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As Britney Spears once was, Fannie Mae and Freddie Mac—the government safety net for loans—have been in conservatorship for far longer than anyone imagined possible. It began in 2008 amidst the financial crash, but unlike the pop siren, the two government-sponsored enterprises (GSEs) are still in it, though amendments were made in 2021.

In Fannie and Freddie’s case, there was no Netflix documentary or campaign to free them. Instead, President Trump has long since made it his mission to privatize the two government mortgage-backing juggernauts and, in doing so, release billions of dollars of shares into the stock market. It could also cause seismic changes in the real estate industry, including mortgage rates.

Scott Turner, the incoming secretary of Housing and Urban Development, said in a recent interview that he was prioritizing the privatization, coordinating his efforts with the Federal Housing Finance Agency (FHFA), which oversees Fannie and Freddie. In the background are Trump’s backers, such as hedge fund manager Bill Ackman, a shareholder in the companies, who stands to profit billions from the stock sale, attempting to push the deal through.

“There are partners that will be at the table, and obviously, we’ll be one of them,” said Turner, a former NFL player and Texas lawmaker. “When you’re a quarterback, you’ve got to work with the entire huddle.”

What Fannie and Freddie Do

Fannie Mae (Federal National Mortgage Association) and Freddie Mac (Federal Home Loan Mortgage Corporation) are government-sponsored enterprises that purchase mortgages from banks and lenders, package them into mortgage-backed securities (MBS), and sell them to investors. They operate independently and are crucial in maintaining liquidity in the housing market, ensuring banks have enough capital to keep lending to homebuyers and investors. By making more loans available, Fannie and Freddie also help stabilize mortgage interest rates.

The Roots of the Conservatorship

Trouble began for the duo in 2007 when homeowners began to go into default en masse, and the GSEs were unable to bail out banks because they had insured too many bad loans. The federal government had to step in with a $187 billion bailout in 2008 to stop the two backers from filing for bankruptcy, potentially creating chaos in the lending arena.

Privatization: A Potential Cash Spigot

Trump began exploring privatization during his previous term but was upended by the COVID-19 pandemic. It wasn’t a priority for the Biden administration. Proponents of privatization contend that it will allow more market share for other mortgage finance firms. They argue that relying so heavily on two companies to back so many loans makes for risky business—which is why they were bailed out in the first place.

Additionally, the money that privatizing Fannie and Freddie would create could help with the government budget deficit. Both companies are no longer beholden to the government, as they have long since paid back the $187 billion bailout cash they received in 2008. However, the Treasury still holds a tremendous amount of equity in the two companies that could be worth nearly $190 billion, according to the New York Times article.

What Privatization of Fannie and Freddie Could Mean for Homebuyers and Investors

Much of the fallout will depend on the support the government is prepared to offer Fannie and Freddie after privatizing them. Without support, they would not be considered such a safe bet, which could affect their credit rating and the cost of borrowing money, causing mortgage interest rates to increase. However, a possible clause indicating that the government would still have Fannie and Freddie’s back should things go south could potentially ameliorate the situation.

What Makes Fannie and Freddie Work

Tied to the Treasury Department, the companies are funded by American taxpayers, paying quarterly dividends in return. This allows them to buy existing home loans from mortgage lenders. Fannie and Freddie either keep or sell the loans as mortgage-backed securities to investors, creating a system where mortgage lenders have enough capital to continue offering loans.

“The 30-year fixed-rate mortgage might not exist without them,” Andy Winkler, director of housing and infrastructure projects at the Bipartisan Policy Center, told CNBC. The two companies support around 70% of the mortgage market and remain vital to the housing system in the U.S., according to the National Association of Realtors (NAR).

A Lengthy Process

Despite talk of prioritizing the process, privatization is unlikely to happen quickly

“It’s not something you can do with one signature on one agreement,” Susan Wachter, a real estate and finance professor at the Wharton School of the University of Pennsylvania, told CNBC. The process involves multiple parties agreeing to the sale. These include the Treasury, the Department of Justice, FHFA, and shareholders in the private sector. 

Opponents of the sell-off hope these checks and balances will prevent privatization from proceeding. “Based on the economics of it all, there should be no chance that they get released administratively,” Mark Zandi, chief economist at Moody’s Analytics, told CNBC. “It doesn’t make any economic sense.” 

“A release is a lose-lose for taxpayers, homebuyers, the housing market, the economy; everybody is worse off than the status quo,” Zandi said. “What problem are we trying to fix?”

Laurie Goodman, founder of the Housing Finance Policy Center at the Urban Institute, a Washington think tank, told the New York Times that privatization could result in more expensive mortgages.

“Do you want the current system, which isn’t broken, or what is behind door No. 2, and we don’t know what it is?” she said.

Final Thoughts

There’s little question that current shareholders would stand to profit most from a potential sale. However, if the Trump administration wants to keep peace with voters and safeguard lower interest rates, it needs to tread very carefully. 

A recent report by the Congressional Budget Office found that if Fannie and Freddie were put on a path of becoming independent in 2027, the companies would have about $208 billion in combined capital by the end of 2026, which would be a huge help should another financial crash happen. However, they would still need to raise tens of millions in capital from a stock sale to facilitate this further while paying back investors and the federal government on the equity they currently hold.

Clearly, Freddie and Freddie were not meant to be in permanent conservatorship. However, privatizing them for an immense profit for the extremely wealthy while homeowners and smaller investors suffer from higher interest rates would create terrible optics.



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Back in 2011, I attended a conference on buying multifamily properties, and at one point, a speaker asked the audience to hold up their hand if they owned any investment properties. (I should stress that this was a seminar about buying multifamily properties, not about how to get started in investing). Only about one in every five hands went up.

I was quite surprised by this. “Why are these people at a seminar on buying 50-plus unit apartments if they’ve never even bought a rental house?” I thought. (I should also note that, at the BPCON, I’ve seen a similar question, and the results are usually the opposite.) 

At one point in this conference, the speaker was trying to sell the audience on his quite expensive, one-on-one training programs and mentioned that someone told him she had already attended five of his conferences but hadn’t bought a single property yet. His response was, “You need to get into the training program.” And, of course, pay the hefty fee that came along with that.

Ugh.

This became something of a running (dark) joke between my partners and me. I even tried to (unsuccessfully) coin the term “seminaraholics” for people with this type of very expensive and apparently compulsive behavior: the type who buy book after book, listen to podcast after podcast, attend seminar after seminar, and pay for mentoring program after mentoring program, but never actually act on what they have learned.

Hard work pays off, so they say. And all things being equal, that is absolutely true. Unfortunately, not all work is created equal. Some may be even worse than useless.

Action Faking and “Hustle Culture”

M.J. DeMarco coined the term “action faking” in his book Unscripted: Life, Liberty and the Pursuit of Entrepreneurship. It describes doing things that make you feel like you’re making progress when you’re actually not. As DeMarco puts it:

“For the aspiring entrepreneur who wants to get rich, be his own boss, and blah blah blah, ‘action-faking’ is ordering cards from Vistaprint. Look at that, they say you’re a CEO! Woo hoo, you’re the head honcho of a zero-revenue, zero-customer, zero-asset business!”

Action faking is something that can permeate any part of one’s life, but it has become endemic in the so-called “hustle culture.” As James Jani puts it in one of his many excellent videos:

“The problem with hustle culture is it is about working hard for the sake of working hard… It’s about sounding like you’re busy and working toward success, even though you’re not achieving anything.”

As he sums it up: “Working hard is one piece of that puzzle. Working hard at the right thing is the final piece of that puzzle.”

Action Faking is Easier Than Making Real Progress

Two of my hobbies include playing guitar and learning Spanish. Many times, I have realized that instead of practicing these things, I’m just action-faking by going over words or chords or phrases or songs I already know full well. 

Actually improving at either (or any other thing, for that matter) requires pushing yourself to do something you can’t currently do or can’t do well. This requires more energy and patience and isn’t as fun. But it is how you improve.

It’s much easier to just play a few riffs I already know by heart and then check off the box that says “practice guitar” and pretend I’m actually accomplishing something than to learn a new song from scratch.

Indeed, in the last few months, I’ve found myself doing the same thing at work. One of our major projects is starting a construction company to complement our investment company. We went on a buying spree a few years ago, and with interest rates up these days, we aren’t buying nearly as often. But we’ve already built the infrastructure to oversee many more construction projects than what we need to do ourselves. 

So why not take the company we’ve effectively already built and start doing projects for third parties to raise funds? After all, the biggest problems for almost every buy-and-hold real estate investor I know are cash flow and liquidity. 

Unfortunately, this requires putting together a bunch of contracts, legal documents, advertising materials, a website, etc. And, of course, there are lawyers and employees and companies to help with such things, but I don’t want to pay that much nor give away that much control, as I need to make sure they say what I want them to say.

