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Would you move abroad to reach FI faster? That wasn’t Brooklin Nash’s original goal when he left the US and began freelancing from afar. But now, years later, he realizes how much of a leg up he has financially by going all-in on “geo arbitrage.” He’s saving a boatload in Guatemala, paying less to live the life he loves, and enjoying a tiny tax bill. Now in his mid-thirties, he’s already Coast FIRE and works when and where he wants.

But Brooklin’s money story didn’t start so stable. Being raised in a home with “risky” finances, to say the least (pyramid schemes, gambling, etc.), left him scarred and constantly worrying about keeping enough money in the bank. Thankfully, he changed his ways and realized that making money, rather than just saving every cent, was crucial to becoming financially free.

He’s paid off a significant sum in student loans and did it all while making a very meager income. Then, he scaled from freelancing abroad to building an entire business, making a phenomenal income while living in a low-cost-of-living area. He’s living his dream life outside the US, making more money than Americans at home. Imagine what THAT can do for your FIRE number!

Mindy:
We are very excited to have Brooklin Nash on the show with us today. brooklin grew up in a household with unstable finances, but he was able to break the generational cycle with a few creative moves, namely geo arbitrage and starting a small but very profitable writing business. These are going to set him and his kids up for a very different financial future. With your current circumstances, you may be a long way from fire, but what if relocating was the only thing that it took for you to reach your financial independence number and should you do it? Hello? Hello, hello and welcome to the BiggerPockets Money podcast. My name is Mindy Jensen and with me as always is my not arbitraging his geolocation quite yet. Co-host Scott Trench.

Scott:
Thanks, Mindy. Good to see you. Never get tired of trading out new introductions for me. Alright. Pickpockets has a goal of creating 1 million millionaires. You’re in the right place if you want to get your financial house in order because we truly believe financial freedom is attainable for everyone, no matter when or where you’re starting.

Mindy:
Brooklin Nash, welcome to the BiggerPockets Money podcast. I’m so excited to talk to you today.

Brooklin:
Me too. Thanks Mindy.

Mindy:
So brooklin, let’s jump right into it. We understand that your family had a sort of unstable or risky relationship with money growing up. Can you share a little bit about what that looked like?

Brooklin:
It was risky is the word. All the financial advice that has become so prevalent over the last decade with Ramit safety and even, I dunno, all the fundamentals weren’t there necessarily, so I do give them a little bit benefit of the doubt, but there were a lot of pyramid schemes. There were a lot of get rich quick schemes. They were Y 2K preppers. We had pampered chef in the house, like those shows, Excel phone lines. They did the essential oil thing, pyramid scheme, like anything to make a buck. And then on the flip side, they’re also very, very frugal. So they were good at being frugal with their money, but then on the bigger investments, on the flip side of that equation, they didn’t stay the program. So it just turned into 20 years of financial upheaval every few years. Some context, sorry, now I’m rambling. But they bought a house in Southern California in 2005 from Seattle, moving from Seattle. So we know how that ended up a few years later. Yeah, so it was a lot to untangle.

Scott:
So can you give us a couple of example? Are you saying basically that your parents would accumulate, they would try these get rich quick screams, they would blow up in their face and despite their frugality they would lose everything or there would be a bankruptcy or there would be a forced lifestyle reduction? Is that how I understand that?

Brooklin:
Yeah, there were the big ones in the small ones. Pyramid schemes I don’t think ever took a huge toll, but my dad would do the risky betting on Wall Street, wall Street bet type stuff, penny stocks, when I don’t pretend to understand that, I just stick it in an index fund. So there’s a lot of cycles of losing money that way. And then similarly for housing decisions and just kind of buying more than we could afford and those were the bigger impact stuff.

Mindy:
So what lessons did you learn from watching your parents go through this? Because after 500 plus episodes of this show, I find that people either are exactly like their parents or the polar opposite of their parents based on what their parents were doing either right or wrong.

Brooklin:
I think the biggest thing that I had to untangle was these two parts of the equation where it’s to reach financial independence, you can focus on earning more or saving more with what you’re earning. And my parents really overemphasized that second part and underemphasized the first part. It took a while for me to untangle that. The first fight that my wife and I both remember was over this. We were out, needed to get clothes at a mall and we were coming back. She was hungry, wanted food at the food court. I grew up really frugal. Going out wasn’t a thing. I’m like, well wait, can we go home? We’re half an hour from home and make lunch. And it turned into a big fight because we had very different upbringings and expectations and it wasn’t the next day. It was probably over a year or two slowly realizing that frugality can only take you so far and there’s a lot you can do, especially now to increase your income. So we started focusing after our first and second year of marriage away from let’s spend as little as possible and deny ourselves all these things. And instead, let’s turn our attention towards an abundance mindset and seeing what we can do income wise and what that can mean for our family and forgiving and for everything we wanted to do together.

Scott:
Could you maybe give us a little bit of the synopsis of the story here? How did your money journey go? I think we know that you met your wife in college. Can you give us how your personal financial story went In college, following college and in the last couple of years,

Brooklin:
My wife and I both went to a private university in Southern California. Probably not a great start financial wise, but thankfully we both got really solid financial aid for the four years. The debt that we did accumulate was more, it was housing and all these other factors which add up when you don’t have parents that can help out with college. We’re very grateful for the financial aid, but graduated between both of us with 80,000 in student debt. So our first year of marriage was, okay, debt is an emergency, let’s treat this as an emergency. Back then it was Dave Ramsey’s stuff. We were at that level. So we just focused on paying off the student debt first. We did very little investing, very little savings for I think two years. We had the bare minimum thousand dollars emergency fund just because we wanted to throw as much as possible at the student loans. I don’t mean to give as advice because we are very debt averse, so we very much overemphasize, let’s get this thing paid off as quickly as possible. So we paid it off in about five years when really looking back, we could have taken a more balanced approach and maybe should have been investing a third of that and over 10 years it probably would’ve served us better. But it did feel really good about five years in to just have it completely wiped and start with a net worth of zero.

Mindy:
And what year was this?

Brooklin:
Late 2017 or early 2018.

Mindy:
Okay. And where were you working? Were you self-employed or were you working for another company?

Brooklin:
It was a bit of both. So we moved right out of college. We moved to Israel for my master’s program and then we moved to Guatemala to work with a nonprofit. Nonprofit. Didn’t pay anything. We were essentially volunteers out of college and purpose-driven and all of that. And we were freelancing on the side to start paying off the student debt and savings and all of that. So for a while it was a whole mix of income. And those first five years was essentially all freelance income,

Mindy:
Freelance income. And you had a thousand dollars safety net. I’m not familiar with the economic conditions in Israel. Is that more of a high cost of living or a low cost of living area?

Brooklin:
Super high cost of living. Tel Aviv, super expensive.

Mindy:
Yeah, that’s what I thought. All freelance income, a thousand dollars safety net in a high cost of living area. Don’t do that listener.

Brooklin:
Well, I was one year out of five, so it balanced out. Then we moved to Guatemala, which is super low cost of living. So that was where

Mindy:
For a year you had that’s a lot of risk. Did you feel like it was risky or did you feel like, you know what, I’m okay with this because I want to get this debt gone so fast.

Brooklin:
I don’t think it felt risky to us at the time, although you’re right, hindsight, same thing. We should have at least saved up a bigger emergency fund with some of what we’re using to pay off the loans. But it didn’t feel risky at the time. And I know this isn’t what this podcast is about, but in general, I don’t think freelance income is as risky as most people think it is. If you’re a freelancer and you have six clients, what are the chances that in a matter of three months all six of those clients are going to churn compared to there’s a downturn, you have one employer, what are the chances that large employer that has very little runway is not going to go through a layoff and that you won’t be impacted by a single event? So it sounded a little bit like I got on my soapbox, but freelance income has been really great for us in terms of just, sure there’s a ceiling, but there’s I think a much higher ceiling. You can use your time and your skills and as you build up your client base, I think it can be not a riskier option than full-time employment.

Scott:
Alright, now a quick ad break when we’re back, brooklin will tell us how he was able to break out of bad financial circumstances and make his own path.

Mindy:
Welcome back to the show. Okay, that’s actually really good to know because I don’t have freelance experience, so I’ve just always assumed that it’s kind of risky. But that’s a really good point. If you have six sources of income and one goes away, now you have five sources of income. If you have one source of income and one goes away, now you have zero sources of income. So that does make sense. I like the way that you look at that,

Brooklin:
Especially if you’re already financially minded and you are saving what, 30, 40, 50% of your income, you could lose half your clients and still cover your expenses without touching your emergency fund.

Scott:
Yeah, it’s also hard to pick up a second client when you work a full-time job probably really shouldn’t. And on the freelance side, it’s probably not too hard to pick up the seventh or eighth client there to 10 or 20, 30% increase your income. So I think the freelancing world, I think that’s right. I also want to talk about, there’s a side tangent, I’ll just mention really briefly here where people talk about unemployment in this country. Well, something’s brewing in this freelance and gig economy because I think there was something some 40 odd million Americans who participated in the gig economy last year and that was up like 300% from before the great recession, for example. And so what happens when a freelance, surely a lot of those folks found fewer clients, it’s harder to get rides for Uber drivers or whatever in there that doesn’t show up on the official unemployment statistics, right?

Scott:
Because as people don’t go on unemployment, they’re not losing their job, they’re just getting less income. So something’s brewing there that I don’t think people have good data on, and I think that that’s impacting the economy in ways that are not fully appreciated yet and we’ll shake out over the next couple of years. But just something I have observed and thought about a lot recently on this. So let’s bring it back to your story. However, so we have our freelancing in Israel, we’re doing that, we pay off the student loans in five years. When does the journey become less about paying off the student loans and more about financial independence?

Brooklin:
Pretty early actually. So even I think year two we discovered financial independence through the subreddit. That was the origination. And then from there, Mr. Money Mustache and Ramit Safety and BiggerPockets and just really dove into everything like 20 14, 20 15 and paying off student loans was for us that first step. We didn’t do the more balanced approach that is probably a lot smarter and that you all recommend and much smarter people than us recommend. But to us, the debt represented a fresh start. So from year two, paying off that debt became the first goal. And then once we paid it off, then we’re like, okay, what is the next goal that’s increase our income to X, Y, Z and hit 100,000 in investments. And then we started hard charging towards that.

Mindy:
And how long did that take you to get to a hundred thousand in investments?

Brooklin:
Within a couple of years because around that time is about when we stopped working with the nonprofit, started working full-time and marketing and writing work. So we pretty dramatically increased our income around that time.

Scott:
Awesome. So let’s walk through that part of the journey. So how long were you in Israel and when did your situation begin to change? I believe Sneak Peak is still international to this day, but can you walk us through the journey and the steps?

Brooklin:
Yeah, so we were only in Israel for a year for my master’s program, and then we moved to Guatemala, which that’s the biggest context here because this literally wouldn’t have been possible if we were living in the United States because for a few years there we were able to live off of 10 to $12,000 a year, which helped us achieve our goals. So the four years, four of the five years were here, Guatemala paying off student debt, working with the nonprofit, and then the last five years have been out of the nonprofit, really focused on what can we do to maximize our income and meet our next goals. And we’re still here in Guatemala.

Scott:
Okay. So you guys are, can you give us a little bit some guidance on are you able to earn six figure salaries doing this from Guatemala? How does this career growth happen from an international perspective to provide opportunities that you wouldn’t have had access to otherwise? Or how did you get into this and decide to go to Guatemala, stay in Guatemala and build your career from there?

Brooklin:
Yeah, it was a very indirect path. So we came to Guatemala not for any career moves or the money sense, it was just to work with the nonprofit. We both graduated with sociology degrees and international development and social work and really wanted to dive into that world. We kind of discovered financial independence along the way and it worked out that we were working in the low cost of living and then it was just a matter of putting the puzzle pieces together.

Scott:
Yeah, I would love to get the next piece there. Tell us about how the career developed. Look, how did you get a job in marketing that pays enough to sustain financial independence from Guatemala? Is this another repeatable path for folks? Maybe we’ll take a quick edit and that would be really helpful. Think about this from the perspective of someone listening who’s like, Hmm, I’m starting my career and I’m thinking about doing something similar. What are the takeaways that I can get from brooklin and think about in terms of opportunities for me if I want to live internationally or build a career in another country?

Brooklin:
So year one, about five years ago of going full-time into freelance writing and marketing, my goal was to make $40,000 in that calendar year. I think that first year we hit like 65,000 and then it grew from there. So I do think it’s repeatable now, A and B, it was just a matter of discovery. So yeah, getting a full-time job, especially a remote job at that time probably would’ve been close to impossible. Freelance opportunities were abundant. I started on Upwork and then grew out from there. Once we started building our network and just kind of slowly started realizing which types of work A were more interesting and sustainable for us, and B, which gigs paid more. So over a couple of years we honed in on B2B Tech as our main client base. So narrowing in on that part of the freelance world really helped increase our income and solidify our network.

Brooklin:
From there, I also took a full-time job for two years while we maintained our freelance business. This whole time it was my wife and I working together on it. Those two years were game-changing in a couple of different ways. Number one, financially, the full-time income and the freelance income really just kind of skyrocketed what we were able to do. I don’t recommend it for more than the course of a couple of years, but it was the first two years of covid, we couldn’t do anything anyway, so it was just two years of 60 to 80 hour weeks to jumpstart what we were trying to do. Then once our freelance income outpaced my full-time income, we decided to jump back out of full-time and go all in on the business. So we around that time turned the freelance business into an agency. So some numbers, Scott, year one goal was 40,000 in the first year we hit more like 65,000 by the time we launched the agency. Just the freelance income between my wife and I was around 300,000, split it right down the middle. It’s a solid six figure for each of us, but that was about the limit of what we could do ourselves, which is why we turned to an agency model to keep learning and growing and seeing what we could do.

Scott:
Awesome. So tell us about that. So you turned in jobs money for time and you just used the word agency. Can you tell us about this? Is this a business that you’ve now built and when did that start and how’s that going?

Brooklin:
So far so good. We started it, launched it about two and a half years ago, and yeah, it’s kind of flipped the switch. It’s less trading our own time for money and more. Okay, we’ve got something unique here that there is a demand for. How can we build a team around it so that this thing can be a machine of its own and run without us down the line. That doesn’t mean necessarily selling and it doesn’t necessarily mean completely stepping back, but it gives us, we look at it as an asset that we can use how we want. So yeah, the last two and a half years have been about building the business. We have a full-time team of five and about 20 contractors that we work with around the us.

Mindy:
So you are creating jobs and then you make money off of when they do work, you bill them out at X and you pay them Y and then the same with the contractors. So you’re making money, I am not phrasing it, but you are connecting these people who are doing a job with people who need a job and that’s your agency now?

Brooklin:
A little bit like that? Yeah, I mean, yeah, you’re putting the financial model, but that’s essentially, it’s a type of arbitrage, but it’s less of a marketplace or recruitment of just connecting people and more. We have our full-time team focused on strategy for clients. So it’s very much long-term partnership. Like some of our clients we’ve been working with even before we launched the agency on a freelance basis and then they transitioned in with us. So it’s this long-term relationship on one side with the client. And then on the freelancer side, we were both freelancers for almost 10 years, eight years before we launched. And so we want to provide a really good experience for freelancers. So yeah, we charge one thing to clients and we’re able to pay out to our contractors another, but the idea is that in the middle we’re taking off their plate all the time sucking stuff like client communication and handholding the strategy work, the briefs, and we’re just letting our writers be writers and our designers be designers.

Mindy:
And you’re running this for American clients, but from Guatemala?

Brooklin:
That’s right. Yeah, so all over the us, some in Europe, but yeah, mostly US based.

Mindy:
So this geographic arbitrage that you have been able to take huge advantage of is the difference between a 10 plus year PHI journey and do you consider yourself financially independent right now?

Brooklin:
No. No, not yet.

Mindy:
But it’s the difference between this much longer because America has a higher cost of living than Guatemala does. I mean you were living on 10 or $12,000 a year in Guatemala that doesn’t really get to a lavish lifestyle in the United States.

Brooklin:
Yeah, it’s been the biggest difference honestly, the last 10 years. I mean now that was a few years in a row before kids we were able to live off of that. Now we’re a lot closer and even a little bit above I think average American household income, but we’ve also been able to increase our income at the same time and that 60 to $80,000 goes a lot further here than it would in San Diego where we’re from.

Scott:
Let’s add a couple of facts out here. Where in Guatemala do you live?

Brooklin:
We are just outside Antigua, Guatemala, which is just outside the capital city. It’s the main expat spot. The first five years we were way up in a mountain town called Wayo, which has even within Guatemala has a much lower cost of living. It’s like living in a Kansas City versus la.

Scott:
Okay, awesome. And do you plan to live in Guatemala for many more years? Is this your home now for the foreseeable future?

Brooklin:
It is, yeah. Both our daughters were born here. We bought a house here, so we’re here at least the next decade as they move through high school and into what comes next for them.

Scott:
And then could you give us an idea of how close you are to financial independence and what that target looks like for you?

Brooklin:
Our goal has definitely shifted. Like I said, when we started it, the yearly income was 40,000. Our FI goal was 800,000, something very much the lean Fi side of things. And then as we grew up and realized things and had kids and we’re like, oh, okay, that’s not realistic, let’s go back to the drawing board. So we don’t actually have a hard fi number to be honest. We’ve kind of shifted our thinking, sorry, I’m saying we, but that’s just because my wife and I talk about this a lot, so I feel grateful that we’re very much on the same page, but now for us it’s much less about, okay, we’re going to hit 1.8 million by 36 so that we can never work again. And it’s much more about, okay, we like work, we like this creative stuff, we like working with people. We don’t want to do it for 40 or 50 hours a week and we don’t want to do it for 30 or 40 years, but we like it. So what can we do now to reduce the time that we’re spending working but not eliminate it altogether? So right now is more about adjusting our schedules, adjusting the level of involvement in the business so that we can be not PHI and not retired early, but be able to work 20 or 30 hours a week and be able to do school activities. So right now it’s much more about adjusting to what our current goals are rather than our goals for a decade from now.

Mindy:
One more quick break and we’ll be right back with brooklin Nash.

Scott:
Let’s jump back in.

Mindy:
Okay, so you like what you’re doing, but you don’t want to do it 40, 50 hours a week for 20 or 30 years. I totally understand that. Have you sat down and made a list of the things that you want to do or what’s the process for figuring out your balance between how much you want to be working versus how much you want to be making?

Brooklin:
A lot of conversations and trial and error. I think those two years of working 60, 80 hours really showed me a, I don’t want to do this forever and B, okay, let’s walk this back. And instead of we hit over those two years, I think that’s when we broke three 50 or around 400,000. And so we laid that really solid foundation. We’re Coast PHI essentially right now rather than phi. Going back to your question, Scott, if we were to not put another penny in savings, we would be beyond our FI number in quotes at 55. So we’re like, okay, coast Fi is taken care of. Now what do we want to do? So Mindy, it’s more talking through, okay, we have it taken care of. All we have to really worry about is our current expenses, which we have covered, and then just keep talking about what the next three to 10 years look like. So over the next few years, we both envision ourselves staying involved in the business. We don’t want to step back completely, so we’re good taking our salary, working in the business 30 to 40 hours a week, and then over the next couple of years, the next goal for both of us is how do we get down from 30 to 40 hours to maybe 20 to 30 hours?

Mindy:
And is that your goal 20 to 30 hours a week or is that just the current goal and then you’ll step because I mean I think it’s really valid. There’s this idea that, oh, I’m going to reach financial independence. I’m going to retire early and I’m never going to do anything again. And I live in Longmont, Colorado. I hear from a lot of people, I have a huge community around me of people who have reached financial independence and they’ve quit their day job, but they don’t stop working and the reason that they quit their day job is kind of the reason that they started pursuing financial independence in the first place. They weren’t happy there, but it sounds like you are happy where you’re at. You’ve created this job that you love. So stepping away from it is, I don’t want to say silly or foolish because if you don’t want to work anymore, then that’s what you want to do. But when you’ve got this, what is that stupid phrase? If you love what you do, you’ll never work a day in your life. It’s also kind of true though. It’s silly, but it’s true. I mean, I’m a real estate agent and I get to talk about money and real estate on a podcast. Why would I not work?

Brooklin:
Yeah, we feel very lucky in that we have that realization of, okay, most of the people in these forums and on the subreddit and you have full-time jobs and there’s not a lot of flexibility. We were able, because we were self-employed to navigate to something that we find interesting and creative and we get to do fresh things with our clients over the last few years. So that’s helped a ton. That said, I have higher priorities in my life. I want to go to my daughter’s dance recitals. I want to pick them up from school. I want to go camping. I want to take surfing lessons with them. I want to be able to take anytime they’re off of school, I want to be off of work. Those are my priorities, even if I find work interesting. So yeah, going back to your question right now, the goal is to reduce to about 20 to 30 hours by the time we hit in June will be the three year anniversary of our launch. Current goal is very much more time-based than is income-based.

Scott:
I love the framing of that goal of anytime they’re off school, I want to be off work that’s like an awesome in-between state for financial independence and full-time work that I think will resonate with a lot of people. I want to ask a couple of mechanical questions here that relate to you investing in building wealth and building a business out of the United States. Is there particularly special things about Guatemala that make this easy or attractive or do you think that Yeah, I guess that’s what I want to parse out here. Can you tell us how easy is it for an expat to start a business in and found it and incorporate in a place like Guatemala?

