
Jeff, I can completely relate. I went through an experience with a property management company where looking back there are those red flags and it seems to you that you were looking to hire a company, but it was really just one solo person probably trying to cover their own expenses on their properties by managing for someone else the fact that he is not using property management software. I did that when I first started as a property manager because there was none in place and I literally cried every single night, wanted to rip my hair out until I put that property manager software in place. So I definitely see those red flags there. And with the company I used looking back now too, I didn’t ask the right questions. And that was a great learning experience. And on biggerpockets.com, if you go to, I think it’s in the pro articles, there is a section that’s like 25 questions you should ask a property manager when you’re interviewing them.

Ashley:
And we’ll try and link it in the show notes if I can find it again. But that was a great resource written by Steve Rosenberg. And really that’s a whole part of it as to how you ask the question. And we talk about this consistently for any person that you are interviewing, if you’re talking to an agent, do you represent investors? Yes, I do. And maybe they have one investor, but you can change the question and say, how many investors do you do deals for? How many I investor deals have you closed in the last six months? You can. Same with loan officers, tailored the questions that way to get more specific, and that was a huge learning lesson for me.

Jeffrey:
Yeah, I think you’re right. The questions are paramount and there’s so many ways you can do this detective work. One thing I found that worked really well was most property management firms have their own website with their own listings on that website. Go look at those, go look at what the photographs look like. Were they taken with an iPhone four? What’s the description of the property look like? Right? Are they selling unique things about the property? Because if they’re going to do that on their own website, that probably means that the quality of what you’re going to get when they syndicate those listings is going to be equally as poor. So it’s a very simple little thing you can look at. And then look at their social media presence and how they’re posting about properties. What are they saying? Are they posting about properties and that kind of thing. So there’s some really interesting ways that you can kind of go about also doing your homework on a property manager

Ashley:
To go along with looking at their listings that they have in their website. Look at when the rent ready date is because if the rent ready date says this is available on May 1st, but it’s now July 15th, that is a vacancy that they’ve been having sit for a long time and hasn’t been filled. I also do that too when I’m doing market analysis. I’ll go and find the property managers in the area and I’ll look at their websites to see too, are there properties that are actually sitting too.

Tony:
I guess one question here, Jeff, because you’ve made a lot of progress with these two properties and it seems like the confidence has grown a ton. You basically went like turnkey for the first one. Looking back, would you take that same approach or do you feel that maybe you would’ve focused on a value add where you’re doing a bird? Because I think a lot of people struggle with that idea on that first deal of, do I go turnkey and just kind of plug and play, or do I maybe try and squeeze a little bit more juice out of that first deal? So knowing what you now know, would you still go turnkey first?

Jeffrey:
Great question. And I think I would do the exact same thing. To me, it was a way to minimize risk and I didn’t want to turn myself off to the entire concept of real estate investing then by biting off more than I was ready to chew. And I feel like I have slowly moved up that scale and the next thing might be a bur. And I feel like I have the confidence to tackle that now, but I don’t think I would’ve changed anything. I think I would’ve still used the same process in the same flow.

Ashley:
Yeah, I mean they seem like they have been successful deals for you going that route. So what’s next for you, Jeff? What’s on the plan? Have you decided to pivot from jumping and working towards 10 properties? What’s the agenda?

Jeffrey:
Yeah, the wife and I decided to remodel our own basement this year, so we kind of took a year off of investing to do that. But I can’t lie. Every night I’m looking at Zillow, a realtor to look at different properties and with the interest rates coming down, it’s certainly more appealing. Next for me, I think, is to continue that progression like a fourplex or an eight plex, seeing something that could easily be manageable and grow from there. I still think there’s a crawl, walk, run method to doing this that has served me well. So not really looking dissuade, diverge from what has worked. So that’s really kind of where I want to go next.

Ashley:
And then what would you say to a rookie investor thinking about getting started today, investing in today’s market? Do you have an opinion on that?

Jeffrey:
I do. I would say do your homework. Listen to as many BiggerPockets podcasts as you can until it becomes second nature to you in terms of the vocabulary and what people are doing. But you actually have to do it. There is a point in time where you have to get your hands dirty and you have to jump in with both feet. It’s going to be scary at first. It always is, but it is the only way you learn and the only way you grow.

Ashley:
Well, Jeff, thank you so much for joining us. Tony, any other questions?

Tony:
No, I think just overall, Jeff, if there’s one big takeaway that I have from your story, it’s that all of the rookies that are listening, obviously the tactical things, the X’s and O’s of how you chose the market and all that is super important. But I think the biggest takeaway from your story is just taking action and not getting so caught up in analysis paralysis that you listen to the same podcast a thousand times, hoping to discover that one piece of information that’s going to finally give you the confidence to move forward. And I think so many people are afraid to step out of that comfort zone and take that one little baby step towards the goal that they’re working towards. They just get stuck. So that’s the biggest thing for me, Jeff, you’re in your story, is that you really embody the, Hey, let’s figure this thing out and start taking some action.

Ashley:
So Jeff, thank you so much for coming on today and you have inspired so many rookies I am sure to get started on that first deal or even onto their next property. If you want to find out more about Jeff, we’re going to link his information into the show notes. You can reach out to him or learn more about his story. Thank you guys so much for listening or watching. If you’re on YouTube, make sure to like this video and to subscribe to the channel. We have a new YouTube series coming out called Rookie Resource where you get a free downloadable checklist or template with every single video each week. I’m Ashley. And he’s Tony. And we’ll see you guys on the next episode of Real Estate Rookie.

 

 

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Which generation is taking control of the housing market? With Baby Boomers sitting on an enormous amount of equity-based wealth, younger generations now have to do their part to get in the game, but who is faring best? Gen Z is hungry to get into homeownership, but with their high cost of living, credit card and student debt, and low affordability, will they be a forever-renter generation? What about Millennials, many of whom were financially shell-shocked after leaving college and entering the workforce during the Great Financial Crisis? And don’t worry, Gen X, we didn’t forget you (even though almost everyone else did).

Today, Dave and each of our experts have taken one generation to report on. We’ll talk about Gen Z, Millennials, Gen X, and Baby Boomers—how much wealth they hold, their debts, whether or not they’re buying houses, and how they could affect the future housing market. Plus, we’ll touch on the financial mentality behind each generation and whether or not they have what it takes to become homeowners.

Finally, will the “Silver Tsunamiever happen when Baby Boomers pass away and the flood of Boomer-owned houses hits the market? We’ll discuss the likelihood of this happening and whether or not the growing trend of “aging in place” could keep our housing inventory at rock bottom.

Kathy:
I blame the 2008 housing crash on Gen X. If it had been a larger population, there would’ve been enough people to keep the housing market afloat. But it’s such a tiny generation that there just weren’t enough of you.

Dave:
The cool thing about being a baby boomer is that they have all of the money, despite being just 20% of the population, they have 51% of the wealth. There’s this sort of stereotype that boomers don’t have to care and they’re all really rich, and that stereotype is kind of true, at least when you look at the statistics about it. Hey everyone, it’s Dave. Welcome to On the Market, as we often do on panel shows where I’m joined by James, Henry, and Kathy. As we are today, we’ve each done some homework ahead of time and we’re going to be talking about how each generation is shaping the housing market and the US economic landscape. So I’ve assigned to each of you a generation to take on. Kathy, how’s it going?

Kathy:
Great.

Dave:
Well thanks for being here. You have been assigned Gen Z because you have some Gen Z children, so I figured you’d be the best to represent them.

Kathy:
Well, I have one Gen Z child and one millennial, so I’ve got two kids and different generations. Amazing.

Dave:
Alright, well I don’t feel comfortable representing Gen Z, so I’m glad you’re willing to do it for us. James, you’ve got millennials. You’re a millennial, right?

James:
I’m just barely a millennial. I’m getting old now though.

Dave:
You’re an old millennial.

James:
You at the tail end, I was like, wow, I’m the older millennial. That’s not a good thing.

Dave:
Why? What’s wrong with that? That’s great. You’re experienced, you’re well seasoned.

James:
But I remember when I first got in real estate, I was the youngest person in the room wherever I went. Now I’m the oldest person in the room and I’m like, oh man. And it changed like that all of a sudden

Dave:
You are,

James:
You’re the old person in the room

Dave:
For sure. I know the feeling. You’re like barely 40, which is just not old at all. Henry, you have Gen X. Do you feel capable of representing them?

Henry:
Yeah, I absolutely do. I like should be Gen X, but I missed it by one year. So I’m essentially a millennial as well, but pretty much Gen X. Yeah.

Dave:
All right. And then that leaves me with boomers, which I’m completely unqualified to represent, but I do have a lot to say about it. So I’m pretty excited.

Henry:
Boomers typically have a lot to say about everything, so

Dave:
It’s

Henry:
Pretty on brand

Dave:
Judging by the length of my dad’s stories, they always have something to say and my dad listens to this podcast, so Hi dad.

Kathy:
Well, I’m a fringe boomer, guys, don’t hate me, but I am like three months into Boomer. Are you? But I identify as Gen Z, so if that counts.

Dave:
Okay. Yes, you can do whatever you want. All right. Well I’m excited for the show. I think there’s nothing people love more than making broad generalizations about generations and then hating on generations other than their own. So let’s just jump into this, Kathy, let’s just start with you. Tell us a little bit about Gen Z. Who are they? How old are they? What’s some fun facts about ’em?

Kathy:
Well, they are young. They are ages 12 to 27 years old. My daughter Krista is 25, and I keep telling her that if you looked at generations of 20 years apart, then she would actually be a millennial. She refuses to say she’s a millennial for whatever that’s worth.

Dave:
I think it’s not cool to be a millennial if you’re Gen Z. I disagree. Well, you’re not Gen

Kathy:
Z.

Dave:
You can’t voice that

Kathy:
From a Gen Z perspective. Yeah, she was pretty horrified at that thought. But
What’s interesting is that the oldest Gen Z, the first time they got to vote was the Clinton Trump era 2016. So they’re just all the years that they’ve been voting, they’re back to Trump against another woman. So it’ll be very interesting. Their political stance, the population is about 61 million of them, so that’s 20% of Americans, and this is the first generation that has really grown up with, they call them the digital natives. The millennials kind of got the iPhones and everything a little bit later. They were a little bit older, but Gen Z just grew up with technology. So as a result, they have an eight second attention span. Apparently they are very comfortable getting their news from social media. They don’t see that as a bad thing. A lot of what they learn is from YouTube and TikTok and so forth. That’s where they get their information.

Dave:
Well, that’s good. Kathy, we could talk badly about Gen Z as much as we want four minutes into this podcast. So all of them have stopped listening at this point.

Kathy:
Oh, they’re not even listening anymore. Yeah, they’re done. But a really interesting thing is they can sense fakeness because they grew up with social media basically. So they can tell when reviews aren’t real. They’re just very savvy. So interesting. But as far as housing goes, 97%, at least according to recent surveys, 97% of Gen Z want to buy a home and many want to be able to buy a home by the age of 25.

Dave:
That’s pretty cool. I mean, you hear a lot in the media, people aren’t buying homes because they don’t want to, but I would imagine the desire to buy a home is still there. It’s just the affordability that’s slowing them down in terms of buying property.

Kathy:
Well, what’s slowing them down is they’re 12, they’re in

Dave:
Middle school,

Kathy:
But the oldest, like I said, are 27. And so there’s already a hundred thousand or so Gen Zers who have bought and those who bought in 20 20, 20 21, back then when rates were low, they would’ve been in their early twenties, but they’re in good shape. They didn’t have the affordability issues we have today. But these Gen Zers who aren’t really at first time home buyer age yet anyway, but they’re walking into a market that is very difficult.

Dave:
It’s interesting, I was creating a social content about this today, that they’re also not just unable to afford homes, but Gen Z is generally having a hard time affording rent right now. There’s actually the percentage of people who are between 25 and 35, so I guess this is millennials too, who are living at home with their parents, has hit the highest point since World War ii. So I don’t, generally speaking, I don’t like when we have to compare times to World War ii. It’s not a very good sign, and apparently it’s because people just can’t afford it. It’s not because of choice.

Kathy:
And it’s interesting because they basically are the apartment renters, right? Because these are young people just getting their career started according to some charts. They are also just about to get that bump in income because they’re just getting their jobs going. And some of these kids get out of college. They are actually the very highly educated group and a lot of the education again, comes from social media, but they are coming out of college with debt. Of course we know about an average of $37,000 in student loan debt, but very highly educated. And some of these kids come out and they’re making a hundred thousand dollars salaries, but still entering a housing market, that’s really tough for them because high prices, high interest rates combined.

Dave:
How do you think that will impact the rest of the housing market, Kathy, both in terms of apartment demand, housing demand? Do you think we’re going to see sort of a lag in those areas because this generation struggles to afford the pricing that we’re all expecting?

Kathy:
No, I think that there, it’s going to be great demand for apartments. So you’ve got a pretty big generation. They apparently want apartments with amenities. They want fast internet coworking spaces. They want a gym. So you’ve got to have the amenities in your apartments to attract this generation.

James:
They want it all.

Kathy:
They want it all.

James:
When I was looking at the Gen Z, they carry a lot of debt.

Dave:
Is that student loan debt though, or is it consumer debt?

James:
Student loan, but even credit card debt, they’re nearly average of 20,000 and their savings account is very similar on that. And then they make a little bit less than some of their average income is at 40,000 annually, which yeah, because

Henry:
Only half of them are working and they’re just getting started.

Dave:
Well, if I had a $40,000 income when I was 12, I would’ve been having the time of my life, I would’ve been falling on a

James:
Playground. Are you kidding me? Shoot. Yeah, but somehow they get credit cards too though, so 80% of ’em have credit cards. That’s pretty easy to do. Now I feel like Gen Zers are the millennials that are a little bit softer because they didn’t have to go through the recession and that’s why they’re living at home and they have a little bit more credit card debt and they just want a comfortable life.