I had planned to have this project finished in December, but it’s still not done at the beginning of February. And it’s not because of procrastination—at least not the normal sort. 

I have been working hard. I’ve attended lots of meetings, made lots of calls, and sent lots of emails. I have found a way to do all sorts of things but not prioritize. I’ve stayed busy but have not focused on the Quadrant II activities (not urgent, but important) that Stephen Covey noted were so important in order to keep First Thing First

Action faking can even be something that gets into our relationships. For example, date night with your partner should be more than just a box to check. 

Action Faking in Real Estate

Action faking plagues us all. But it is particularly damaging to people trying to start investing in real estate. Indeed, one of DeMarco’s examples of action faking is “reading dozens of books until you ‘feel ready.’” 

Who hasn’t heard about this sort of thing when it comes to real estate?

That’s not to say that reading books on real estate investing isn’t a good thing to do. It definitely is, and BiggerPockets has an excellent catalog to get you started. It’s also not to say that listening to podcasts or attending conferences are bad ideas (although be careful about the “guru” types). 

What it is to say is that these activities are not moving you toward success as a real estate investor or an entrepreneur. Nor is buying business cards or blogging or organizing your desk or other things like that. 

It’s good to learn, and these things may be helpful or even necessary, but they are not moving you forward. They are not doing the hard thing of making offers or talking to sellers. They’re not doing the boring thing of due diligence and putting scopes of work together. And they’re not doing the scary thing of pulling the trigger to buy a property for hundreds of thousands of dollars or asking someone to trust you with a private loan, etc.

As Emily McGrorey puts it, “Action faking is the worst type of procrastination.” Because at least when you’re procrastinating, you know you shouldn’t be. Action faking is, in many ways, procrastination without guilt. And without that guilt, there’s no impetus to change what we’re doing. It’s like a hamster wheel—but for humans.

Thus, I would highly recommend taking a close look at everything you’re doing in your business and life. Again, there’s a place for reading books and listening to podcasts, just like there’s a place for buying business cards. But they should be seen as extracurricular activities. 

It helps to have played baseball on the varsity team and been in the student government on your application to get into college. But none of that matters if your GPA is in the toilet. 

The same goes for business and life, but even more so. In the end, you have to do the real work of real estate investing to become a successful investor.





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Constrained housing affordability conditions due to ongoing, elevated interest rates led to a reduction in single-family production to start the new year.

Overall housing starts decreased 9.8% in January to a seasonally adjusted annual rate of 1.37 million units, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The January reading of 1.37 million starts is the number of housing units builders would begin if development kept this pace for the next 12 months.

Within this overall number, single-family starts decreased 8.4% to a 993,000 seasonally adjusted annual rate; the January pace was 1.8% lower than a year ago. The multifamily sector, which includes apartment buildings and condos, decreased 13.5% to an annualized 373,000 pace.

As mirrored in the NAHB/Wells Fargo HMI, high construction costs, elevated mortgage rates and challenging housing affordability conditions are causing builders to approach the market with caution. There are competing upside and downside risks, including discussed tariffs and regulatory reform. Given persistent affordability concerns, reducing inefficient regulatory costs would offer the best policy path to improve attainable housing supply and bring down shelter inflation.

On a regional basis compared to the previous month, combined single-family and multifamily starts are 27.6% lower in the Northeast, 10.4% lower in the Midwest, 23.3% lower in the South and 42.3% higher in the West.

Overall permits increased 0.1% to a 1.48 million unit annualized rate in January. Single-family permits were at a 996,000 annual unit rate, remaining unchanged compared to the previous month. Multifamily permits increased 0.2% to an annualized 487,000 pace.

Looking at regional permit data compared to the previous month, permits are 6.1% lower in the Northeast, 1.8% higher in the Midwest, 0.1% lower in the South and 2.3% higher in the West.

The number of single-family homes under construction in January is down 6.3% from a year ago, to 641,000 units. The number of multifamily units under construction is down 22.1% from a year ago, to 768,000 units.

There were 669,000 multifamily completions in January, up 11% from January 2024. For each apartment starting construction, there are 1.8 apartments completing the construction process.

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This article was originally published by a eyeonhousing.org . Read the Original article here. .



Camden Grace LLCSave Photo
9. Upgrade Your Window Treatments

Replacing bland window treatments with elegant draperies or shades makes any room look finished. But the right window treatments can do much more, including dampen sound, provide insulation, block light and enhance privacy — all critical in a bedroom. If yours are failing in any of these regards, think of an upgrade as an investment in your well-being.

Sheer curtains can be layered over a roller or cellular shade for privacy and light control. Thick or lined draperies don’t necessarily need to be layered, but if you go without, swap your straight rod and finials for a French return curtain rod, which bends all the way to the wall, to block more light. Similarly, if choosing Roman shades, you’ll have less light leakage if you select an outside mount shade than an inside-mount design.

That said, while we need darkness to fall (and stay) asleep, the morning sun is helpful for waking us up. Blackout shades can disrupt that natural cue. If you need them, one solution is to install smart shades that are raised automatically at a designated time in the morning.

Which Window Treatment Should You Choose?

What to Know About Curtains and Drapes



This article was originally published by a
www.houzz.com . Read the Original article here. .


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Below is an email transcript from a BiggerPockets Money listener who sent me a message about their personal financial situation and wanted my insights. We’ve used AI to edit the email’s content to be more readable in an article format and remove sensitive personal information from the sender to protect their privacy.

Sender’s Message

Scott,

I recently listened to Episode #602 of your podcast on the “Middle-Class Trap,” and I related to it more than I expected. I wanted to reach out because I find myself in a unique financial situation and would appreciate your insights on optimizing my path to financial independence.

Background

I’m 54 years old, single, and child-free, with a net worth of $937,000. My assets are allocated as follows:

  • Pre-tax retirement accounts (including a 457b): $788,000
  • Roth accounts: $96,000
  • Taxable brokerage (dividend stocks & ETFs): $11,000
  • Savings bonds: $11,000
  • Cash (CDs, savings, money market, checking): $31,000

I worked in Northern California for over 25 years but left in 2022, disenchanted with the cost of living and overall quality of life. I took a year off to travel, staying with friends and family and occasionally in short-term rentals.

While I initially hoped to retire permanently, I quickly realized I wasn’t quite financially independent. Since spring 2023, I’ve been working in retail, earning $31,000 annually, and currently live rent-free with a family member in Pennsylvania, allowing me to save approximately 50% of my income.

In August 2025, I will begin receiving a $36,000 annual pension, which will significantly improve my financial flexibility. However, I am still navigating the most tax-efficient way to supplement this income while achieving my desired lifestyle.

My Financial Independence Goals

I would like to:

  • Maintain an annual income of at least $84,000 (approximately 5X my anticipated rent of ~$1,200/month).
  • Move into my own apartment once my pension begins while maintaining financial security.
  • Incorporate slow travel (monthlong stays in different locations) into my lifestyle.
  • Support a close friend in financial hardship, as I have the means to assist in a limited capacity.

Key Challenges & Considerations

  • 457b withdrawal withholding: While I can withdraw from my 457b without penalty, I was caught off guard by the mandatory 20% withholding on distributions. I understand that I can reclaim overpayments at tax time, but this limits my ability to access the funds efficiently throughout the year.
  • Bridge to 59½: I want to optimize my cash flow so I don’t have to rely on my retirement accounts too early or deal with restrictive tax strategies like Rule 72(t), which I find too rigid.
  • Long-term sustainability: I recognize that my pension alone isn’t enough to meet my income goals, so I need a tax-efficient strategy for supplementing it.

Potential Paths Forward

Here are some options I’m considering:

  • Increase taxable savings by continuing to work and saving aggressively, allowing for easier access to funds before 59½.
  • Roll my 457b into an IRA and implement a Rule 72(t) strategy, despite its rigidity.
  • Continue working at least part-time after my pension begins, either at my current job or seasonally.
  • Delay moving into my own apartment for an extra year to bolster my taxable savings.
  • Withdraw slightly more than the 4% rule suggests in the early years of retirement and adjust spending later if needed.

Leverage seasonal or short-term work (such as holiday retail jobs) to fill income gaps.

I would love to hear your thoughts on the best way to structure my withdrawals and income flow while maintaining flexibility and avoiding unnecessary taxes. If there are strategies I haven’t considered, I’d appreciate your insights.

Thank you for your time, and I appreciate any advice you can offer!

Best regards,

Scott’s Reply

Thanks for reaching out, and congratulations on building an (almost) $1 million net worth and the pension. As you noted in your email, that is like having another $900K saved in terms of the purchasing power an inflation-adjusted pension plan can afford you. 