Brooklin:
Yeah, I should have Becca in here. My wife, she’s our head of operations and knows the mechanics much better than I do, but in short, Guatemala doesn’t have any special advantages financially. What the biggest advantage is, no matter what you do, whether you’re full-time or self-employed is the foreign earned income exclusion. So up to, I forget what it is this year, but it’s getting higher and higher every year, just like 4 0 1 ks and tax credits. It’s in the six figures of income that you earned while physically out of the United States. I’m not a CPA, so check this. And there’s exceptions and there’s a lot of rules but is not taxed at the federal level. So beyond just the cost of living savings, we’ve paid a lot less tax than if we had been living in the United States. The only requirement there is that you’re out of the United States for 330 days out of a 365 day calendar.

Scott:
Do you pay income tax to the US government on any of the income earned in the United States?

Brooklin:
That’s what I mean. The federal earned income exclusion is we don’t pay federal tax on up to when we started it was like 120 something thousand and it just has gone up from there.

Scott:
Okay, got it. Sorry, that’s for the US government. And then how about for Guatemala? How do the taxes work there?

Brooklin:
Certain taxes for being residents and owning property? There’s some property tax, but there’s no, because our income isn’t from a Guatemala company, we don’t pay income tax either. So tax burden here has been I think a couple grand a year.

Scott:
Awesome. Okay. And do you have to be a citizen in order to incorporate a business that is headquartered in Guatemala or how does that work?

Brooklin:
Getting in the mechanics, we’re actually a US business, so we don’t have a Guatemalan presence. So even though our business is registered in the us, we live physically outside of the us So we’re able to A, attract us clients because we’re a US business and paperwork and connecting payments and all that is seamless, but we’re also able to claim the earned income exclusion because we’re physically out of the US for 11 out of 12

Scott:
Months. This is super fascinating and stuff I don’t know anything about. I’d be interested to hear commenter’s perspectives on the of this and brooklin, I suspect that as your business grows, some of these things that you’re saying will not actually be able to scale into larger revenue items. For example, California ain’t going to let you get away with that for very long once you get past a couple hundred thousand in revenue from that state.

Brooklin:
That’s the sticking point. California, we don’t at all. We’ve paid very little in federal tax and I don’t even know how much in California tax the last 10 years, even though we haven’t been in California for 10 years.

Scott:
Let’s talk about, so you’re not a citizen of Guatemala, you are a US citizen living in Guatemala for many years.

Brooklin:
That’s right. We have residency here, which just means we don’t have to leave every three months, every 90 days. We can stay put. Both our daughters were born here, but yeah, we’re not citizens. We’re US citizens. Daughters are Guatemalan and US citizens, which is a whole other can of worms for down the line.

Scott:
What do you do for benefits and those types of things? Health insurance, all those goodies.

Brooklin:
We have an administrator in the US that provides benefits for our employees. We technically could take advantage of that if we were in the us, but because we’re not, we just pay out of pocket for international global health. With Cigna, it’s a, what’s it called? High deductible. There’s an acronym for it, but it’s a high deductible one. And that’s worked well. We just pay out of pocket because a doctor’s visit and dentists are so low here, it doesn’t make sense for us to pay premium when we could just pay out of pocket.

Scott:
How about the mechanics of investing? What do you invest in? And I’ve heard that some folks have no issue investing in things like an index fund, a US stock market index fund internationally, and some folks have to go to great lengths to get creative to try to replicate that because it’s not offered to their countries. Can you tell us about your experience with that?

Brooklin:
Yeah, because we were from the us, we’re able to participate in the stock market. So we have Bogle heads will be happy. We have a Vanguard account, we’re in vt, sacs and bonds, whatever, BLTX, and that’s about it. So yeah, across our 401k and our brokerage, it’s pretty much just index funds with the 90 10 split. Very boring.

Scott:
Now you got to put up a whole other can of worms here. If you don’t pay any federal income tax and you don’t pay any tax in Guatemala, what is the advantage of contributing to a 401k?

Brooklin:
It’s only up to a certain amount. So we’re earning for married, filed jointly. We’re earning well above what the limit is. So contributing to a 401k reduces what we’re paying off on top of the exclusion.

Scott:
Okay. So you do contribute to US national debt reduction on an ongoing basis?

Brooklin:
Yeah, we’re not, I sound like such a jerk over here. Yeah, I haven’t paid taxes. Well, look at you. You live internationally, you don’t partake from the system and you contribute. So thank you. Yeah, that’s wonderful of you. Yeah, we think of it as fair because we don’t live there, so we pay whatever’s, but 11 and a half months out of the year we’re not there. So that’s where we’re at. But yeah, we do pay into federal taxes and feca is still a thing, especially as a business. But yeah, federal income, the exclusion has been a big chunk more than half of what our current W2 salary is.

Mindy:
Okay. So brooklin, this geographic arbitrage angle that you have invented, ha. It sounds like a really amazing way to game the system. So you’re making high income, you’re living in a low cost of living area, and you still have citizenship in America. So should something happen in whatever country you’re living in and you could move back, how did you decide to take this jump? Was it hard to say goodbye to your family and leave all your friends with the internet? You can talk to anybody and you can send gifts with FedEx and it gets there in a day and a half, but is it hard to walk away?

Brooklin:
It wasn’t 11 years ago, so this is probably a moot point, but at 21 we were like, yeah, worlds are oyster, let’s get out there. And sure, our parents were like, what are you doing? We’re like, yeah, we’re doing it. So the same reason we just went whole hog on paying off student debt. We just didn’t know what we were doing. We were just jumping into things. So it was hard the first few years, but then once we realized we started, Guatemala started to grow on us and we realized the financial impact and we started growing. These financial goals stayed put and the middle part was a little hard. And then now the last few years with our girls growing up in a solid school and a community here, this is just home. We can’t imagine leaving it now. So I don’t know how relevant that is for a 36-year-old who’s looking at making a change.

Brooklin:
But I will say I spent a lot of time talking to folks in this space, LinkedIn and Twitter, I won’t call it the other thing. And a lot more people are starting to do this even as an experiment. So there’s people who will go, let’s go here for three months and let’s see how it feels. And then they’ll come back and then they’ll reassess what their relationship to money is and their house and work and the balance with their kids. And a lot more people are just starting to talk about and think about this, which has been really fun the last couple of years. So it’s not like you have to jump in and be like, I’m going to Guatemala for 10 years. We came here and we were going to stay for one year, and here we are 11 years later and 10 years later and we’re still here. So I think you can take it in chunks and go for a few months and see if you like it, and then try a year and see what impact it makes.

Scott:
I am obviously very happy with my job and don’t not looking around on these things, but I know, oh hey, if I wanted to work remotely at Digital Nomad, I would want to go to New Zealand. That’s a country that’s been in my mind for a lifetime and one of these years I’ll spend a year in New Zealand maybe five, 10 years from now, and that is a place where you cannot work. It’s very clear you’re not allowed to work a job even remotely from New Zealand with a visitor without a visa from their immigration center. So that’s where I was kind of going with that question. It sounds like that issue just does not exist for you in Guatemala and in some countries it’s easier than in others, but do you have any commentary or thoughts on that for folks looking at geo arbitrage, right, there’s two extremes. Guatemala sounds really easy. New Zealand don’t move to New Zealand and then figure out where work situation later, you’re not going to be allowed to do it. They’re not going to let you do it.

Brooklin:
Yeah, I totally botched it on that, Scott, because I was thinking about the disadvantages of Guatemala, or sorry, the advantages of Guatemala rather than disadvantages elsewhere, but you’re totally right. Do your research ahead of what is required. Guatemala, if you’re not a resident, you have to leave every 90 days, so you got to plan for that, and that’s an additional expense. A lot of countries like New Zealand, Israel or first year, you can’t technically earn an income there. You got to work around things. So I was working at the student writing center at the university, and that was one way around, and then I was like, that’s why we started on freelance income. The only way we’re going to make money is by going back to US companies or clients and seeing if we can make money there. We can’t earn money in Israel, so it really depends on the country. You’re right, Scott. I think that just went right over my head the first time around.

Scott:
I was impressed with what seems to be a very favorable environment for you guys in Guatemala that encourages or allows this and that makes sense, right? Guatemala is probably a different view on immigration than New Zealand does for various reasons. And I think that that’s just something you take into account if you’re looking to take the lessons learned from brooklin story and apply ’em in your own life. If you’re listening to this, I will

Brooklin:
Say this is very in the weeds of the mechanics that you’re asking about, but the time zone makes a big difference. Guatemala is central time and mountain time. We were in Spain and Portugal last summer and the seven hour time difference, I was like, we were there three months. I’m like, this is not going to be sustainable. So we were exploring what would it look to move to Portugal. We’re like, Nope, Guatemala is home. This makes it easy. We get to work with US companies and work a normal nine to five.

Scott:
Yeah, I think that’s a big deal. And that was also probably a big damper in my New Zealand dream there because that’s a wild, a different time zone. But

Brooklin:
Yeah,

Scott:
I don’t even know what

Brooklin:
Time is over there.

Scott:
I mean, if you have a client and they’re in mountain time, you need to be available during mountain time. I assume these folks are entrusting you with big parts of the strategy around that, and you got to be available for those types of things. And your employer, if you’re working remote, it’s probably going to make you work on their time zone, redo at BiggerPockets. So that’s something to consider as you think about this arbitrage component. Yeah. Well, brooklin, where can people find out more about you

Brooklin:
On LinkedIn, brooklin with an I instead of Y Nash and our company’s beam content? It’s beam content.co. If you want to find out more about the team and what we do. But yeah, I always love talking about this stuff. So if you’re thinking about the geo arbitrage stuff or digital nomad or moving with your family, I’ve gotten on a few calls the last six months with folks and it’s always fun to chat through. So feel free to reach out.

Mindy:
Awesome. brooklin, thank you so much for your time today. This was a lot of fun. I enjoyed meeting you in real life. We have been online friends for a long time, so thank you so much for your time today.

Brooklin:
Thanks Mindy. Thanks Scott.

Mindy:
Alright, thank you for listening. That wraps up this episode of the BiggerPockets Money podcast. He is Scott Trench and I am Mindy Jensen saying, until next time, key lime.

 

 

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Americans are becoming increasingly worried about housing costs, according to the Pew Research Center, with 69% of survey respondents reporting that they are “very concerned.” Nearly one-third of Americans were considered cost-burdened in 2023, meaning that they spent more than 30% of their household income on housing costs, and renters were especially strained. High mortgage rates, a dearth of new housing construction, demographic shifts, and urbanization all have a role to play in this issue.

Members of both political parties view housing affordability as a growing problem, and both presidential campaigns attempted to address the issue. While everyone seems to agree that the housing affordability crisis requires the attention of policymakers, the potential solutions are many and varied, and voters often disagree over the policies that should be prioritized. 

There’s evidence that zoning reforms make an impact, but building codes remain an obstacle. About 60% of voters think rental property investors are a major contributor to rising home prices, but much of the evidence shows the effect has been minor. 

Most voters support government funding for affordable housing but often disagree on how it should be spent. A recent Redfin survey showed that 82% of Americans support rent control despite overwhelming evidence that it decreases the supply and quality of rental housing and faces opposition from most economists and many housing organizations

State and local ballot measures from this past election demonstrated voters’ concerns and highlighted their differences of opinion. Voters passed (and rejected) state and local ballot measures across the country that may impact real estate investors in some of the top markets. 

Raising Funding for Affordable Housing

Several ballot initiatives presented to voters in the November 2024 election aimed to secure dedicated funding for programs that would improve housing affordability and reduce homelessness, including the following state and local measures.

Los Angeles tackles homelessness with sales tax

Los Angeles voters approved Measure A, which replaced a 2017 sales tax increase that funded anti-homelessness programs with an even larger and permanent sales tax increase designed to provide affordable housing and other services to the county’s homeless population. The measure, which added a 0.5% sales tax estimated to raise more than $1 billion annually, received support from nonprofit housing advocates like Habitat for Humanity of Greater Los Angeles and passed with 57% of votes from Los Angeles County residents. 

In general, sales tax is regressive, meaning that it takes the greatest share of income from low-income workers, and some argued that Measure H, which previously imposed a 0.25% sales tax, had an insufficient impact on the county’s homelessness crisis. 

Approving the increase was a tough decision for voters, particularly amid high inflation, but there were reasons to be optimistic—the new measure added funding for new housing construction in addition to shelters and services, as well as oversight to ensure appropriate spending. And since taking office in 2022, Los Angeles Mayor Karen Bass has taken steps to incentivize the development of affordable housing, allowing real estate developers to profit from building affordable units. 

Voters in Rhode Island, North Carolina, and Baltimore approve bonds

Voters in three North Carolina cities approved bond projects that will provide a collective $125 million investment in affordable housing development:

  • Charlotte: Voters passed the Charlotte Housing Bond Measure, which allowed the city to issue $100 million in bonds for low-to-moderate-income housing development, with nearly 64% voting yes. The bonds will be repaid through a property tax levy. 
  • Asheville: About 71% of voters supported the City of Asheville Housing Bonds Referendum, which will provide $20 million for investment in affordable housing development and down payment assistance for homebuyers.  
  • Chapel Hill: Voters authorized the city to borrow $15 million to fund the construction, preservation, and acquisition of affordable housing, with nearly 73% in support. 

Voters in Baltimore overwhelmingly passed a $20 million housing bond measure. And in Rhode Island, voters also approved a $120 million bond to fund various initiatives to help low- and moderate-income Rhode Island residents afford homes, including community revitalization projects and housing-related infrastructure. 

But voters in the wealthy city of Cary, North Carolina, voted against a $30 million housing bond referendum by a narrow margin. And Denver voters narrowly declined to pass a $100 million bond measure that would be repaid through a sales tax increase on nonessential purchases—the city has approved a number of sales tax measures in recent years. 

Housing trust funds in New Orleans and Orlando

New Orleans voters passed a measure to establish a housing trust fund, requiring the city to devote 2% of its annual budget (about $17 million) toward building and rehabilitating affordable housing and helping first-time buyers achieve homeownership. 

And in Orlando, Florida, voters approved a measure to make its housing trust fund permanent, allowing funding from multiple sources to support affordable housing construction and rehabilitation. 

Conflicting Views About Rent Control

Basic economic theory holds that rent control and other government price controls aren’t viable solutions to high prices in a free market economy, and numerous studies analyzing the outcomes of rent control in cities confirm that rent control results in the deterioration of controlled housing units and/or disincentivizes new housing construction.

However, some studies show that rent control measures can reduce displacement and improve affordability for existing tenants, at least in the short term. That makes rent control an appealing public policy in a time of crisis. 

Proponents of rent control argue that it’s possible to deter the negative impacts of rent control by closing certain “policy loopholes.” For example, USC researchers acknowledge that inferior maintenance is a concern in rent-controlled housing but note that enforcing strict housing codes may improve outcomes. However, they also cite the low quality of controlled housing units as a reason why some studies find that rent controls keep rents stable, even in uncontrolled units. 

Essentially, a neighborhood in disrepair attracts only low-income residents, and thus it remains in disrepair. Whether this outcome is desirable is up for debate.

Some rent control advocates also point to robust new housing development in cities that have enacted rent control measures as evidence that rent control doesn’t hurt the housing supply, noting that other market factors have a greater impact on housing construction. One of those market factors is demand. Policymakers often suggest rent control in areas where high demand for housing results in skyrocketing rents. It’s not particularly surprising that cities with high demand are building more housing despite rent control measures that apply only to older buildings, and it isn’t evidence that the measure isn’t suppressing new construction. 

Evidence from cities like St. Paul, Minnesota, which attempted to limit rent increases without an exemption for new buildings, showed a dramatic plunge in new housing permits. While Los Angeles may have built housing more rapidly than the rest of the county since 2000, it’s evident that new housing construction has been insufficient to meet demand, even with the new construction exemption to rent control laws. 

The city still has a growing shortage of affordable housing units and a severe homelessness crisis. It’s difficult to determine the effect of city and state rent control measures on new housing construction in L.A. From a real estate investor’s perspective, the demand for apartments in Los Angeles may outweigh the eventual rent hike restrictions on a building. But from that same perspective, the policy does nothing to encourage investment at a time when the city desperately needs new housing. 

Meanwhile, proponents of rent control acknowledge that the policy reduces property values and tax revenues, leaving less funding for affordable housing subsidies. Most rent control advocates also believe that rent stabilization measures should be moderate and flexible in order to benefit tenants. That may be why voters rejected both measures that provided state and local governments with too much control over rent prices and measures that would give landlords unlimited freedom in November elections. 

California voters show opposition to rent control measures

Voters rejected California Proposition 33, a measure that would have repealed a state law limiting local government control over rent increases, with 62% opposed. Some YIMBY groups argued the measure would be counterintuitive, impacting cities’ ability to build sufficient housing, particularly in wealthy NIMBY communities that already resist affordable housing development. This marks the third failure of ballot initiatives intended to give municipalities in California the power to enact stricter rent stabilization ordinances. 

California voters also opposed rent control in most local elections. While Berkeley voters approved Measure BB, which restricts rent increases to 5%, voters in Larkspur and San Anselmo rejected rent control measures, and voters in Fairfax repealed an existing rent stabilization ordinance. 

Voters in Hoboken, New Jersey, declined to repeal rent control

Meanwhile, after a landslide vote in Hoboken, the city’s rent control measure will remain intact. The proposed referendum wouldn’t have touched the city’s rent cap for existing tenants, which is the lesser of 5% or the Consumer Price Index, but it would have impacted vacancy controls. 

Under the current law, landlords can raise rents up to 25% when a tenant vacates, but no more than once every three years. The referendum would have removed the 25% limit for landlords who contributed $2,500 to the Hoboken Affordable Housing Trust Fund.

Hoboken is one of the most expensive cities in the country for renters, and it’s clear that voters weren’t prepared to provide landlords with unlimited freedom to set rent prices after a vacancy. 

What Do Voters’ Positions Mean for Real Estate Investors?

The public may be catching on to the negative impacts of rent control. At least, there may be a growing understanding that rent control measures should be moderate so as not to deter new housing development. Real estate investors may owe a thank you to the YIMBY movement for increasing awareness that supply deficits are a key factor in high housing prices. 

But, building enough housing to meet demand is a relatively long-term goal, and with many urban areas facing growing homelessness rates, voters seem divided regarding how best to meet immediate needs. Voters in some cities approved measures increasing taxes or allowing local governments to borrow money to fund new projects, but with narrow margins. Many residents understand that cities are facing a growing debt problem and are hesitant to kick the can down the road. 

Overall, this is good news for real estate investors. It’s a sign that many people with concerns about housing affordability are focused on supply and eager to find creative solutions without strictly limiting rent increases or relying on regressive taxes or government debt. That may result in more attractive opportunities for real estate investors looking to get involved in affordable housing development

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The newest Zillow Rental Market Report is out, and it’s showing ‘‘a softening of the rental market beyond regular seasonality.’’ Apparently, rental demand dipped double below what’s typical for this time of year this October.

But is this alarming? Let’s take a closer look at what’s happening to the rental market because there’s actually some serious potential going into next year

The Rental Market Came In Slower Than Usual But Still Growing

First of all, rental growth only slowed down in October, and rents are not falling. Significantly, the report clearly states that nationwide, “rents remained stable,” with an annual growth of 3.3%. It’s not spectacular growth, but if you zoom in on regional growth in several metro areas, things are looking substantially better.

In fact, rents increased in 48 out of the 50 largest metro areas covered by the report. Some recorded robust gains, notably Hartford (+7.2%), Cleveland (+7%), Louisville (+6.4%), Providence (+5.8%), and Cincinnati (+5.7%).

The losses in metro areas that did report falling rents weren’t all that dramatic. And let’s remember that these are month-by-month losses, not yearly losses. On a month-by-month basis, rents fell most substantially in Austin (-1%), Boston (-0.7%), San Antonio (-0.6%), Seattle (-0.6%), and Denver (-0.5%).

These aren’t huge declines in rent. Investors in the Austin area will not be surprised by the trend. Austin’s build-to-rent boom began during the pandemic, with 51,000 building permits issued in 2021 alone. The thing with building new homes is that it takes time, and when a market’s expansion is largely due to a short-lived population boom, well, developers sometimes just miss the boat with demand. This is what happened with Austin, which is now almost synonymous with a pandemic-era boom-and-bust housing market. 

It’s important to stress that this doesn’t make Austin a bad place to invest. The current decline in rents isn’t drastic and is likely more corrective to the huge gains seen in previous years. While the massive wave of migration to Austin is perhaps over for now, this doesn’t mean that no one is moving to the city. Its population is still increasing, and it’s only a matter of time before the very recent local construction slowdown evens out the supply-demand ratio.

A Single-Family and Multifamily Gap

The other unmistakable trend picked up in Zillow’s report is the resurgence of single-family housing when compared to the somewhat sluggish growth observed in the multifamily sector. 

Again, we’re talking comparisons here. Multifamily rents still did well, just not as well as single-family. Multifamily rents rose in 40 out of the 50 metro areas studied, while a near-total 49 out of the 50 metro areas recorded year-over-year gains in the single-family sector. Single-family housing outperformed the multifamily sector, with nearly double the rental growth: 4.3% over 2.3%. This is a substantial difference and great news for investors with single-family properties in their portfolios. 