Kathy:
I mean, that’s true, James mean they really, as far as the part of their lives where they’ve been conscious, I feel like when you’re under 10, you don’t really know what’s up, but have really seen a robust economy.

Henry:
They don’t have PTSD like the rest of us.

Kathy:
And that as a mother, that is concerning because in their minds, you just can’t lose. If you invest in this stock market, you just can’t lose. If you buy a house, you just got to figure out how to get in one because they’ve only seen it really go up unless some of the older ones might’ve seen family members lose their homes during the great recession. But in general, they haven’t experienced that

Dave:
Or a bad labor market. I mean briefly in certain sectors of the economy during Covid, but for the most of the last 12 years, the labor market’s been incredibly strong

James:
And they’re in tech, so they get hired up. They’re interested in a very growing field. And so I mean they have better potential making money. It’s a matter of whether they want to go get it or not.

Kathy:
So I think focusing on the housing market, this is going to be a generation that will, again, 97% say they want to own a home. That’s because they’ve only seen prices go up. Why would you not? And if you are a real estate agent and you’re wanting to market to this group, you would want to do it on social media and you need to have everything digital and fast and quick. And if your website is slow to load, forget about it. Again, this group also is kind of good with their hands, so they might want to be flippers. They might want to be able to buy an older house and fix it up because they can learn so much online.

Dave:
That’s a good point.

Kathy:
But this wave is just beginning, so there’s a big population that we’ll be looking for a place to live.

Dave:
Alright, so Gen Z is going to be shaping the housing market for decades to come, but how are millennials and Gen X impacting the housing market right now? We’ll hear from James and Henry on the other side of the break. Hey everyone, welcome back to On the Market, James. Let’s talk about millennials. Tell us about this group that three of us belong to. Tell me about myself.

James:
Millennials get a lot of flack and I don’t agree with it because I think unlike Jen Z, we have a little bit more backbone. We went through the 2008 housing crisis and I think that changed a lot of different things. But the millennial groups, they’re typically 28 to 43, born between 1981 and 1996, and they make up 72 million people in the us, which is 22% of the population,

Dave:
Biggest generation. Now

James:
I feel like there’s a gap between the millennials though. There’s the late stage millennials or the older ones that are in their late thirties, early forties, and they have a little bit of different perspective than the earlier millennials that are 25 to 35.

Dave:
Yeah. Do you remember dial up internet or do you remember a time before the internet? I do,

Henry:
Yes. Now you’re creeping in on the Gen Xers,

James:
But you look at it’s difference, and I know I talk a lot about this, but savings, right? Because I feel like I’m a later stage millennial where I got my career going. We were raised during that time to go to college, get your career, get working right after college. And that’s what I did. I did that in real estate and then the market fell down on me in 2008. So I feel like they went through a little bit of something harder. Either you are a young professional, they got rocked by the housing crisis or you were coming through junior high high school and people’s parents ran into some really hard times. 3.8 million homes were foreclosed from 2008 to 2010, and those things leave a mark. I think it has molded the millennials quite a bit because the 35 to 44 year olds, they average savings account is $28,000.
The 25 to 34 year olds, their average savings is $9,600. And I think it comes from when you go through harder times like 2008, we had to work really hard to get out of that hole and you get whiplash out of that. I still have whiplash from 2008. I still leverage things. People think it’s a little weird. I under leverage certain things. You see it in the millennials, but you also see it in the work ethic and the growth because I think the kind of 35 to 44 year olds that I know, they either do kind of two paths. Either they’re kind of a failure to launch and they’re stuck making 60, 70 grand a year or they really excelled and they excelled from the hard times. And so that’s why I love the millennials. I think they get a bad rep, they work hard, they build, they are investors. 51% of ’em own real estate and they believe in real estate.

Dave:
I’m kind of surprised to hear that you’ve probably heard this, but at least earlier five, 10 years ago, there was all this thing about how millennials weren’t buying homes and they didn’t want to buy homes, but that just seems like nonsense. I think a lot of millennials couldn’t afford to buy homes because many of us became adults right around the great recession and it was super difficult to qualify for loans at that time, especially if you were right out of college. But it sounds like according to the stat you just threw out, James, that millennials have caught up in terms of home ownership at least.

James:
Yeah, according to this, it said 2024, the home ownership rate went to 54.8% from 52 in 2023. And I think that has to do with is they’ve gone through hard times, they want to invest, they learned that they have to be responsible and also they’re part of the tech boom. And so they kind of came up in the era where tech really started exploding. So they have higher incomes like in the Pacific Northwest, a millennial averages 70 to $90,000. Average

Dave:
Income

James:
Nationwide is around 50,000 and so it’s higher than some of the other generations. And so they have a little bit more income, they’re a little bit more savvy of the tech. And then they grew up in a social media era of explosion of how to buy real estate, how to invest during the pandemic, and they just put that money to work and they started buying.

Dave:
And it just seems like millennial just demographics and behavior is driving so much of the housing market over the last few years. We all know that low interest rates were one of the main drivers of the rapid acceleration prices we saw over the last few years, but I know it’s boring, but a lot of it just has to do with demographics. We have the largest generation in the US are now just in their early thirties, which is peak home buying age. People are starting families, they want to buy homes, and so there is all sorts of demand for housing, even pent up demand for people who can’t afford to buy right now. There’s all this data that hundreds of thousands, if not millions of millennials still plan to buy a home as soon as they’re able to afford one. If that were to happen, which to me at least provides a lot of price support for the housing market. It’s like one of the reasons why even though mortgage rates have gone up so much, we haven’t seen prices decline is because as soon as things get a little bit more affordable, there’s just basically a backlog of millennials waiting to buy all these homes.

James:
I think they could affect the inventory though too because they kind of live a little bit paycheck to paycheck. They do carry more debt than other generations. They have $33,000 in student loans. Their average credit card debt’s 27,000 to 40,000, so it’s a little bit higher. I think they kind of came from the era of printing money when banks are getting bailed out, they’re used to using debt to buy other things. But one thing about millennials, they love to travel. That is one of their top of their list, and I think they own home ownership because they want financial freedom and they know you’ve seen this boom of millennials buying short-term rentals, traveling the world and just living off their real estate income.

Kathy:
Doesn’t everyone like to travel though? Yes,

James:
I

Dave:
Think so. But

James:
There’s a difference between traveling and traveling to where you’re not increasing your savings. I travel when we save up a certain amount of money and then we go do a vacation. They’re just living and they’re using it and that’s why their savings accounts are a little bit lower and their debt’s a little bit higher.

Dave:
I feel personally attacked.

James:
But this could cause that lock in effect. If they’re not making much more money and they’re not saving more money, they can’t trade, right? They’re locked in on that mortgage and they can’t afford to trade up at that point. And so I think that the millennials will cause a little bit more lock and effect as well.

Dave:
All right. Well, thank you for representing our generation. James. Let’s move on now to Jen x Henry, did you say you’re borderline or are you officially Gen X?

Henry:
Yeah, so the Gen X age range is between 1965 and 1980. So they’re between 44 and 59 years old. And I was born in 81, so I’m 43, so I’m just on the cusp, but I totally identify with the Gen Xers in terms of everything that they’ve had to deal with. This is affectionately known as the latchkey generation because

Speaker 5:
This

Henry:
Generation typically had two working parents. And so typically working parents work till five, 6:00 PM and you get out of school as a child of them around two to 3:00 PM And so there was this timeframe between two and five or six when we used to just be at home. Dude, that was the best part of growing up. It was the best. You would just be at home unsupervised. The only rule we had was just you had a list of chores to do and then don’t answer the door for anyone at all. Other than that, you just ran amuck in the house and it was an incredible time. But yeah, this was the latchkey generation, so two parent households that were working. We grew up on MTV grunge music, but the turning point here is we saw the rise of technology. So people in this era, remember a time before personal computers, before cell phones, right? I remember having a pager, that’s how someone, if they wanted to call you, they would beep you and then you had to call them

Dave:
Back. You’d have to go find a payphone, find

Henry:
A phone, and then put money in it and then call them. I would go play basketball at a park. My dad would just drop me off. And then when I was ready to be picked up some 2, 3, 4 hours later, I would go to a payphone. I would call him collect. And instead of paying for the collect call when it asks who is the call from, I would just say, pick me up. And then I would hang up and he would decline the charges. That’s how I would use a pay. I love that.

Kathy:
I blame the 2008 housing crash on this generation on Gen X because if it had been a larger population, there would’ve been enough people to keep the housing market afloat. But it’s such a tiny generation that there just weren’t enough of you. There’s

Henry:
65 million Gen Xers in the us, so it’s about 25%.

Dave:
Wait, so are you just saying we should just have had more of a Ponzi scheme where we just kept pushing more people in to keep housing prices artificially?

Kathy:
I mean that’s basically what’s saving the housing market right now is the millennials. There’s just so many of you that we just can’t have a collapse right now. That is

Henry:
True. But this generation, because they saw the rise of technology tends to be tech savvy, they tend to be technically diverse in their nature and they’re hardened. They’ve got some PTSD because they were old enough to be financially impacted by both the.com boom in the two thousands and the 2008 great recession. So they were of financial maturity age when those things were happening. So there are Gen Xers who were heavily financially impacted by both if they were investing in the stock market there, which makes them very much concerned right now about ensuring that they have diversity in investments, ensuring that they have savings, ensuring that their children are financially prepared for the future. And so unlike the younger generations who are spending a lot of money on leisure and travel, this generation tends to be more concerned on spending their discretionary income on investing and ensuring that their is taken care of.

Dave:
And how are they tracking on that? Because the older Gen X are starting to approach retirement age, to me it feels like Gen X has sort of had a mixed bag, right? Because if your older one and you grew up in the nineties, you grew up in a very strong economy, then it crash in 2001, crash again in 2008, but then you’ve had a lot of good times in this latter half of your professional life probably. So how do they compare in terms of preparedness?

Henry:
Yeah, so the average household income for a Gen X here is around 90,000 annually. And the median retirement savings for Gen X is around $64,000, but about 37% of them have no retirement savings. And so,

Dave:
Oh my

Henry:
God, it’s about right in the middle. But the benefit to the Gen Xers is that you are right. They saw some upside after those crashes, and they’ve had the best economies to purchase homes in terms of interest rates. So a lot of them have been able to buy homes on low interest rates and then have afforded the upside of the market to be able to grow equity and appreciation in their homes.

Dave:
Yeah, that is good. I mean, I feel like it’s one of these things where if you were doing decently, you’re probably doing great now, but if you fell behind a little bit and weren’t able to capitalize on that, you’re probably not in a great shape.

Henry:
And to add to the answer to your question, the average debt for Gen Xers is around 140,000, but that includes mortgages and student loans. So it’s not so bad when you think about it from that perspective.

Kathy:
Yeah, mortgages don’t count. It

Henry:
Includes mortgages, student loans, a lot of it. And then the other parts are credit card debt, obviously.

Dave:
When you were researching this, Henry, did you see any information about how X plans to operate in the housing market, get to the boomers in a minute, but millennials are still just trying to raise their family. Do you get the sense that they’re trying to move up, they’re trying to downsize what’s driving their decision making in the housing market?

Henry:
Stability and comfortability in retirement is driving it. So this is also a generation who’s not afraid of the hustle culture. So a lot of them are either trying to get stable and so they’re trying to build up savings to get stable or they’re stable and they’re trying to make sure that their next generation coming up is stable. Approximately 71% of Gen Xers own real estate. So you mean that’s a lot. A lot. So they have investments and that’s a high homeownership rate.

Dave:
Yeah, because the national average is 66, so that’s pretty size. And

Kathy:
That’s huge because they got hit the hardest after the great recession. They were at first time home buyer age, and man, boom, they just lost the home they had bought. So it’s pretty cool to see them recover.

Dave:
That is good

James:
To hear. Yeah. Well, they also got the benefit though of the upswing when they were doing that first time home buyer credit in 2008, nine, where you get your closing costs reimbursed. They got a lot of that benefit and they bought housing at a very low price. And so they’re in a good position, they make the highest amount of income and they bought during the right times,

Henry:
They make the highest amount of income right now. And their parents were the generation that found a job and worked that job until they retired, and they don’t want to do that. So they take advantage of the career and job hopping to get higher income. So they have been increasing their income because they’re working a job until they feel like they’ve maxed out, and then they job hop to get that big bump in salary. And so they’re able to earn more. And a lot of them are in higher management positions. Now,

Kathy:
I would just like to speak to the Gen Zers for a moment. Those of you who think that Gen Xers are not cool and you don’t like them because maybe they’re your parents, back in the day, gen X was very cool. Gen X is responsible for skaters for the X Games. This was the cool generation back in the day.

Dave:
Well, it’s so funny because Gen Z style and fashion is mimicking Gen X. It’s all eighties, it’s very Gen X style right now. All the neon, the baggy pants, the tucked in shirts, they’re copying you. Kathy,

Henry:
When I was researching Gen Xers to figure out what do they spend their discretionary income on, you can tell that this is a generation that is very focused on ensuring that they’re comfortable. So the main things they spend their discretionary income on are investments in retirement planning, then health and wellness because they want to be able to live longer now and take advantage of the advances in healthcare. And then third is family support, so making sure that their family is taken care of. And then fourth is travel. So top three things they’re concerned about are being comfortable, being healthy, their family’s taken care of, and then they travel.