Here are some of my instinctive reactions for you: 

Your $84K/year spending/income goal does not seem reasonable: You list a goal of realizing/spending $84K per year (5X $1200 monthly rent). Currently, you earn $31,000. Your peak income in 2021 was $61,000. Why do you want to suddenly spend $84K per year?

If that’s really the goal, then I’d push you to get a second job or moonlight, make an aggressive real estate play and/or house hack, and assume you are still at least five to 10 years from your goal. 

I don’t think that’s your reality, and I’d encourage you to really think long and hard about why you chose that $84K number. I don’t think you need that much. 

I’d wonder, instead, if your number is much closer to $50K or less, and the game is already won, even if you decide to allocate a portion of that to your friend’s situation.

I’d push back and encourage you to consider NOT moving out now. In your situation, why not do the “slow travel” thing starting in August? You have no housing expense now. You want to travel for a month at a time. 

Why inject a $1,200-per-month drag on your expenses when you have the advantage of not having to do that? If you simply keep your permanent address at your family member’s house for another year or two, you could potentially spend seven to 10 months traveling, really kicking off your retirement in style when the pension kicks in. 

Once you are done with the slow travel, then, of course, I completely understand the desire to move into a solo apartment. But I think that signing a lease immediately prior to doing monthlong stays in exotic locations makes little sense to me in your situation.

Can the decision to withdraw from the 457 wait until 2026, making the challenge of “bridging” to age 59.5 much easier? You asked about a bridge to 59 1/2. I think that this bridge will be far less than you anticipate and that you can postpone having to bridge any of that access for perhaps the first year following the payout of your pension.

For example, I think that there is a reasonable probability of the following happening:

  • You work hard for 2025 through August and the beginnings of your pension.
  • You may even do some side hustles or moonlighting to pick up a few extra hours, knowing that the game is almost over and retirement is right around the corner.
  • You stockpile all this extra cash you accumulate in 2025 into your savings account. 
  • You begin the “slow travel” year with $65,000+ in your savings account AND $3K per month in pension income. 
  • You have no need to touch the money in your 457 until a year has passed, you have traveled to several interesting places, and you have finally decided where you want to settle down/rent long-term. 
  • You may even find the ability to make a few thousand dollars per year, during your travels or in your retirement, in a highly agreeable way to incrementally defray/defer the need to access money in the retirement portfolio.
  • From there, you will have a much clearer line of sight (and likely need a smaller bridge) into how much you need to pull from the retirement accounts to supplement your income and bridge to traditional retirement.



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In today’s world, managing your property’s rental listing should be as simple as a few clicks. Whether you’re renting out a single-family home, a condo, or another type of property, the landscape of property management and rental listings is constantly evolving. 

If you’re searching for the best places to list your rental property, platforms like Redfin are leading the way, offering simple yet powerful tools to streamline the process. This article will provide you with a comprehensive guide on listing your home for rent on Redfin, from understanding the new features to creating a standout rental listing that attracts quality tenants.

Why This Matters for Homeowners and Property Managers

The real estate market is shifting, and so are the methods we use to manage rental properties. Redfin has long been known for its innovative approach in real estate, and now it’s expanded into the rental market by incorporating rental listings. Their platform allows you to easily create, manage, and optimize your rental listings—all for free. 

Homeowners and property managers have unique challenges when it comes to renting out properties. Time constraints, the need for high-quality marketing, and the demand for transparency all play a role. 

On Redfin, you can now tap into a large, engaged audience while enjoying tools that simplify everything from collecting applications and screening potential renters to responding to inquiries and updating your listing. It’s a game changer that ensures your property is visible to the right tenants at the right time.

Benefits of Listing Your Rental Property on Redfin

Redfin’s user-friendly design makes it a breeze for both landlords and renters to navigate. For landlords, listing a property is super straightforward—no stress, no hassle. Renters, on the other hand, love how easy it is to search for properties, thanks to the clean layout and smooth, responsive design. 

Here are just some of the benefits of listing your rental property on Redfin:

Wide exposure

One of the main reasons to list your home on Redfin is its massive reach. With millions of visitors browsing the site for buying and selling homes, your rental property can attract a large, diverse pool of potential tenants. This increased visibility means a higher probability of finding quality tenants, which is crucial in a competitive rental market.

And here’s the kicker: Your listing isn’t just in front of renters—it’s also visible to homebuyers. Plus, your rental will automatically appear on Rent.com and ApartmentGuide, since they are subsidiaries of Redfin, putting it in front of even more potential tenants. This added exposure expands your property’s reach and increases your chances of landing that perfect tenant, whether they’re looking for a rental or considering a future purchase. 

Enhanced property management

Redfin’s platform offers a host of tools designed to simplify your property management tasks. From easy-to-update listings to integrated communication features, you can manage inquiries, schedule viewings, and even receive notifications, all in one place. This integration ensures that managing property management rental listings is as efficient as it is effective.

Added features

Redfin’s rental listings come packed with powerful search filters and property maps that make finding the perfect rental a breeze. Renters can easily search by location, budget, and amenities to help you as a landlord target exactly the right crowd. They also have access to a rental affordability calculator and other resources to help make informed decisions.

These detailed listings give renters a sneak peek into the surrounding neighborhood, schools, and public transport options, perfect for those new to the area. With these location-based tools, Redfin makes it easy for tenants to picture themselves living in the space and for you to attract more qualified leads who are genuinely interested in your property.

Tips for a Successful Rental Listing

Listing your rental property doesn’t have to be a headache—it can be fun if you approach it the right way. Here are a few tips to help you create a standout property management rental listing that will have potential tenants lining up.

Show off your property with stunning photos

They say a picture is worth a thousand words, and when it comes to rental listings, that’s absolutely true. High-quality photos are a must. 

Make sure to capture your property in its best light, with plenty of natural sunlight and angles that showcase the space. Don’t skimp on shots of important features like the kitchen, bathroom, and outdoor areas. A few well-placed pictures can make all the difference in attracting the right tenants.

Write a compelling description

Your listing description should paint a picture of what it would be like to live in your space. Highlight the features that make your property unique (charming hardwood floors, a huge backyard, or a newly renovated kitchen), and mention nearby attractions like parks, restaurants, or public transportation. The goal is to make renters feel like this could be their future home, so make it inviting and detailed.

Be transparent about pricing

No one likes to feel like they’re walking into a mystery when it comes to pricing. Be clear and upfront about the rent, deposit requirements, and any other fees associated with the rental. Offering this transparency not only builds trust but also ensures that the renters who reach out are already on the same page financially.

Highlight your property’s best features

Whether it’s a modern appliance, a pet-friendly policy, or ample closet space, make sure to showcase what sets your property apart from others. Think about what would make you want to rent it, and emphasize those aspects in your listing. A little personality can go a long way in making your property stand out in a sea of listings.

Understanding real estate market trends and current market dynamics

The rental market has seen significant shifts in recent years, and keeping up with market trends is essential for anyone involved in property management. Factors such as remote work and economic fluctuations have all played a role in how rental properties are marketed and managed. 

By understanding these dynamics, you can tailor your listing to better match the current needs and expectations of renters. This awareness can be especially beneficial when pricing your property and determining which features to highlight.

Common Mistakes to Avoid When Listing Your Rental

Even with the best tools at your disposal, there are common pitfalls that can hinder the success of your rental listing. Being aware of these mistakes can help you avoid them and ensure your listing is as effective as possible.

Overpricing and underpricing

Striking the right balance in pricing is an art. Overpricing can drive potential tenants away, while underpricing may leave money on the table. 

Do thorough market research on rent affordability to determine a competitive rental price. Consider factors such as location, property condition, and current market demand. A well-priced listing not only attracts more interest but also helps you maintain a steady occupancy rate.

Even though the median asking rent has dropped by 6.4% since August 2022, renters are still paying an average of $1,592 per month—a significant expense for many. Renting is a major commitment, and with costs still high, pricing accurately is key. 

Incomplete listings

When important details are missing, whether it’s clear photographs, a full description, or the specifics of rental terms, potential renters may assume the worst. Ensure every aspect of your property is covered, from amenities and utilities to neighborhood highlights. A comprehensive listing builds trust and demonstrates that you’re serious about renting your property.

Underestimating the power of curb appeal

The outside of your property is just as important as the inside. If your lawn is overgrown, the paint is chipped, or the entryway looks neglected, it can turn people off before they even walk through the door. Make sure the exterior is clean, inviting, and well-maintained for the right first impression.

Failing to highlight nearby amenities

Location, location, location: If your property is close to great schools, public transportation, or awesome coffee shops, make sure to mention this in your listing. Renters are looking for convenience, and you’ll want to show them how your place can make their life easier and more enjoyable.