Interestingly, there is a lot of overlap between metro areas that did well in single- and multifamily sectors. Hartford, Cleveland, Louisville, and Providence were top for substantial rental growth in both segments, with Hartford recording an identical gain of 7.4% in both single-family and multifamily rentals. 

What’s Hartford’s secret? The usual: a strong job market attracting young professionals, combined with years of chronic underbuilding of new homes. Although the Connecticut town is building thousands of new units, it hasn’t yet gotten anywhere close to plugging the demand, so rents are still rising rapidly. Hartford is still among metro areas with the least amount of new construction permits, number eight in the list of top 10 underperforming metros in new construction across the country. 

It’s the same story with Cleveland, where demand for rentals is huge while new construction is still lagging behind. Cleveland also has the added aspect of having relatively few desirable residential areas, so demand is highly concentrated.

Will the same fate befall these metros as did Austin? Maybe, eventually, if they ramp up construction and then people stop moving there quite so much for one reason or another. But this is why reports like Zillow’s are so useful to investors: you have to ride the wave of high demand and high rents while you can. If you are investing in an area that’s actively building a ton of new homes while the incoming population is trending downward, expect that rent growth will eventually fall and factor that into your ROI projections.     

The Takeaway

Investors, especially those focusing on single-family units, will be pleased to learn that the rental market is alive and kicking. With real estate activity likely to pick up even more next year, rents will continue rising in most areas, but especially those with current high demand due to favorable labor market conditions. In fact, the conditions might be ripe for a little bit of a boom!

Investors should watch for areas that got oversaturated with new construction as a response to pandemic-era population booms, as these markets may take a little while to rebalance after another wave of incoming residents boosts demand. For now, it’s wisest to focus on areas that are experiencing an active surge in demand, but that haven’t yet completed a substantial new construction push. These will almost certainly deliver you great returns on single-family investments.

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Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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What if, within ten years, you could reach financial freedom? Imagine it. You may have a high-stress job where you’re working long hours and making good money but feeling burnout creeping in. You NEED an exit strategy if you’re going to keep up with this lifestyle because before long, you may need an early retirement. That’s precisely how Benjamin Aaker, emergency medicine physician, felt.

Benjamin loves his work, and he’s still working today, but now, he has the option to leave when the burnout gets too much. After becoming an “accidental landlord,” Benjamin quickly saw the benefits of investing in real estate. He bought a few more houses and a multifamily building, then went bigger and bigger. Now, he’s equity-rich with a real estate portfolio that can support his lifestyle if he decides not to work.

Even if you’re not stressed out at your job (yet), Benjamin encourages you to financially prepare to exit your career, if just for peace of mind. He talks about how you can scale smarter, faster, and better with partners, why sometimes you need to get dirty to succeed in real estate, and how to juggle investing with your full-time job.

Dave:
Maybe you’re not getting into real estate because you want to quit your job today, but you want to quit in a year or in a decade. Today’s guest is going to explain how he used real estate to create a safety net in case the stress of 24 hour emergency room shifts ever became too much to handle. Hey everyone, it’s Dave, and today we have an incredible investor story with Benjamin Aaker, an emergency room physician in Sioux Falls, South Dakota. Benjamin became an accidental landlord, then realized that real estate could be the exact solution he was looking for and has since scaled up into some seriously impressive properties, even if he had to jackhammer at least one sewage line himself to get there. Let’s bring on Benjamin. Benjamin, thanks for joining me today. It’s good to have you.

Benjamin:
Yeah, thanks so much for having me. It’s really exciting to be here today.

Dave:
Yeah. Let’s jump into this thing. Tell me a little bit about how you first got started investing and what else you were doing at that time.

Benjamin:
Sure. So I’m a physician, an emergency medicine physician, and got started doing that, not wanting to do any kind of real estate at all, just never even thought of it, but kind of realized early on that burnout was a thing and it’s very high in medicine and it’s even higher in emergency medicine. And so I was wanting to do other things, but that was stock market. That was anything else other than real estate at the time, and I was an accidental landlord. That’s how I really got into real estate investing.

Dave:
And how old were you at the time?

Benjamin:
Let’s see, it would’ve been nine years ago, so that would’ve put me at 35 years old.

Dave:
And I would imagine that being an emergency room physician is extremely time intensive. So what was it like becoming an accidental landlord?

Benjamin:
Well, yeah, you’re right. It is time intensive. The nice thing about emergency medicine is it’s a shift work so you can kind of schedule your day and pack it all in, and once you get that schedule out, then you have other time to be able to do other things. So I was able to make that work with that time constraint and real estate investing, at least for me starting out, was very much do the things and then hopefully let it run, be ready to answer the phone tenants, toilets and telephones as everybody says. And that was my experience as well. Starting out. The only problem was if I was on a shift in the emergency department, I wasn’t able a lot of times to answer those telephone calls.

Dave:
I’m interested, Benjamin, to learn more about your accidental landlord experience. If you haven’t heard this term, everyone, it’s basically a lot of people get into real estate out of some unforeseen circumstances where you inherit a property or someone asks you to take over management of a property, and for some people that’s a nightmare and they want to sell it and get rid of it. But it sounds like for you, Benjamin, there’s something clicked about real estate that you liked. What was it?

Benjamin:
This thing was just a house that we bought my wife and I in order to live in while we were building our primary residence, I had promised her that I would build her a beautiful house once we paid off the one that we had and we just, you need a place to live while you’re building. And that was my situation. So then our real estate agent said we were going to just sell it. It was kind of like a flip, but we didn’t really know what a flip was at the time. And the real estate agent said, Hey, I’ve got two people who want to buy a house. They’re my clients. But they found lots of houses that they, they just can’t look, their credit’s not quite there and the bank has denied them. And he said, do you think you might want to rent to these guys? And then you don’t have to go through the whole thing about selling it. And I thought, that sounds really nice not to have to go through that. And we didn’t do any kind of background checks, nothing just relied on what he said and what the bank had. And so it could have been a bad experience, but it actually worked out really well.

Dave:
You mentioned that you didn’t have a specific goal when you first started out, and I think it’s a tough spot to be in with real estate because there’s so many different ways that you can go. You could flip houses, like you said, you could buy rental properties. So after that first one, where did you decide to go next with your investing career?

Benjamin:
What happened was then I heard about the freedom number. I heard about you need to make a plan, you need to have a five-year goal and a 10 year goal. And so then I kind of started formulating something around that time and it was all about wanting to be able to hedge for burnout way back in residency, which is what you do after medical school for a couple of years. The burnout was kind of like, I’m feeling a little bit and I need to have something that at some point I can leave. And luckily throughout that time I have not felt like I had to leave emergency medicine. I love taking care of patients, so I have continued to do that. And so I grew, but from listening to the podcast, I learned that the economies of scale of multifamily were there. So I started looking for multifamilies at that time.

Dave:
I want to touch on something you just said before we talk about multifamilies is just about liking your job and wanting to stay in it. Because I think for a lot of people, especially guests who come on the show, people, their whole goal is to quit their job or they want to go full time into real estate investing. But it sounds like for you, you want to hedge that, which makes sense to me. But it sounds like you’ve never just thought, Hey, I’m going to get into real estate so I can quit being a doctor. Right.

Benjamin:
I was never at that point where I just have to get out of it. And I know some physicians and even other careers where people just, they’re just burnout and they’re done. They won’t need to get out and oh man, I’d hate to be in that position. Some people are and they have to deal with it, and you can get into real estate from that, but if you can keep your W2 for as long as you can, as many people have talked about on the show, that gives you a great way to get the bank loans. There’s just so many more doors are open for you if you can keep that. So that’s what I did and have done and that really has helped me with having that income to be able to go to the bank and get loans. So that’s kind of my advantage that I have over a lot of people is that I have that big income that I still continue to be able to report to the bank.

Dave:
That is a huge advantage of maintaining your W2 is that you are more lendable. I don’t know if that’s actually a word, but we’re going to make it one. But I think the other thing that’s really interesting about and super relatable to people about staying in your W2 is that it allows you to be a little bit more patient I find, and maybe take on a little bit less risk because if you just think about what you would need to do, the type of deals, how intensive they would need to be to replace your income or to go full-time in real estate in two or three years, it’s very different than if you’re approaching it the way Benjamin might’ve been and saying, Hey, I’m going to buy deals opportunistically. That sort of puts you in a different mindset to the types of deals that you look for and ultimately end up buying.

Benjamin:
Totally agree. Yeah. For me was I call it a 50 year plan, which is kind of a silly name. It was when I turned 50.

Dave:
Oh, okay. Yes. Yeah. 50-year-old plan, not 50 years from

Benjamin:
Now. Not when I’m a hundred years old, but yeah, when I turned 50 that was, and I wrote a thing down, I was just like, when I turned 50, I don’t want to have to work in the emergency department anymore. So
People that listen to this, if they take home that one thing, if they can think about when in the future do you want to be able to leave what you’re doing, not necessarily that you’re going to leave because hopefully you still like what you’re doing. Maybe you love what you’re doing and you’re just looking for something on the side to prepare for the future. And to me, that’s what real estate investing is all about. That’s the goal, is setting that time and being prepared for it. And once you get to that, I’m there now. I mean, I’m not 50 yet, I’m 46 and I am there and it’s such a great feeling. Thank you. So now I can just do whatever I want and work when I want to. And I think a lot of people can have that as well if they set their goal, not that I want to be a millionaire and sit on the beach, wouldn’t that be great? But that wouldn’t be fun for a lot of us, I think.

Dave:
Yeah, I’m in the exact same boat and in a fortunate position where I sort of set a goal for myself to be what I would call work optional at 40, I’m there 37. Nice. Congratulations. Congratulations. I intend to keep working. I like working. I have a great job, as you can tell. So I get to do this every day. So now I’ve sort of readjusted and I was planning to sort of deleverage my portfolio and lower risk around 40 years old, but now I’m pushing that back out a little bit and I’m willing to take on some bigger projects because I want to keep working. But I think what you said a few minutes ago about time horizon is just spot on and just 15 years, if you look at that time horizon, you can accomplish so much in real estate in 15 years. And I know if you hate your job, that sounds like a really long time, but if you’re someone who can manage it and can stick with it for a while thinking, I think that 15 years is a totally realistic goal to be able to replace your income really whatever income level you are.
And so it sounds like it only took you, what, seven or eight years though?

Benjamin:
Yeah, right around there.

Dave:
Do you attribute that to going into multifamily because of those economies of scale?

Benjamin:
Yes. I mean that and just real estate in general because I think people can do it with single family if they wanted just the house, they can get a massive group of houses. But exactly like you said, the economy of scale, I learned from this show. And then I went ahead and bought a six unit in a small town outside of Sioux Falls, South Dakota, and just kind of a small community. Had eight people in there, and it’s just like you only have one bill for snow. Now maybe you don’t have any bills with the single families, but you have or snowmobiles for single family maybe where you live. You don’t. Lucky you if

Dave:
You’re Yeah, I was going to say, I don’t think everyone knows about snowmobiles. I have one where I have a short term rental in a ski town and it is pricey to have them come plow. It’s insane. I should just drive a plow. It’s a great business. You should. It’s time for a break, but we’ll be back with more of this week’s investor story in a few moments. Welcome back to the BiggerPockets Real Estate podcast with our guest Benjamin Aker. So that six unit, was that your first one after the accidental landlord or did you do something in between?

Benjamin:
So I started in that thinking, well, single families is the way to go. So I ended up buying three, well, it’d be four total, so three more after that first one because that’s all I knew. Buy a single family and rent it out and go on to the next one. It wasn’t the Burr method, just I never thought about refinancing, but I had ’em all set up so that they would be about cashflow neutral. And for me, that was another thing that I learned from this podcast is just to set up how you want those mortgages to be. A lot of people are going for cashflow and when they’re starting out, especially if they are quitting their job, they got to have cashflow to stay eating.

Dave:
That’s right.

Benjamin:
And so I totally get that. And I’m not discounting cashflow as being important, but for me and for I think a lot of people that maybe don’t realize it, equity is the way to go. And you want that. So I’ve got an income right now from my W2 job. I pay ordinary income tax on that. And when I do real estate investing, unfortunately it does not help me offset that. And if I’m taking income from that, it’s going to be just more income that I’m paying that tax on. It’s not capital gains tax, it’s ordinary income tax that I have to pay. And I’m at a high tax bracket, and it doesn’t even matter if you’re in a high tax bracket, whatever tax bracket you’re are, if you increase that income, then you’re going to go potentially to a higher one. You’re paying more money on that than otherwise. So I’d rather have that money coming into me when I don’t have the W2 income. So I want to be building that equity right now. So I set all of those loans up to be about cashflow neutral, knowing that I could float something, loan to the project if the AC unit went out or whatever, I could do that. Another benefit that I had with my W2 job,

Dave:
Well, it’s exactly what you said, benefit of having a W2 job, but you were able to craft this strategy because you had that time horizon. You knew this plan to be retired by 50. The 50 year plan allows you to make those decisions. You could say, Hey, when you were just started, it sounds like you’re in your late thirties. You were saying, Hey, I don’t need the cashflow right now. And so the deals that I select and the deals that I designed, you didn’t just select these deals, you created the mortgage in a very specific way to support that long-term goal rather than just doing what a lot of people on social media or in the forums or on this podcast of saying that you should pursue cashflow. And like Benjamin said, there’s nothing wrong with cashflow, but it’s ideal for people who have a short time horizon and time horizon is just how long till you want to live off your investments. So if you have a short time horizon of two or three years, yeah, go for cashflow, that’s super important. But if you’re like Benjamin and you’ve thought far enough ahead to know that I’m not going to need this cashflow for 10 years or 15 years, you can make totally different decisions. And I think I am sort of on the same page as you Benjamin, that when you have that longer time horizon, pursuing equity is a more efficient way to build overall wealth if you have your expenses covered from your normal income.

Benjamin:
I totally agree with that. The equity for many of us is the way to go and long-term really what I want and what I think a lot of people should be wanting and going after as well.

Dave:
For sure. And I should also just mention that that could change over time. My first deal, I was waiting tables and I really wanted the 300 bucks a month of cashflow that made a meaningful difference to me in my life at that point. Fast forward, I got a higher paying job and I didn’t need the income anymore. And so then I could start pursuing equity more in my deals. And so I just encourage people to sort of think about where you are in your life and your own personal needs and not just listen to whoever’s saying, oh, you need cashflow, or it’s just about equity. There’s no right or wrong answer. It is about your own individual preferences and your own financial circumstances. So this is super cool. So you went from accidental landlord, three more single families, then you went to a six unit,

Benjamin:
Eight unit?

Dave:
Eight unit.

Benjamin:
I think I said six. Yes.

Dave:
Eight plex. Okay. And then where’d you go from there?

Benjamin:
So after the eight unit, I dunno if it was after or before, but I got into my mastermind.

Dave:
Oh, okay.

Benjamin:
I got to say that’s another huge benefit from bp. Thank you to everyone at BP who came up with this idea with Brandon Turner’s 90 day intention journal. That was in 2019 when that first came out. And I bought that and it’s a great journal. I went through it, but what BP did at the time was they would hook you up with four other investors that were kind of in a like-minded area and got with a group. And three of us are still around. We’re still meeting every

Dave:
Wednesday. Really?

Benjamin:
That’s so cool. Yeah, I know.

Dave:
So

Benjamin:
Shout out to Pete and Rob. I mean these guys are great. And they were kind of, they’re in single family, multi-family kind of starting and we just able to bounce things off of each other. And I remember talking about multifamily with them and I don’t know if it was whose idea, I mean that’s part of the mastermind is just this one group mind thinking together. That’s so cool. So cool. And so we’ve just really, and all three of us have just really taken off with what we’re doing. And for me it was multifamily and I credit them a lot and BP for getting us hooked up. We’re still doing it after all these meeting,

Dave:
Man, I got to say, I guess before 2020, I never really made content for pickpocket. I’ve been working there for nights since 2016, but I was more in the operations part of the business and I was involved in creating those mastermind groups. I love hearing that this was so impactful for you. It makes my day. If anyone else listening to that is still doing their mastermind, please shoot me a note on BiggerPockets. I would love to know that. That’s super cool information and I’m so glad to hear that other people, your guys are still meeting because just getting around like-minded people, it really makes just a huge difference in your investing career. It sort of just normalizes some tough decisions. I can imagine if you are working full-time, you bought one single family, a couple single families without encouragement from other people, it might be really daunting to go into multifamily.

Benjamin:
Yeah, totally. And these guys have their own perspective and all their knowledge that they’ve built up and you say, Hey, I want to do this. And they say, well, have you thought about this? Have, it’s just so many times they have helped me in coming up with new ideas or new strategies I might say, about the bad week that you had when the tenant needed a new toilet or something like that. I said, oh, sorry, you really should get someone to do that for you. Oh yeah, I didn’t think about that. Get a property manager, any kind of these ideas, it’s just been wonderful.

Dave:
Oh, that’s great. And so that was 2019 when you started the mastermind during the pandemic era, were you buying multifamily?

Benjamin:
Yes, I was in multifamily and started selling off the single family just because it was hard to do two different things at once. And even though they were profitable, there was the profitability of the multifamily. It was so much more after that eight plex, then it just really took off then ended up buying a 16 plex and I did that as a syndication and that went really well. And so then I just have continued doing that since then.

Dave:
And for anyone listening who doesn’t know, syndication is just an industry term for raising money from a bunch of investors, pooling your money together to buy larger assets like multifamily. And it can be super beneficial, as I’m sure you can imagine, if you want to buy a 50 unit, that’s a lot of money and usually individuals don’t have it. And so you have different classes of investors. You have what’s known as a gp, a general partner or a sponsor who organizes the deal and sort of takes the lead on decision-making, finding deals, doing all the operations. And then you have people called LPs or limited partners who mostly just invest passively by contributing capital money to the deal. And so Benjamin, had you ever been a part of a syndication passively or did you just go straight for being a general partner and running deals for yourself?

Benjamin:
I was involved in, it was more of a joint venture JV deal that one of the guys was the leader of it. So kind of now looking back feels like A-G-P-L-P thing even though I’m considered a general partner in that. But that wasn’t a syndication. So to answer your question, no, but I did have that experience where this one guy put together the deal and found the investors and brought everybody on and just seemed like such a great thing for me being able to just invest passively on that. So I thought, well, wouldn’t it be great to be able to bring people together? You do get to a point if you keep on getting bigger and bigger where you just don’t have that money, especially if you’re not looking for cashflow and to start out with, you don’t have a huge pile of cash to get the down payment, so you need to put other people together. I did have a little bit of experience, but this was the first one and it was definitely a learning curve.

Dave:
Yeah. How’d it go?

Benjamin:
You want to know before the end? Before the end, it did not go great. The end was good. I’d love to tell you about that. But was there was a 16 unit and it was owned by a nonprofit organization that helps people who are like a halfway house kind of a thing. So people who are down on their luck had some trouble and they can’t get maybe either the money or they don’t qualify to rent in other places. So they would help those people out, they would get grants and then they owned this place themselves and they subsidized it. So I think at some point they kind of thought, you know what? We’re kind of taken from one hand and paying the other hand, maybe that’s not our mission. I don’t know that for a fact. But then they wanted to sell and it was a great deal, great price, and went in there and bought that from them. And my big mistake there was thinking that they would just continue to have all the tenants in place. Those look great. The whole place is full and they’re paying the monthly rent for ’em. So I just get this big check at the start of the month. It’s great. Kind of like what you’ve talked about in podcast section eight. This is not section eight, but it’s a similar sort of a deal.

Dave:
Is it state funded or something?

Benjamin:
Well, I looked up their funding afterward and 70% of it was federal grants that they were getting,
But it is a local organization. And so after I bought it just out of the blue, they started finding reasons that their at tenants didn’t qualify. So like one of them was, oh, you’re making too much money now, so we’re going to drop you off the plan. And so the people who were making some money, they had a certain percentage that they needed to pay and the group was paying. And so that group amount was gone and then they just didn’t have enough money for the rent. And so then I started to try to find other sources to help them, assistance sources. And in some cases I could, but some cases I couldn’t. And so they ended up many of those people leaving. But after that we were down to 25% occupancy.

Dave:
Oh my, whoa. And what were you when you bought?

Benjamin:
We were at nearly a hundred percent, I think it was a hundred percent, but

Dave:
Oh my gosh.

Benjamin:
Where you would expect it to be when you’re buying. So nothing alarms off, but I didn’t think about, I don’t even know if this is a thing, but it would’ve been nice to have some sort of guarantee in the contract that said, Hey, you’re going to keep on paying this for the next year as we destabilize or whatever. Just didn’t even occur.

Dave:
That’s a unique circumstance.

Benjamin:
Yeah, awesome.

Dave:
Huge mistake. Yeah. Interesting. So how did you rectify

Benjamin:
This? Well, luckily I had saved up an extra $40,000 to do a rehab of a garage. So there was a big garage that they had on this property. I was going to divide it into little garages and then rent those out. This is a great idea, right? Well, I guess in the end it was the best idea that I had. It didn’t turn into a garage, it just sat there as a big nothing but that money was paying the mortgage. So I notified the investors right away of the situation that you have to do communication. So important investors, by the way that I do, they’re people I know, they’re coworkers, they’re friends. I don’t advertise to do these deals because I want people that I know.