Kathy:
That’s nice. And again, that’s not how they used to be because these are the people that kind of ruined skiing. They brought snowboarding,

Dave:
They brought snowboards out. Alright, well thank you Henry, that was great research. Appreciate you telling us about what is known as the forgotten generation. In fact, our producer Jennifer, when we were coming up with the idea for this show was like, alright, we’ll do baby boomers, gen Z and millennials. I was like, you forgot what? So thank you for representing them. All right, time for one last quick break, but when we come back, the generation that none of the rest of us can afford to forget about baby boomers. So stick with us. Welcome back investors. Let’s jump back in. Now it’s my turn to talk about the baby boomers.

Henry:
This’ll take a while.

Dave:
Yes. So this is a group that they are now between 60 and 78 years old, born between 1946 and 1964. And this was just basically an enormous amount of people born after World War ii. All the GIS came home, the American economy was just absolutely humming and people wanted to have a lot of babies and they did. The cool thing about being a baby boomer is that they have all of the money, basically. They have all of the money in the United States despite being just 20% of the population. They have 51% of the wealth in the United States, and they’re credited and often cited as having one of the luckiest runs in terms of when you were born and when positive things happen for the economy and sort of dodging bullets in terms of negative things happening in the economy. And so there’s this sort of stereotype that boomers don’t have to care and they’re all really rich. And that stereotype is kind of true, at least when you look at the statistics about it.

Kathy:
I have to jump in, Dave,

Dave:
Please.

Kathy:
I have to jump in. I’ve just got a toe in the baby boomer world.

Dave:
Okay,

Kathy:
Tell me all of my siblings, because I’m the youngest of five, they’re all boomers. When I was a news reporter and also when I started the Real Wealth Show, our stories back in 2005 were very concerning for the baby boomer group because they were in no way close to being able to retire. And all the stories that we were doing back then were like, how are we going to take care of this massive generation, the biggest generation yet when they don’t have a retirement plan in place? So it hasn’t really been that easy historically speaking, it’s really the past since 2012 that they have made up for their losses and where they become wealthy and maybe they were just at a place in life where they had higher salaries and could take advantage of the past 10 years of growth.

Speaker 5:
That’s because in 2020, the house they bought for $2,000 in four nickels went up to worth 1.5 million.

Kathy:
Well, but many lost their homes during the, I mean mostly that was the Gen Xers, but the younger boomers lost their homes too in 2008. So yes, of course they are the wealthiest, but it’s better than the stories that we were doing back then. Again, this is just 2000 5, 6, 7. The biggest concern in the headlines at the time were, oh my gosh, baby boomers are not prepared for retirement and we’re going to have to figure out how to take care of them.

Dave:
That feels like it’s just an American problem. People are not, oh wait, every generation is not prepared for retirement, unfortunately. That’s just like a big issue.

Kathy:
That’s true. Yeah.

Dave:
But I think the interesting thing about baby boomers and what’s going on in the housing market and the economy is the, so-called Silver Tsunami. Have you heard of this
Idea that as baby boomers aged, that it was going to wreak all sorts of havoc in the economy, but particularly in the housing market? I’m just going to say there are a lot of people who have predicted housing market crashes starting in 20 14, 20 15, 20 16, saying that all of a sudden all of the boomers were going to start selling their homes and it was going to flood the housing market with inventory. Well, actually, the thing that boomers care about is aging in place. If you’ve never heard this term, it’s basically that more people than ever want to live out the rest of their days in the home that they raise their family in or that they’re living in currently don’t want to either move in with a family member or into some sort of assisted living facility. And that is locking up a lot of inventory in the housing market right now.
Whereas a lot of people were expecting tons of people to be selling their home. The opposite is happening. A lot of boomers not only are maintaining their primary residence, but they own second homes as well, and they are taking up and absorbing a lot of the inventory that normally Gen X, gen Z millennials would be buying right now. And so I actually think this is a really interesting development, and if boomers actually do continue to age in place, this could put upward pressure on housing for a long time to come because there’s just going to be less turnover and less inventory for younger generations to buy.

Kathy:
On the flip side, that what is it 78 trillion of wealth that they hold and the oldest of the boomers are what? Close to 80. The younger generation should be very kind to the boomers because there’s an enormous amount of inheritance coming.

Henry:
Well, for some

Dave:
People,

Kathy:
For some people

Henry:
Also, they don’t really hold the keys to that decision after they hit a certain

Dave:
Age.

Henry:
And so their children, or typically it is the eldest daughter, is the one who’s going to make that decision on whether they get to age in place or not. And typically their children are the Gen Xers who are busy and preparing for the future and are probably, I think a lot of them are going to end up forcing those parents to sell because they’re either going to move them in with them because they’re prepared and financially able to, or they’re going to put them in care.

Dave:
Totally. Yeah. I think that’s going to be one of these interesting things, but Well, I guess there’s two things. One, as lifespans actually in the US it’s gone down, but that picks back up that lifespans continue to get extended, even if that decision is forced on them, Henry, it might be later.

Henry:
That’s true.

Dave:
And I think what we’re seeing is that it’s spread out a much longer People saying like, oh, there’s going to be a housing crash in 2015 because the first Boomer hit retirement age obviously didn’t happen. And that’s going to be spread out over a very long period of time. And as we talked about, since millennials are a bigger generation, I think we’re probably going to see a lot of those homes as they are sold, get absorbed. But the same thing is true. Henry actually wanted to ask you, because I know you’ve been thinking about exploring assisted living facilities, that means that a third of boomers, which is something like 8 million people are planning to move into a different type of housing situation, which could create other opportunities like those you’re pursuing in assisted living.

Henry:
Yeah, it’s interesting. I have a unique perspective on all of it. Yes, I do and am pursuing an assisted living community because I do think there’s a big problem that needs solved there. But I also have one aging parent, my mother who we tried to do in-Home Care for and could not. And so we had to put her into a community and then sell her house. So we did add that inventory at a fairly young age for somebody retired. And my father, on the other hand, we will have to drag him out of his house kicking and screaming. He is going to stay there until he physically cannot stop us from removing him from that house. He’s never going to sell it. It’s paid off and he wants to stay there until he passes. And so I’ve got parents on both ends of the spectrum. And so I don’t know, man, we’ll see how that goes.

James:
I feel like they have just the best assets though. It’s like, and they grew up when America kind of hit High Rev and they have the Dave Ramsey approach when they kind of grew up like, save your money, buy an asset, buy a house, save for it, and it’s kind of paid off, right? They’ve taken on a little bit less debt, but I mean, baby boomers nationwide, they have 18.65 trillion in home equity. That’s insane. Which is 42% of the total real estate wealth in the United States.

Dave:
Dude, that’s like almost the whole US national debt. We should just take it from the baby boomers and pay off the debt.

James:
You know what? They should just sell it all and donate it. I mean, why not?

Kathy:
That’s simple.

James:
I think the lock-in effect, sometimes people talk about them flooding the market, but reverse mortgages are a real thing. And when you have assets, I, and you have assisted care facilities that are expensive, and that’s a huge hindrance on families cost of living afterwards or taking care of your parents. I think you’re going to see a really big increase in reverse mortgages over the next 10 years. They have the assets, they have the equity.

Dave:
Totally.

James:
Unfortunately the millennials, we can’t afford to pay for our parents, and I think that they’re going to have to be paying for themselves. And so we might see more lock in effect just because they’re going to use their equity to live.

Kathy:
A lot of that money is going to be transferred to senior housing and senior care for sure. Okay, you guys, just to give a little bit of love, just a little tiny bit of love to the boomers that get so much hate. The oldest of the boomers were 64 years old, so a lot of boomers at the end of their fifties and in their sixties in 2008 when their retirement went down 50% during the 2008 stock market crash. So all these people, all these poor boomers who had saved and done the things lost half of their retirement when they were retiring. So for them, have the comeback that they’ve have. It’s cool. It’s cool. We got to give ’em a little love.

Dave:
That’s fair. Hopefully it didn’t sell at the bottom.

Kathy:
Right.

Dave:
Alright, well that is our generational debate. I love how we set up these shows, not as a debate, but it always just turns into a debate of who’s the best. We all are just overly competitive. Competitive, but it was a lot of fun. So thank you all so much for being here, and thank you all for listening to this episode of On the Market. I’m Dave Meyer, joined by Kathy Beck, Henry Washington, and James Dard, and we’ll see you all again soon for another episode. In just a couple Days on the Market was created by me, Dave Meyer and Kaylin Bennett. The show is produced by Kaylin Bennett, with editing by Exodus Media. Copywriting is by Calico content, and we want to extend a big thank you to everyone at BiggerPockets for making this show possible.

 

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When it comes to real estate investing and deal analysis, one often overlooked aspect is landlord insurance. In an ever-changing market, finding areas where insurance premiums are stable and affordable can make a significant difference in long-term profitability. 

Let’s dive into the numbers and explore some of the areas of the country where landlord insurance costs remain steady and below the national median.

Understanding Landlord Insurance Rates

The average nationwide landlord insurance premium is around $1,200 per year, with a premium per $1,000 total insured value (TIV) of $3.20. TIV reflects the cost of replacing the property in the event of a total loss, and premiums are often tied directly to this figure. Areas with higher insurance costs tend to have more risk factors, such as natural disasters, higher property values, or legal environments with increased landlord liability.

However, there are pockets across the U.S. where premiums fall below the national median, offering investors more predictable costs, which can be a major advantage for a long-term real estate investment strategy. Let’s take a look at some of the cities where landlord insurance remains stable.

1. Salt Lake City, Utah

Salt Lake City is a real estate market that’s grown in popularity, but its landlord insurance costs remain impressively low compared to the national average. The median premium here is around $700, with a premium per $1,000 TIV of just $1.50. This is significantly lower than the national median, making it a great place for investors seeking a stable, affordable insurance environment.

Beyond insurance, Salt Lake City’s thriving economy, steady population growth, and relatively low cost of living make it an attractive option for landlords looking to capitalize on rental demand without the burden of high overhead costs.

2. Boise, Idaho

Boise has emerged as a top investment destination in recent years due to its strong job market and influx of new residents, but it also offers one of the most affordable landlord insurance rates in the country. The median premium here is about $750, with a premium per $1,000 TIV of $2.01. While slightly higher than Salt Lake City, this still places Boise far below the national average.

Boise’s lower insurance rates make it especially appealing for investors focusing on single-family rentals or small multifamily properties. Additionally, the city continues to offer strong rental demand and favorable property appreciation.

3. Gilbert, Arizona

Located just outside Phoenix, Gilbert has gained attention for its family-friendly neighborhoods and robust real estate market. Another reason Gilbert stands out is its low landlord insurance costs, with a median premium of around $725 and a premium per $1,000 TIV of $1.60.

As more renters move to the suburbs in search of space and affordability, Gilbert presents a perfect opportunity for investors. With stable insurance premiums and a growing demand for rentals, it’s a market worth considering if you want to keep operating costs low while maximizing rental income.

4. Madison, Wisconsin

The Midwest continues to offer some of the most reliable real estate markets, and Madison, Wisconsin, is no exception. Known for its stable economy, anchored by education and healthcare sectors, Madison offers relatively affordable landlord insurance as well. The median premium is approximately $925, with a premium per $1,000 TIV of $1.99.

This Midwestern city’s reasonable insurance costs, combined with consistent rental demand from university students and young professionals, make Madison an ideal location for investors seeking both stability and affordability.

5. Maryland

For those looking to invest in the East Coast, Maryland offers a balanced option, with statewide median premiums averaging around $975 and a premium per $1,000 TIV of $2.25. While this is slightly higher than the previous cities mentioned, it is still lower than the national average. Maryland’s diverse housing markets, proximity to Washington, D.C. and Baltimore, and strong rental demand make it a solid choice for investors.

Investing in a state like Maryland gives you access to various types of rental properties, from suburban homes to urban multifamily units, all while benefiting from relatively affordable insurance rates.

Final Thoughts

When it comes to long-term real estate investment, controlling operational costs like insurance is crucial. By targeting cities with stable, affordable landlord insurance rates, investors can minimize expenses and maximize profitability.

These cities not only offer lower insurance premiums but also provide a combination of strong rental demand and economic growth, which are key factors in successful real estate investing.

As you continue building your portfolio, keep an eye on these markets and make insurance costs part of your investment decision-making process. After all, every dollar saved on insurance is another dollar earned toward your investment goals.

This article is presented by Steadily

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Steadily is one of America’s best-rated rental property insurance services. Get coverage online in minutes for short, mid, and long-term rentals. Visit Steadily.com to get a free quote today.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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It feels as though we’ve been waiting with bated breath for interest rates to change. With the Federal Reserve finally cutting rates by a whopping half-percentage point, surely smooth sailing is on the way for real estate investors. But maybe not. 

Here’s the reality: Not only is it nigh-impossible to predict the ebb and flow of the real estate market, even if we can make educated guesses, but real estate investors should never hinge on their progress or success on a single factor. If you’re always waiting for prime conditions, you’ll squander months, even years, of potential.

Stop waiting for interest rates to be where you want them to be. Take advantage of them when you can, by all means, but don’t set yourself up for failure by waiting for conditions that may never come. There are other factors at play here.

Now, we aren’t saying that interest rates don’t matter. They do. What we are saying is that investors shouldn’t hinge their portfolio on factors they can’t control much at all. Yes, a good credit score and a responsible debt-to-income ratio helps. But it’s not always enough to make a significant difference in your interest rates.

Instead, real estate investors would be wise to prioritize what we can affect and control. Here are five examples.

1. The Markets We Invest In

People tend to talk about the real estate market as a universal experience. Rarely do the things happening in “U.S. real estate” translate to every market. They’re reflective of overall trends, not actual trends on the ground. 

Where you invest matters because of this. Affordability varies by city and region. So does job market strength, rental demand, population growth, and long-term prospects. The variety may be challenging to navigate and learn, but investors can find a place that fits their criteria. 