The Best Places to List Rental Properties: Redfin as a Top Contender

Whether you’re looking to optimize your property management rental listings or searching for one of the best places to list rental properties, Redfin provides an all-in-one solution that adapts to your needs.

If you’re ready to list your home for rent for free, you can easily register for a Redfin Rental Tools account to start sharing your properties.

FAQs

How do I get started with listing my rental property on Redfin?

To list your rental for free, visit List Your Home for Rent and enter your address. Then, provide basic details about your home, upload photos, and write a property description. Once completed, you can publish your listing to Redfin’s network. The rental dashboard makes management easy, allowing you to track views, respond to inquiries, and update your listing as needed.

How do I manage and edit my listings?

You can manage and edit your listing by going to your rental dashboard and clicking on the rental you would like to edit. From there, click Edit to edit your listing.

How will potential tenants contact me?

Potential tenants contact you by clicking “Schedule a tour” or “Send a message” on your posted listing.

When potential tenants send you messages, you will receive an email with the content of the message. You can use the contact information in that email to respond. In addition, you can view all of your messages in the rental listing dashboard by going to your rental dashboard and clicking on the listing you want to see messages for.

How much should I charge for rent?

The rental price should be based on market trends, location, property size, amenities, and demand in your area. Research similar listings or use online tools to estimate a competitive rate.

Do I need a lease agreement?

Yes, a written lease agreement protects both you and the tenant by outlining rental terms, payment expectations, rules, and responsibilities.



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Don’t buy in good school districts. Always end your leases in winter. NEVER raise rents on a tenant.

These are just some of the “Dionisms” that have made Dion McNeeley, the so-called “lazy investor,” rich with rental properties. He achieved financial freedom, retiring early with a $200,000/year passive income after slowly, steadily, and lazily investing for the past decade.

Want to never swing a hammer? You don’t have to! Want tenants to stick around as long as possible? They will! Too scared to have the rent raise talk? Let Dion do it for you! In this episode, we’re breaking down the ten different “Dionisms” (unconventional landlord advice) that have literally made Dion millions and can do the same for you.

Dion went from debt-riddled to multi-millionaire in just over a decade, starting his journey making just $17/hour, with three kids and very little time. If Dion can reach financial freedom with FEWER rentals, why can’t you?

Dave:
Do not buy properties in a good school district. Have your leases end in the winter. Let your tenants pick their own rent. You think you’ve been following real estate best practices? Well today we’ll explain why everything you thought you knew might be wrong. Hey friends, it’s Dave Meyer. Welcome to the BiggerPockets Podcast where we help you achieve financial freedom through real estate investing. Today’s guest is Dion McNeely, an investor in the Tacoma, Seattle area, and you may have heard Dion before on the Rookie Show or BiggerPockets Money podcast before, and he’s pretty famous for developing the binder strategy for raising rent. Deanne started investing with a huge amount of debt and a low income. He used only the most basic strategies and says he tried to be as lazy about his investing as possible. Today, fast forward, he’s retired with more passive income than he can even spend, so we’re going to get into the details of how he had so much success even when he admittedly put as little work as possible into his portfolio.
The other thing that I really like about Dion is that he’s always thinking outside the box and spending a lot of time challenging conventional wisdom. He’s actually developed these Dion ISS that really cut against the usual advice you always hear about how to manage your portfolio. These are things like having leases that end in the summer or buying houses in strong school districts. Dion actually says that you should never do these things, and if all of that sounds crazy to you, keep listening and you might just agree with him by the end of the episode. Here’s me with Dion McNeeley. Dion, welcome back to the BiggerPockets podcast. Thanks for being here.

Dion:
Howdy. I appreciate the invitation. I like to share my information on the Real Estate Rookie podcast. I tend to talk to those people who are just starting out, but this is the podcast that actually helped me reach financial freedom, so I’m excited anytime I get to come back here.

Dave:
Absolutely. Well, as you said, you’ve been on the BiggerPockets network quite a few times, but for those who are maybe new listeners or just need a refresher, tell us a little bit about yourself.

Dion:
So what I’m most known for is this thing called the Binder strategy where I don’t raise my rents. My tenants do, and we can cover that a little bit before we’re done today, but I didn’t start investing until I was 40. I got laid off from law enforcement because of the 2008 housing crash, was a single parent with three kids, found out about $89,000 in bad debt in my name. I didn’t know existed until the divorce started teaching at A CDL school making $17 an hour. So I had a lot of bad debt, not a lot of income, a lot of responsibilities, and decided to try real estate. Started out really bad, made every mistake I could think of. I think I was trying to make the full list of mistakes that you can. I tried to do it without a lease. I tried to rent to a friend.
I did all of those mistakes. Then finally decided to educate myself. Started house hacking in 2013 with a duplex when everyone was screaming, don’t buy because prices are higher than 2008, so it’s going to crash. Got another one in 2015 when everybody was screaming the silver tsunami was about to hit, so prices were going to crash. Got another In 2018 when everybody said prices are high in interest, rates are high. I was paying 7% interest rates that you can’t possibly do it then. And during the pandemic in 2020, I house hacked my second one at fourplex and bought a triplex when everyone was saying it was going to crash because of everything going on in 2021 when forbearance was ending, I bought another duplex and in 2022 I retired after 12 years of investing and now my kids won’t inherit a parent they have to take care of. Instead, they’ll probably inherit millions as just an accidental byproduct of me trying to figure out how not to have to work.

Dave:
Unbelievable. Well, it’s a very cool story and I want to get into some more of this. Let’s just start at 2008 just briefly and then we’ll move on to what you’re doing today. But you lost your job. It sounds like you were in a tough situation. This wasn’t a good time for real estate, so why did you choose to try it?

Dion:
So kind of an accidental problem. I owned a house and I couldn’t sell the house. I was upside down. I owed more than it was worth. Interest rates had gone up, so I was stuck with the property and I had some examples of people who had reached financial freedom. My brother has 10 paid off rentals and he retired about that time. I have a friend with 30 rentals, but he’d been doing it for decades and they used strategies I just didn’t have access to. Right. I was working full-time, raising the kids wasn’t very handy. My brother would buy a place, do a full rehab and then pay off the HELOC that he used to buy it. I didn’t have equity and deciding to do it was actually around that 2000 8 0 9 when I got laid off from law enforcement. It was a several year process to get my credit score fixed, get enough work history as a CDL instructor so that I’d be bankable. I moved from my house into an apartment and rented the house out so that I can get rental income on two years of tax returns to get around my bad debt to income ratio. And then when I bought that first duplex, moving from the apartment into the duplex, I’ve had a lot of friends and people that I meet say they couldn’t do it because they have family. And I think my family was the motivating factor to do it, not the excuse not to.
And I think until you have that conversation with your family, you don’t know if they’re going to want to or not. My kids were actually excited. My son said, wait, we get to move into an apartment complex where there’s a bunch of teenage girls and my daughter said, we get to move into a place where I’m the new girl. There was some TV show called New Girls, so thanks Hollywood for that. But they were excited about the moves and they didn’t even realize it was financial decisions making us do this.

Dave:
Oh, they were just pumped about it. That’s great. It’s a win-win for everyone. Fast forward to today, how many units do you have? And you had talked about paying ’em off. What’s your average debt on these properties?

Dion:
So when I was in growth mode, I wanted to maintain about 70% loan to value. So I would gain the most levered appreciation, levered depreciation, and I had the security of that drug that comes, that kills your dream, that paycheck that we all work for. And when I lost the security of that, I lowered my goal to 50% loan to value so that I wouldn’t be as levered when I was retiring. And the current portfolio looks like this. I have 18 rental units, it’s on eight properties, so it’s mostly duplexes, a triplex and a fourplex. I’m house hacking a duplex. Something that most people think of house hacking for is they think it’s the way you start in real estate. For me, it was the way I started retirement. Totally. I moved to an area I wanted to live in. I used to travel and there’s still somebody living on the property. I still don’t have a housing expense, but the actual cashflow from the property, just a quick breakdown is gross monthly cashflow from 18 units is 35,000. I have about 9,000 a month in mortgages going out. So that’s principal interest. Taxes and insurance used to be eight, but taxes and insurance went up. I set aside a little over 5,000 a month for repairs. So that’s about 15% that I set aside for future costs,
Leaving me with about $21,000 a month that I’m trying to figure out how to spend in retirement.

Dave:
Wow, that’s unbelievable. That’s a huge impact. Can I just ask how that compares to what you were making before you were laid off in 2008?

Dion:
So when my cashflow from rentals passed 2,700 a month, that was more than I was making as a police accident.