Dave:
Can I ask how many limited partners you had?

Benjamin:
Yeah. Well in this deal there were five LPs.

Dave:
Okay, so people you probably knew decently well, I would imagine. Yep. Know

Benjamin:
Them well. And because of that, I think I’m much more concerned about their money than I have about my own.

Dave:
So

Benjamin:
They will not be losing money on this deal if I have anything to say about it. And I’m in control, so I better not lose their money. And that boy that kept me up at night, I remember waking up at 3:00 AM with this 25% occupancy. What’s we going to have to do when we run out of that money? And I would be subsidizing myself. I had capital call. Those kinds of things, you just never want to have that. I luckily didn’t. So I ended up finding a contractor who was looking, just calling around, looking for short-term rental for his workers as they come in to build these big barns for hogs in South Dakota here. So he’d bring ’em in, they’d stay there for a few months and then they would go and he wanted 10 units. And I thought, oh, this is going to save me. But the one thing that stopped me, and I’m glad I did it was I thought, what is going to happen in six months when he moves out those 10 units right back here?
Desperation leads you to do some dumb things. But luckily I didn’t do 10. I said, we’re going to do four units so that four units would bring us up to 50%. That was enough to keep us just above water. And so we got them in there. And I remember this, the last real big thing was that the sewer had backed up in one of those four units that I wanted to get these guys in. And he needed to move in on Monday because they were going to start working. And this was Friday sewers backing up and I could not get a plumber out there the weekend there’s nobody. And this was the pandemic was kind of in around, I can’t remember exactly the dates, but it was just hard to get contractors. And so I had to go in there and that basement unit and rent a jackhammer and jackhammer out the floor, oh my god, to the sewer line. And I was digging around in the sand that’s underneath the cement with my screwdriver, just kind of trying to see. And I hit that pipe and this hole just filled up with black ooze from that. And I thought it’s going to go everywhere. So I started bailing this out into the bathtub was right there. So I was bailing it out in the bathtub and finally it stopped. And then I got some fern co fittings, which are these rubber fittings that you connect pipes together. And I replaced that pipe. This was Saturday.

Dave:
Oh my gosh.

Benjamin:
And then I poured cement that evening and the next day I put sticky tile floor on and reinstalled all of the fixtures and had them in there on Monday when I had to go back to work in the emergency department.

Dave:
Oh my God. So you triaged the situation and that was an emergency? That it was an emergency. Oh my. But it sounds like eventually you made this all work. You made everyone whole. Do you still own that property?

Benjamin:
No, we sold it. So I wasn’t even, so when you do a syndication, you oftentimes will have a horizon, which is telling the investors, Hey, we’re going to sell it. They want their money back. At some point, money goes in there, becomes very illiquid, and then you want to tell them, Hey, I’m the one who’s making the ultimate decision when I think the time is right, I’m going to sell it or refinance it or do whatever. Some people refinance and keep it forever, but this, we are going to sell it. And the horizon on this was five years. However, as the GP of the deal, the operator of it, if you will, I can choose or it was set up so I could choose when. And there was a group out of Nebraska I think that was looking to do a 10 31 and another broker in town called me up and said, you’re interested in selling? And I said, no, we’re not interested in selling. It’s only been two years, but if you really want to buy it, here’s a price. And slipped on that price. And he went to his guy and they said, yep, we like that price, I love it, we want to buy it. So we went under contract.

Dave:
Excellent. So you were very aggressive with the price, I assume

Benjamin:
I was. Yep. Okay. And because I held all the cards at that point or all the chips, I could do anything I wanted. I don’t really want to sell. And then when you have a 10 31, those are great, but they encourage you strongly to do things that you might not other do otherwise do buy something,

Dave:
You can buy a thinner deal for sure. Oftentimes it’s still pencils for the 10 31 to buy a bit of a thinner deal.

Benjamin:
So I’m hopeful it worked for him. So we ended up selling two years. The ROI to the investors was 80% on that. So 40% every year, if you can look at it that way,

Dave:
Man.

Benjamin:
So just huge. I was just so good for

Dave:
You.

Benjamin:
Pleased. Thank you.

Dave:
Go from 25% occupancy to an 80% return in two years is that’s a great turnaround. Congrats. We have to take a final break, but stick around to hear more of Benjamin’s journey all the way from single family deals to syndication sponsor. Let’s jump back in to this week’s investor story. So what’s happening with you now, Benjamin? Obviously the investing climate has changed. What are you doing with your portfolio these days?

Benjamin:
Still doing syndications, just had that great experience and doing more. So a partner that I had found on BiggerPockets and met, by the way, vet your partners, he’s a local partner and we met a bunch of times kind of talking and over wanted to work together. So he’s kind of the operations side of things. And so he found a couple other deals actually. So a 32 unit and then a 56 unit local. And so we’ve done those now.

Dave:
So can I ask you how you met on BiggerPockets?

Benjamin:
So he found me just on the forums. So I am active on the forums. I like answering questions. I think even starting out, just if that’s something that you want to do, just get in there and ask a question or maybe you have an answer to a question. Just get yourself out there as just being helpful. I think that’s all you got to do. Don’t say I want to do a syndication. I mean I guess you can say that, but people don’t normally have a lot of advice for that. But they do have advice. If you have that issue and some problem and solve it and it’s just a great community for being able to do that

Dave:
And it’s free, just go do it. Yeah, if you’re waiting to find a partner to answer a question, just go do that for free. Okay. I’m curious though. I talk to a lot of people and I hear about really interesting deals and partnership opportunities. How did you vet this person? Who approached you to partner with?

Benjamin:
Yeah, that’s a really good question because you have got to do that because you’re making million dollar decisions, multimillion dollar decisions and you don’t want to have the wrong person. So looked at his track record. And so both of us had a little bit of a track record at the time and I said, you got to open the books and show me. And I did the same for him. So look at the books now. I don’t know that there’s anything you can do to be a hundred percent certain, but one of the biggest ways to do it is just meeting multiple times and looking at the numbers. And if the person that you’re meeting with can explain those numbers, you have questions about, well, where did this money go here, whatever. Then that’s a good thing. That doesn’t mean they’re great, it just means that they’re not terrible because of that. But if they can explain that or there’s some other issue that you have that just they don’t give you a satisfactory answer, then that’s you’ve got to be, what do they say? Slow to hire, quick to fire. Exactly. Yeah. So kind of the same way with a

Dave:
Partnership. Be patient. Yeah, for sure.
I love that advice about opening the books. I think that’s super important to just dig in. How profitable, how have you operated your business? Especially with these large syndication deals where these are more complex deals, the operations are more complex, the financing’s more complex, the lack of liquidity, the additional investors, like you got to see if the people can do it at that point. I think if you’re partnering with someone on your first single family, it’s a little bit different, but I think that’s excellent advice there. So what are the syndications, are you in South Dakota still and how are deals looking there? Multifamily is all over the place these days.

Benjamin:
Yeah, totally. Everything’s in South Dakota except we just closed on one in North Dakota, up in Bismarck. But yeah, it’s slowed down because well deals are in any market, so you can find it whether the interest rates are up or interest rates are down. But when the interest rates go up at the start of that curve, I think it becomes harder. And we notice that because sellers have this vision of what it was like a year ago or two years ago, how great it was. And people are paying all these top dollar and they want that top dollar, and so they’re going to go on the market for that. And they just haven’t realized that those aren’t selling. So it takes a while for that mentality to kind of change. And I think it has to a large degree now. So we had a dry couple of years where we didn’t do anything. But that’s another thing about a syndicator is that you really don’t want ones that are just all the time going all the time going. You want to know ones that are really taking the time to find the right one, and sometimes it’s going to be a dry time and that’s okay. Totally

Dave:
Agree.

Benjamin:
And so now I think that it’s starting to come back. We bought this last one was Bismarck was 226 units now. So we really went big. You went big, okay. Closed in August and we’re stabilizing it right now.

Dave:
Awesome. Good for you. So tell me, was this deal on the market a long time or how’d you find it?

Benjamin:
It was an off market deal. Another one found by my partner Austin and his group. So he’s just great at, I’m not so good about finding deals. I’m much better with the investor side of things. So that’s another great synergy. Don’t find somebody that does the exact same that you do because why would you need anybody to help there with that? So he found this, so he was just looking up in the area, knew some property management companies that were in the area, knew some brokers, and just talking to people, just networking. And he’s fantastic with that.

Dave:
No, that’s awesome. Good for you. Alright, well Benjamin, thank you so much for sharing your story with us. This was a lot of fun and congratulations on your success. If anyone wants to connect with Benjamin, we’ll put his contact information below, but it sounds like we can find you on the BiggerPockets forms at the very least.

Benjamin:
Sure

Dave:
Can.

Benjamin:
Yeah. Thank you for inviting me onto the show. It’s been an absolute pleasure and a dream of mine for many years.

Dave:
Oh, that’s great. Well, thanks again, Benjamin. This was a great, fun conversation. And thank you all so much for listening. We’ll see you soon for another episode of the BiggerPockets Real Estate Podcast.

 

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When you look at the “Hottest Real Estate Markets” lists from major publications, they often miss many crucial factors that truly make a market worth investing in. So, after getting tired of seeing the same cities repeatedly, we decided to make our own “Real Estate Hotspots list, touching on the areas that are PRIMED for growth with plenty of appreciation and cash flow potential for landlords. We’re sharing all thirteen cities today!

Our two favorite market pickers, Kathy Fettke and Austin Wolff, are back on the show to share their opinions on these top markets. Austin has spent hours and hours compiling this list, looking at not just population growth but income growth, job growth, GDP per capita, and more leading indicators that point to great real estate investing markets.

Some of the top picks on this list truly surprised us, but the data points to these thirteen cities as some of the best places to buy in 2025. We’ll also talk about the overrated markets that may be past their prime and some nearby options that could make solid real estate investments for the long term!

Dave:
Whenever I see one of those lists that claim they know the best cities to invest in, I get a little bit annoyed. I definitely click on the article first, read every single word of it, but then I get a little bit annoyed. They always have the same cities over and over again. And moreover, they never actually tell you how they arrived at the list of cities that they put on this list in the first place. But today, we’re pulling back the curtain on one of BiggerPockets latest lists of hotspots. Hey everyone, it’s Dave. Welcome to On the Market, the News and Economic Show for informed real estate investors today to go over our list, I’m joined by my friend and a market selection guru. I don’t want to use the guru, that’s like a bad word in real estate, a great market picker. Kathy Fettke, thanks for joining us, Kathy.

Kathy:
Oh, thanks for not calling me a guru, although I’m flattered you call me a goddess or something.

Dave:
Yes, a market selection goddess is exactly what I was going for. Kathy, how long have you been picking real estate markets for?

Kathy:
I would say I started around 2004 going outside my backyard and just kind of nerd it out on it. I just love it.

Dave:
All right, so you’ve been doing this for 20 years. We have the right person to join us, and we also have BiggerPockets own Austin Wolff joining us today who put together his list of 13 real estate hotspots that he thinks will have the most growth potential for 2025 and beyond. And just so you know, these aren’t all going to be markets that you’re used to hearing about. A couple of them might be similar to ones you have, but I promise you’ll hear some markets that you have not heard of or seen on some of these lists before. So let’s bring on Austin.

Austin:
Hey guys, happy to be here.

Dave:
Awesome. We’ll get to your research in just a second. But first I want to put Kathy on the spot. Kathy, have you ever been wrong about picking a market?

Kathy:
I really haven’t. I really have nailed it. Every time the mistakes I’ve made have been overlooking some markets, not investing in places like Austin or Las Vegas. And at the time, the cashflow wasn’t as good as other markets like Dallas where we invested quite heavily or Florida, and I’m happy today, 20 years later, it all worked out. But yeah, there’s some markets where I’m like, why didn’t I buy in Phoenix? The cashflow wouldn’t have been as good, but look at that appreciation.

Dave:
Yep, absolutely. This is why you’re the market picking goddess, Kathy, because you haven’t been wrong so far. I feel like I’ve been okay so far. There’s one syndication I did. It’s not a bad market, but I think I picked the wrong asset class for the wrong market on one. We’ll see. It’s still doing okay, but I have a bad feeling about it.

Kathy:
Oh wait, I take it back. I broke all my rules. Some of the rules are always invest in areas where there’s a lot of job diversification, employment diversification. Remember my little North Dakota issue?

Dave:
Oh, North Dakota

Kathy:
Very dependent on oil. As soon as we bought the land there, oil prices tanked and we’re still holding it. However, it’s looking good right now. Yeah, yeah.

Dave:
We’ll see what happens with oil prices too.

Kathy:
Yeah.

Dave:
Alright, well I think doing pretty well still, you can retain your goddess title. Oh, thank you for the rest of the episode at least. Okay. So Austin, let’s get into your list here. Tell me just a little bit, when you talk about a real estate hotspot, what does that even mean in the first place?

Austin:
Yeah, so to me, I define that as a real estate market where the economy is booming and is going to continue to boom. If we look at the correlation between income growth and home price appreciation over the majority of markets, we find that there is a strong relationship as incomes rise, so do the prices of homes, and one thing that contributes to incomes rising is a diverse economy that’s also growing as well. And so through that logic, I did an analysis last month where I just analyzed the markets with the fastest growing incomes in the area, but I didn’t think that painted the entire picture. So here I actually did want to paint the whole picture of the economy. So I looked at, I started with population growth, but then I also looked at job growth, wage growth, as well as GDP per capita, which can be thought of as a measure of productivity in a given market. So those are the key variables that I looked at to then whittle down and take a look at which markets are healthy and which markets are still growing strong.

Dave:
Those seem like great variables. Austin, I’m curious because on the show we talk about a lot of different data. Can you just explain a little bit about why you picked those? Because there are a lot of different ways that you can measure the economy and the labor market and job market. Why did you pick these ones specifically?

Austin:
Yes, these ones are most correlated with growth in prices. There are other things that you could look at, such as percent of people with STEM degrees, percent of people with bachelor’s or higher, as well as occupation diversity. So maybe you don’t want to pick a market where most people in there are just in the entertainment industry, or most people in there are just in the logistics industry. Maybe it’s better to have a more diverse economy. But the most important factors when we look at correlation between the variables and price growth, were a population job and wage increases. I did add GDP in there as well. It’s not as strongly correlated as those other three, but I thought it was a little more important to include than maybe percent of people with bachelor degrees.

Kathy:
This is so cool. This is Austin. Where have you been all my life?

Dave:
You can’t hire him, Kathy. He works for us.

Kathy:
Well, 20 years ago when I started, he might’ve been in kindergarten. I don’t know. I love, love, love, love that you are breaking it down to this level of detail where for me, it’s a lot of just gut check, right? But you’re validating so much of the gut check with this data. I’m thrilled. Thank you, BiggerPockets.

Dave:
Yeah, yeah, this is great, Austin. Thank you. And you could all, everyone by the way, we’ll put a link to this. We’re going to talk about this a bunch on the show, but Austin published this on the BiggerPockets blog, so we’ll put a link to that. Or you could just Google BiggerPockets 13 real estate hotspots. I’m sure it’ll come up there. Before we get into the exact markets though, Austin, I did have one more question for you. This is just something that happens with data analysis. Data is inherently backward looking, right? It is stuff that has already happened. So how do you take the data and things that have happened historically and then forecast looking forward, which markets you think the trends are going to continue or perhaps even maybe even better markets where you think that the growth might accelerate in the future.

Austin:
So when it comes to time series forecasting, you have to use past data to predict future results. There is no other way to do it. Then by looking at past data, they have a joke when I was studying data science that how does a data scientist drive a car? They’re looking in the rear view mirror because you have to look backwards to look forwards. But one thing that I did to not just take a look at, okay, what are the places that grew most in the past five years? I also took a look at places that grew the most in the past one year as well.
And I thought that was important because you could have these pandemic boom towns where they really grew in 2020 and 2021 and 2022, but what about the previous year? Did that growth slow down or did that growth continue? So it’s not a perfect prediction, but I think looking at the whole as a five-year average, and then also how much it grew in the past previous year is a good enough mix of both to hopefully take a look at those markets that are still continuing to see growth ones that didn’t just boom during the pandemic and now are stagnating.

Dave:
All right, great. That’s a great example. And yeah, just everyone, you should know this about all data, all lists that obviously past performance, not indicative of future results, but we do our best here to try and understand where trends are heading. And Austin has done a fantastic job doing this. Alright, we got to take our first break, but don’t go anywhere. We’ll get into the cities on Austin’s list. And which one surprised us the most right after this? Hey investors, I’m here with Austin Wolff and Kathy Fettke talking about the cities where the data tells us we should be investing. Let’s get back into it. Kathy, you’re looking at this stuff all the time. You see these lists that come out all the time. Were there any markets on Austin’s list that you were surprised by?

Kathy:
Yeah, the number one, the number one on the list was Phoenix, and that surprised me. I was kind of surprised by that one too.

Austin:
Me too. Really? Yeah. I was surprised as well.

Kathy:
Yeah, I mean, it is one of those markets, like I said earlier where I missed it. I always knew that Californians were moving there, but I kind of thought it was over 20 years ago and then five years later it can’t keep growing, but it just does and that’s amazing. So yeah, I mean good for all you. Who did invest there? I know some of my daughter’s friends, they’re Gen Zers who are investing in the area and they’re renting by the room making the numbers work because it is expensive, it’s expensive, but it’s still growing. And I think a lot of reshoring happening there. I know some of the chip manufacturing is moving into the area as well.

Dave:
Yeah, it just seems like it just keeps growing. And I mean if our friend James Danner has just moved there, I’m sure the profitability of all real estate investments are going to go up just because he is, because he’s there. Just because he’s one person, he’s going to bring up the average profit. So Austin, you said you were surprised. What was the data saying to you that made this number one on the list?

Austin:
The wage growth, the employment growth, the GDP per capita, the low unemployment rate, everything there is, it’s just shocking to me. I actually grew up in Phoenix. I was born there. I lived there for half my life. I still visit there many times a year because my dad lives there. And so I’ve personally seen it grow. But growing up there, I have my own biases about the city that I was like, okay, this is just a desert city with not a lot of water and it’s very hot. And in the summer times when I was a kid, summer break meant you stayed indoors all day, play video games, you can’t go outside or you’ll burn your hand on the swing set. So I didn’t personally enjoy growing up there, but man, the data proves me wrong. So many people love living there and so many people are continuing to move there Again, wages are increasing and just the employment numbers are mind boggling there. And Austin grew so much over the pandemic and I personally think that that ship has sailed. If you got into Austin during that time where before that time you made a lot of money, but I don’t think the growth has started to slow down for Phoenix. I think that Phoenix is continuing to grow even more than Austin just according to these numbers.

Kathy:
That’s very surprising.

Dave:
Yeah. I don’t know, Kathy, maybe you feel the same way. For me, Phoenix is just the cashflow. I think we’ve missed that part. To me, I think you’d have to be patient. You look at the rent to price ratio there, it’s 0.4. So you’re going to have to do some pretty heavy value add to probably find cashflow. Right now. I totally buy the idea that the city is growing, but it probably is better for my instinct is just that this would be better for people who are going to flip, who are going to rent by the room like Kathy you mentioned, or who are going to do maybe burrs or sort of a heavier value add kind of strategy.

Kathy:
Yeah, you’re going to have to get creative in that market, but I guess the Californians are still coming on over.

Dave:
Yeah, I am curious. I want to see who else is moving there. Have you ever seen those tools? They’re kind of cool where they show where people are moving from. I’d be interested to see from Phoenix, just anecdotally, Kathy, you live in California, you think a lot of Californians move there?

Kathy:
Absolutely. I mean if the starter home is over a million dollars, I think it’s 1.2 now at where I am. How are you going to do that? So it still looks somewhat affordable for a first time home buyer compared to here. And it’s a quick flight if you have to go into the office maybe three days a week, maybe you just live there and jump on a plane and you’re here in 45 minutes or it’s not far.

Dave:
Well, I pulled up actually one of those tools just while we were talking, and you’re right, the number one inbound city is Los Angeles. Absolutely right. There’s a lot of, interestingly state migration. So people from Flagstaff, from Tucson are moving to Phoenix. It looks like Vegas is another popular one. So it’s mostly regional, but you do see people from Chicago, New York, Columbus moving there as well.

Kathy:
And what confuses me is why Tucson hasn’t had the same trajectory because it’s a great little town, it’s beautiful, it’s nearby Phoenix, but it’s just, I don’t know. Austin, did you get any data on

Austin:
Tucson? I’ve always wondered the same. It just doesn’t grow as you’re right. The employment numbers aren’t growing as fast, but they have a great college there, relatively speaking. It’s a wonderful place. There’s a great music scene. It’s actually cooler than Phoenix because they don’t have as much concrete as Phoenix, so there’s less of a heat island effect. It seems like a nice place. I’m also shocked why companies aren’t also moving there. Maybe it’s because the network effect Phoenix is already so big, you already have so much access to talented workers that you might as well just start your business in Phoenix rather than Tucson.

Kathy:
It’s the same with the Silicon Valley. It’s like it is so expensive, why aren’t companies moving? They are, but it’s still the hub. If you really want to be somebody, you got to be there.