2. The People We Work With

Even active real estate investors rely on other people. Passive or active, we all have vendors, partners, and professionals who work alongside us to craft a stellar portfolio. 

Passive investors must be particularly invested in those they partner with. Your property management team will make or break you. Your advisors will lead you to victory or lead you astray. 

Whomever you want to work with, do your homework. Ask questions. Verify information. Look for red flags.

Your partners, including the companies you hire to provide services to you, must have experience and integrity!

3. The Integrity of Our Business

Speaking of integrity: Investors should not underestimate the power of reputation. Whether you represent yourself or have managers as the “face” of your investing business, you’re sending a message to the world. It will make the difference between loyal, long-term residents and high turnover. It will prevent legal issues or lead to negligence. Value who you work with. 

4. The Long Game

Even buy-and-hold investors run the risk of growing short-sighted. When we start worrying about every market change, we become no better than day traders. 

We won’t pretend it’s easy to ignore daily ups and downs, or that there’s nothing to learn from them. However, we don’t obsess over them. 

Real estate investors are at their best when focused on the long game. You’ll be fine if you nail the fundamentals, focus on your goals and benchmarks, and remain diligent. Market conditions are constantly changing. Fair-weather investors only get so far, but perseverance truly builds wealth.

5. The Management of Risk

Finally, investors should focus on risk management. There are two parts to this. 

The first is recognizing risks and liabilities.  The second part is doing your best to mitigate them. You want to minimize risk exposure to prevent losses. You do this throughout the buying process and as you hold a property. It also includes the wise stewardship of your resources, from safety nets to smart tax strategies. 

If you can’t eliminate risk (and you can’t), you should prepare to absorb risks. 

Final Thoughts

At the end of the day, investors may enjoy the opportunities afforded to them by the things they can’t control, like interest rates. But they shouldn’t rely on them for success. Instead, focus on what you can affect. Know what you want, and go after it!

This article is presented by REI Nation

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Zillow’s September market report has something much more interesting to say than what we already know. 

What we already knew is that, yes, while mortgage rates are still elevated, even after the latest Fed cut, the year-over-year change is bringing back buyers and sellers across the country. What many of us didn’t anticipate is that, as identified by the data collected for the report, the top buyer’s markets are emerging predominantly in the South and Southeast, a huge reversal from the trends we’ve seen over the last four years. 

According to the report, “while the housing market nationwide remains neutral,” a number of metro areas in Florida, Georgia, Texas, Tennessee, and Louisiana are “tipping in favor of buyers.” The inclusion of Florida will surprise no one at this point: Enough has been said about its unique—and challenging—housing situation that is making life difficult for buyers and sellers in the Sunshine State. 

But what about the other Southern and Southeastern areas? What is causing buyer’s market conditions in these metro areas? More importantly, can investors trust these conditions will last as a longer-term trend, or is this a blip in market dynamics that will quickly return to high competitiveness?

New Construction Is Paying Off

If you’ve been following along here, you know we’re not keen on attributing whole market shifts to a single cause. Usually, a more accurate way to explain what’s happening in any given market is that several factors are collectively tipping it one way or another. 

So, although all the housing market reports point to recent interest rate drops as the reason why (some) housing markets are moving toward a more balanced state, this isn’t the only or even the main, reason why this is happening. Instead, what we’re seeing across several key metro areas in the South, including Austin and San Antonio, Texas; New Orleans; Nashville, Tennessee; and Atlanta, is a combination of a dramatic increase in home construction and a long-overdue attitude shift from sellers.

As far as home construction goes, it’s really paying off for rebalancing the market, and there is a clear correlation between more homes built and markets tipping in buyers’ favor. The most up-to-date new construction report from researchers at Construction Coverage identifies Austin-Round Rock-San Marcos, Texas, as the market building more new homes than any other county in the U.S. Nashville, San Antonio, and Atlanta are all in the top 15. And these are all currently buyer’s markets, according to Zillow’s latest market heat index.

market heat index
Zillow’s Market Heat Index

Daniel Cabrera, owner and founder of Sell My House Fast SA TX, agrees that new construction has been a big factor in the shift in Southern markets: It “has created an increased supply of resale homes and is giving more negotiating power to buyers,” he told BiggerPockets.

New Orleans is the outlier here. The housing market in this metro continues to rely on the appeal of its historic charm. Not much new construction is going on here: Louisiana is No. 15 on the list of states with the lowest new construction rates, according to researchers at Construction Coverage. 

New Orleans is not immune to the statewide home insurance crisis gripping Louisiana. The situation there is much more similar to Florida than to the cities in Texas or somewhere like Nashville.    

Sellers’ Attitudes Are Shifting

You may have noticed that many of the buyer’s markets are now in areas that only three years ago were experiencing an unprecedented market boom. Austin’s dramatic rise is by now an apocryphal tale: It was one of the pandemic’s hottest housing markets. And it seems that, in Austin at least, home sellers were just unwilling to let go of that sense of the balance of power being firmly in their favor. As recently as July this year, Austin remained a neutral market despite months of growing inventory and slowing sales.

An article on KXAN described this state of affairs as sellers being mentally “stuck in a market that is ceasing to exist.” Austin Board of Realtors economist Dr. Clare Knapp said in the article, “That’s probably a by-product of what we saw during the pandemic when homes were really flying off the shelves. We’re still seeing remnants of that mentality amongst sellers.”

It took a few more months, but eventually sellers in the area did begin showing more flexibility, lowering price expectations. As of mid-September, Austin is one of the top metro areas where sellers are slashing their prices, according to Realtor.com. In fact, 25% of listings were showing reduced prices, which, of course, has an emboldening effect on buyers who are getting a clear signal that the market is cooling. 

Other buyer’s markets are exhibiting similar patterns, with Realtor.com data showing 17.4% of homes sold with reduced prices in Nashville and 17.5% in Atlanta. By comparison, a strong seller’s market like Buffalo, New York, only had 10.8% of properties for sale with reduced prices. 

Even with mortgage rates coming down, sellers in cities in the Northeast continue to benefit from inventory shortages. It’s unlikely that their mentality will shift in the same way as that of Southern sellers in the immediate future. 

What Can Investors Expect?

If you are enticed by the prospect of casting your net into a Southern area that seems less competitive, you may be in luck, but you’ll still have to do your local research

Brandi Simon, a real estate investor working in the Dallas-Fort Worth area, tells BiggerPockets that her current experience is that “buyers definitely have a bit more leverage now, but it’s still neighborhood-specific. Well-priced properties in good areas are still selling. It’s more of a leveling off than a full switch to a buyer’s market.”

In other words, areas that are premium and competitive likely will remain so for longer. Sure, it might be a bit easier to get a foot in the door in these markets. ‘‘I’m seeing fewer bidding wars,” says Simon. “For cash buyers like me, the opportunities are there—especially with distressed properties.” Homes in desirable areas will still sell, but investors may feel a little less heat in terms of asking prices. 

That’s as of right now. The balance of supply and demand won’t stay the same for very long in these areas. The most likely scenario is that a new influx of buyers will re-create a competitive environment. 

Robert Washington, an investor-focused broker in the Tampa/St. Petersburg area, tells BiggerPockets that the buyer’s market situation in the South “will be relatively short-lived,” because “as mortgage rates come down closer to 6%, we will start to see buyers that have been sitting on the sidelines coming back into the market.” 

As far as Washington is concerned, the Sunbelt surge isn’t even over yet: “I feel like there is plenty of pent-up demand from people still planning to move to the South from areas like the Northeast and West Coast.” 

Migration to the South is likely a long-term trend that has been temporarily dampened by overinflated home prices, high interest rates, and depletion of the available inventory by previous waves of said migration. If you can stay ahead of the next wave, you’ll reap the benefits of the buyer’s market scenario. Just don’t expect those conditions to be there for very long. 

Final Thoughts

If you’ve been thinking about investing in the South, now is definitely the time to make a move. With new construction booming in Texas, Tennessee, and Georgia and more realistic seller attitudes in major metros in those states, you have a good chance of securing investment properties at a better price—before competition increases once again from a new wave of buyers.

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Not long after Hurricane Milton—the second-most intense Atlantic hurricane ever recorded—as well as Hurricane Helene left a trail of destruction in Florida, construction resumed in flood-prone areas affected by the storm’s wrath. This is an indication of Florida’s enduring popularity.

According to U.S. Census data, about 1 million people moved to Florida in 2023, increasing demand for housing and investing. However, with extreme weather on the rise and the Sunshine State in the crosshairs for some of the region’s most vociferous hurricanes (and the sky-high insurance costs that accompany them), investors, developers, and tenants have to ask themselves if Florida has lost its real estate shine. 

According to the Wall Street Journal, Florida has built 77,000 new properties in high-risk flood areas since 2019, the most in the nation. However, despite the apparent unwavering optimism from developers and lenders, investors looking to buy and rent condos in the state for short- or mid-term tenants might have their decisions made for them by the soaring cost of insurance. 

Soaring Insurance Costs Are a Big Issue

Because of the volume of new construction in Florida, insurance bills for hurricanes Milton and Helene are expected to be between $40 billion and $75 billion. According to S&P Global, as quoted in the Wall Street Journal article, home insurance underwriting losses have amassed $32 billion over the last four years.

Rick Matos, a Realtor and investor from Lehigh Valley, Pennsylvania, owns a condo in Bradenton in Manatee County, on Florida’s Gulf Coast. Like many Florida condo owners, he leases the condo as a mid-term rental and uses it as a second home when he wants to escape the frigid Northern winters. 

Matos told BiggerPockets that the conversation among Florida property owners is all about insurance. “Insurance prices have gotten crazy,” he says. “A big part of it is clearly due to the weather, but also because home prices and construction have increased so much that the rebuild costs have also increased. As a result, those costs are passed on to the tenant struggling to rent.”

Many insurers need help comprehending Florida’s thirst for construction amid worsening weather patterns.  “We build in some of the most silly places, knowing what could happen,” Andrew Siffert, senior meteorologist at insurance broker BMS Group, told the Wall Street Journal.

Most insurers are adjusting for the uptick in claims and increasing costs accordingly. “I project that there’s going to be a spike in insurance across the board. Even if you didn’t file a claim, we’re all in this pool together,” Brian Wilcox, a commercial insurance agent at Five County Insurance, told a local news station in the wake of hurricanes Milton and Helene.

Supply and Demand Still Favors Investors

Matos says that demand for Florida real estate is so high that he can’t see investors turning their backs on the state.

“It’s a supply-and-demand situation, along with the land to build on, which Florida still has a lot of,” he says. “ So, I don’t see people suddenly deciding not to invest there, as long as tenants are willing to pay what it takes. The breaking point is going to be when insurance costs get so high that owner-occupants won’t be able to afford them.”

New Building Codes Are Limiting Damage

The new Florida building codes, which mandate a concrete structure and conform to a specific design, alleviate many lender, developer, and insurer fears. Its rep, an agent with Serhant, told the Wall Street Journal that La Linda Estates, which consists of 13 homes priced just below $3 million on Siesta Key near Sarasota, steps from the Gulf of Mexico, suffered minimal damage from Milton’s direct hit.

While sturdier construction might protect from high winds, concrete buildings are still prone to flooding, and according to WSJ analysis, Florida leads the nation in developing properties in high-risk flood areas. However, many of the developments are located on the border of flood zones. Thus, marketing information could be misleading, and they might not be eligible for flood zone insurance.

Invest With Caution

If rents can support the increase in insurance costs—a big “if”—such is the demand to live and visit Florida suggests that it still makes sense to invest there, as long as it’s done sensibly. According to the state’s strict building codes, that means buying out of flood zones. If this is the case, then Florida will not stop being a good place to invest—at least in the short term.

The Long-Term Effects of Climate Change on Florida Real Estate

The rising cost of insurance is a big unknown in Florida. Although insurers have recently put a brave face on the situation and offered supportive words to the real estate industry, they must be wringing their hands behind the scenes. High insurance costs have collided with high interest rates and rising house prices to create a perfect storm of unaffordability.

“This current interest-rate environment has exposed the people that know what they’re doing and those that don’t,” Mario Kilifarski, the head of asset management at Fundamental Advisors, a New York-based investor with $3.5 billion in assets, told the New York Times regarding the recent Florida storms.

Commercial Real Estate in the Crosshairs

The first sector to suffer from the cost increase will be commercial real estate, which is already experiencing a torrid time. Apartment building insurance costs now account for 8% of operating expenses, twice what they did about five years ago, Paul Fiorilla, director of research at data provider Yardi Matrix, said in the same Times article. With rising costs in other areas, Florida landlords have been under more strain than ever in recent years. Once lenders deem the risk as too great and stop issuing loans, expect seismic changes.

“Insurance pricing has caused deals to come to a halt and has forced deals into foreclosure in some cases,” Danielle Lombardo, the chair of the real estate, hospitality, and leisure division at Willis Towers Watson, an insurance brokerage, told the Times.

Though a simple solution is for banks to buy insurance with higher deductibles to reduce the coverage risk or approve policies where the bank gets paid first, banks are unwilling to approve such deals. In such cases, neighborhoods would suffer without factoring in rebuilding costs, and the banks’ collateral would crater.

Final Thoughts

Inevitably, something has got to give. In the short term, that could involve renovating and maintaining multifamily buildings while landlords try to stay afloat amid rising costs. Empty office skyscrapers bereft of workers are also pummeling their owners amid stubbornly high interest rates.

However, this is not Florida’s first rodeo regarding hurricanes, and the overall trajectory for investment has ascended in recent years. Problems arise in hurricanes, with older buildings built with less demanding construction codes. Since the Surfside condo collapse three years ago, tougher building codes have ensured buildings can withstand extreme weather. For investors looking to buy a Florida condo, buying newer rather than older is the prescient move.