Dave:
So you’re like 10 TEDx that or eight x that or something like that,

Dion:
Right? Yeah, it’s significantly different. And that’s why I said that kind of sarcastically trying to figure out how to spend it, that’s the biggest challenge for me.
The not having money. So living frugally and then the dedication it took for a decade to reach financial freedom and to save every penny to invest for the next property. It’s a really hard switch to flip in our brain on how do I go to spending because I’m no longer saving for retirement. I don’t pay a penny in taxes. I haven’t paid taxes on rental income yet. I look forward to the day that I do. That’ll mean I make so much money I had to give some to the government. But that leverage depreciation is amazing.

Dave:
Wow. Well that’s incredible. It’s very cool and I think that is honestly, hopefully everyone listening to this gets to this point, but when you do reach that level of financial independence, it is tough to realize that you can buy a decent car or that you can afford to go out to eat a couple times more, and it’s a weird psychological shift that you have. It’s not about the money in your bank account, but like you said, you should have to just adopt this frugal mindset and a reinvestment mindset. At least to me, every dollar cashflow, you put it back into a new property. So my question is why not buy more properties?

Dion:
So I didn’t invest to live a frugal life. If I had to be frugal, I probably would just have stayed working. My goal was to retire and live the life that I felt like living, which is traveling and scuba diving and in many places as I want to.

Dave:
Oh, cool.

Dion:
And you guys have had Coach Carson on, he has a book out, small and mighty investor.

Dave:
Love Chad.

Dion:
Yeah, Chad is awesome and I really align with his. My goal was never the most amount of units or the most amount of cashflow or a big portfolio. What I wanted personally was the right amount of cashflow from the least amount of units, and it was a really simple math equation for me. I spend about $4,000 a month doing everything I want to do. So I multiplied that by four as a safety net,
Right? In 2018, I reached that from 2018 to 2022, I lived off of rental income and didn’t touch anything from my job to make sure it was like a litmus test. I don’t need it. So I had a four-time multiplier cashflow above 16,000. I don’t want more. One of the ways I grew is you have a choice of recycling cashflow or recycling equity capital. I’ve never done a home equity line of credit. I’ve never done a cash out refinance. I’ve never sold for a 10 31. That’s one of the reasons I have so much cashflow on so few units because I could have grown to a bigger portfolio with thinner margins if I use the equity and I try to redefine equity for everybody that I meet from, you have equity you can touch. That’s what most people say. I say you have the ability to add debt to an existing asset. So not adding that debt is why I have so much cashflow on so few units.

Dave:
That’s great. I love this philosophy in general, just showing that Dion, you literally eight Xed your income and with just 18 units, right on eight properties, which I say just, but that’s a huge, very successful portfolio. It’s just when you go on social media, you hear people saying that they have dozens or thousands of units. But clearly Deanna is demonstrating to everyone that you don’t need to have this massive ambition just for acquisition. But just by being diligent and being somewhat risk averse and just sort of sticking to the fundamentals and paying down your debt as much as possible, you can greatly increase your income even in today’s day and age with just a relatively achievable number of units. It doesn’t have to sound like this crazy number. I think for most people, even if you’re just starting out, the idea of acquiring eight units over 10 years seems reasonable and for most people it is actually reasonable.
So super glad you said that. Also wanted to just reiterate something I’ve stolen from Chad. He talks about the growth phase and then he talks about sort of the quote harvester phase, which you get to the end at your end of your career, which it sounds like what you’re at, which is when you start paying down that debt and that just want to underscore for everyone, there’s kind of different strategies, different tactics that you use depending on where you are when you’re acquiring properties, maybe you do use more leverage, but when you’re at the point, Dion’s at or Chad is at, that’s sort of when maybe you take risk off the table, you don’t grow your equity as much as possible. You focus on cashflow because you want to go scuba diving like Dion does, which is great. Well, thanks for sharing the update with us, Deanne, and congrats on all your success. Super, super impressive. We do have to take a quick break, but when we come back, I want to shift gears and talk about some of the quote unquote Dion iss, maybe these counterintuitive ideas that you have for your portfolio. We’ll be right back.
Welcome back to the BiggerPockets podcast here with Dion McNeely. We caught up on his portfolio over the last couple of years, but now we’re turning our attention to a bunch of different somewhat counterintuitive ideas or principles that you use in your own investing. Dion, I’m super excited to hear about them.

Dion:
So I think looking at things through fresh eyes is one of the most important things when it comes to investing. You can’t go out and study what somebody else did and copy it. You have to take what somebody else did or look at what hundreds of other people did and then figure out with your resources, your timeline and your goals, what they’re doing that would match your strategy and utilize a little bit from each one. And so some of the things I come up with that work for me seem to, I don’t want to say upset. I get a reaction when I tell other investors this.

Dave:
Okay,

Dion:
The first one I go with is I don’t raise my rents. I here’s so many landlords go, I don’t want to raise the rent and lose a good tenant. Well, if you don’t raise the rent, you’re going to lose a good asset. So what I did is I came up with the binder strategy, which is where my tenants ask me to raise the rent. So I’m not raising the rent, but my rent stays consistently growing just below market without having to have high tenant turnover or upset tenants or lose a good tenant. And so that’s been talked about here on BiggerPockets a few times. And so to me, that’s my first counterintuitive one.

Dave:
I have heard of this binder strategy through you, Dion, but for those who aren’t familiar, you got to make sense of this for us. You’re saying that your tenants essentially volunteered to pay more rent. How do you pull that off?

Dion:
So I buy properties from MLS with conventional loans, right? No, I don’t do driving for dollars, no wholesaling, no creative anything. I’m a super lazy investor. I was working and raising kids, and so I just had to add a property every couple of years and I didn’t need a big stream of properties. I just needed to find the right one. Every couple of years I preferred to buy ’em with tenants in place and usually the tenants were neglected. Properties weren’t taken care of very well. Rents were far behind. That’s why they were selling. So I go to the tenants, most landlords would want the place vacant. They would want to do a rehab and get market rent. So I didn’t have the time or the funding to do a full rehab and carry the burn rate of a place empty for a few months. I wanted to buy it occupied. That meant plumbing was probably working. Electric was probably working, not a lot of repairs needed done. And so I wouldn’t do this right away. I didn’t get to vet those tenants. I didn’t get to run their credit score or know their work history or eviction history. So I’d want to wait two months to make sure they paid on time. They didn’t call me for super trivial things. I didn’t get noise complaints. But once I decided I wanted to keep the tenant, it’s called the binder strategy because actually use a three ring binder.

Dave:
You actually have a binder.

Dion:
This is what I’ll

Dave:
Be doing soon.

Dion:
The cover is going to be a picture of the property with the current Zillow or Redfin estimate of what the property ISS worth. So you tell the tenants, okay, here’s the current value of the property. Your rent made sense to the previous owner, but my property taxes and insurance are going to be based on this and the tenant doesn’t care, but I’m showing them this is online, it’s just printed right from the internet. You can Google everything I’m going to talk about so you can verify what I’m going to say. The next page is a printout from Fair Market with what the rents are in the area for however many units the person is in. If they’re in a two bedroom or a three bedroom, this is what the government would pay me if a Section eight tenant moved in. If you’re buying military installation, I’m by joint base Lewis McCord, you might have the basic allowance for housing printout to see what the military pays for housing.
Then there’ll be a map with all of the rentals in the area, and then several pages of rentals available currently in your area with the same number of bedrooms as the one the tenant is. In this example, the tenant is paying about 1400, I think it’s 1460. A current rent area average is 2000 to 2100. So I’m going to print out some of the areas. They’re about $600 off as a landlord, if I go into the property and I say, I’m raising your rent a hundred dollars, I’m a jerk. I get flamed on social media,
I probably get an upset tenant. They probably start looking for other places. Maybe they move in with a friend or move in something else. But if I go in and I go, you’re paying 1460, section eight will pay me for this area, 1987. I’ve got several examples of 2000 to 2100. And then I asked the magic question, what do you think would be fair? Almost every time so far, the tenant came back with a little more than split the difference. So in this case, it went to 1760, so it was $300 increase. If I increase it a hundred dollars, it’s terrible and I have an unhappy tenant. If the tenant asks for $300 and I agree, they’re happy, but they’re educated, they see what it would be if they moved. I’ve had a lot of times where the tenant suggests an amount and I say, that would be fair for me, but that’s a bit much. How about we instead of 300 go up, two 50, bring it down a little from what they ask. So they actually walk away thinking, oh, I’ve saved money over what I suggested as my rent. Happy tenants don’t trash your property and happy tenants don’t leave. It’s actually pretty rare that they’ll move out.

Dave:
That’s right. Yeah. I mean, this is such a cool strategy. I love this idea. It really just speaks to the psychology of, you said it’s not really so much of this is not even math, right? Like you said, a hundred bucks, people are going to get mad. But giving people agency and also just you treat them like adults, you’re explaining to them your situation. And I think most people who are reasonable are going to look at that and say, yeah, I mean I am getting a good deal. If they pick a rent, they’re still getting a good deal. By your estimation, right? You’re getting what you need, Dion, they’re happy and they’re still getting in their mind still a good deal and you’ve given them some autonomy and sense of control over their own situation, which I would imagine goes a long way to having very happy tenants and high occupancy rates.