Dave:
That in itself, I don’t know much about. Tucson sort of flies in the face of one of my favorite investing philosophies, which is sort of the satellite city idea where when they’re super expensive cities or really big growing cities that secondary cities or tertiary cities that are right outside of them typically grow as well. And I actually wanted to call out two of them that I noticed here. One for me, I wasn’t surprised to see, but it brought up some painful memories. Like Kathy said, one I really missed was Colorado Springs, Colorado. I don’t know if you call it a satellite city, but it’s only about an hour, hour and 15 minutes from Denver. And when I was investing in Denver, I went down there actually for a totally not real estate reason and I wound up just going to some open houses and everything was so cheap in, even in 2013 or 2014, it was so cheap. And I honestly at that point just didn’t have the sophistication to set up a team that far away and I didn’t do it. And I’ve always regretted it. You could buy duplexes for nothing back then and it’s just absolutely exploded. And I will say the reason I’m surprised by it is I didn’t really think the economy would grow there as much as it is. But Austin, can you tell us a little bit about why Colorado Springs is on the list?

Austin:
Yeah, I think the economy is starting to diversify more than it has been over the past 10 years. We have the military there, there’s more professional services, tech jobs are being added into the area as well. And to your point, it is more affordable than Denver. And one reason why Denver didn’t make the list is it just didn’t have as much wage growth as Colorado Springs did. Colorado Springs has seen a healthy percentage of wage increases over the past five years as well. So I think that that contributed a lot to this area growing and also being added on this list. Again, I did weight wage growth pretty highly. So I think that the wage growth overall in the region is going to start to contribute to price appreciation there. So anyone that’s gotten into this market, I would say it’s not too late. I think personally, I think the ship has also sailed on Denver. If you got in the past 10 years, great. But this year and next year I’m not so sure. I think Colorado Springs might be a better bet for you.

Kathy:
I’m curious, Dave, you looked up migration to Phoenix. Are there a lot of Californians moving to Colorado Springs? Because anecdotally, I know a lot of people, some of our own employees, we have a remote company and they would buy the property where they want to retire years ago because it was so hard in California and then move there. So one of our employees did that. He bought the house probably 10 years ago but just moved there a couple of years ago.

Dave:
So there is not any big city that’s contributing to any one individual city that’s growing the most except Denver. This tool on apartment list says 40% of the people who are searching for apartments in Colorado Springs from out of town are from Denver, whereas LA is just 1.3%. So it’s not huge compared to New York is 1%, Chicago is 1.7%. So it’s kind of equal for all the big cities for Colorado Springs. And then you see a lot of other military towns there too, which is not surprising. The Air Force Academy is in Colorado Springs, big military presence there, which is great for investing. I mean it provides a very stable tenant base for sure. Alright, so Austin, to me these are both sort of good appreciation markets. Are there any markets that you think on this list are better for cashflow?

Austin:
Absolutely. I would say probably the majority of them, Cincinnati, Ohio, their job numbers are very impressive. Columbus, Ohio equally as impressive. Fayetteville, the northwest Arkansas area, the employment numbers very, very, very impressive.

Dave:
You just added one. You just added one job to the employment.

Austin:
That’s right. I am a taxpayer in this area.

Dave:
There you go. BiggerPockets added one job to Fayetteville. If you guys haven’t heard Austin’s story, he works for BiggerPockets obviously, but he just from LA to Fayetteville to house hack his first investment property. So I’m just joking around with him about that. But obviously he put his money where his mouth is with Fayetteville for sure.

Austin:
Yeah, yeah. And then Oklahoma City is another one. And then we have a metro in South Carolina called Columbia looking into it. It’s more of a college town, but they seem to start to have diversified their economy. And then Greenville, South Carolina as well, which has a lot of distribution and manufacturing jobs. So I would say that most of the metros on this list actually are quite affordable compared to all of the other metros in the United States at this curtain point in time that are also growing.

Dave:
Kathy, do you have any experience with any of those markets?

Kathy:
Well, I was happy to see San Antonio on the list because as you know, we have a syndication. We just launched a build to rent community. It’s on passive pockets now.

Dave:
Oh cool.

Kathy:
Yeah, and I’m happy to see it’s on the list because we believe it’s one of the fastest, well, the zip code that we’re in is in the top 10 fastest growing zip cones in the country. So it’s just great to have the confirmation that we have a genzer that did the data research to back up.

Dave:
Nice.

Kathy:
Yeah, Oklahoma City always. I’ve been a big fan of Oklahoma City. There hasn’t been as much appreciation there, but that could be changing. I know Oklahoma’s kind of in competition with Texas now, possibly going to remove the state income tax to be able to compete. So I think that’s a great kind of cash flow play where there could be appreciation. And then Cincinnati, oh my gosh, 15 years ago this woman came to me and said, Hey, I know you are always looking for good teams around the country. How about this little area between Cincinnati and Dayton, Ohio Butler County now it’s not just such a, people know it now. There has been very high appreciation over the last few years in this little Butler county that we took a big risk on. So you can still cashflow there, but I’m not going to say that it’s going to be a high appreciating market in the future. But one of the things that gives me comfort, and I know Dave, you and I have talked about this, I don’t think you put this on the list Austin, but climate change is going to be a huge factor. And that Ohio region has a lot of water, which makes me nervous about Phoenix. What if they run out of water? That’s an issue. Whereas Ohio has plenty of it. So I like it for that. The cashflow, the possible appreciation and the water.

Dave:
Yeah, there’s a lot to, in Cincinnati, I was looking at markets in the Midwest last year and I thought about it and wound up just not picking it for a couple of convenience reasons. But yeah, there’s a lot to like there. And I actually almost invested in San Antonio. I think I’ve told you this. Kathy actually flew down there and went around, but it was really hard for me being an out of state investor to figure it out. It’s so big.

Kathy:
It’s big. Yeah,

Dave:
I didn’t know it’s the eighth biggest city in the country.

Kathy:
It is huge. People just don’t know that. It kind of stays under the radar. It still has a small town feel. We just did our company retreat there and had an absolute blast. The river walk is gorgeous. It’s fun, it’s cool. Yeah, and the little pockets around town. We went rock climbing, we did laser tag and we had just a great time. Oh, nice. That’s awesome. A lot going on. And I’ve got a close friend who’s now in the military there. It’s again, another huge military base and that’s always good.

Dave:
Yeah, yeah, for sure. Silly me, I looked at San Antonio, I was like, oh, Austin’s getting overbuilt. I’m going to look for a satellite city of Austin. And I was like, wait, Austin’s a satellite city of San Antonio. San Antonio is way bigger, even massive though. Austin obviously gets a lot of news, a tech hub, but just population wise, man, San Antonio is absolutely massive. Alright, time for one last short break, but as always, if you want to leg up under your own market research, you can use the market finder and deal finder [email protected]. We’ll be right back.
Welcome back to the show. Let’s jump back in. Alright, so those are a couple of the spots on our list. I could read off a couple of others just so everyone knows. The top five are Phoenix. Number two is Tampa. No surprise there. Kathy’s been talking about that for years. Great. Market three is Raleigh, another one that’s kind of on a lot of lists. Then San Antonio and then Boise, Austin. Some of these are on common lists, some are definitely not. So what do you think differentiates your list from the ones that you probably see on, I don’t know, Yahoo Finance?

Austin:
Yeah. The most important thing is when it comes to lists on say, Yahoo Finance or other places, population is always sort of like the main variable that people use. And for good reason, you need people moving into a city for it to grow. But the other thing that I just made sure to look at was wage growth and then the GDP per capita, factoring those variables in did change the cities that got included into this list. But that being said, places like Phoenix and Raleigh and Tampa and Boise just grew so much and they still continue to grow that you’re probably going to continue to see them on these other lists as well. I don’t think the growth has stopped for these cities. They’re going to continue to grow for at least the next year, if not the next five.

Kathy:
Yeah, it’s interesting. With Tampa, we’ve had some major storms with major damage and that was terrifying. We were fine. We were fine because we focus on buying in, not buying in flood zones. If you stay out of the flood zones, our house is in St. Petersburg, it’s older. I’ve always said get a new property if you’re going to be near the coast in Florida, because they really are built to hurricane standards. But the one we have is old, really old, and the only thing that happened in that massive storm was the fence went down. So if that gives anybody any little bit of pause or comfort, as long as you get a little inland and stay out of flood zones, it’s still a great place to invest.

Dave:
All right. Well, I asked you both your surprise cities that were on here, Austin, are there cities that you thought that would make the list that when you did all the calculations surprise you that they didn’t make the list?

Austin:
I still really thought Austin would make the list, but it just didn’t have as much wage growth in the past one year. I think that’s fine. The wages there are pretty high already to begin with. It’s hard for these cities like Salt Lake City and Dallas and Nashville to continue to grow their wages. They’re not going to keep growing forever. I just think that those places, while I was surprised to not see them on this list, to me it’s maybe possibly an indication that again, the ship has sailed as far as 2025 goes. If you bought before this year, you probably did very well, but there are maybe better places to buy in the coming year than those places.

Kathy:
Yeah, I was super surprised to not see Dallas on there or Jacksonville because those cities come up on every list.

Dave:
Yeah. Yeah. Dallas, I was kind of surprised by Jacksonville is on pretty much every list. I’ve just never liked the fundamentals of Jacksonville for some reason. Personally, I was really surprised Atlanta wasn’t on there. I feel like everyone’s kind of over, I don’t know if it’s over. It’s a huge growing city, but it has gotten super expensive in Atlanta, relatively. And the one I really thought was going to be on there was Indianapolis. I just feel like everyone loves Indianapolis. I know Austin, you thought about buying that, right?

Austin:
Yeah, so Indianapolis was actually my first choice for the house hack. Fayetteville is number two. Indianapolis has such great fundamentals, it just didn’t beat Cincinnati and Columbus for the sort of the top spot when it comes to employment and wage growth. The wage growth hasn’t been as strong. The employment growth has been, there are so many jobs moving there relative to other Midwest places. So I still like the Indianapolis market. I think that’s good fundamentals. It just didn’t have as much wage growth as Cincinnati or Columbus.

Dave:
So why do you pick if Indianapolis was choice number one, why’d you pick

Austin:
Fayetteville? I actually found a deal so good here that I couldn’t say no.

Dave:
I love it.

Austin:
Yeah, so the fundamentals of the deal were great. New construction, cheaper than anywhere I could find in Fayetteville or Indianapolis. It was really good. It’s not too good to be true. It’s not easy to be in this deal. It’s a little challenging, but what does Warren Buffett say? It was a good property for a fair

Dave:
Price. Alright. And you get to hang out with Henry, which has to be worth something financially, is that you’re close to Henry. Alright, well I think that’s all we got today for you guys. If you want to see out the rest of the list again, we’ll put a link in the show notes or you could just Google 13 Real Estate Hotspots by Austin Wolff. Austin, thank you so much for putting together this list. Really appreciate not just doing the research but explaining it to people so they don’t just see a list and trust it blindly, but understand all the thought and care that you put into it as

Austin:
Well. Of course, happy to help.

Dave:
And Kathy, the market picking goddess, thank you for gracing us with your presence today. We appreciate it as always,

Kathy:
And I will end with a blessing to you both.

Dave:
Thank you Kathy, and thank you all so much for listening. We’ll see you next time for On The Market.

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This rookie has grown his real estate portfolio to seven properties, $5,000 in monthly cash flow, and over $1 million in total equity in just SIX years. His strategy isn’t flashy or sexy, but it’s highly repeatable. Even the greenest investor can use it to snowball one rental property into the next!

Jefferson Calloway was plunged into the world of real estate after meeting the world’s best tenant—an investor and mentor who not only sold Jefferson his first property but also moved in and knowingly rented it from him for a profit! Through this experience, Jefferson quickly learned the incredible scalability of buying properties owner-occupied, converting them into rentals, and repeating the formula. Now, through the power of delegation and automation, he earns active income from near-passive investments that require just one hour of his time each week. This allows him to focus on his home remodeling business, where he earns even more income to pour into real estate!

As you’re about to learn, you can find great investment properties in virtually any market, but you’re going to need the right people in place when investing out of state. In today’s episode, Jefferson provides the blueprint for finding more on-market and off-market real estate deals in competitive markets, building out teams, and mitigating risk within your portfolio!

Ashley:
Our guest today started investing in real estate six years ago, and he has already snowballed his portfolio to seven properties. What sets him apart in a competitive market is a rinse and repeat strategy that is perfect for rookies. Listen on to find out what it is. Welcome back to the Real Estate Rookie podcast. I’m Ashley Kehr, and I’m joined with my co-host, Tony J Robinson.

Tony:
And this is the podcast to help you kickstart your real estate investing journey. And today we’re so excited to welcome to the show, Jefferson Calloway. Jefferson, welcome to the show, brother.

Jefferson:
Thanks very much, Tony. I really appreciate it. I’m happy to be here and thank you Ashley as well.

Ashley:
Yeah, Jefferson, welcome. Why don’t you start off with giving us a little snapshot of your life, where you’re based and what your career was when you started investing in real estate?

Jefferson:
Yeah, for sure. So right now I’m on the Eastern shore, so got, I work in Philadelphia. I have a home remodeling company there and then live back and forth between New Jersey, Delaware. So I’m way over on the east coast and right now when I’m not doing the home remodeling thing, we’re investing in real estate. I just use one to make money, one to place the money, and then just trying to build the portfolio. I’m sure everybody else is now.

Ashley:
And why did you decide on real estate?

Jefferson:
Well, I guess that’s the interesting part. I really didn’t, I was in the army when I first started investing. That’s kind of how the whole thing got started. I wasn’t a homeowner and I was 29 at the time, 30 right on the brink there. And I was looking for, this was down in Alabama. I was stationed at Fort Rucker as a military officer at flight school for helicopters. And the year before I got out, I was looking for a place to live, didn’t want to rent anymore. And a buddy of mine’s like I’m selling my house. And he turns out he was a real estate investor. I didn’t even know what that meant at the time, but he had one of these little townhouses. And in Alabama, the real estate is very cheap. The townhouse was maybe $70,000. I think that’s all he wanted for it.
And I was like, okay, well, I don’t know anything about buying houses, but that should be easy enough. So since I was in the Army, I just went and got my VA loan, bought it, moved in, and then when I got stationed back up in Maryland and had to leave and get out of the army, he was like, well, I don’t want to leave just yet, so why don’t you let me rent the place you just bought? I’ll pay you in rent more than what the mortgage is. And I was like, that sounds like a great deal to me. So same thing, I came up here to Maryland, bought another place, kept that, rented it out, and that’s how the whole thing kickstarted was I was in the army and that’s how it happened by accident.

Tony:
Yeah. So it sounds like you kind of stumbled into this Jefferson, I guess, what was your initial exit plan when you got that first townhouse? Were you thinking, let me build this into a real estate portfolio, or what was the initial strategy going into it?

Jefferson:
Yeah, I guess that’s the whole thing. There wasn’t one. So I just was going step by step and everything he was suggesting, I mean, I really owe this. I was my buddy Lenore, James Lenore, he offered to sell the property to me. He and I, we use any brokers. We just sat at his dining room table and just talked it out, negotiated agreed, bought it. So then when I moved out, he moved in and I was up in Maryland and he was still down there. That is what accidentally got me into remote investing. Like, all right, now I have to manage this property. But I got it really easy because I already knew him. It wasn’t a stranger. And so I accidentally got into remote investing. I was managing the property remotely. I didn’t have a property manager, but luckily he was very hands-on as a tenant.
He took care of everything himself. We had a bat infestation, I didn’t even know that existed. So that was 2,500 bucks to clear all the bats out of the attic and reinsulate and all that. So I learned a lot of good lessons that very first year. And then when he moved out, he first sent me the text, Hey, I have to move out. I’m going down south to Pensacola, Florida. That’s when I really, the panic started to set it. And he’s like, look, just go get a property management company. They’re all over the place. They’ll only charge eight to 10% and they’ll do everything for you. And I was like, it sounds too good to be true, but so I did it. And that is really when things started to blow up because I’m like, all right, I could do this anywhere. So that’s kind of how it started. It was by accident, but it was a very happy accident.

Tony:
I just want to ask one clarifying question. So the tenant that you had was also the person that sold you the house?

Jefferson:
Yep, yep.

Tony:
That’s got to be the world’s best tenant to have like, Hey, I’m going to sell you a house and I’m going to move into it and pay the rent and then I’m going to show you how to manage it once I move out of it. That’s got to be the world’s best first tenant.

Jefferson:
I’m telling you, he was a mentor, the world’s best tenant. I mean, it was really everything. I got very lucky that that’s how I got my start.

Tony:
Is he looking to rent any homes in Shreveport, Louisiana? If he is, I might go back into that market if I can get him as a tenant.

Jefferson:
He has actually gone on now to invest in big multifamily buildings and we still keep in touch to this day. So I don’t think he’ll ever be renting again personally.

Ashley:
So now that you’ve switched to property management, you’ve realized you can do this again, what was the next deal and how did that come about?

Jefferson:
So that was kind of the same thing. I moved up to Maryland and because I was still very, very new, I had only done this one time, so I rented a place when I first got to Maryland, but it was only about a year or so before I started having that same feeling again. I’m sure the same feeling a lot of people have, why am I renting? Why am I throwing away the money? And they’ll talk about interest and expenses and everything, but when you rent, that’s a hundred percent interest basically. So as soon as I got up there, just paid rent for about a year and then bought the place where I was living there and that turned into one of my second deal. And that actually happened to be a duplex, another happy accident. I just moved into the duplex because it was cheap rent and I was coming back to Maryland for the first time in many, many years. And so now I’m like, all right, now I know how to buy single family multifamily, small multifamily. And that same thing turned into a great, what I didn’t know at the time house hack because I just rented out the bottom and lived in the top. And then I actually rented out a bedroom in the top. So I was really house hacking that thing.

Tony:
I know Jefferson. So it sounds like you’re kind of using your primary residence to fuel your real estate investing, which I love as you mentioned, it’s a great way to kind of get in low cost. Just give us a quick snapshot. What does the portfolio look like today in total?

Jefferson:
So I have, it’s very recently got a seventh, so I personally would’ve had six now seven. And that’s properties. And they are a very eclectic mix. It’s single family multifamily, all small multifamily. I have one sixplex in Hagerstown that actually I bought as a small multifamily or residential multifamily, four units or less, but they didn’t know it had two units attached to it, a small commercial unit that you could barely even count. And then a nice garage conversion unit. So accidentally got into four units or above, five units are above, and then now it’s five or six different states now because it was Alabama was the start. And I’ve gotten a couple more there since then than Maryland. And then now I made my move up to this new company that I bought up in Philadelphia. So one there and then Jersey right next to Philadelphia. So all the house hacking, obviously if you’re living in it, they’re all in close proximity. But since then last year there was one in Ohio that we just actually, sorry, two in Ohio that we did. Now I’m like, that’s one of the best part parts about remote investing is that you can go anywhere if you’ve always got wholesalers sending you stuff. I’m not relegated to my local area. And I think that scares a lot of people, but once you do it a few times you realize it’s not scary, it’s very lucrative.

Ashley:
Yeah, Jefferson, we’re definitely going to have to get into building teams in all these markets, but I have another question for you as to how were you able to grow capital? Where did the funding the money come from to continuously keep buying these properties?

Jefferson:
I mean in the army, even as an officer and a pilot, you’re still not at the six figure mark. That’s not why we’re in it. Most of us are in there to serve our country. But once I got out, I became an X-ray engineer for a few years and that was a good living. So I was able to generate a lot of capital. I lived very frugally was I lived in a very, very less than a thousand square foot two bedroom in that first duplex I was telling you about. I’ve never had to live extravagantly. And so if at the X-ray company, it was not a killing, but I was making six figures there. So if I just save, save and live very, very frugally, you’re able to save up enough to buy one or two things a year. And the other thing is, as you’re aware, if you live in the property, you are offered such incredible terms, lower interest, lower down payments, and you can just get such incredible leverage. I always just wonder why is everybody not doing this? You cannot lose. And I’m not a smart guy. I’m not if anybody can do that. So that’s probably I guess why I fell right into it. It was such an easy strategy, it was a no brainer once I started doing it.

Ashley:
Stay tuned after a break. For more from Jefferson, if you’re hoping to invest out of state, you will need a team to help manage your properties. Go to bigger pockets.com/property manager to learn more.

Tony:
Alright, welcome back to the show. We’re joined by Jefferson Callaway. I was actually going to say I love what you said Jefferson, because I think it’s so unsexy and it’s funny as you were saying that our producers, this is going to be a great social clip, but I was thinking the opposite. I was like, this is not going to work on social because what you said is so unsexy yet so simple that people are just going to gloss over and like, oh man, it’s got to be some overnight get rich quick type thing that Jefferson’s been doing and you’re just like, dude, I made some decent money. I kept my living expenses low and I just saved money and put that into real estate. And when you break it down that way, it sounds so simple, right?

Jefferson:
And I couldn’t agree more. And that’s kind of I guess the anomaly of the whole thing. So I come from bodybuilding, power lifting, strongman, the strength sports, and it’s the same thing there. The stuff that works the best are the fundamentals. No, they’re not sexy. Nobody. When they say, Hey, they come up to me all the time, what’s the secret? What do you do for this? What do you do for that? I’m like, guys, eat a lot of food. Train really hard and heavy, it’s going to happen. So the simple stuff is not sexy, but I’m here to tell you it works even for not smart people.

