“Home professionals are entering 2025 with renewed confidence and expectations for growth in both revenue and profitability after navigating two difficult years,” Houzz staff economist Marine Sargsyan says. “Pros report that they’ve implemented new processes for operational efficiency and client communication and made strategic investments in technology to address the challenges they faced last year. This will better position them for an anticipated increase in demand, enhance their resilience amidst potential tariffs and leverage expected improvements in both local and national economic conditions.”
Here’s what the report reveals about firms’ expectations for 2025 and performances in 2024.
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Construction Firms
1. Business activity outlook increased. The Expected Business Activity Indicator, related to project inquiries and new committed projects, increased by 10 points, to 62, for the fourth quarter of 2024, from 52 for the third quarter of 2024. This means more construction firms anticipate quarter-over-quarter growth than anticipate a decline.
Expectations for project inquiries increased by 7 points, to 59 (from 52 for Q3), and expectations for new committed projects increased by 12 points, to 64 (from 52 for Q3).
Both build-only and design-build firms are more optimistic for Q4 than they were for the previous quarter. The expected activity indicator for build-only firms increased 9 points, to 62 (from 53 for Q3), and for design-build firms it increased 10 points, to 61 (from 51 for Q3).
The indicator is based on survey questions about whether businesses expect the number of project inquiries and new projects to increase, decrease or remain unchanged in the coming three months compared with the previous three months.