For smaller investors looking to earn cash-flowing single-family homes and condos, with the average cost of a Miami home, for example, approaching $600,000, short-term renting seems to be the only game in town to earn cash flow—providing you pay attention to the city’s vacation renting rules.

In other locations in Florida, due to a fluctuating housing market, there might be more wiggle room to strike a deal. Should interest rates plummet, the potential to earn cash flow increases. However, nothing safeguards you against rising insurance costs more than buying all-cash homes constructed according to newer building codes and out of flood zones.

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“Lake Effect” cash flow is starting to make landlords rich in this under-the-radar region of the United States. For the past few decades, mainstream real estate investing platforms have almost forgotten this region, and we’ve even overlooked it a few times. Here, landlords can buy affordable homes, make serious cash flow, and see significant investing advantages they can’t get in most other areas. Where are we talking about? Salt Lake? The Great Lakes? Lake Tahoe?

Welcome back to this week’s BiggerNews, where we’re discussing everyone’s favorite subject—cash flow (and a LOT of it). We brought Real Estate Rookie co-host Ashley Kehr, a predominantly cash-flow investor, to the show to share why her home region is finally getting the recognition it deserves for real estate investing.

If you want the residual income that will lead you to financial freedom and an early retirement, this is the region to look at. You can buy homes for a fraction of what they cost elsewhere, all while getting surprisingly high rent prices, leaving you with a serious supply of cash flow at the end of the month. We’re talking about the MOST affordable cities in this area, why the tech industry is moving in, and one crucial advantage that makes this market almost future-proof.

Dave:
There’s a sort of hidden under the radar region in the US that may be one of the more profitable ones for investors. Right now it’s not exactly the Midwest. You can’t really call it the Rust Belt anymore, but it’s the entire Great Lakes region today. That’s what we’re talking about. Hey everyone, it’s Dave and I’m joined from right off Lake Erie in Western New York by co-host of the Real Estate Rookie podcast, Ashley Kehr. Ashley, thanks for joining us.

Ashley:
Yeah, thanks so much for having me. I have to say, when I first saw the show topic, I kind of laughed a little. I was like, you mean the Rust Belt? No, but

Dave:
I feel like that negative connotation keeps people away from what could be a great region to invest in right now.

Ashley:
Yeah, and I think there’s definitely promise in this region that we’re going to talk about today.

Dave:
All right, good. Well, we came up with this show topic. I’m glad to hear someone who’s actually there investing there right now thinks there’s promise. So the reason we actually came up with this show, if you all were listening a couple weeks ago, Henry Washington frequent contributor to this show, coined this term that I can’t stop thinking about. He called it Lake Effect Cashflow. And if you’ve ever lived in the Midwest or in the Great Lakes region, you’ve probably heard this concept of lake effect snow, where there’s just so much snow in this area, but the same area that experiences this lake effect snow also has some of the best cashflow potential in the country. Actually today I want to talk with you about the advantages for investors in the Great Lake region right now and any potential detractions or risks that you think are in the area. We’re also going to discuss a couple of specific markets like Chicago, Detroit, and a couple other smaller markets, and I’d love to get your opinion on them. So Ashley, lemme just ask you first, is this term that Henry made up like that cashflow true, is it actually easy to get cashflow in the Great Lakes region?

Ashley:
Well, at least in Buffalo, New York, I can say from experience, yes, this can happen is you can get cashflow. And when we did another episode about what markets to invest in and you had given us a list of, I don’t know, a thousand different markets, one of my top picks was actually Erie, Pennsylvania, which is another Great Lakes, and I didn’t even know I’d be able to use it for this show too.

Dave:
Yeah, we’re making it very efficient for you. You just have to research one market. I actually do invest in this region as well. I don’t live there like Ashley does and don’t have as much experience in the area. But for me, I’ve been able to find cashflow on MLS deals. It’s not like it was 10 years ago where you’re getting a 10% cash on cash return, but I at least have been able to find cashflow positive deals with some upside through a rehab in this region. And I assume that’s the same for you in Buffalo. And then I should ask as well, I know you invest in Buffalo, I think also in Erie, but is all of your investing experience in the Great Lakes region?

Ashley:
Everything is outside of Buffalo, New York. So there’s a couple deals I’ve done in the city and then the rest are in the suburbs and rural area of Buffalo. And then one random flip in Seattle, Washington and a couple passive. But other than that, most of my experience has been just in the Buffalo area.

Dave:
Alright, well we’ve now established you’re the perfect person for this episode. So tell us what are the advantages of investing in this area?

Ashley:
Yeah, so the first one is the affordability, especially for new investor, just getting started the low price point of purchases, but also not having to give up other kind of metrics such as low rental prices. There’s actually pretty great rent to price ratio in these areas. And New York you have to be careful because the 50% rule doesn’t work there because property taxes are so high. So there is some give and take, but in states like Ohio, the property taxes aren’t as high and there can be some more affordability in those areas.

Dave:
Can you explain to everyone what the 50% rule is?

Ashley:
Yeah, so the 50% rule is that 100% of your rent say it’s a thousand dollars. That means your monthly expenses should be 50% of that, such as your mortgage payment, your property taxes, your insurance. And in some states that can be easy to hit. And then in others that can be very difficult, especially if they have high property taxes or in somewhere where there’s a high insurance premium that you have to pay every year.

Dave:
That’s exactly right. And so why do you think the region has remained so affordable? I think you could say, oh, it’s affordable because no one wants to live there or that there’s no economic activity going on. Is that the case?

Ashley:
I think that was the case and it’s taken time for that revitalization to happen. So in Buffalo for example, there’s a lot of waterfront along Lake Erie and for a long time it was just an old industrial building set sat there, and there’s been a lot of revitalization as far as Canal side where now there’s a whole concert venue, there’s events going on constantly. There’s an ice skating rink, there’s a kids play area, all this stuff going on that’s happening in there, but there’s still even room for more growth along the waterfront. And when I was researching some of the other cities, it seems to be the same that they’re constantly working on revitalizing that waterfront, but it’s not there yet. It’s not as great as it could be. And I think it’s taking time for people to realize that there really is this great natural beauty of the Great Lakes and it has this stigma still of being the Rust Belt.

Dave:
I think that’s sort of this pendulum that swings back and forth because people and businesses tend to look for affordability. And it seems that in the last let’s decade, a lot of people were moving to the Southeast. It was relatively affordable and businesses were moving there and people wanted to go live there. Still, there are places that are relatively affordable in the southeast, but a lot of places have gotten super expensive. And so when you look around the country where there is good affordability, it’s places in this region and you start to see investment in this region because it’s cheaper for businesses. I mean you probably know this in your area in Syracuse, micron is building a big chip manufacturing. We see another chip manufacturing plant going in Columbus. You see Detroit’s revitalization, you see a lot of investment in places like Milwaukee and in Wisconsin and that eventually brings jobs and brings revitalization. And it does seem like we’re still sort of in the beginning stages of that and we haven’t seen, certainly not the same level of business investment that you’ve see in places like Austin and Phoenix and Tampa, but I wonder if this is sort of the opportunity to get in before a lot of that pendulum swings back in the other direction.

Ashley:
And I think people are still living off that covid stimulus high where having to move into affordable areas wasn’t really what anybody was doing. They were moving to where they wanted to live because everybody was making so much money. And I think that now that that’s slowly going away where it’s not as great of a market now that people aren’t making as much money as they did right after Covid, that you will see people have to move to these areas because of the affordability where nobody wanted to move to that, they wanted to move to sunny Florida, they wanted to move into Arizona where it’s always nice and warm. So I think that over the next couple of years we could see more people moving into these areas because of the affordability where I think in the past couple of years people moved for lifestyle.

Dave:
Definitely. Yeah, that’s so true. And just for some data here, affordability in the housing market on a national basis is actually the lowest it’s been in about 40 years. But it’s super interesting because in the us, the US has some of the least affordable markets in the entire world like Seattle and Los Angeles, but we also actually also have the most affordable market in the entire world, which is Pittsburgh, Pennsylvania also in this region. So you can see that relative to income, there actually is quite a lot of value to be found in some of these markets. So let’s talk about some of those specific markets. I actually published some lists all the time on BiggerPockets and we put out our best cashflow markets earlier this year and three of the top 10 at least as measured by the rent to price ratio. Not a perfect measurement, but it is sort of a proxy for cashflow.

Dave:
Number one was Peoria, Illinois. It’s not right on the lake, but it is in the region. Also. Pittsburgh, as I said earlier, and Duluth, Minnesota, all made the list as some of the best cashflow markets. And when I made those lists, it’s not just rent to price ratio, I also only looked at markets that have solid fundamentals as well. So places that have good population growth have job growth. And so those are three markets that if you’re listening to this right now, you could confidently say there are strong fundamentals in and might have good cashflow provided that you obviously do your research and find right deals.

Ashley:
And with Pittsburgh, Pennsylvania, instead of just rentals, even if you’re looking to flip, I found several articles that stated that was one of the highest ROI cities for actually doing flips too.

Dave:
Really, I wonder why that is.

Ashley:
The article said different things. I couldn’t find a concrete source, but it was pretty much rained from a hundred percent RO to up to 130% ROI.

Dave:
Alright, that sounds good. I would love to do that. I’ve actually never been to Pittsburgh, but maybe we should go. All right, it’s time for a break and then Ashley and I are going to break down our favorite Great Lakes markets for investors stick around. Welcome back to bigger news. Let’s jump back in with Ashley Care. So in addition to some of those markets that have the best cashflow, Ashley mentioned that one of the advantages of this region is affordability and actually a lot of the top affordable markets are in this region. Just for example, on our list at BiggerPockets, number four was your hometown, Ashley Buffalo, New York. Number six was Indianapolis, which is growing like crazy Indianapolis. And then number seven is Cincinnati. Not exactly on the lake, but it’s it’s in Ohio, which I guess you would say is in the region.

Ashley:
So love to see Buffalo on there. Of course. I think one thing with these cities too is you really have to niche down by neighborhood and get to know what are the neighborhoods that you want to be into because the cities are so broad as far as what will actually produce good cashflow. And by good cashflow, I mean you’re not having to deal with a lot of crime, you’re getting quality tenants in place, things like that. So when you pick a market, whatever one you decide on, make sure that you go deep and you actually look into each neighborhood.

Dave:
Well said. And yeah, that’s going to apply for every market that we mentioned on this list. Obviously just talking about them on a super high level isn’t going to tell you exactly where you need to invest. We’re just talking about sort of high level potential here, but let’s move on. We talked about that there was three main advantages to this region. First one was affordability, which we just discussed. What’s the second one?

Ashley:
The second one is industry. So what industries are in these areas or moving to these areas? So a really big one is tech. There’s a lot of grant money and government funding going to tech across the country. But I’ve noticed that a large portion of it has gone into Ohio, New York. I think Pittsburgh, Pennsylvania was one too.

Dave:
Yeah, Pittsburgh, I mentioned this on the show recently, has a lot of the robotics industry in the US is based out of Pittsburgh. There’s a lot of universities there that focus on that. So I don’t know anything about robots, but I would imagine that that industry is getting a lot of attention and money right now.

Ashley:
Well, one of the things I found was that there’s a top 200 list for research universities in the world and 22 of those are located around the Great Lakes in the West Belt region. And they said that’s part of driving the tech industry into those areas because they work with the universities for research. I thought that was interesting.

Dave:
That’s really interesting. And we’re obviously in addition to that, seeing some government incentives play out. I think it was two or three years ago, there was the bipartisan chips act to bring a lot of technology on shore as sort of a national security measure. And a lot of the Great Lakes region is benefiting from some of the investments. They’re sort of like public private investments in the area as well.

Ashley:
And the last thing to add on that is water tech. Water tech is becoming a bigger and bigger industry and the Great Lakes are perfect because of the natural freshwater source there to actually develop water technology. So

Dave:
What is tech?

Ashley:
I had to Google it too when I was reading about this.

Dave:
Okay, good. I didn’t know that was common knowledge,

Ashley:
But basically it’s like a technology that water can be used as a source to run it. So you think of in Niagara Falls how water is used to source electric, but also as to fresh water is being eliminated. How can they study fresh water? How can they do different things? I don’t know. Don’t ask me. I’m the expert. That’s just what my Google search said.

Dave:
Wow, that’s super interesting. I am into it water tech and you also do see, it’s not where it used to be, but there has been a modest revival in American manufacturing and I think that we’ll see that reflected across this region. And depending on the outcome of the presidential election, there might be more investment into American manufacturing that this region might benefit from as

Ashley:
Well. And I think part of the hard part of revitalizing the manufacturing and then industrial that shut down in these areas was the environmental that needs to be done

Dave:
When

Ashley:
These buildings were built and when some of them are manufacturing, there wasn’t the laws and regulations there are today. So just the environmental cleanup can be so costly and expensive to make it worthwhile for a developer to come into these areas.

Dave:
I mean that’s sort of a theme across the United States. This is one of the main challenges to housing supply in the United States is a lot of this stuff, legacy pollution and stuff that needs to get cleaned up and trying to prevent it in the future adds significant time and expense to these types of projects. Alright, well that’s our second advantage so far. We have affordability and we’ve got industry, what’s our third advantage

Ashley:
Climate?

Dave:
I knew you were going to say this.

Ashley:
You know what? And Dave, I notice we’re both bundled up to talk about our northern cities here today. Exactly. But yeah, so you wouldn’t think of when I say climate, everyone’s probably thinking, what are you talking about?