Dion:
One of the strategies I really love is from Michael Zuber. He was on the BiggerPockets Money show, one rental at a Time community. He talks about getting to four rentals. If you get to four rentals, you’ll find out if you want more. When I got to four, if I thought if I raised the rent and I have a tenant turnover every time I talk to the tenant about the rent, if I have a tenant turnover, I don’t think I would’ve wanted more. But coming up with the binder strategy and having such low tenant turnover, I was able to grow the portfolio. At no point when I was working did I think, oh, this is too much work. I don’t want another rental. It takes me about two hours a month to manage all 18 units. I can easily add that to my workload when I had a job. But that’s what Zebra said was get to four and then you’ll know when I got to four, I knew I needed a strategy that made it easier and to give me less tenant turnover because if it was a struggle, I don’t even know if I would’ve kept the four.

Dave:
Alright. That is a very, very interesting, and it’s not counterintuitive actually, once you explain it to me, it makes a lot of sense, but it’s not obvious. It’s something that I think a lot of people would not see coming. So thanks for sharing that. What is your second deism?

Dion:
I like my leases to end in the winter, and most landlords say I want my lease end in the summer because it’s easier to find a tenant.

Dave:
Interesting because I’ve done the opposite. I have to admit, if I had a lease coming up on a new property in November, I’d let them either sign a six month lease or an 18 month lease to try and get them in the summer. Because I’ve always had this belief that you have more demand in the summer. But are you saying kind of the contrarian view here works

Dion:
More people move in the summer? If your goal is to make it easier to find a tenant, sure. Have your lease end In the summer, my goal was to have the least amount of tenant turnover. I was working full-time raising three kids. I didn’t want it to be easy to find a tenant. I didn’t even actually want to be good at finding a tenant. What I wanted was low tenant turnover. Now if people move in the summer, that means less people move in the winter, kids are in school. Interesting. It’s harder because it’s cold. So I’ve had very little tenant turnover because most of my leases all but one right now end in December and January. That’s awesome.

Dave:
Do you ever get a situation where people ask to extend to the summer, they want to move out, but it’s November and they’re like, Hey, can I extend this to May?

Dion:
I haven’t yet. So there’s a couple of things I’ll do with my leases because I go to every one of my tenants and I say, you should not be renting. This is the dumbest thing that you do. You should be buying a duplex just like the one you’re renting. You should live in one side, rent out the other. So I try to talk all of ’em into getting on the property ladder. Part of it is they’re probably going to find my YouTube channel someday, and I want them to know I’m transparent. I’m trying to get them on the property ladder. So I tell the tenants, and I’ve had a few go, okay, I want to buy a house, but if I sign a lease, what do I do? And I say, well look, I need the year long lease because it makes me bankable for the next loan. So my lenders want to see that I have year long leases. But if you’re looking to buy a property, how about we make your lease termination fee $50?

Dave:
I love that.

Dion:
So when I introduce you to an agent and I introduce you to my lender and you buy a place, hopefully I’ve always wanted them to buy a duplex or something. But the three that have done it in this decade have always bought houses. So they terminate their lease anytime they want. So I’m helping them get on the property ladder. I have the lease that makes my lender happy and I’m kind of aware there’s a tenant turnover coming because they’re buying a house. If they find the one that they do, then I’ve never had a lender come out and go, I don’t like that your lease termination fee is so low. I don’t even think I’ve ever met one that looked at that part. They just go, what are the dates on the lease? Okay, what’s the amount? Great. That hits our DTI that we

Dave:
Need. Oh, that’s cool. Very cool. I really like that. That’s awesome. Alright, so those are the first two Dion iss. Just as to recap, it was tenants raise their rent, not Dion. And he prefers to end in the winter leases instead of in the summer. And just as a reminder, these are 10 principles, ideas, philosophies. Dion has evolved over the course of his investing career that are a little bit counterintuitive to what the common narratives about real estate investing are. So far I like these two. Hit us with the third one.

Dion:
I do not want to own a rental property in a good school district ever. Really? Why so? Why is the school district

Dave:
Good high property taxes?

Dion:
Because the property taxes are higher. Yeah, exactly. The funding for the school district. Yeah. My goal is not the biggest portfolio or the most cashflow. It’s the right amount of cashflow from the least amount of units. And then there’s kind of a sub goal of low tenant turnover. Why would I invest in a good school district when I’m aging out? My tenants kid leaves middle school, you don’t like the high school, you move kid graduates high school goes to college, you move. I have tenants in places that were living there 26 years. I purchased it there nine years later because they’re not in a good school district. They didn’t pick it because of the age of their kids or what they were going to get out of that local community based on schools. So I like the low property taxes. I like the low tenant turnover. It’s counterintuitive. I also really like the rent to price ratio that comes from getting out of those Class B and class A neighborhoods. So the class C neighborhoods tend to have the not quite as attractive school districts, which more lines up with my rent to price ratio.

Dave:
Curious de does that mean, are you still renting to families?

Dion:
I have some families that I rent to. Yes. I would never do anything discriminatory.

Dave:
No. Just curious. Who’s attracted to these properties?

Dion:
So this is a couple of forms of legal discrimination that I do. My goal is not to rent to families. All the pet damage that I’ve ever had totaled in over a decade, it’s $200, but the kid damage that I’ve had was tens of thousands. So I prefer not to rent to kids, but I can’t use it as a determining factor of to rent to somebody or not. But if I don’t invest in good school districts, I’m less likely to get families. And anytime I have repair in a bathroom, I won’t go out and ripped out all the bathtubs. But if I have a problem with the bathtub, I will take it out and put any walk-in shower. Having walk-in showers means also less likely to rent to families. So I do have a few tenants that have kids. That tends to be where my problems and damages happen.
Pipes that get completely 12 foot section of pipe clogged with otter pop trimmings from kids. It doesn’t happen if you don’t have kids. And that actually happened last year. So no, I don’t discriminate illegally, but I do target my tenants. Kind of like one of my forms of diversifying. Another deism is I’m a hundred percent in real estate. I don’t own one stock. I don’t own any crypto. I don’t have any money in a retirement account. And so since I’m all into real estate, I have to diversify. And one of my forms of diversifying in real estate is I want about one third military, one third section eight and one third working or retired. And if you ran an ad that said military only or section eight only, I’d get sued.
But if I run an ad on the base or if I send my listing to the housing authority and say this is the link to the place that becomes available on Tuesday, can you share it with your tenants or your clients? What type of tenant am I most likely to get? So I can control how I advertise, not what I advertise to avoid being sued. And I don’t maintain a perfect ratio, but I want about a third of each. So I’m ready for a pandemic, an eviction moratorium, a stock market crash or a prolonged government shutdown where it doesn’t hit my entire portfolio.

Dave:
Interesting. So you like military I assume, because it’s recession resistant. Very stable job. Same thing with retirement. I guess you probably have people who are on fixed income either relying on a pension or social security. And with section eight the government just guarantees the income. So you’re basically looking for any sort of tenant who’s not reliant on basically a private sector job.

Dion:
Correct. But diversified, I wouldn’t want to put portfolio of 100% military if there was a brack meeting and JBL M closed down base realignment and closure meeting or if the section eight program gets defunded or whatever could happen in the future or gets a pause in payments. So about a third ratio makes me sleep like a baby.

Dave:
That’s interesting. Yeah, I like this one. I mostly invest in downtown areas in bigger cities. And so my primary tenants are what you would call dinks, right? Double income, no kids, which usually pay high, but they turnover a lot for sure. These people move every year, every two years. That’s just part of the game. Luckily I invest in places where you can usually do that without a vacancy, but it’s definitely a sort of an opposite sort of strategy. I have bought in some solid school districts and I’ve always sort of used that as a strategy or I’ve started using that as a strategy to avoid vacancy. But it sounds like you’ve taken the exact opposite approach. It’s pretty interesting.

Dion:
Yeah, so I’ve had tenants that have lost their job and never missed a day of rent. So if you’re in a good school district, in a good area and you have two dinks high income, I have what I call dink wads dual income, no kids with a dog.

Dave:
And I’ve got

Dion:
Three couples that fit that bill. And I like the class C rentals because class B or A, the higher ends, more luxury, higher rents. If somebody loses $150,000 a year job, it’s kind of hard to replace it.

Speaker 3:
That’s true.

Dion:
And unemployment is a big hit to what they were making versus my police officer, my school teacher, my truck driver that’s making 20 to $30 an hour loses their job unemployment covers their bills for the month or two. And getting a job that pays almost the same is not easy, but a lot easier than finding that $150,000 job replacement.