Ashley:
So Jefferson, as you’re looking in these different markets, how are you staying competitive with your offers and where are most of your deals coming from? Are they even on market deals?

Jefferson:
Well, there’s a couple different strategies. If it’s on market, like I do a lot of MLS stuff, but that’s because I was only buying in markets where the purchase price to rent ratio makes sense. Alabama, Delaware, parts of Maryland, Ohio. And that’s exactly why I choose those markets because I can work with a local realtor. This is a nice hack that I found. If you work with a local realtor, then that’s one of the biggest concerns. Well, I don’t know that market. I don’t know that market. Okay, you don’t have to partner with a realtor, they do all the work for you. They know the markets. They’ll be able to tell you, yes, do this. No, don’t do that. They’re not allowed to tell you if a neighborhood’s good or bad, but they can give you all kinds of little hints. And so you just rely on their expertise.
They’re part of the team. Same thing with local contractors. There’s all types of Google reviews and recommendations and referrals. So I bought a lot of these on market because you get all this expertise, it’s easy to do. You work with a realtor, they take care of all the paperwork, you don’t have to know contracts, they have a title company. And then if you go off market, that’s pretty easy too because it’s almost all wholesalers. For me, I love working with wholesalers. They’re good at talking to sellers. I’m not. So I just let them do that and pay them their fee. It’s been a mix of both. But to stay competitive, I bought a lot of on market when interest rates were low and then as soon as they got up to where they are, I immediately was like, all right, this isn’t going to work. Now. I started looking into creative finance and the Pell Pace more movement now I’ve bought subject to and seller finance and combinations of both. And now I can still say competitive and I’ve got the one I just bought in Ohio is two and a quarter percent interest. Cash flow is beautifully.

Tony:
So let me ask because these are two different strategies. Jefferson, you have the on market, you have the off market and I think similar fundamentals, but slightly different skill sets in the way that you execute on those different channels. So when you’re going on market, I guess, what resource have you found to really find those good agents in those markets? How are you finding those folks and connecting with them?

Jefferson:
I mean, I wish the answer were again sexier, but it’s really about Google. So I just love that I can go on and find an agent in that market and then see what other people have said about ’em. And they don’t even necessarily have to be investor friendly, they really don’t. They’re just good at, they just know the market. All I need to know is how affluent is the area? Is the population growing? Are there Starbucks around all the same stuff we all investors are looking for? And then what will the units rent for? That’s the most important thing for I guess in my opinion, for a long-term, a rental portfolio and will it cashflow and how much will it cashflow? So I rely heavily on the agents for that. And the best part about it is I have no apprehension about doing that because the seller’s paying their commission. You get it all this for free. So another no-brainer in my opinion.

Tony:
And I’ll plug shameless plug here, the BiggerPockets agent finder. So if you guys go to biggerpockets.com/agent finder, there are tons of qualified real estate agents in cities all across the country who specialize in working with real estate investors like all of us here on this podcast. So if you’re looking for someone to go there, but I want to ask Jefferson about the off market side because I think for most people, the idea of going on market makes sense, open up Zillow, open up, Redfin, reach out to some folks there. There’s a built-in process for that, but off market there’s no equivalent for the off market. So what have you found as the way that you’re actually finding deals off market? Are you door knocking? Are you cold calling? What are you doing to find good deals off market?

Jefferson:
Absolutely. So with the new home remodeling company in Philadelphia, I have almost no time. It’s very, very busy. 800,000 homes and they’re all a hundred years old. So I stay very busy with that. I don’t have time to do that. So wholesalers, wholesalers, wholesalers, they’re another member of the team as I say. So you got your realtors and then the wholesalers, they are just happy as a clam to send you deal after deal after deal. My email, my Facebook messenger just full every day, what about this deal? It’s in this market and it’s this price and this house. And they’ll ask you your buy box. I tell them, I only want creative. Don’t send me anything that’s over 400,000 or that’s in Toledo, Ohio. You tell ’em whatever you want and they just flood your inbox, which is a good thing. Most people don’t want a bunch of sales solicitation, whatever I do because I used to buy an MLS like you said.
But now that I’m mostly off market, they do all the hard work, everything you said, door knocking, mailers, flyers, talking to sellers, they do all of it. I pay ’em their whatever, five, $10,000 fee and I get a beautiful property that’s already has all the heavy lifting done. So I always just try to find a wholesaler and then get on their buyer’s list and then just get constantly pitched and I take my pick about if one in a hundred is good, okay, that’s fine. I get about a hundred a week. So it’s easy to find deals that way in my opinion.

Ashley:
And Jefferson, how are you finding wholesalers in these markets?

Jefferson:
A lot of Facebook groups. So there are so many, as it turns out, every single market, a lot of nationwide Facebook groups and they’re spamming constantly. And what I actually like about the Facebook algorithm is, as you guys already know, whatever you click on, whatever you pay attention to, they give you more of that. So now every morning when I wake up inadvertently I’m just getting spam with deal after deal after deal after deal. And once you get in your head what your criteria is, I always just take gross monthly rent in total minus 30% for expenses and then subtract your projected PIT if you’re going to leverage it and then just go that route. So Facebook groups are, in my opinion, the best tool for having wholesalers send you stuff, meet more wholesalers, the whole nine. They’re really, really great.

Ashley:
Jefferson, you mentioned having a buy box that you’re giving out to these wholesalers. Can you give us an idea of what type of properties that you’re buying?

Jefferson:
Yeah, yeah. So I started a lot in single family and that was awesome. It served its purpose, especially with low interest rates, but I’ve just noticed that they’re a lot harder to make cashflow and even though the appreciation, you can make the argument that it’s better, the problem is I have found the security is a lot better with multifamily. If I have, let’s just keep it conservative, four units. If one or even two tenants are gone, okay, I’ve still got half the rent right there, so I’m not totally out. Whereas single family’s binary, you either have it or you don’t. You’re out of no rent for six months and then per door, let’s say you got four or six doors in one building, that’s one roof, a lot less HVAC, a lot less capital expenses and maintenance per door. So I have just started really moving more into the multifamily space, especially with interest rates where they are. And wholesalers will now only pitch me that, so I don’t even have any wasted time.

Tony:
Jefferson, you hit on something that was, I think a big decision point in my real estate portfolio this year was as we look to scale up, what actually makes the most sense for us, our niche is single family, short-term rentals, and most of the properties we had purchased the most expensive was probably like 600 K. And when we thought about scaling this business up, it’s like, okay, do we continue to buy more of these half million to $800,000 single family homes or do we maybe go bigger when we buy a $2 million mansion in Sedona or something? And the question that I asked myself was very similar to what you said, but it’s how do I really mitigate and reduce the risk? And I could buy one 8,000 square foot short-term rental mansion for 2 million bucks, or we could go out and buy maybe a small boutique hotel with 13 rooms for 2 million bucks. And now even if one of those rooms sit empty, I still have 12 others that are getting filled. And for me there was less risk associated with spreading that big mortgage out across 13 rooms under one roof as opposed to if I have one vacancy, I’m getting zero cashflow and that may be on such a big mortgage.

Jefferson:
Absolutely. Completely understand. Yeah, that’s exactly what it is. And not only that, I mean short-term versus long-term. I heard a rule a long time ago at one of the BP cons that it’s not necessarily a good idea to buy short-term rentals. That would not also work as long-term rentals because municipalities are changing so often. I’ve seen it happen twice now. Somebody tells me with the big rush of Airbnbs, Hey, I went to go buy one municipality changed its rules now they don’t allow ’em anymore. I just went through it. I have one in Maryland that duplex, the first one I bought, I made the bottom unit just to try it an Airbnb. Sure as heck, I get a letter from the local town saying, no, Airbnbs, it was the first one in the town, so they didn’t know how to handle it basically they just panicked and said No, I guess I had to go before the town council literally drove down from Philadelphia, came one night to one of the meetings and before the board I was like, guys, my guidebook has all the local businesses in it. This is a business. I have had artists, people from other countries come and spread their culture to this area. I really just pitched it and now they allow ’em. They made an exception for mine and it’s still the only one, but I’ll bet you more will come now. So the municipality changing, even though it worked out well in that situation, that’s another big risk. So yeah, I completely agree. Risk mitigation is a beautiful thing and it’s easy to handle.

Ashley:
We had Avery Carl on before who said that when she’s looking at short-term rentals, she’s looking at ones that already have strict laws in place so that you don’t have that risk of them being changed, but you’re pretty much setting the precedent of those laws in your market by being the very first one.

Tony:
I think you might be the first person I’ve met who launched the first short-term rental in a city. That’s kind of crazy.

Jefferson:
Yeah, well that was what I learned. I learned a lot of valuable lessons in addition to that, this is in a little town called Trap, which is not a big town. There’s farmland all around. It’s in the middle of nowhere and I was just like, well, I’m just going to try it. If it doesn’t work, it works as a long-term rental. Well sure as heck, it works beautifully. It might because it might be because it’s directly on the way to Ocean City, so you have to go right by it all Route 50, but in general you can make an Airbnb work if you make it unique enough anywhere and yeah, you’re exactly right. I think as of now there has been, I thought I saw one or two more pop up.

Ashley:
Well, are there any other places to stay? Because I have two Airbnbs and very small, very small town, but it works because there’s only one hotel that’s discussing and everybody hates. There’s nowhere else to stay if you’re coming to visit family, if you’re going to a wedding, if you’re visiting people that are in the nursing home or the hospital that’s there. So is that town kind of anything like that where there’s not other options?

Jefferson:
Yeah, a little bit, but on either side of it are Cambridge, Salisbury, and Easton and those two areas are very affluent. So I think probably more often what I’m getting is people that don’t want the hotels because there are a lot of them, but it’s highly populated. It’s a very affluent area. They have a lot of events like when Ironman, the big bike race comes through and there’s a lot of other stuff like that. I’m sure all those hotels are completely booked up. Plus we all know, myself included, I’ll always go to an before a hotel, I get to see a new place, get to see how somebody else runs their Airbnb. They’re so unique. It’s awesome. I don’t know why anybody would choose a hotel, so that could be part of it. Yeah,

Ashley:
Room service.

Jefferson:
That’s true. Good point, good point.

Ashley:
I mean I guess you have DoorDash now, so if True. Very true. Yeah, it’s really the same

Tony:
Guys. We have to jump for the final outbreak, but we’ll be back with more from Jefferson in just a moment.

Ashley:
Okay, let’s jump back in.

Tony:
Well Jefferson, one of the things you mentioned was that you started focusing on the small multifamily because the cashflow on the single families, it became a little bit more challenging as interest rates elevated things of that nature, and I think that is a kind of ongoing debate in the real estate investing community is what’s more important. Is it cashflow today or is it equity growth and appreciation for tomorrow? So as you’ve kind of built your portfolio out, how have you approached that decision of cashflow versus appreciation?

Jefferson:
That is the question. I go to B peon every year. It’s my favorite place in the whole wide world, and every time they have a workshop about it, people are talking about it. And I have seen investors try both things. I like listen to David Green all the time and he’s got all these high-end properties. He makes some Airbnbs. I’m sure you guys do that too, and that’s such a great, you’re guaranteed wealth in that case. The only challenge I guess, is how to make it cashflow. You have to either do something creative with it, get a really great deal, but I have noticed that all of the guys that do a lot of cashflow only plays low purchase price properties, low purchase price areas that cashflow really well, but have lower appreciation. The only way to make that really work is to just buy a whole slew of ’em.
I see Tom Cruise, not the actor, there’s a section eight guy that follow all the time for years. Tom Cruise, he does pitches section eight all the time, and it works for him with cashflow because he’s got 500 of them. But it is my opinion that balancing the two, and I can only speak for rookie investors, but balancing the two is really the way to go. You can find areas very easily in my opinion, like Maryland, Delaware, Alabama, have lots of markets that are one to 300,000 and the rents are still 1500 to 2000 per unit. So I think it’s easy to find both and I think that’s absolutely the play. My portfolio as of this year crossed a big milestone in equity and that’s because I didn’t choose the lower income areas, but it’s still cash flows relatively well, and I think that’s the perfect balance. I myself would never go for anything other than that. You want to build wealth, but you also want to eventually one day quit your job and retire on the cashflow. So

Ashley:
Yeah, I agree with you and it’s taken me a long time to make that realization. So kudos to you for knowing sooner than I did. But at first I was all about cashflow because I just wanted to reach that monthly goal that I was striving for of cashflow. But then I realized that wait, I could sell one of my properties and I could make based off of the appreciation and the equity pay down more. It’s just like that delayed gratification of like, okay, hold onto a property, hold it for three to five years and then go ahead and you can do a 10 31 exchange and do the stack method or you can just pull that capital right out and there’s your cashflow that you could have gotten on another property over time, just one chunk of change. And I think it’s a lot easier to invest right now in today’s market if you’re looking for a mix of both instead of just really striving for an extremely high cashflow, which is getting harder and harder to get. But as far as your equity milestone as to how much equity do you want to have that you’re going to reach and then maybe sell it all.

Jefferson:
So true. Yeah, I couldn’t agree more. I think it’s, and I’ve heard a lot of other higher level investors than myself talk about it, the whole cash flow within the first five to 10 years, I have found most degree quitting your job and living off the cashflow. It’s not realistic. I think you have to really build a certain size portfolio before you realize that’s not a thing. It’s just not. You can invest in something really creative, large and expensive maybe, but building the portfolio the way most people do equity is the play, the long-term, wealth and appreciation is the play. The cashflow may be in a decade or three, but that’s not really what it’s for. I have always said in the last couple of years now, make your money, find a way to make active income your job, own a company business. Real estate’s where you put the money to let it grow like a stock market or something. It’s not meant to make you money. It’s meant to be a store of value and a growth of value. Make the money here, put the money there. And that’s just my opinion, but I feel like a lot of the higher level guys, that’s what I’m hearing from them. So think

Ashley:
Well, I think too, when you look at a lot of people who are pitching that they just have rentals and they’re just a real estate investor and it’s like, wow, if they did it, I can do it. But also a lot of ’em have coaching programs, they have different income streams. Tony manages has a management company for all his short-term rentals. I have a property management company where I’m getting income off of that. So there are other ways to stay kind of in the realm of real estate and to be a full-time investor, but then have these little kind of not side hustles, but these comparable businesses that work along with being a real estate investor. And Jefferson, you mentioned in the beginning that you have a home remodeling business, and I’m sure that has come in handy in your real estate investing.

Jefferson:
Yeah, it absolutely did. And I actually didn’t even think about that. That’s a good point you just made because even if you can just do real estate, is that really the best thing? Is that really the fastest way to grow? Because if you can make a lot more with a business and an active income stream versus just living and reinvesting dividends and rent probably shouldn’t do that. So that’s a good point. But yeah, the synergy is crazy. I can walk a home now being a general contractor in general, it’s more of a marketing agency because we sub out a lot of HVAC and stuff that we can’t do. But the point is walking through a home and not having to rely on somebody else’s expertise and opinion for what needs to be done for value add type stuff. What problems are you going to run into? What maintenance and CapEx are you most likely to run into in the next few years? Hugely valuable. Plus it’s lucrative. It’s such a great business to be in. I wish I discovered it years ago because I could have gone a lot faster in the investing side if I had known how much these contractors are making out here. So it’s really been an awesome synergy to real estate.

Tony:
Yeah, I think finding that balance is super important. We interviewed Olivia Tati on the podcast a couple of years ago now, but she house hacked just like you did Jefferson, and she was able to keep her living expenses super low. She was an engineer working at Chevron with the six figure salary and with the money she was saving on the house hack, I think she had one or two other rentals that she had kind of like you moved around and turned her old primary residence into LTRs. But she then launched a design business where she was consulting on design for real estate investors. So she had the passive income from her portfolio plus the money she was saving from the house hack plus the active income from the design business. And when she added all of those things up, she’s like, well, hey, this is actually enough for me to sustain the lifestyle that I want to live. And then she made that leap so I couldn’t agree more. I think sometimes people put too much pressure on just the cashflow from real. It’s like, Hey, can we add some additional streams to make that leap a little bit easier for ourselves?

Jefferson:
Absolutely. I think if you have a portfolio that’s any significant kind of size and you just never have to come out of pocket for big expenses, unexpected stuff, roofs, HVAC systems, your cashflow covers all of it, then you’re doing pretty well on. You’re doing fine on cashflow. It does not need to just be a whole other separate large income stream. It doesn’t have to.

Ashley:
Jefferson, what are some tips that you have for somebody to manage actually having another job or another business that is really active and then taking on real estate investing?

Jefferson:
Sure. So I mean I’m nobody but just what I have found works for me is to just delegate as much as humanly possible. I mean, if you’re really running a business and it’s doing well and you’re really, really busy, you do not have the time and shouldn’t don’t have to manage very actively your real estate portfolio. I know they say there’s no such thing as positive and they’re right, but you can get pretty darn close, maybe over six or seven different states now. Get email a week from my property managers like, Hey, this ice maker went up. Hey, this range went out. And they don’t even require a response from me. Most of the time I’m just like, sounds good, let’s do it. So it’s super duper easy and that’s the way I’ve had it. I have it set up and I would encourage everybody to do that because if you’re serious about scaling, you really, if you think about it, don’t have a choice if you’re doing any more than a certain amount of management with each property as you grow, that’s more and more time.
So just delegate. You can trust these companies if you’ve picked the right one, which Google reviews and a lot of online tools help you do that. Just see what everybody else is saying about it. Pick a trustworthy one and a professional. And then you shouldn’t have to do really much of anything. They’ll take care of. I’ve had them take care of evictions and getting new tenants in. They do everything and it’s for 8%, it almost seems like a steal most of the time. You sometimes have to negotiate ’em down to that, but once you get it and they almost all will, you’re getting a huge, huge value. So just always factor in 8% is what I do. And then just assume you’re going to property manage and then pick a good one, and then you’ll be able to focus all your energy on making the money that way you can go buy real estate faster.

Ashley:
So Jefferson, how do you find a good property manager? How would you find these boots on the ground people to make it less scary, especially as a rookie investor, maybe they’ve never even purchased a property and they’re about to buy out of state. What are some of the tips that you have to tell them as to this will make it easier for you? These are the things you need to do to feel more secure about making your purchase?

Jefferson:
Sure, yeah. And I mean there’s no way you can ever a hundred percent be risk-free. It’s just not going to happen. But just to mitigate, I have found between Google referrals and the size of the company so that you have recourse, those are three things you can do right there to mitigate a ton of risk. So for example, Google’s a great thing. I mean, if you have a property management company that’s been around a long time, you can find that on Google and and I’m pretty sure even BiggerPockets probably has a tool for this by now, I would assume. And if you’re looking at what other landlords have said about them and you find a good one that’s been there a long time, great, that’s a great place to start. Then referrals most of the time, like I said, if you’re working with an agent or another landlord or somebody else in the area or a contractor and they can recommend one, that’s a great way too.
The third thing is the size. I have only done it one other time and I’ve heard a lot of horror stories about it, is getting just a property manager that’s like just a guy or two, and that’s where I’ve seen a lot of it go wrong. Not a lot of recourse with that. If they go take your rent money or whatever, what are you supposed to do about that? You can only sue somebody so long, especially if they don’t have anything to get. So if you do a company that you can, God forbid, I hate to even use the word, but if you have to sue, I’ve never had to do that. Or if you have to write ’em a bad review or they’re held to a standard, they have a reputation. So a big company or at least just a property management company that has a team, I haven’t gone wrong yet, just doing those three things and it’s worked really well.

Ashley:
I’ll throw in one red flag there as far as vetting the property management company. I didn’t realize this in the beginning, but when I had outsourced property management, they actually had in their contract that you could not talk bad about them, that you couldn’t say anything negative about them. And when things started to fall apart, they highlighted that clause and sent it back to me. Just so you know, this isn’t our contract. That should have been a big red flag. So even if you wanted to write a bad review on Google, you couldn’t. But yeah, so I think when you’re managing out of state, could you just give us a little, maybe by the month of what you actually doing, maybe as the asset manager or what are some of the tasks that you’re still taking on and maybe how many hours a week is that actually taking you with having these property managers in place?

Jefferson:
Very, very little. I mean, literally an hour or less per week. But I think that is a personal preference thing. Like I said, if your business is doing well and you’re very busy with it, there’s almost nothing I can think of that would happen from my neglect that would cause a big issue. I purposefully just delegate every single thing. If I have a tenant or the local township reach out to me because I’m the owner of the property, I immediately forward it directly to the property management, property manager, can you take care of this? Or at the upstairs unit at the trap property in Maryland, I had a tenant reach out to me, they got my number somehow, and Hey, there’s a couple of things we need to fix. I’m like, no problem. I’m on it. Took down a list, sent it right to the property manager. So I just literally on purpose, don’t do anything. And that’s just, I foresee if you keep growing this way, it’s not going to be possible to dedicate a lot of time per property. But I know a lot of people are not like that, maybe not comfortable with that, and that’s fine to each their own. If somebody wants to be more, it doesn’t make sense to me, but it doesn’t have to. Who am I? So just my 2 cents,

Tony:
I love the strategy Jefferson that you’ve taken to automate, I guess the majority of your long-term rental management. And we talked earlier about the whole debate of cashflow versus equity. So if you look at your portfolio, how much equity do you have currently? Just ballpark. And then how much cashflow do you think you’re producing on an annual basis or monthly? Whatever’s easier for you to calculate.