Dave:
Oh, Buffalo is known as the premier climate in the United States,

Ashley:
But I will say first of all, you get four seasons, which is really nice. So you get to experience the different seasons, so lots of different activities based on that. But as far as climate, we’re talking more about climate resilient cities and then also the fact of natural disasters, which I mean with Hurricane Milton we’re seeing a lot of damage in certain areas from these natural disasters, which can be devastating and I just can’t imagine owning a whole portfolio and somewhere and having my portfolio wiped out in a day and having to restart, rebuild. So natural disasters have always been something I am very cautious of and think about a lot. I went and looked at this article that was done by the Federal Emergency Management Agency and they did a chart of the US and they put in as to how risky is this as a city. And they took 182 cities and they labeled them one to 182 on a scale of the Great Lakes. They were all up high as to very, very low risk up into the one 70 ish range as far as not being at risk for a natural disaster. So that was hailstorms causing damage, hurricanes, tornadoes, earthquakes, and wildfires.

Dave:
One

Ashley:
Thing that they did not account for was snowstorms, but a snowstorm doesn’t usually take out a city or take out neighborhoods. You have roofs collapsing, people’s stranded, things like that, which can be detrimental. But as far as really bad natural disasters, you don’t see a ton in these regions.

Dave:
Yeah, I think that has become really relevant, at least in my own thinking about investing recently. It’s obviously terrible when these things like Hurricane Milton or wildfires impact these communities and I don’t want to belittle the human cost of it, but it is also an economic issue, especially with investing because I at least I’ve experienced this in Colorado, I have some property that’s in wildfire range and people had to evacuate from those properties and it’s super scary, one to lose your home and your income from that. So I’ve obviously gotten business interruption insurance since then, but it’s really difficult to get properly insured in these types of areas. And I’m just starting to read about some of the fallout of Hurricane Milton. And a lot of folks unfortunately weren’t able to get proper insurance and they’re going to be coming out of pocket for a lot of this.

Dave:
So from an investor, obviously the more you can minimize disruption from natural disasters and lower your costs from the risk of that through insurance or through taxes, the better. And I’ll mention the tax thing. I actually was interviewing someone on the market about this and he was talking about how it’s not just insurance costs that go up because of natural disasters, but also cities start to be more proactive about preparing for them and they start building infrastructure and sea walls and building out the fire department, whatever in Colorado and California and that costs money. And so they wind up raising property taxes or income taxes in those areas to help mitigate the risk of natural disaster. So I think there’s a lot of reasons why you should be thinking about this in your portfolio and another reason why as we’ve been talking about the Great Lakes region has some promise here. Alright, so outside of Buffalo, do you have any cities that you really like in the Great Lakes region or think have a lot of promise?

Ashley:
Yeah, so just a couple things on Buffalo to start is I do think that it’s great for cashflow, it’s affordable, but the thing is also New York State isn’t landlord friendly, so that’s just something to be cautious of. Also, closings take a really long time because you have to use an attorney for closing too, so don’t just rely on some source of data, look at all of the metrics and what’s the give and take on that? Erie, Pennsylvania, I just had to mention that again because of the affordability, the rental to price ratio, but also too for a short-term rental, we really didn’t talk about the Great Lakes for short-term rental investments at all. And there’s a lot of opportunity in Michigan, Wisconsin for owning short-term rentals on the lake. But then in Pres, Kyle too has almost the same amount of visitors as Yellowstone everywhere.

Dave:
Yeah, you told me that. Which is insane. I can’t believe that. That’s wild.

Ashley:
So it’s like if it was a national park, it would be number five or number six as to most visited park across the us And then some new markets that I’d never looked at before are decorator. I don’t even know if I’m saying that right. And Springfield, Illinois. Springfield is in central Illinois and decorator is right next to it, but they had pretty similar metrics in the last year. They had 9% increase in home prices and 9% increase in rent. And decorator actually hits the 1% rule too, but they’re known for the really low cost of living, not only in Illinois but also across the US And in decorator the medium home price is 112,000,

Dave:
Which is

Ashley:
Pretty low. And the rents for that was like 1200, 1100. So it hit the 1% rule.

Dave:
I feel like there’s this thing going on across the country where rents are all kind of peaking at the same range. If I look at a rental property in Seattle and I look at it in Chicago, which are two totally different home price points, the rents aren’t that different, but the entry point is so different, which

Ashley:
Obviously

Dave:
Improves the rent to price ratio. But I also wanted to just shout out that the examples you just gave I think really counter the narrative that, oh, these markets have cashflow but they don’t have appreciation. And that was true for a long time, but I’m just looking at the data we use to prepare for this episode. You look at Syracuse, it grew 11% last year and 62% over the last five years. And obviously Covid is crazy, but it’s still continuing in a lot of these places. Like Springfield, Ohio is at 9%. You see Rochester, New York at 9%. Erie, Pennsylvania, you just called it out 8% Green Bay, Wisconsin, 8%, those are well above the national average. So we can’t say for sure that will continue, but obviously if you invested there in the last few years, you did get cashflow and you got a lot of appreciation.

Ashley:
One last thing to add to Illinois too is it’s a landlord friendly state. Majority mean, and then Ohio too, as far as being in the lake effect cashflow region. Ohio is a landlord friendly state too.

Dave:
And I invest in Michigan also, and that’s kind of like middle of the road. I don’t think it’s particularly in one direction or the other, but pretty average in terms of tenant landlord laws. It’s time for a break, but we’ll be right back on bigger news. Alright, we’re back. Here’s the rest of my conversation with Ashley Care. Ashley, what do you think about some of the bigger cities? Talked a lot about smaller areas, but there are big cities, some more polarizing than others. So I’m just curious about your thoughts. What do you think about Chicago? It’s huge and it is, to me it’s like the most by far the most affordable big city in the United States and that’s intriguing.

Ashley:
Yeah, I did look into Chicago a little bit. I tend to definitely stay away from big cities and it’s just because I’ve had such great success in the suburbs and rural areas of the city or outskirts of the city, like South Buffalo, things like that. But in a smaller city of course. So I didn’t look into this a ton, but I looked at Chicago and then also Detroit because Detroit just intrigues me as to what is going on as far as it just has such a bad stigma. But when I looked into Detroit, I found actually there’s so much going into Detroit to make it better and when people actually come, they’re actually shocked as to what’s happening there. And I think it definitely needs to go a lot more, but there’s a lot of money being put into the redevelopment and revitalization. And four or five years ago, Ashley Hamilton was on as a guest on the BiggerPockets show. She was a Detroit investor and I actually just saw her at BP Con and her business is still thriving in Detroit, doing burrs and having her rentals there and doing some flips. So she has seen great success in Detroit. So I’m not super familiar with Chicago. Did you have some information on that one?

Dave:
No, I think it’s sort of the same thing you were saying before. I find Chicago interesting because there’s just so much economic activity there, but people are leaving the city, or at least the population has been declining. So that’s what super, that worries me. But there are pockets of Illinois and the suburbs that are growing. So you hear these stats where it’s like people are leaving Chicago and some of them are leaving the state, but actually if you dig into the data, most of the time when you hear, oh, people are leaving Chicago, they’re actually just moving to the suburbs. And so that means a lot of the areas around it are growing. And so I’m particularly interested in that. I also just personally, I have family in Chicago, so I’m there frequently and I like the idea of investing places like that, but I sort of echo your feelings about big cities.

Dave:
As an out of state investor, I find it a little overwhelming to go to these big cities and try and understand them. If I lived in Chicago, I feel like I could figure out the right neighborhoods to make it work. But for me, I find it easier to go to a city that is like a hundred or 200,000. There’s fewer neighborhoods, there’s fewer pockets of economic activity, it’s just easier to wrap your head around. So I’ve just sort of gravitated to those types of markets as an outstate investor. But I think there are really good opportunities in these less expensive markets, if specifically where to buy.

Ashley:
And the data is more specific when it is a smaller market. If you’re looking at Chicago as a whole and you’re looking at these numbers, they can be so construed as to where exactly like, okay, this one area has brought it down so low, but it’s just such a tiny spot. Like say unemployment, let’s use that as an example. It could just be this one area. The unemployment rate is really low, but the rest kind of average is high. But that one spot really skews the spectrum of it, I guess. So that’s why analyzing any type of big city, you have to go in by neighborhood and look at the data by neighborhood because like Dave said, it could be people moving out to the suburbs too. So I think just be cautious with the big cities as to just because you see the state on that, make sure you’re knowing what actual neighborhoods to invest in.

Dave:
Totally.

Ashley:
So I just did a property in the west side of Buffalo, so I knew nothing about it and I had to lean on my real estate agent and I literally walked around the streets, I went, drove the streets. I looked at like, okay, what’s the retail, what’s the restaurant? What has opened closed in this area? And I had to do a lot of research because I invested in South Buffalo, which I’ve had phenomenal success, but let me tell you, when I listed that property, the tenant pool was very different. There was different expectations of what needed to be in the property, just the whole experience. Even though these were 15 minutes apart, not even, and in the same city, it was completely different process for me.

Dave:
That’s a great point. And you really need to go walk these places. We’re talking about this at a high level. If you’re considering investing in any of these places, please go visit. It really makes a huge difference.

Ashley:
It’s worth the plane ticket.

Dave:
Oh,

Ashley:
Totally. In the one night hotel,

Dave:
I was actually, I think I told you this story, but I was looking at a couple different markets I liked on paper in this region, I was in Chicago with family, I just rented a car and just drove around and I wound up not liking a lot of the cities I liked on paper and investing in ones that I didn’t think I was going to. Just the vibe was right. And it was easier to sort of understand the path of progress and what kind of tenants you were going to get in certain cities. So want to echo that and do also want to just say the data about cities can be confusing. Just so you know, a lot of data collected by the government or wherever is the MSA. It stands for Metropolitan Statistical Area, which is both the city and the suburbs. And so I was looking at this list we’re referencing here, Ashley, and said that median home price in Milwaukee is $350,000.

Dave:
And I was like, that’s just not right. I’ve looked at deals in Milwaukee, they’re like $150,000, but the suburbs around Milwaukee, there are some very nice ones that are $600,000. And so you’re getting this broad average from a lot of different types of neighborhoods. And so pick these markets based on some of the fundamentals, but then as Ashley said, you really got to drill down into them. Alright, last thing before we get out of here, Ashley, I got to talk to you about Western New York and if you haven’t heard of this area, I think I grew up near New York City and we are called everything upstate.

Ashley:
I was going to say I’m very proud of you, Dave, for acknowledging Western New York

Dave:
If you get more than an hour north of New York City. It was upstate for when I was growing up, but then I went to school in Rochester, which is in western New York. And this is kind of the area I think, what would you say? It’s like Rochester, Buffalo, Syracuse kind of is the main big cities and this area is just booming housing market wise over the last couple of years. Why do you think that

Ashley:
Is? Well, I think that it’s probably the most affordable area in New York where you’re still by major cities. I would say you go far upstate, you’re in the Adirondacks where there’s Watertown maybe, which still isn’t that huge of a city, and then you do have Albany. Honestly, I don’t think Albany is as nice as Buffalo because I went to school there. I can say that. And then when you’re in Central, you have the Finger Lakes, which is beautiful, but also there’s not a huge city like Syracuse would be the closest for that or Rochester. So I would say probably that is to your getting towards a major city like Buffalo Airport is probably, besides in New York City, Buffalo would probably be the next largest airport in New York. Yeah,

Dave:
That’s right. Yeah, and there’s a lot going on up there actually. You see these investments that you’re talking about, there are a lot of big companies, at least where I went to school in Rochester, like Xerox and Bausch and Loam. I think Paychex, the payroll company, Kodak, all based out of Rochester. There’s a lot of big companies. I was reading this article the other day, I think this actually applies to the whole Great Lakes region, is this idea of surplus infrastructure is what it was called. It was basically as the country grows, the population’s growing. There are a lot of places people are moving to Texas and Florida, there’s a lot to like there, but they don’t have the highways and the airports in the same way that a lot of these Great Lakes places do. A lot of that is because people left those areas for lack of economic activity. But what’s promising is that it can support growth. Like you were talking about. There are good highways in place, there are good airports in place. There’s all this infrastructure that would support a bigger and growing population that obviously jobs have to come first, but if those jobs come first, these areas are really well positioned to ingest new people and sustain long-term growth.

Ashley:
I think another thing to add is the sports teams too in Buffalo is

Dave:
Oh yeah, the Bills mafia.

Ashley:
The Bills are the only NFL team that’s actually in New York state because the Jets and the Giants don’t play in New York. That

Dave:
Is a very good point, and how we go school up there, bills fans are absolutely insane in the best way. You’re a Bills fan, right?

Ashley:
Yeah.

Dave:
Do you go to games?

Ashley:
Yeah, I take my son. Well, I got a Cowboys fan. An Eagles fan and fan. Oh my

Dave:
God. I’ll love it.

Ashley:
I’ll be going to Dallas in a couple of weeks to go to a Dallas Eagles game.

Dave:
Oh my God. That’ll be very fun.

Ashley:
Yeah.

Dave:
Nice. Alright, well, Ashley, that’s all we got. Anything else you want to add about the Great Lakes region before we get out of here?

Ashley:
Yeah, just a couple other advantages to investing. There are the amount of grants available to trying to revitalize that you can tap into. So my dad, small business owner has a small property, he has his business in. He’s getting ready to retire, and we just filled out a grant for $1.6 million to revitalize his shop. So it’s not like you have to be some huge developer to get access to these grants. They’re available in these towns surrounding the Great Lakes that you can get. So I think looking at that, talking to your local officials, they can really help you finding what grants are available because that’s what we did with his building. They’ll pay up to 75% of the cost of doing renovation on the property. Yeah.

Dave:
Wow. Okay. That’s a really good tip.