Dave:
This makes a lot of sense. I think my general feeling is just trying to make sure that you’re matching the right tenants to the right assets like you’re doing. You know what these types of people that you’re trying to attract or looking for, you’re not overbuying for those tenants. You’re not under buying for those tenants. You’ve found product market fit for the type of portfolio that you want to build. And there’s no right answer here. I think some people might do the opposite, but I like your approach. I think it’s pretty interesting. Alright, so you actually hit on another deism you said just a minute ago about not diversifying into other asset classes. It sounds like maybe this started because of necessity, just given your financial situation in 2008. Is that why or was there another motivation there?

Dion:
So when I started educating myself, I found BiggerPockets. I found Rich Dad, poor dad, but I also found a lot of talks from Warren Buffet and Charlie Munger and I watched a couple of panel discussions. Warren Buffet would talk about diversifying, and then there’s guys like Kevin O’Leary, Mr Wonderful, that says no more than 20% in one asset class, no more than 5% in any one asset. So they’re big diversification cheerleaders. But Charlie Munger, who was Warren Buffett’s partner for decades, actually one time said, diversifying is the dumbest thing you can do. You’re going to master three or four asset classes. He says, pick one asset class and master it to go from poor to wealthy. Once you’re wealthy, you can diversify to protect your wealth, but if you diversify on the path to becoming wealthy, you never will. And I looked at that and I thought, well, I don’t understand stocks.
I don’t have a lot of money to invest. I can’t house hack a stock. I’m not an entrepreneur in any way. I’m a W2 employee. I’ve been a marine, a cop, a truck driver, a CDL instructor, like creating a business, not my thing, but taking the money I make from a W2 job and putting it to work in something that takes two hours a month to manage that I can handle. So I’m 100% focused in real estate. I diversified by having one third military section eight and working a retired tenants. But I also diversified the smaller my portfolio was, the more important this was. But I wanted my properties at least 10 miles apart. And in Washington that puts me in different counties or at least in different cities. Interesting. So that if the base closes or the port goes on strike or the hospital, something happens, only one or two of my properties would be impacted. So I’m diversified by being spread out in one market like two counties in the beginning, but different types of tenants spread out. Net worth now is probably an account cost of selling. So paying taxes, paying the agent fees and everything, a little over 3 million, which is a big number compared to
A lot of debt, $17 an hour to having a positive net worth. I don’t think I’m wealthy enough yet to need to diversify. I think a $10 million net worth I’d probably start looking at, I’ll probably buy some stocks or crypto or something, but I understand my asset class and I’m diversified in it well enough to be able to walk away from a job that had golden handcuffs at the end. I had been demoted all the way down to president of the company. I had $2 million golden handcuffs, and when I walked away, I walked away from that and don’t care because it’s really weird with financial freedom once your portfolio reaches a certain point, and I think it’s a LeBron quote, but he said, when you don’t have enough money is the only thing, and once you have enough money becomes just a thing. And it was just a thing at that point. So I’m not ready to diversify more yet. I could someday. And I think if you’re just starting out, it’s really important to focus on your asset class, whatever it’s, it could be stocks, it could be crypto, it could be running a business, it could be real estate, but pick one and master it.

Dave:
I totally agree with that. I do invest in the stock market quite a lot, but I didn’t for probably the first nine years of my investing career until I was making significantly more for my W2 job than I was spending every month. And I put some of it towards real estate, but some of it towards investing in the stock market as well. All right. Now we’ve done four. So we’ve talked about tenants raising their own rent leases ending in the winter, not good school districts. Don’t diversify. All of these are very, very counterintuitive. We’ve got six more to go. Give us one more.

Dion:
So I don’t know that we’ll get to all 10 if we have time, but the one that gets the most controversial responses, none of my properties are or ever will be in A LLC. Oh, really?

Dave:
Interesting. So you don’t have any partners.

Dion:
Exactly. If I had partners, I would have LLCs I was going to buy with my friend millennial Mike. We were looking at Gary Deanna buying a five plex together. We absolutely would’ve formed an LLC purchased that property together, ended up not getting the deal. But all my properties are in my own name, no LLC, long list of reasons why.

Dave:
This is such a big debate that we can’t get into all of it today. But if you want to go probably see the single most discussed topic on the BiggerPockets, this is probably the biggest debate. I am the exact opposite de I own every single property I own in an LLC. Just give me one major reason why you’ve never put an LLC.

Dion:
None of the benefits people expect. That would be the biggest reason. There are no tax benefits. I get every tax write off you do.

Dave:
That’s correct.

Dion:
Except I can’t write off the cost of having LLC, the cost of paying my CPA for each LLC that they file on or renew. It’s

Dave:
A lot.

Dion:
Right. So the second one, if you’re in California and your real estate’s in your own name, like my brother, you’re not rent controlled.

Dave:
Oh, interesting.

Dion:
You put that in an LLC, all of a sudden it’s owned by an entity rent control.

Dave:
Oh, I didn’t realize that. That’s really interesting. Okay. Well, I’ve always done it just for the liability reasons because in case someone sues me, I can isolate the assets in each LLC and I started investing with partners and so I’ve kind of just started doing it with LLC and then I just kept going.

Dion:
So if I could, well, the last thing on this before we go to the next one, but if you have properties and you put ’em in LLCs and you continue to buy properties, awesome.
My concern is always that new investor that doesn’t even have a credit score or a savings yet that’s thinking I’m going to form an LLCI won’t know how to name it. I won’t know how to pay myself from it. I won’t know how to separate my finances. So it’s not commingled. I won’t know that it’s more likely to get me sued. It’s going to make my insurance Costco up. It gets me about a half a point higher on my interest rates for my loans. If there’s all these barriers. They don’t even own a rental yet. That’s who I’m always concerned with when the LLC to debate.

Dave:
Yeah, absolutely. I totally agree. All right, we do have to take a quick break, but we’ll hear five more Dion ISS right after this. All right, we’re back with Dion McNeely. We’ve talked about five of his Dion iss. I don’t think we’re going to have time for all of them. So I think we’ve touched on a few here. So Dan, why don’t you just name a couple and then we’ll dive into one or two more as we have time.

Dion:
Yeah, I think one that we’ve covered pretty well is I don’t want a big portfolio. So many people when they start, they want a thousand units or 500 units. I’m not even sure I want the 18 that I have now. The other one is I don’t touch my equity. I’ve never done a heloc, never done a cash out refi. I never sold for a 10 31 yet I might. But the ones that I think really matter, and I get this from Grant Cardone, the first one, it’s why I prefer to invest in a blue state and not a red state. Most landlords say I want to invest where it’s landlord friendly and the landlord tenant laws lean towards the owner and I’m the opposite.

Dave:
I’m so curious about this because I think this is such a subjective thing. What state is better for real estate investors and people treat it like the subjective thing where there’s just a right answer and I’ll give you my opinion after this, but let’s hear yours first.

Dion:
You’re a hundred percent right. It depends on the person, the goals, the timeline where you have trusted boots on the ground, right? That’s where you want to invest. But one of the main reasons I like to invest in a state like Washington, which you can Google this to verify it’s the highest appreciating state for the last decade.

Dave:
Yes, it is.

Dion:
Mostly because it’s a blue state. They keep threatening rent control every year. It went into session last year, it didn’t come out and just because it was talked about in 2024, my plan was not to do a rent increase. I do 5% every other year after the binder strategy. But since it was talked about and it was in session and it could happen, I went and did the binder with all of my tenants. My rent roll across the board went up $3,300. So about $40,000 in profit last year just because rent control was talked about.

Speaker 3:
Interesting.

Dion:
And then in blue states, there’s a long process for permits. It’s expensive. The threat of rent control limits, investors desire to build here. So there’s less building, which means massive appreciation.

Dave:
Absolutely. Yeah. This is a supply and demand issue. You see in a lot of more red states, permitting is more abundant. And again, there are pros and cons. This probably means housing’s more affordable in those markets. There’s greater housing supply. There are definitely trade-offs here. But if you’re looking at appreciation, blue states definitely have greater appreciation on average over the long run if you look over 10, 20 years dion’s. Absolutely right. I’m curious though, Dion, because you said about rent control, they went up last year, but what happens if rent control actually does get passed? Then what happens?

Dion:
I can make an entire video out of just that. It makes the landlord stupid rich and it makes more tenants homeless.

Dave:
Yeah, it’s a really unfortunate idea.