Jefferson:
Yeah, absolutely. So that was the big milestone I was talking about earlier. I probably put down an average of, I don’t know, I guess between some of the ones I have bought straight up from wholesalers and the ones that I’ve used owner occupied loans for like 15%, 20% maybe on average. But that back in March was when we crossed the million dollar mark for the total value of the portfolio in equity.

Tony:
Congratulations, man.

Jefferson:
Thank you very much. Appreciate that. But that’s the whole thing. Cashflow wise, I would say just as a ballpark, I haven’t looked at the account in a while, but it seems to be in mortgages and expenses somewhere in the vicinity of 12 to 14,000 a month. And then the actual income is 18 to 19,000 a month. So I usually am ended up netting four to $5,000 a month from the portfolio. And like I said, that’s not really anywhere near what the business side will do, and that’s why I don’t rely on that active income. It’s all just stays there in case I got to replace a roof and all this other stuff, which I have to do all the time. So don’t rely on the income or the cashflow. I mean, and you should be in good shape,

Tony:
But we’re still talking about almost 50 grand a year in cashflow from an hour or two a week of your time, which is a pretty incredible return for the amount of energy that you’re putting into it. Not to mention the fact that you’ve got seven figures worth of equity, which you can now potentially tap into to help you buy your next deal and your next deal and your next deal. And then this compounding starts to happen where each subsequent deal becomes easier because you’ve got the capital, right? You’ve got more access to debt to help you purchase these properties. It all starts to stack from there. So you say it with a common cool demeanor, Jefferson, but it’s an amazing accomplishment, man.

Ashley:
And then you will have to quit your job because you’re going to have to spend all your time trying to figure out how to save and tax.

Jefferson:
Yeah, no, that’s a great point. Luckily in my normal style, I’ve delegated that to the CPA and he did a great job with it last year, so even that gets tasked out.

Ashley:
Well, Jefferson, to kind of wrap us up here, tell us real quick about your latest deal and then what’s next for you.

Jefferson:
Yeah, for sure. And this is a really great one because I learned some very difficult lessons on it. I mean, that’s why I’m here. I’m still a rookie. I still learn all the time. That’s part of it. So this most recent deal, when I ran the numbers on it, I always check what hud, the local housing authority considers to be fair market rent. I just hud user.com, and it’ll show you with all their data that they research that they do what a fair market rent is. And I know that the housing authority for Section eight usually uses that. And so I don’t really ever go with section eight. I’ve done it a few times, but I always say, okay, if I can’t get this in rent from the general market, I always know I can call the local housing authority who has this enormous waiting list of section eight tenants.
I can always just fill out one of those and get exactly what that market rent says. Well, I bought it fully occupied except for the unit that I was living in, and it was a triplex in Jersey. And because Jersey is so tax heavy and expensive in general for a lot of reasons, the closing costs were almost double what I thought they were going to be. I thought I’d be 20 grand into this thing and that would be the end of it owner occupied. Well, it ended up being more 40 and some change. So that was a lot of liquidity at one time that I really wasn’t ready for, wasn’t happy about. And then as it turns out, the property was very low rent. I mean market rent in that area is about 1650 per unit. And I know my mortgage would’ve been about 2,900 or so, and I think it would’ve cashflow, or sorry, the total rents would’ve been like 4,600.
So it wouldn’t have been a home run in cashflow, but I know Jersey appreciates very well. The first duplex I ever bought there in 21 bought it for two 20 and it’s now worth like 360. And that was two years ago. So I know Jersey appreciates well, and I was like, fine, this will be an appreciation play. So I did it, and the rents are very low. You can’t increase ’em very much at a time. Not that I’d want to. I’m always trying to be fair, and I look out for people, and as of now I’ve gotten rents to where I think it’s a thousand and then 1250. So I think it brings in 32 50 on 2,900. And if you know anything about maintenance, CapEx expenses, stuff like that, that’s not cash flowing. I’m actually coming out of pocket a little bit. And so I just am over time going to bring them up to market rents and it will eventually be a good deal.
But I like it because I think this is a great testament to other people that are maybe considering getting into real estate but are sitting on the sidelines. That to me is a big mistake. That’s a wrong move. I probably shouldn’t have done that, all this liquidity blown just to be still coming out of pocket every month, but I’m making it work. And in a couple of years, probably my next year, it’ll be cash flowing. It’ll be a great appreciation play. It’ll turn out to be a great deal. And I think that’s the case with a lot of real estate time can turn any deal into a good deal. And it’s very forgiving this industry. So you shouldn’t be afraid to get in because even if you make a mistake, just whether the storm and you will be fine in the end. So that’s the gist on that one. I think it’s a good message.

Ashley:
Well, Jefferson, thank you so much for sharing your journey with us. We’ve really appreciated having you on and taking the time to share your story and also to give some great advice for others who are starting their Ricky journey and to real estate. So we’re going to link Jefferson’s information into our show notes, or if you’re watching on YouTube, our description, if you haven’t already, make sure you are subscribed to our YouTube channel because we are almost to 100,000 subscribers. Or as my 7-year-old would tell me they’re subs to call them is not the correct lingo. But we’ve really appreciated the rookie community and how you guys come together and connect in the real estate rookie Facebook group and on YouTube. Hopefully we’ll have some more exciting community ways that you guys can reach each other. I’m Ashley. And he’s Tony. And we’ll see you guys next time on Real Estate Rookie.

 

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There’s a new word to describe the U.S. real estate market: stuck. Real estate transactions haven’t picked up as expected, even after conscious cuts to interest rates. Even the Wall Street Journal declares that the real estate turnaround “ended before it started.”

Most buyers and sellers alike wait for ideal conditions before moving into the real estate market. And while we don’t blame anyone for this approach, we also need to clarify this: Investors can’t afford to wait. 

We can’t sit by and twiddle our thumbs, even if we’re not actively buying or selling properties! Estimates say it could be 2026—or even later—before the market finds its footing again. You can’t wait that long. In real estate investing, time is of the essence.

Often, investors are waiting for the right time. They are trying to “time the market.” Any rental investor worth their salt will tell you that “time in the market” is the most important factor. You can’t afford to miss out on passive income or appreciation potential.

Five Things Investors Can Do When the Market Isn’t Moving

So, what’s an investor to do to keep moving in a “stuck” real estate market? Here are five action items.

1. Evaluate your portfolio

The first step is to look at what you already have. Whether active or passive, investors must attentively evaluate their assets to ensure they’re efficient, profitable, and aligned with their long-term investment goals. These particular metrics are not going to increase your return or income, but being aware is the first step to making informed and intentional decisions. 

Here are a few metrics and indicators passive investors value and why they are important for evaluation:

  • Net Operating Income (NOI): Income generated from the properties after operating expenses (excluding mortgage payments). Are there areas we can improve NOI? Increase income by offering low-cost services? Can we lower expenses or add low-cost services that provide greater revenue?
  • Monthly/Yearly Cash Flow Analysis: The money left over after covering all expenses for that month/year, including debt service, taxes, and management fees. Indicates wealth-building.  Cash flow is not calculated by deducting a percentage of income as phantom future expenses.  
  • Return on Investment (ROI): Profit relative to the amount invested. There are several ways to measure a successful investment, including cash-on-cash returns (the income received from cash invested) and total ROI, factoring in appreciation and tax benefits. These are real benefits, and smart investors have an all-inclusive view of how their portfolio is benefiting them.
  • Cap Rate: NOI divided by property value. Shows the expected rate of return on a property. Aids in apples-to-apples asset comparison.
  • Debt-to-Equity Ratio: Amount of debt relative to the equity in the portfolio. A high debt-to-equity ratio equals higher risk. Helps assess leverage and financial stability.
  • Vacancy and Occupancy Rates: High occupancy rates suggest stability. Vacancy rates highlight issues in property management or market demand. Helps with market comparisons.
  • Property Appreciation and Equity Growth: Monitor property appreciation, calculate the increase in equity, and assess whether properties are in areas with favorable long-term trends.
  • Expense Ratios: Includes operating expense ratio (OER), which compares operating costs to gross income. Identifies if its properties are efficient or if expenses are cutting too much into profits.
  • Tax Efficiency: Depreciation, interest deductions, and tax-deferred exchanges: How well are you utilizing these benefits?
  • Portfolio Diversification: Holding multiple properties across several markets and investing in a variety of asset classes. Spreads out risk.
  • Market Comparisons and Benchmarking: Compare portfolio performance against industry benchmarks or similar properties in the same markets. Are you competitive?
  • Sensitivity to Economic Conditions: Evaluate projected performance under different conditions, like changing interest rates. Stress testing helps investors plan for adverse conditions.
  • Exit Strategies and Liquidity: Assess property readiness for a potential sale, refinance, or repositioning. Improves agility for cash acquisition.

2. Make the most of what you have

Now is a great time to invest in new properties, but if your options are limited, it is also a great time to invest in your existing properties. Either utilize the money you would have used for a new acquisition or look into a HELOC (home equity line of credit) to finance. 

While you don’t want to over-renovate your properties for the area, it may be wise to update and improve curb appeal, efficiency, flooring, paint, kitchens, bathrooms, appliances, etc. There is never a bad time to review how we can keep our properties in top shape. 

3. Explore other avenues of diversification

We firmly believe in the value and potential of investing in turnkey real estate. That doesn’t mean we don’t believe in investing in other things. After all, only you can decide the right avenue for your wealth-building goals.

Look into different asset classes and investment strategies. It might be a good idea to look at the S&P 500, energy investments, or any other investment options. Just do your due diligence!

4. Reexamine risk exposure

How well are you managing your risk? If you’re not actively buying, make your current assets as valuable as possible. Examine your risk exposure and make a game plan to mitigate those risks. This can include reevaluating insurance coverage, investing in property improvements, or planning for diversification, among other things.  

Passive investing does not mean passively sitting idle.  You can still actively manage your passive investments and should be looking for small adjustments that can pay big dividends.

5. You are in control, so make the best decision for you

Finally, you can buy properties anyway, regardless of the market noise or what other investors are doing. A stuck real estate market doesn’t mean there aren’t opportunities to take advantage of. Remember, where you invest makes all the difference in the world: target markets with relative affordability, a strong local economy, and steady demand. Investors can help get real estate “unstuck” by persevering and carrying on as always. 

Need help figuring out your next steps? Your REI Nation advisor is waiting to help you start on the path to financial freedom.

This article is presented by REI Nation

REI NATION LOGO

Ready to add turnkey real estate to your portfolio in 2024? If so, now’s the time to invest with REI Nation. Where you invest, and they handle the rest.

Discover stress-free real estate investing with the largest family-owned turnkey investment company, REI Nation. Whether you’re a seasoned investor or just starting, they are dedicated to helping you achieve your financial goals in the world of real estate investing. Visit our website to start your turnkey real estate journey, where your success is their commitment.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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If you’re diving into the world of real estate investing or flipping, you know it’s not just about buying low and selling high. It’s about creating a space that truly captivates buyers. You want your property to stand out in the market, and that means investing in improvements that truly pay off. 

After flipping hundreds of homes, I’ve learned which upgrades can turn a good flip into a remarkable one. Here’s a rundown of the top six improvements that make my flips irresistible to buyers. 

1. Flooring 

When potential buyers walk into a home, they notice the flooring immediately. Along with fresh paint (more on that later), new flooring is vital and can often make up the majority of your scope of work, depending on the extent of the renovations needed. 

Old, worn carpets, hardwoods, and vinyl can drag down a property’s appeal and significantly take away from the new, fresh look you’re going for. At a minimum, always rip out stained, dull carpet and replace old, worn vinyl with an updated quality LVP, or refinish hardwoods if it suits the style of the home and fits within your budget. Modern carpets with neutral tones in the bedrooms and a high-quality LVP in the main living areas can make a huge difference.

Remember, buyers love a clean, move-in-ready home, and flooring is a big part of that.  

2. Hardware 

Don’t underestimate the power of hardware, especially if you’re considering leaving the kitchens or bathrooms as-is. Knobs, handles, fixtures, and floor registers might seem like tiny details, but they can make a huge difference in the overall feel of a space. 

If you don’t have the budget for all new cabinets, don’t worry! You don’t need to rip out your kitchen or bathrooms to give your flip a fresh, modern feel. If the existing cabinets are in good condition, consider upgrading the hardware to a sleek, contemporary style and adding a timeless neutral paint color. 

These two things alone can instantly elevate your kitchen or bathroom. It’s a quick fix that doesn’t break the bank yet gives the space a refreshed, modern feel with minimal effort.  

3. Kitchen 

The kitchen is often the focal point of any home, and it’s where many buyers will focus their attention. An updated kitchen can set your flip apart from the competition. 

Ideally, you ought to budget for stainless steel appliances, fresh quartz or granite countertops, and updated cabinetry. If the budget is tight, consider replacing only the cabinet faces, leaving the countertops, and adding small changes like a new backsplash or a modern faucet. These touches can make a huge difference in an outdated kitchen. You don’t have to remodel every room in your flip, but a stylish, functional kitchen can be a major selling point and justify a higher asking price. 

4. Bathrooms 

Bathrooms might not be the biggest rooms in the house, but they can be a deal-breaker if they’re outdated or worn. Invest in some key upgrades here, like new fixtures, updated tile, and fresh vanities. Creating a spa-like atmosphere with clean lines and modern finishes can turn a standard bathroom into a luxurious retreat. 

If it’s in the budget, pay special attention to the shower. Consider a frameless glass shower door, rainfall shower head (this is where hardware can be so important!), and timeless tile accents to enhance the bathroom’s appeal. Remember, buyers want to feel like they’re stepping into a space that’s both functional and pampering. Also, if we’re being honest, used bathrooms are a turn-off. This space must feel new.  

5. Landscaping 

Never underestimate that first impression! Curb appeal starts with the outside of your home, literally from the curb! 

Landscaping is your chance to “wow” potential buyers before they even step through the door. Simple improvements like fresh mulch, trimmed bushes, and colorful flowers will make a big difference. Too many investors overlook basic landscaping when it can be as equally important as exterior paint. A well-maintained lawn and thoughtfully placed greenery can make your property look inviting and well cared for, which is a huge draw for buyers. 

Most importantly, don’t forget the continued lawn maintenance as your flip wraps up or is on the market! Dying grass and plants will turn off potential buyers and are a waste of money. There is no point in updating the landscaping if you aren’t going to ensure its upkeep.  

6. Honorable Mention: Fresh Paint 

Saving the best for last, you can never skip over crisp, new paint. Nothing transforms a space faster than a fresh coat of paint, both interior and exterior, and ultimately ties together so many of the other upgrades I’ve already listed. 

When it comes to the exterior, painting is often overlooked. Curb appeal is everything, and you want to give off a refreshed, new, updated feel at first glance. 

Regarding the interior, whether you’re aiming for modern neutrals or a splash of trendy color, it’s like giving your house a facelift. It brightens up dull spaces and transforms outdated cabinets and doors. Plus, it’s relatively inexpensive and can be completed fairly quickly. Just be sure to choose colors that appeal to a broad audience—grays, beiges, and soft whites never disappoint.  

Final Thoughts

So there you have it— my top six upgrades that make my flips irresistible to buyers. Each of these upgrades is about creating a space that’s not only striking but also cohesive and functional. By focusing on these key areas, you’re setting your flip up for a quicker sale and a better return on investment. Your budget matters, so put it to work carefully!

If you’re interested in my EXACT Framework behind 3,500+ successful flips, you can order my new book, The House Flipping Framework, today!

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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What makes a “good” real estate deal in 2025 and beyond? How much of a return should your investment property be producing? Are real estate returns good enough in this tough housing market to beat out other performing assets like stocks? Today, we’re sharing our exact investing criteria, defining what makes a “good” real estate deal to us, and how you can use key indicators to identify deals worth the effort.

We’re breaking this episode into a few parts as we touch on the primary types of investment properties: long-term rentals, short-term rentals, and house flips. Garrett Brown is our resident vacation rental expert and shares how he’s routinely getting twenty percent (or greater) returns by reinvesting in his short-term rentals. Next, familiar face James Dainard discusses the unbelievable house-flipping returns he nets, but are they worth the risk?

Finally, Dave shares the metric he goes after when investing in long-term, low-risk rental properties. Plus, we’ll share when it’s a better use of your money to reinvest in your current properties vs. going out and buying new ones!

Dave:
Everyone tells you you got to go out and buy good deals, but no one actually tells you what that means. What is a good deal today? Well, in this episode we’re going to give you the real numbers you should be looking out for. What’s up everyone? It’s Dave, and today I have my on the market co-host, James Dainard here with me alongside BiggerPockets short-term rental expert, Garrett Brown. So today we’re going to dig into some real numbers of what a good return is on a flip on a long-term rental on a short-term rental, and for different types of investors. Garrett, welcome back to the show. Thanks for being here.

Garrett:
Thanks for having me back. I’m excited.

Dave:
Yeah, likewise James. Good having you as well.

James:
I always like coming on to talk deals.

Dave:
Well, we knew this show was perfect for you. We’re talking about specific numbers, different types of returns. So let’s just start there, James, before we talk about baseline for what your expectations of a return are, what metrics do you actually look at for determining what deals you should be doing?

James:
So when I’m investing, I’m pretty simple. I look at cash on cash return. How much cash am I putting into the deal? What is it producing me back on an annual basis and whether it’s a flip, a development, a rental property, that is my biggest concern. If I’m going to take away any cash and park it on a property, I want to know what is going to be my return on an annual basis because that tells me whether to spend it or not.

Dave:
Okay, well that’s pretty simple. I love cash on cash return, and James alluded to this, but if you haven’t heard of this term, it’s basically just a measurement of how efficiently your investments produce cashflow. So you just take the total profit you make from an investment in a given year, you divide that by the amount of money that you put into that deal, and that doesn’t include any financing. It’s actually how many dollars came out of your pocket and you divide that and that’s cash on cash return. And it could be 2%, it could be 20%, it could be 200% and we’ll talk about what numbers to realistically expect here at the end of 2024 in just a minute, but that is how you calculate it. Gary, are you similar in the short term rental space or is there something different you look at?

Garrett:
I definitely take cash on cash return into a big equation when I’m factoring places. But another thing that I look into is just the sheer amount of people that are traveling to a specific area I’m looking in that can help change the cash on cash return that I’m looking at and the appreciation rates that might come with it. But cash on cash return is definitely a big metric in short-term rental, we all want cashflow when we’re doing this.

Dave:
Well, that’s a good point, Garrett, because looking at demand, especially in short-term rentals helps you forecast what your growth might be when you’re looking at cash on cash return. I guess James, you tell me, but I think with a flip it’s a little bit easier almost because you don’t have to forecast what things are going to change a year from now or two years from now. You’re sort of just figuring it out in year. So when you buy something James that’s longer term, maybe it’s let’s just call it an apartment unit or a single family home that you’re going to rent out. Are there other metrics that you factor in to consider what future growth potential is or factor in the time value of money?

James:
Yeah, I mean those things, I call those accelerators, right? If I’m going to make a strategic decision to buy something because there’s economic growth, there could be tax incentives, there could be path to progress indicators. If I’m seeing a lot of economic growth in a local area, if I start seeing Starbucks goes in big box stores, more infrastructure going in certain areas like opportunity zones. When the opportunity zone credit came up, people started really buying in areas, developing that infrastructure’s getting built, which is going to typically attract more people. The more people that come in, you’re going to get more potential for income, rent increases, appreciation, all those things. And so those are the accelerators. So I don’t factor those into my internal numbers though. Those are upsides and something that I do when I’m defining what I want to do for the year in my buy box, I’m a big clarity guy every year I want to make sure I know what I’m trying to accomplish for the year and the locations that will get me to those goals. And if I’m trying to pick up a lot more rentals, like this year, one of my goals for 2025 is to buy more rentals outside of Washington. I want to get in a little bit more landlord friendly states just to balance out my portfolio. Now there’s so many different ways that I could invest in a still cash on cash return with a rental property. I still want to get at least 10% return on my

Dave:
Money in that first year,

James:
Not in the first year because I do a lot of value add construction. So year one’s usually pretty ugly. You’re not getting any type of income out of it, you’re just creating the appreciation and creating the equity. But based on me setting that core standard of I know what I want my return to be is I want it to be a 10% return. The reason I want it to be a 10% return is because I can achieve 25, 30, maybe 50% returns on flipping homes or developing homes. I want to make sure that I can still get a high growth on my cash. The rest of it is upside and it’s about how do I then take that 10% and go what areas do I park it in to get extra appreciation? And that’s where you can start looking at that population growth, what’s going on, what’s going on with the job market.

James:
If I know that the tech’s expanding rapidly in Seattle in certain neighborhoods, I might want to look at that neighborhood and invest there. If I know things are going to get up zoned and there could be a change in density, I might change those returns too. And so based on the location and what I’m trying to accomplish in those locations, I move that cash on cash return number. I think that is really important. No clarity what you’re trying to accomplish and then adjust your returns based on these extra accelerators too. If I think there’s a high acceleration growth, I might go with an 8% return and if I think there’s a low acceleration growth, I might go with a 10 to 12% return.