Ashley:
That’s huge. Yeah, so hopefully we get it.

Dave:
Wow. Yeah. How long does it take? Is it super bureaucratic?

Ashley:
I don’t know. It starts at the local level and then it’s a state grant, so then it goes to the state level, and then I just think the waterfront is a huge attraction. I mean, people pay a lot of money for lake houses, but having these huge lakes, the waterfront opportunity that’s still available there and just the fresh water.

Dave:
Yeah, I went to a wedding and the lakes area of Michigan, it was so, I had no idea how beautiful it was there. It’s incredible, the beaches that they had there.

Ashley:
Yeah, I’ve seen on Lake Michigan particularly, I’ve seen a lot of Instagram reels of people who are investing there or vacationing there and just how they’re like, don’t tell anyone about this because we want to keep it to ourselves.

Dave:
Don’t tell them we’re posting this on Instagram, but don’t tell anyone.

Ashley:
By the way, I’m a real estate agent. Contact me to my house. It’s a

Dave:
Secret. Oh God. Now we’re just making it even worse by talking about on this podcast.

Ashley:
Yeah.

Dave:
All right. Well thank you so much, Ashley. Appreciate your time. Of course, if you want to hear more from Ashley, you can hear more from her on the Real Estate Rookie Show, and if you want to hear more of this podcast, we’ll of course be back next week with more episodes of the BiggerPockets podcast.

 

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Want to know how to find off-market properties WITHOUT cold calling and talking to sellers all day? Where is the best place to find furniture for your short-term rental or Airbnb? Is real estate wholesaling nearing its end as buyers and sellers get frustrated with these middlemen? It’s another Rookie Reply, so we’re taking these questions (and a few others) and answering them on this episode!

First, if you have a long-term and short-term rental on the same lot, how do you keep the tenants and the guests from creating conflict? Plus, how do you furnish a short-term rental so you aren’t replacing couches every few months? To get a great deal like this in the first place, you might need to find off-market properties with undervalued prices. Do you go through a wholesaler or find off-market real estate deals yourself? We’ll share our advice for both!

Ashley:
Okay, let’s get your questions answered. I’m Ashley Kehr and I’m here with Tony J Robinson,

Tony:
And welcome to the podcast where every week, three times a week, we bring you the inspiration, motivation, and stories you need to hear to kickstart your investing journey. Now, today we’re diving back into the BiggerPockets forum to get your questions answered. And guys, if you’re listening to the Real Estate Ricky podcast, you need to know that the forms, the BiggerPockets forms are the absolute best place for you to go to quickly get all of your Ricky Real Estate Investing questions answered by tons of experts. So today we’re going to discuss number one, how to rent out both a single family home and an A DU, and we’ll define what that is here in a minute, but, and an A DU and keeping all of your tenants happy, we’ll talk about if an into wholesaling is a reality and what impact that would have for folks who are using that strategy. And finally, we’ll talk about how to approach finding off-market deals and the best way to reach sellers.

Ashley:
Okay, so our first question today is from the BiggerPockets forum. So if you have a question that you want us to answer or you want to reach out to the whole BiggerPockets community and get your question answered, you can go over to the BiggerPockets forums and check it out. We got all types of investors to answer your questions or give their advice. Okay, so this question we picked out here says, I’m working on a new investment property. It has a standard 1600 square foot, three two long-term rental, so three bed, two baths, but it also has a 600 square foot, a DU additional dwelling unit, which is a one bed, a one bath studio that I want to use as a short-term rental. I’m looking for advice since this will be my first short-term rental. So here are some of my questions. What are the best sources for attractive durable furnishings that minimize the lifecycle cost?
Number two, any suggestions on how to avoid conflicts between the short-term rental guests and the long-term rental guests? The house and a DU are close together, but separated by six foot privacy fence. And number three, how do you protect your short-term rental from bed bugs? Okay, so this is actually a great question because I am about to have a property that is going to be the same exact thing, a long-term rental in the main house, and then I’m going to have a short-term rental in the little cottage cabin. So tell me, do you have any properties that are in this situation at all?

Tony:
We don’t. All of our properties are just like short-term. We don’t have any kind of mixed use, but maybe we’ll touch on that question first. How do you avoid conflicts between the short-term rental guests and the long-term rental tenants? A couple of things I’ll say. Number one is that you can set, we call ’em quote unquote house rules for your short-term rental guests. And those house rules are basically the agreement that your guests agreed to or maybe that your guests agree to when they choose to book your listing. So for example, at some of our Airbnbs, we have house rules, the state, the lights in the backyard, string lights and otherwise can’t be on past 10:00 PM that the noise level can exceed a certain decibel level and there’s a noise monitor inside the house that tracks that. So you can put those kind of house rules into your listing on Airbnb, and then if a guest violates those house rules, you can kindly let ’em know, hopefully they get back in line and if they continue to violate those rules and you can ask them to leave. And typically if it’s in your house rules and you have proof that the guest violated those house rules, Airbnb will typically side with you as a host. Not always, but typically. The second thing I’ll add to that though is that most guests are pretty awesome people. We’ve hosted thousands and thousands of people across our Airbnbs the several years we’ve been doing this, and very, very rarely do we have issues where the guests are causing a nuisance to the neighbors. If anything, it’s the other way around where the neighbors are kind of harassing the guests.

Ashley:
Yeah, some of the things that we did in our listing was to make it very clear that there is another house on the property and it is a shared driveway and also the location of the house compared to the cabin. So the house is after the cabin, so there would be traffic going by the cabin back and forth getting to the main house, but also describing as to where the boundary is, where do you have access to as detailed as possible. We honestly should probably take an aerial view of the property and draw that boundary line too and add that onto the listing. Also then for the long-term rental, we haven’t put anybody in place there as we’re still doing renovations there, but for that it’ll be very clear this is a short-term rental. There will be people coming and going and then again, defining what their space is, but also setting expectations as to what warrants a phone call to us and what doesn’t warrant a phone call as to these are the things the short-term rental guest is allowed to do. So I think of trying to avoid some of that conflict, we’re going to do our best by just really putting in as much detail the expectations and the rules and the policies of living on the property for both. And

Tony:
Yeah, so just to quickly recap then on that first point, number one, set super clear house rules for both your short-term rental guests and let your long-term rental guests know what those rules are. Make sure you’re super clear about the delineation between the property, where the short-term rental begins and where the long-term rental begins as well, so there’s no overlap there. And third, just understand that the majority of your guests are going to be good people and the chance of you having a lot of issues are probably a lot lower than what you think.

Ashley:
So one of the other questions I was asked was, what are the best sources for attractive durable furnishings that minimize lifecycle cost? So the biggest project that I did furnishing was my A-frame property, and we got the majority of the furniture from Ashley Furniture, no pun intended. There was no naming reason or branding reason.

Tony:
You’re so vain, Ashley,

Ashley:
But we were really, really happy with this decision. But it seems like a lot of people I see on social media at least order from different places online because it is less expensive. The benefit that we saw and going direct to this company was picking out the furniture in person, so getting to feel touch, see it, see its durability, but also having them come and deliver and set up the furniture was a huge time saver and really was low cost. Then you can also get a warranty on the furniture too, and they’ll come and replace it if there’s spills damaged to the furniture too. So you can buy that kind of warranty on it. But Tony, you definitely have more experience in this realm in our furnishing at a larger scale. So what is your recommendation?

Tony:
Number one, do not buy a white couch. We’ve done that for one of our Airbnbs and it literally made it through two guests before it was completely ruined. So don’t buy anything white. We did do an episode with my wife Sarah. It was episode 468. So if you guys want to go back and listen to how we set things up at scale, we can go back and listen to that episode. But at a high level, you want definitely balance the durability with still the aesthetic appeal because you’re not listing a doomsday bunker, you’re listing a property that people are going to typically experience a vacation, and so you got to make sure it’s durable, but you also got to make sure that it’s something that’s aesthetically pleasing. We go to a lot of different places to source furniture, but there’s one site that we really like. It’s called Minoan, M-I-N-O-A-N, and it’s a website built for folks in the hospitality industry where they’ve sourced pretty steep discounts on a lot of the big furniture providers in this space. So Crate and Barrel, I think Westell and Wayfair is in there for sure.

Ashley:
Pottery Barn.

Tony:
Pottery Barn, yeah. A lot of those places that people typically shop, they’ll go and negotiate discounts there. So I would say go check out maybe a site like Meow that where you can see a inventory across a lot of different places.

Ashley:
And I’ll tell you what not to do, and this is what I did with my first short-term rental back in August, 2018, and it was a Airbnb arbitrage. So we actually rented the property, it was an apartment, and we went around and we had our moms ask all their friends what kind of furniture did they have in their basements? And we drove around and looked at everyone’s furniture in their basements and took what we wanted and put it all together and it was definitely the cheapest furnishing we ever did, but eventually we really had to go through and replace pieces and match things better. But that’s definitely not the way to go if you’re looking to really maximize your daily rate.

Tony:
I think one thing to call out though, Ashley, is that 2018 very different time in the world of Airbnb and you probably could get away with crushing it by doing exactly what you just did, where you’re picking up all the free stuff from the people that you know in your life. But today a lot more challenges I think in the short-term rental space to really stand out there so may not work as well.

Ashley:
So the last question was about bedbugs. I fortunately have never had to deal with, so Tony, is there something I should be doing by instead of washing the sheets cleaning, is there something specific that we all should be doing to be proactive against bedbugs?

Tony:
Not really. I mean much like you, we haven’t necessarily had that issue in our own portfolio. Obviously we swapped the linens after each turn so we kind of keep everything fresh,

Ashley:
Which hopefully everyone else is doing too.

Tony:
Yeah, hopefully everyone’s doing that. The one thing that we do, especially for our properties in the Smokies, like our cabins, we put the mattress pad, but then we also put a mattress protector over every single mattress as well. So there’s two layers in between the sleeping surface and the actual mattress itself. So that’s the only thing I can think of that might be able to really prevent, but again, we haven’t had that issue ourselves, so maybe, I don’t know if maybe it’s just lucky or maybe what we’re doing is actually working. I don’t know yet.

Ashley:
Better knock on some wood Tony or we might’ve just

Tony:
Going to get our first bedbug tomorrow.

Ashley:
Okay, we’re going to take a short break, but stay tuned to find out if wholesaling won’t be a real estate investing tactic in the near future.

Tony:
Alright guys, welcome back. We’re going to talk about a hot topic in the world of real estate investing, which is real estate wholesaling. And just a really quick definition for those who don’t know what wholesaling is, it’s basically instead of you purchasing a property yourself, you’re getting that property under contract from a seller and then you’re selling the rights of that contract to an end buyer and you get a fee in exchange for connecting those two people. So if you haven’t heard wholesale, that’s what it is, but BiggerPockets just released an article that goes into wholesaling and how it might become illegal to wholesale real estate in the state of South Carolina.

Ashley:
Yeah, so we’ll actually link that article for you guys in the show notes if you want to read the whole article, but it goes along. The question here that’s based on the article is wholesaling real estate seems like a great strategy, but with that strategy, I’ve seen a lot of fishy characters who promote things that aren’t true lie to sellers, directly lie to buyers and intentionally misrepresent information. Some of this misrepresented information includes things like after repair values, repair costs, rental comps and more. I have even encountered wholesalers who push properties with issues onto buyers that are not knowledgeable enough to understand that this issue could be a very serious problem. A lot of the pitch that wholesalers make to sellers is that they were going to be buying a property with cash even though they have no cash. So if they don’t end up finding a buyer to reassign the contract to, they just lied to the seller and wasted their time.
Again, this is not to bash on all wholesalers because I do believe that there are some decent people out there. That being said, the majority of my experience comes from people who are pushy salesmen who try to get you to buy something. At the end of the day, wholesaling real estate is like getting a net listing for a real estate agent, except the real estate agent discloses that they will be making the difference upfront and not lying to the seller about buying their property for cash. That being said in many states and jurisdictions, net listings are actually illegal. My personal opinion was that a lot of this wholesaling activity couldn’t go on much longer. There had to be a breaking point where unlicensed and unaccredited individuals could be handling real estate transactions. Lots of these individuals didn’t have mentors or licensed professionals to help guide them through a transaction process.
And on top of that, I have seen files where there have been over five wholesalers making a cut from the sale of a property. So before that property went into the buyer’s hands and went through five other individuals, they were all making money on this transaction and likely not being transparent with the original owner. I remember speaking directly with wholesalers who would tell me not to disclose that a profit is being made. Look, I respect the hustle. I’m all for individuals trying to make their way in the real estate sphere, but there has to be a way that is more transparent with individuals. We can’t have a large amount of unregulated people pushing values and figures onto the end consumer who will be the one that’s really suffering at the end of the road to extend an olive branch. There are also plenty of bad real estate agents that also push things onto their clients, but those individuals work under a broker who carries a fiduciary duty to their client. Here there are no licenses, regulations, or implemented ethics. What are your thoughts? So this really is a hot topic right now to talk about in debate and even not now. I feel like it always has been something that’s up for debate. So Tony, let’s go back to kind of the beginning of this question and kind of go over one of the first things that they brought up as to being misrepresented with information such as repair values, repair costs, rental comps, et cetera. What are your thoughts on that?

Tony:
Yeah, look, I think what he’s more so leaning into he or she, whoever asked this question is leaning into here is more so talking about the end buyer. So the seller isn’t necessarily losing out in this scenario, but it’s the person that they’re wholesaling this deal to. I honestly don’t have a ton of issue with this happening because I think agents do the same thing as well.