Dave:
That makes a lot of sense and I do want to get to that in just a minute and talk about what our expectations are because as James said, what return you should be targeting is really dependent on what upside there is and also what risks there are for a given area. Before we move on though, I want to just say that maybe I am nerdy here, but the metric I personally like to look at is something called IRR or internal rate of return, and it’s kind of difficult to explain and it’s a little bit difficult to calculate. I’ve written about it in my book, it’s like half the book, that’s why it’s complicated to explain it. But the reason I like IRR and why I recommend people spend some time learning about it is because it measures the return that you get on a lot of different variables.

Dave:
So cash on cash return is great, it helps you measure cash, it doesn’t necessarily help you measure appreciation in year. And as investors, it’s super important not just to see how much money you’re making on a deal, but also to generate that return quickly, right? Because if you know anything about the time value of money, the faster you earn your return, the more it’s worth. Just as a simple example, if someone asked you if wanted a hundred bucks today or a hundred bucks in two years, you would say, I want a hundred bucks today because I can invest that money and turn it into hopefully 120 bucks by two years. And so IRR is a really great metric that helps you sort of understand the whole picture, your appreciation over time, your cashflow over time, and the talent value of your money into one number. I’m not going to call it a simple number, but it is into one number and I just wanted to explain that before we get into the rest of the episode, I will probably refer to IRRA couple times here. So let’s jump into some of these questions about what a good deal looks like today. So Garrett, let’s start with short-term rentals. Do you have a sense, Garrett of what other investors are getting in terms of their deals and what would be a good deal in today’s market?

Garrett:
I think in today’s market, I think the average short-term rental investor probably is going to be closer into that 10 to 15% bucket, especially depending on what type of property you’re getting, what market you’re going into. There’s so many different factors because even myself, even these markets I’m talking about that I’m getting 25% in and things like that, the appreciation in a lot of these markets is not as high as some of the markets that are going to have a much less cash on cash return, but those markets probably are better markets for a lot of people that are investing in these type of rentals. I’m a short-term rental investor full time, so I had a lot of free time to develop these types of stays and plots and things like that, but not everybody can do that, and I understand that. So if you’re going into a different type of market and even if you have property management and you can get a 10% to 12% return and you have a property manager pretty much doing most of the work for you, that’s going to be a really good deal in a short-term rental area.

Garrett:
Now, especially if you’re in a better market that’s rising, but I would always look for at least 15% in the short-term rental area just to kind of mitigate the amount of extra effort you have to put into and some of the risks that come involved with it too.

Dave:
I think this is a really important point that return and the number that you should be looking for is relative to your specific situation. And Garrett just mentioned some important ones like for example, how much time you’re going to put into something. If you are super handy and you have a lot of time on your hand, the target return for you should be a lot higher because you should go get into that property and go fix some stuff yourself. If you’re more like me who’s relatively passive, I typically probably target lower returns than James or Garrett because I’m looking for deals that are really low headache and don’t require a lot of my time. And so as we talk about this throughout the episode, just keep that in mind that it’s a spectrum. There’s a risk and reward work on a spectrum. Deals that are really pretty safe and are going to reliably deliver you a pretty decent return and have relatively low risk are not going to have the best returns.

Dave:
That’s just not how it works. The highest returns are there for people who are willing to take on that risk, people who are willing to put that additional effort into it. And so you just have to figure out for yourself basically where you fall on that continuum and what’s important to you. It’s time for a quick ad break, but first, just a quick note, if you’re enjoying this conversation, you may want to pick up James’s new book, the House Flipping Framework. James has flipped more than 3,500 properties and the book is his comprehensive guide to extracting value and maximizing profits with that strategy. You could order it at biggerpockets.com/house flipping YT, that’s the letters YT, and that’s it. We’ll be right back. Thanks for sticking with us. Here’s more of my conversation with Garrett and James. So James, I think I know you well enough to know where you fall on that spectrum, but tell us a little bit how you think about this risk reward spectrum in deals that you’re buying.

James:
And I think this is a very important topic always right? Depending on what’s going on with the market, what were going on with the forecast, the higher the return, the higher the risk. Now I’m a very high risk person. I have aggressive goals, a target to get to those goals in five years. And so for me, if I want to hit those goals, I got to be higher risk, which is like what Garrett’s saying, I got to do asset classes that are more work. Garrett’s hitting a 25% return. You hear this all the time on forums, they’re like, no, everyone’s lying. You can’t hit those returns. They’re selling a dream. You can’t hit those returns, but the more work you put in, the higher the return’s going to be. Garrett’s talking about doing a massive renovation project so he can do a burr to where he can buy it, discounted rehab, it, refinance out most of his cash. That gives him a higher return at that point. Then he has to manage a short-term rental operation business. That is substantially more work than long-term rental. I don’t even do short-term rental because I have so much construction going on. I don’t have time to do both those, right? It’s like I need to focus on one thing or the other.

Dave:
We’ve finally found something that’s too much time for James flipping, buying short to rentals, being on a TV show, being on two podcasts, that’s all fine though.

James:
Yeah, there’s just a little bit too much, but now I’m here 25% returns. I’m like,

Dave:
Now you’re going to go buy a geodome. Let’s talk whenever you’re ready.

James:
Let’s talk let’s the good deals on those. And I’m always like, what do you do with this? But I chase higher returns. I’m trying to get there quickly, but they come with a lot of risk. Like on flipping, I go for on each individual deal, a 35% cash on cash return in six months,

James:
And that includes levering that project usually about 85%. And so that means I’m going to get financing on 85% of the total project purchase price and rehab after I put out my down payment, all of my cash out of pocket on that deal to service that deal. I’m trying to make a 35% return. So if I’m putting a hundred grand in, I want to make 35 grand in six months on an annual basis, that’s going to get me to about a 60 to 70% annualized return. That’s a very explosive return, but that also comes with some explosive risk. Timing is everything right? As a flipper right now, it’s slow. You got to wait longer. It’s going to slow down your returns, you have more expenses. And the reason it’s so rewarding is because it can go the other way very quickly too. Let’s say I’m flipping a house for a million dollars in the Seattle market and the property comes down 5%. That’s not even that dramatic, but 5% that can turn into 50 grand really fast, and I might only be targeting to make 50 grand on that deal or a hundred grand on that deal. And so as the market goes up and down, you can catch those swings. And so for me, I’m willing to get there. I want to grow quickly, but the higher the return and the higher the risk, and that’s where you really have to focus what Garrett said on your business, your operations. How do you reduce risk? You create the right business.

Dave:
I love the specificity of these numbers. So you target a 35% return in six months. If you annualize that, that’s a 70% return, which is just insane. That’s an incredible return. If you think about what’s available in the stock market, it’s like eight 9% is the average of the s and p 500, so you’re talking about eight times that amount. So that will grow your wealth very, very quickly. So that’s super impressive, but as James noted that there’s a lot of risk there as well, but that’s why I just want to make sure that we underscore this main component here. Correct me if I’m wrong, James, but the reason James wouldn’t do a deal for 15% on flipping in six months, even though that’s a great return, if you zoom out and say, Hey, you’re making 30% on your money that year. Normally people would say yes, but when you talk about that 30% return that James is generating, you have to risk adjust it and understand that even though James is amazing at what he does, sometimes you’re going to take a loss. And so you have to only target those really juicy gains because you have to give yourself enough cushion so that, like he said, if the housing market fluctuates or you have some cost overruns or something happens that you don’t understand that there’s still enough in there that you’re hopefully not losing money. And even if you do lose money, you’re only losing a little bit of money instead of having sort of disastrous return.

James:
You got to pad those deals for sure. I mean, the risk can swing so quickly when you’re flipping homes. It’s not a question of if you’ll lose money, it’s when you’ll lose money. It will happen.

Garrett:
Yeah,

James:
You have to build that in, and that is not for everybody. It’s a lot of work. It’s a lot of long nights, a lot of random events that you have to deal with fires that are going off in all different types of areas, and it’s not worth it to a lot of people. It’s not for every investor either,

Dave:
Dude, absolutely not. No way. I don’t want to do any of that. I mean, actually I have become more interested in flipping over the years just because I spend all day talking to people about real estate, and it sounds kind of interesting, but for the first 12 years of my investing career, I had absolutely no desire to flip houses just because I work full time, I have other stuff to do. So I’ll talk a little bit about my own targets because as the one person here who, well, Garrett, you work at BiggerPockets as well, but you have professional experience in real estate, whereas I have always been sort of a part-time investor. I’ll share my But James, I just wanted to quickly ask you for a long-term rental, I know you buy that. What kind of cash on cash return are you targeting there?

James:
So depending on the location. So if I’m in a better neighborhood, like let’s say an A class neighborhood right next to path to progress Seattle, we usually are targeting about an 8% cash on cash return, but we also want to have a minimum of 10% equity position in that property where we’re creating 10% equity. So there’s a blend. I’m not just looking at the cash on cash return. Now if I’m in a neighborhood that has less accelerators that might be more steady growth, I still target that 10% cash on cash return, and typically I want a 15% equity position on those neighborhoods because usually I can buy ’em a little bit cheaper because it’s less competitive. And so I do a blend when I’m looking at my long-term rentals, what is my cash on cash and then how much equity am I creating by doing my rehab plans?

Dave:
That is a really good metric for people who are going to be active in their long-term rental. So again, want to just make sure everyone understands that James is not just going and buying these deals off the MLS and that they’re stabilized assets and they’re going to be producing this type of 10% cash on cash return. Rather, what he’s doing is going and buying properties that need to be renovated. He’s doing the hard work, he’s getting permits, he’s doing construction, he’s doing the lease up, he’s stabilizing them, and then they’re producing these really nice returns that he’s been talking about. So I do now, now that we’ve just talked about this, I want to give voice to the more passive investor. I guess I am not like a passive investor, but I guess I would say someone who’s not going to do a lot of construction and be on site a lot of the time, and when people ask me for this type of situation what a good deal is, I have almost comically stupid and simple answer here.

Dave:
Tell me if you think I’m crazy, but to me, a good deal is just better than anything else I would do with my money. That’s the frame of reference that I use for every decision I make about real estate. People are like, is a 10% return good? I’m like, well, are you just going to put it in a savings account? If you don’t invest in real estate, then yeah, the 10% return is really good. Or are you going to, is a 10% cash on cash return good if you could go out and find the 20% cash on cash return deal? Garrett was just talking about, no, it’s not. So I think it’s really important to sort of learn these benchmarks, but then also be realistic with yourself about what you’re going to do with the money. And if your answer is I’m going to just do nothing with it, then almost any real estate deal is probably going to be better than just leaving your money.

Dave:
But with that said, I’ll say that for long-term rentals that I buy, I target a 12% IRR. And that is again, a combination of both cashflow and appreciation over time. And these are for relatively low risk deals where they are not going to take me a lot of time. And the reason I target a 12% IRR is that again, I look at my whole portfolio. I don’t just invest in real estate and I can put my money in reasonably low risk over the long term, expect eight to 9% compounding returns in the stock market that requires no work. And so for me to buy something in real estate, it needs to be better than that. And because a 12% return is significantly better than eight or 9%, I’m willing to take on the work and the risk and the stupid paperwork we have to do as real estate investors to justify that better return. And a lot of people are out there saying like, oh, the difference between eight or 9% and 12% is not that big. I completely disagree. If you actually do the math on this, if you invest a hundred thousand dollars over 30 years, the difference between an 8% return and a 12% return, do you guys have any guesses how big a difference? It will be

Garrett:
A hundred thousand.

Dave:
It’s $1.2 million.

Garrett:
Oh yeah,

Dave:
It’s 1.2 million.

James:
Wait, say that number again?

Dave:
1.2 million. If you invest a hundred grand and you invest in the stock market for 30 years, or you buy a real estate property that gives you a 12% IRR for 30 years, the difference in that investment end of 30 years will be $1.2 million. So to me, that is well worth the extra work of being a real estate investor because if you do that a couple times over the course of your investing career, you’re going to make a lot more money. So it’s not as sexy as what James and Garrett are talking about, but to me, just those types of returns are worthwhile. If I’m investing in passively, in syndications, for example, where there’s a heavier value add or there’s just more risk and not as an established area, I look for 15 to 20% for IRR, which is basically I think, I don’t know, James, you probably know this. Well, that’s sort of the standard I think for syndication operators to try and get their LPs 14 to 20% ish.

James:
Yeah, I think that’s the benchmark. Yeah, 15 to 17 is kind of like the sweet spot people plan, and that’s kind of that threshold, which is a great IRR

Dave:
Totally.

James:
One thing that I always like to build into that risk too, when I’m looking at that for IRRs, is the operator and their experience, who they are, what they’re capable of, what they can do. And then based on that, I’m going to adjust my IRR numbers expectations around as well.

Dave:
Yeah, I have the exact opposite of what you would expect whenever as an lp, whatever. You get a deck from someone who’s not an experienced operator, their IRR returns are like 20 or 25% and I’m like, yeah, no way. And then I don’t know what they deliver because they don’t invest with them. But then you go to an experienced person and they say they’re going to get you 14% and then they get you 20%. It’s just like a different mentality of how they operate. Okay, we have to take a break for some ads, but on the other side, James, Garrett and I will be back with more about the returns we look for when analyzing deals. Thanks for sticking with us. Let’s jump back into bigger news. So Gary, I wanted to ask you one more question here about your portfolio because you are investing and reinvesting into a single property very often, so how do you make that decision and how do you think about the math between buying a new deal, a potential new deal, versus just taking the money that you’re generating and reinvesting into an existing property?

Garrett:
So that’s been something I’ve been going back and forth with, especially between me and my partner and things trying to figure out do we want to keep expanding out further and taking our operation more? But every time we crunch numbers, especially with the deals that are out there right now and just there’s just not a lot. So everything is kind of slow right now, even on all sides of my agent side and everything, we decided that looking into if we invest back onto our property, not only are we building the equity in there to make our long-term exit even more attainable for what we’re trying to hit, but short-term rental insurances, especially in Texas, is through the roof. If we consolidate all of these properties onto one property, our insurance rates have been much lower because we have a liability policy as well that has to be covered.

Garrett:
And if it’s on one property, the same company, the rates that have gone up through there are not as much as going to buy another property. Another reason is our taxes and Texas has really high property taxes. I go buy another property, my tax bill is going up. If I build on the property I already have, hopefully my county’s not watching. So if they are, I may not even say this, but they don’t come out there and assess our properties a whole lot and know exactly how much we’re putting in infrastructure wise onto these properties. And so our tax bill has not just shot through the roof compared to what our actual value may be from all the things we’ve built on the property. And then at the same time too, self-manage a lot of my own properties, which is why I can hit these cash on cash returns with all the tools that are out there now.

Garrett:
It’s so easy to automate processes and things like that, but I already have my infrastructure built out there. I have a handyman, I have all my team everything out there. I have a cleaning team of three to four people. It makes my life now that I’m working constantly trying to find other deals, I need this to go even smoother. And I’ve already built out the whole operation there. Short-term rental is a big operation thing, and we are dominating that market and operations and in our marketing in the Houston Austin kind of area. So we just haven’t found a real reason to not invest back into our property. And every time we’ve done it, it’s paid off in dividends. Even not long ago, for example, we put a sauna. It was only $3,000 to get this sauna, and people thought I was crazy to put a sauna at one of our properties in Houston, Texas. They were like, why would you do that? You walk out into Asana just walking into the air there

Dave:
Free, just walk outside.

Garrett:
And I made that joke too. I didn’t believe it, but I had somebody that’s much smarter than me that’s in this type of business from Europe. Tell me. They were like, Hey, you may not think Asana is a good idea, but if you’re the only person with a sauna within three, 400 miles, you’re going to stand out. And I paid $3,000. And it’s hard to judge how much does that amenity actually bring you back. But I could just tell from the amount of inquiries and bookings we were getting and from the people just saying, Hey, we love the sauna we booked because of the sauna and the social media marketing that came out of it, that $3,000 investment, me putting it into that property, I’m sure we have doubled that in a few months from just what we put into it and the amount of social media clips that have went out because of this sauna that we put in.

Dave:
Yeah, I mean if I was getting those kinds of numbers, I would do the exact same thing. I think you have convinced me to add a sauna to my short-term rental. I think that’s a great idea. Absolutely. James, what about you? You do a little bit of everything, and I know you’re always trying to optimize your portfolio and use your money efficiently. How do you think about in today’s market, if you can’t find a deal that you like, are you going to take that money and reinvest it into some of your existing properties?

James:
And I think that’s always something that’s really important you do as an investors is to audit as investors, what’s our inventory? Well, inventories are assets, but it’s also our cash. What is our cash? That is what I inventory. I’m like, how much cash do I have? Where can I put it? And I treat my real estate investing almost like a financial planner where I have a pie chart.

James:
I go, okay, I have this much cash to invest. There’s a couple different asset classes I invest in. One’s long-term holds, like can I buy a rental property that’s going to hit my minimum returns and create my minimum equity position expectations? Then there’s flipping higher risk. I’m going for a higher return, 35% in six months, 70% annually. Then I do private money financing where I will lend out hard money and make 12%, 14% on my money. And it’s very, very passive for me at that point. So each asset class has a different return for me and a different purpose, and they also have a much different risk. And so for me as an investor, my job every year is to audit, okay, well how much time do I have to spend on these business? Where’s the risk? What’s my path to growth for my goals and where do I want to put this cash?

James:
But it also comes down to deal flow. If I can’t find deal flow, how do I reallocate that? And so that’s why I think it’s just really important to always know that because flipping is really tight on the margins right now, and if I cannot hit my 35% return and my option is to either lower my return so I can get into the market and start playing, and maybe that goes down to a 25% cash on cash return, that’s starting to be more risky than maybe I want to take on. And then that’s where I’ll lend my money out at 14% because it’s a lot less risky. So I can make half the return, but probably take one fifth the risk. Because the thing that I never want to fall into is there’s no deals in the market I can’t transact. There’s always a transaction and I just have to go, how do I want to work that transaction? Whether I want to be passive or active is going to tell me how high that return is, but it’s also going to tell me what I need to do for the next 12 months.

Dave:
Absolutely. That makes a lot of sense. It sort of underscores this idea that I talk about a lot of benchmarking for people. People are always like, oh, there’s no deals or I can’t find a good deal. I don’t know where to put my money. I always ask, how many deals have you analyzed in last couple weeks? Right? Because it’s really easy to say, Hey, there’s no deals if you’re just sort of reading the media or just kind of eyeball testing things. But I really encourage you, everyone listening to this, whether you’re ready to buy a deal right now or not, go actually do this. Go run five deals in your neighborhood right now and just figure out what the average return is for whatever strategy. If you are flipping, if you’re doing a long-term rental, if you’re doing a short-term rental, just go see what a good deal is because that will make your portfolio management decisions, your cash allocation decisions so much easier.

Dave:
Like James just said, if you see that you’re only getting 10% in flips in your neighborhood and that’s not acceptable to you, you got to go figure something else out. But maybe you’ll find that you’re getting 25% and that there’s actually a simple deal right in front of your face. So actually go and run the numbers every month at least to figure out how deals are trending in your neighborhood. And it’s going to make it so much easier for you to figure out where to put your money because you’ll actually be comparing one or two things against each other rather than just this hypothetical thing where you’re like, oh, I don’t know. I don’t know if I should invest right now. It’s not a good deal. Well, what else are you going to do with your money? What other opportunities have you looked at? Once you’re comparing two actual tangible investments against one another, things get a lot easier to decide.

Dave:
Alright, well that’s what we got for you guys today, Garrett and James, thank you so much for sharing with us what you think good deals are today and your process for figuring out how you’re going to allocate money. Because at the end of the day, as investors, that’s our job is to figure out how to take our money and use it more efficiently, give it our own personal preferences, our risk and reward appetite, our time allocation, all of that. And this has been a great conversation about how to do just that. So Garrett, thanks for joining us.

James:
Thank you for having me,

Dave:
James. It’s a pleasure as always.

James:
I love talking deals.

Dave:
Alright, well we’ll have you both back on very soon to let you know what deals you do between now and in a couple of months. Thank you all so much for listening to this episode of the BiggerPockets Podcast. We’ll see you soon.

 

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How much should your down payment for investment property be? Should you increase your down payment to maximize cash flow, or does putting all your financial eggs in one basket limit your ability to build and scale your real estate portfolio? Or should you instead pay off that high-interest-rate mortgage early to keep all the cash flow at the end of the month? We’re answering these questions in today’s Rookie Reply!

With high mortgage rates, one rookie asks whether it’s better to pay off their home with a seven percent rate INSTEAD of investing in more rentals. Paying off that loan gets you an automatic return, but there’s a strong argument as to why it isn’t the best move.

Are you doing your first house flip? Another rookie wonders whether they can negotiate when taking on a hard money loan and if the juice is worth the squeeze for a $50,000 profit on their first flip.

Looking to invest? Need answers? Ask your question on the BiggerPockets Forums!

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Listen to the Podcast Here

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In This Episode We Cover:

  • Investment property down payments and how much you should put down to prioritize cash flow
  • Whether to keep investing or start paying off your high-interest-rate mortgages
  • Why you can’t just look at the cash flow when analyzing a potential investment
  • Financing a house flip and negotiating with a hard money lender (should you negotiate?)
  • What you should ALWAYS do before you take on a house flip to ensure your numbers are right
  • And So Much More!

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