Ashley:
And sellers

Tony:
And sellers, right? Everyone over inflates the after repair value and underestimates what the repair costs are going to be. Very rarely, even if you buy something off the MLS, will the seller come to you and say, I haven’t pumped my septic in 80 years, but I still think you should, whatever it may be, right? So you want to make sure that when you are the buyer that you are doing your own due diligence. Whenever a wholesaler sends me a deal, I completely ignore whatever they say. For the after repair value and the estimated rehab costs, I couldn’t tell you what it was. In any of the deals that I’ve gotten from a wholesaler, all I’m looking at are the photos and they’re asking price. And based on that, I can see, okay, where do I need to come in to make a competitive offer? I’m going to do my own due diligence and I’ve passed on way more deals than I’ve actually committed to from wholesalers because usually the numbers don’t work. So I do think there’s a certain level of personal responsibility you have to take as a buyer to make sure that you’re doing your own due diligence and not just relying on the word of either a wholesaler of an agent or even the seller themselves.

Ashley:
And I think too, with reap repair costs, estimating a rehab, even if they’re giving you what it would truly cost them, they got an estimate from their contractors. And that truly is, that doesn’t mean that’s what it’s going to cost for you to get it done unless you’re using the same exact contractors, but pricing can vary. I have a great painter, but he’s more expensive than the one that my general contractor uses. So he gets, when I use my general contractor, the painting is a lot cheaper, it’s not as good a quality, but in his quote, it looks like, wow, this is great. My painting’s only going to be this, but the one that I usually use, it’s going to be very different. So I think you really, no matter who is giving you that rehab, you have to know who is going to be doing your rehab, what kind of quality you want, et cetera, and building your own scope of work and your own estimate.
Because when they also state the repair costs, they’re not including a whole scope of work of like, this also means you need 20 outlets replaced and building you this niche scope of work. This is a very, very general estimate that they are putting together. Okay, so the next question that was kind of brought up is when a wholesaler is getting a property under contract, looks like they’re going to be buying it in cash, but then if they don’t get anyone else to actually reassign the contract to who actually ends up being the buyer, they sometimes have to back out of the contract because they don’t end up having the cash even though they signed the contract and said they’d pay with cash for the property, which I think this is unethical in a sense in New York state, I don’t know about anywhere you can put into a contract Ashley Care or and assign As or something like that.
You put it with your name and I do this every single contract that I do because I might change my LLC that I’m purchasing the property in. Or if for some reason, which I only did a wholesale once, if I was going to wholesale property, I could convert it into the buyer’s name. So I do put that as in I may be changing the purchaser who is purchasing the contract. There are many reasons to back out of a contract, I’ve had to back out of a contract before and forfeit my earnest money deposit because the deal did not make sense for me anymore, and it was really hard for me to do that, but it was better to take that $2,500 loss than to end up with a $25,000 loss by going through with the deal. So I think that it is unethical going into a deal saying that you’re going to purchase it and not end up purchasing it because you don’t have the funds and the cash. What are your thoughts on that part, Tony?

Tony:
Yeah, I agree with that notion, Ashley as well. I do think there’s a little bit of maybe nuance to this as well, right? I’ll give you two different examples and one of these I think is totally wrong. The other example, there’s probably not a lot of repercussions here, but on one end of the spectrum you have the wholesaler who approaches the, I don’t know, recently widowed single mother of three who is looking to sell this home to relocate her families halfway across the country. And you approach her as a wholesaler with $0 in your pocket and you say, I’ve got a cash offer for you, I can close in 21 days. She now goes and open up a lease and some place across the country gets the moving truck, everything’s scheduled, and you come to her on the day of close and say, Hey, I actually couldn’t find a buyer.
And she’s like, what do you mean? I thought you were the buyer In that situation. There was a lot of repercussions for the seller. And I think knowing that as a wholesaler, you’ve got to be super transparent with that person about like, Hey, there’s a 50 50 chance that I didn’t actually close on this deal, so I wouldn’t make any big life decisions until we were at the closing table. Now, the other end of that spectrum, I’ve shared with you guys on the podcast that my son, who’s almost 17, decided this summer that he wanted to try and wholesale his first real estate deal, and he actually got two properties under contract. They were in, I think they were in Alabama somewhere, but these were two properties that an investor had. They were kind of like his redheaded stepchildren. He didn’t really want to do anything with them.
I think he inherited ’em from someone else. They were literally just sitting there and he gets this call from this 16-year-old kid saying, Hey, I would like to buy your property. And there was no downside for him if that property didn’t sell, he didn’t have any intentions to solicit. They were literally just sitting there, right, paid for properties. And I think the purchase a contract agreement was like 16 KA piece. So very little impact for him that my son couldn’t actually wholesale that deal. So I think a lot of it comes down to understanding the seller’s situation and being transparent to say, Hey, there is a possibility here that it doesn’t work. But also knowing that every seller’s in a slightly different position and sometimes even if you couldn’t close on the deal, maybe you did more work for them than what they would’ve done for themselves. So I think it’s really understanding that seller’s unique situation.

Ashley:
To kind of wrap this up, I think Tony, we could maybe give out some disclaimers and things to be aware of taking caution, working with a wholesaler or actually becoming a wholesaler. And I think the first part, if you are someone who’s thinking of wholesaling, make sure you check your estate and local rules and regulations as to what you need to do. What is your responsibility? Do you have to have a real estate license? So know those laws and how you need to proceed with that. Then if you are going to purchase a property from a wholesaler, especially as a rookie investor and maybe you’ve never even gone through the home buying process before, you need to have somebody who is familiar with that process, who is going to help you along because a wholesaler is just going to want get the deal done and over with. So maybe that’s asking an agent to say, Hey, can you walk me through this closing process? If you’re in New York state, you have attorneys, you have an attorney that can help you through the process. But that would be my big thing is that as a new investor not really knowing much about purchasing a property is that if you are working with a wholesaler, that you have somebody to kind of guide you along that process.

Tony:
And just again, to reiterate the point earlier, it doesn’t matter who you’re buying the property from, never take whatever pro forma or projections or a RV they give you at face value. Always, always do your own homework. And guys, there is a ton of ton of information in the BiggerPockets archives in this podcast and the Real estate podcast and the forums about how to successfully work with wholesalers and make sure those deals, the deals become home runs and not make your headaches.

Ashley:
Well. We love talking all things real estate, and if you do too, make sure to get involved by going to biggerpockets.com and joining in on the forums. If you like this podcast, make sure to follow it in your favorite podcast platform, but we’re going to take one more break before we answer today’s last question. Okay, welcome back. Today in our last question, we are going to discuss how to source off market deals in today’s of specifically. So Tony, what question do you have for us?

Tony:
So this one says, I’m fairly new to real estate investing, and I was wondering what ways have you found the most successful in finding off-market deals? What is the best way to find and approach people who are not necessarily selling at the moment and make them consider a sale? Now, Ashley, we talk about this often, but we know that your absolute favorite thing to do is to door knock and cold call to get all those good deals.

Ashley:
Hold on a second, Tony, I’m going to call someone.

Tony:
So we’re making fun here. Ashley has said often that she doesn’t like the idea of cold calling people and reaching out to sellers in that way. And I think it’s important to call out because you can still be a successful real estate investor without necessarily being the person that’s actually doing the cold calling, taking the phone calls, the text messages, and doing all that stuff. So Ashley, I guess what ways have you found to go off market to find deals?

Ashley:
Yeah, so I did mailers before and it worked out phenomenal. And even years later, I’m still getting calls. I think it’s been two years. I’m still getting calls from this one set of mailing I did. And what I did was I set up a Google Voice number so it’s not calling me directly and having my phone number. And I also had somebody take those calls for me. So I hired somebody to come on. Not very expensive to have somebody answer the phone for you, especially if you have somebody who’s interested in real estate investing that wants to get involved. This is a way to have an intern or find a partner to do this. And they took all the calls for me and basically I had an information sheet for them. So a VA could do this for you as to, here’s the things I want you to confirm or want you to know while you’re on the phone call or while you’re texting them.
And then setting a showing appointment at that property if it gets to that point. So direct mail, pocket listings, building out your buy box and knowing exactly what you are looking to purchase and sending that out to real estate agents so they know. So when they see a property that fits that buy box, they think of you specifically and can reach out, Hey, we’re about to put this on the market. Do you want to make an offer? Come and look at it before we put it on the market. And then you don’t have to compete with anyone if you’re able to make an offer before it’s actually listed on the MLS. And then word of mouth referrals, just telling anyone and everyone what you do, what you’re looking for. I’m purchasing a house right now that is from my dad’s best friend. It was his parents’ house and I was the only person that knew that he was selling it. I didn’t have to compete with anyone and getting it for a great price, and the deal works for him. So I think word of mouth too, that shouldn’t be your only lead source, but word of mouth, the mailers, pocket listings, and then just keeping your agent informed of what you’re looking for so they can bring you MLS deals too, not even just pocket listings.

Tony:
So actually a lot of what you shared kind of falls into the bucket of relationships.

Ashley:
Yeah, really networking.

Tony:
Networking and using your existing network and expanding your network because there’s a lot of life happening outside of your own life and sometimes those things that transpire leads, people needing to sell the homes or sell their homes and sell ’em quickly and you can be a solution there. For us, we’ve done some of the relationship kind of off market stuff as well. Agents have brought us off market deals, both new construction and just resell homes. So we’ve purchased a few that way before. We’ve done some direct to seller marketing as well. We’ve done postcards and we’ve done cold calling, texting. I don’t necessarily mind the rejection, so I think I’m a weird person that way where I can have people hang up on me all day and I don’t lose sleep over it. So we’ve done some cold calling. So we actually found our very first off market deal with the postcard.
Our second off market deal came from a cold call, if I recall correctly. So there’s a lot of different ways to make it happen. I do know a lot of folks right now who are really focused on the agent referral network, because you got to remember agents, a big part of their job is prospecting. So they’re cold calling homeowners often anyway, trying to get listings on market, and sometimes they’ll come across properties, Ashley referred to ’em as pocket listings that maybe aren’t the type of property that you’ll typically list on the MLS, or maybe that seller is in a bit of a distressed situation. They need to move quickly. So anyway, there are investors that I know where all of their off market deal flow comes from networking with agents and just saying, Hey, what step do you have off market? And the other piece that kind of leverages the on market is just going after expired listings. I’ve met other investors who all they do is they wait for a listing to expire on the MLS and that very same day they’re cold calling the owner and saying, Hey, I saw your house didn’t sell. Would you like me to make an offer?

Ashley:
Three of the last five properties I bought were from estate sales. Two of those were pocket listings where the family just didn’t want to have to deal with showing the property the price was right for them. Let’s go and get this done with. And I always put in the offer that they can leave whatever they want and I will take care of that, which is a great thing for a family that’s grieving, not having to worry about where they’re going to put everything that they don’t want or don’t have room for. And then the other one was my dad’s friend, which was also in a state that his parents passed away. So if there’s a, you can kind of stalk the obituary. I mean, I would be very careful about that. I have not had to do that yet. My deal flow still been good, but I do know that people do do that. They go and they look at the obituaries and then find the closest family members. And in some ways that may be a blessing for the family as to like, wow, this person wants to buy the house. We don’t have to worry about it Now. That’s one thing off of our plate too.

Tony:
Yeah, the second part of this question is how do you approach people who are not necessarily selling at the moment and make them consider a sale If you’re doing marketing, if you’re outbound marketing, so you’re sending postcards, you’re doing PPC, any of those things, typically when people call you, they’re either a calling you with some expletives selling you to never call them again, or they’re calling because they’re actually interested in selling. So those people, you don’t necessarily have to convince that it’s time to sell, but for the folks that you’re reaching out to say maybe you got a tip from an agent, maybe you were driving for dollars and you saw a home, but there wasn’t necessarily them raising their hand, that first conversation isn’t really about the number. The first conversation is just understanding their motivation. If they have a desire to even entertain an offer, that’s the purpose of that first conversation is will you even entertain an offer? And then you can get things like their condition, their motivation, their timeline, and whatever those things may be. But just like any relationship, it’s all about building that rapport, understanding what’s driving their decision here and see if you can actually help. And if you can help, then I think that next step becomes a little bit easier.

Ashley:
Yeah, we actually had Nate Robbins on an episode where we talked about cold calling and scripting and talking to a seller, and his advice was that initial contact should just be getting them to say if they’re open to an offer. So no, they’re not open to an offer like, okay, keep me in mind, maybe follow up in a couple of months. If they say yes, they’re open to an offer, that is your initial goal. It shouldn’t be to get them to say, yes, I would sell to you. It wouldn’t be to negotiate right there. So he says that’s his first thing. And then if they ask, what do you want to buy it for and respond with, I would really like to come and see the property. That way I can offer you a fair price that works for both of us based on seeing the property, instead of just throwing out this low ball number and making them understand that you really do want to give them a fair price for what the property is worth and if you can have the opportunity to come and look at the property too.
So I always think those are great tips that Nate gives out. I’ll never use them, I will never talk to her called Costa. But I watched, actually Nate Robbins came to visit me once and we drove by a property and he stopped and he looked it up and he found the sister of the person that had lived there and he went and drove to their house. I’m like, no, I’ll stay home. Lemme know how it goes. Drove through the house, talk stuff, found all this information and went through the whole process of finding out they’d sell the house. So it was pretty neat to see in person,

Tony:
See it in action. And Nate was episode 326 for those who want to go back and listen to that.

Ashley:
Okay. Well, we’re going to wrap up. Today is rookie reply. Remember, you can go to ww.biggerpockets.com/forums and check out some of the community members. If you have a question, just go ahead and make a post and we may select it to be on the show. Okay. Well, thank you guys so much. If you’re watching on YouTube, make sure to and subscribe to get updated for new videos. I’m Ashley. And he’s Tony. And we’ll see you guys next time on Real Estate Rookie. I.

 

 

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