Dion:
It is unfortunate. My brother hasn’t raised rent since 2006 on some of his tenants and because they’re talking right control, he’s probably going to, but I would do 5% every other year. I even mentioned it from 2013 to 2020. I did 5% every other year. Now Washington wants to cap it at 7% per year. And since I won’t be able to do an adjustment for a black swan event, like a pandemic, like an insurance tripling because of fires in California, whatever is going to happen in the future, since I can’t do big adjustments, I’m forced to do 7% per year. So I would get on a $2,000 rental, a hundred dollars in two years
Versus I will now get $140 more per month per year. I’ll triple my income, my profit because of rent control. It’s what people don’t understand. It’s historically been proven. Every city where it happens, rents push up the maximum allowable amount every single year. And then landlords aren’t stupid. So if you have a tenant who falls behind for whatever reason or they were behind when it kicked in, if three legal ways you have 90 days to get out, I’m going to rehab the unit. You have 90 days to get out. I’m going to sell the unit. You have 90 days to get out. I’m going to move into the unit. So we make more people homeless in a rising rent situation, we make landlords richer. So last year I reached out to all the legislators and I said, Hey, here’s what happens. If rent control goes in, I get richer. More tenants, rents go up, criteria to screen for tenants goes up. You make more homeless this year. The greed side of the landlord is saying, Hey, maybe rent control is not a bad thing. I don’t mind money. Money’s not a bad thing. It limits more building. It’ll cause more appreciation. I make more money off my rents. The human in me is like, no, I think I’m going to message all those legislators again and say what a bad idea this is.

Dave:
Yeah, it has just been proven time and time and time again to have the opposite of the intended effect. So I am with you. I think it’s just very silly, but I think it is a really important point about this idea that, oh, certain places are landlord friendly, certain places are tenant friendly. First of all, people look at those on a state level and it’s not always the case. You should be looking at them at a metro or at least a local level. And then the other thing is just depends on your strategy. If you are a house flipper, being in a place where there’s constricted supply is probably going to be in your best benefit. But if you want to do build for rent, maybe being in a place where it’s easier to get permits makes sense to you. It really just depends on your strategy. And I think Dion makes a great point of thinking critically and actually just aligning his own beliefs to the places where he’s investing. All right, Dion, I think we have time for one more. Give us your last deism for the day.

Dion:
The last one, and this comes up so much in every format for educating yourself on real estate, is the value add proposition for real estate could be the burr method. It could be buying and adding RV pads. It could be anything where you want to buy and add to it as the lazy investor. This is one of my deism where I didn’t want to do that. I invested for 10 years without ever doing one rehab. I finally did a burr after I retired. It’s my first and last one. It’s just too much work, the money that can happen. So my Brr made me about $300,000. I’ll just break it down really quick. I bought a DU for 400,000 off to MLS. I put about so that the contractor said 30, I estimated 50, I set aside 80, and I spent $62,000 rehabbing

Speaker 3:
It.

Dion:
It’s now worth about seven 90. Wow. So if I were to sell or do a cash out refinance, I’d get all my money back plus about 200 and something thousand dollars after expenses of refinancing or selling. So I made a couple hundred thousand dollars to absolutely not worth. It
Took 10 months. I would rather had 10 months scuba diving in Thailand and Columbia than 10 months managing a rental. If I was working full-time, I wouldn’t have had the time to manage the rehab as much as I did. So it probably would’ve costed more and taken longer to do so in growth mode. So many people get excited about the bird because they hear none of my money is in the thing and I’ll make a couple hundred dollars a month and I can rinse and repeat it a few times. So my deism is, I want right from the MLS, I want very little work. I want to spend $2,000 or less usually on the property. I want tenants in place. I’m not looking for value add. I’m looking for time because the magic trick is real estate is a get rich quick scheme. You just have to understand that 10 years is quick.

Dave:
I love that. That’s so good. I always say that’s not a get rich quick scheme. And I always point, I’ve done the math, I did this on a recent episode where I was talking about 10 to 15 years is a reasonable timeline. And you’re right, it is quick. The average career in the United States is 45 years. So if you could do this in 10 to 15 years, that is absolutely by any objective measure quick, except when you compare it to some of the unrealistic expectations that are sometimes pedaled out there.

Dion:
You’re right. It’s not the way to retire early. David Greeny actually mentioned one time. He says, if you need $5,000 a month to retire and you get to $5,000 a month in cashflow, you don’t retire. And I agree with him

Dave:
Totally,

Dion:
Because that would be silly. One eviction, one pandemic, one eviction, moratorium, whatever, and you’re tanked. But if you need five and you get to 20,

Dave:
That’s the place

Dion:
Now retiring. But it takes 10 years to get to that 20.

Dave:
I don’t know about you, but for me, I’ve been doing this for 15 years. It’s gone fast. I don’t know how you feel.

Dion:
When I was 25, I think a couple of years felt like forever, but when I hit 40, I thought, and this is how I ended a lot of videos, you are going to be alive in five years. You should start investing like it.

Dave:
Oh, totally. Yeah. That’s smart. I like that. Well, this has been a lot of fun. I really appreciate it. And honestly, just on a personal level, resonate with a lot of what you’re saying. I really like these contrarian views and just shows that you’re thinking a little bit outside the box and thinking for yourself and figuring out what works for you. And I know that when you’re a new investor, that’s not easy. You should be listening to this podcast. You should listen to Dion. You should listen to people and try and educate yourself as much as possible. But as you grow as an investor, you’re into your first deal. Your second deal. Just think critically, decide if the things that are common knowledge or common advice in this industry actually apply to you. And don’t do them just because other people are telling you to do them. Do them because they actually are aligned with what you want. I think that is probably one of the hardest things to do in real estate is figure out what you actually want. But Dion, man, you’re such a good example of that, exactly what you’re trying to accomplish, and you stick with it with really incredible discipline and you manage to avoid that fomo that I think captures a lot of people in this industry. So again, congrats on all your success and thanks so much for sharing your insights with us.

Dion:
No, thank you very much. I really appreciate the opportunity to come on here and share some of these thoughts with people, because in real estate or investing, there is no one right way, but there’s a one right way for the person watching.

Dave:
Absolutely. Right. Well said. Well, thank you so much for listening. If you think anyone who’s interested in real estate, who’s buying rental properties could learn something from Dion, I bet everyone in real estate could make sure to share this episode with them. We’d really appreciate it. Thank you again for listening. We’ll see you next time.

 

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Want to learn the secret to snagging rentals below market value? Every successful investor has this one crucial skill, and it’s often the difference between getting the door shut in your face and coming away with a discounted property. Even rookies can learn this skill, and today, we’re bringing on a pro to show you how!

Welcome back to the Real Estate Rookie podcast! Today, we’re joined by J Scott, who delivers a masterclass on real estate negotiations with sellers, agents, contractors, vendors, and anyone else you encounter in your real estate investing journey. In this episode, J will show you the best way to sharpen your negotiation skills, the questions that will help you determine a seller’s motivation, and how to stand out to sellers in a competitive housing market.

But that’s not all. If you’ve ever wondered where you should set your starting offer and how to get over your fear of insulting the seller with a “lowball” bid, J’s got the answers. Better yet, he’ll show you how to do this without creating any kind of animosity between you and the seller. In fact, he’ll share how you can do the exact opposite by building rapport and creating a win-win for both sides!

Ashley:
Negotiating underlies so many aspects of real estate.

Tony:
Learning how to negotiate can transform how you close deals and make deals work for your strategy. Good negotiators aren’t good

J:
Salespeople. They really are people that are just good at building relationships, rapport and gathering information, getting that knowledge is power.

Ashley:
This is the Real Estate Rookie podcast. And I’m Ashley Kehr.

Tony:
And I’m Tony J Robinson, and we want to give a very, very warm welcome to none other than J Scott. Jay, thanks for joining us today, man.

J:
Hey, thanks. I love being on the show with you guys, so thanks for having me back.

Ashley:
Yeah, Jay, why don’t you start off with telling us a little bit about your experience with negotiation?

J:
Yeah, so I’ve been negotiating for a long time. I started out in the corporate world. I did tech for a while, actually spent much of my career at Microsoft and they sent us to some really good negotiation courses when it came to business negotiation. So I kind of got my start long before real estate and then 2008 jumped into real estate. We flipped about 500 houses. So when you do that, you have about a thousand negotiations. You have a negotiation on the buy side, you have a negotiation on the sell side that doesn’t include the thousands of negotiations with contractors and agents and attorneys and title companies and appraisers and everybody else involved in the transactions. So yeah, I realized early on that being able to negotiate well really can make a big difference in your bottom line. Even if mean, if you save a hundred dollars on a transaction and you’re doing 20 or 30 transactions a year that adds up to thousands or tens of thousands of dollars over a career, you can literally make or lose millions of dollars by being a good negotiator or conversely, not being a good negotiator

Ashley:
For rookies that are just starting out maybe besides just purchasing a deal, who are some other people that for our rookie investors, should primarily be focused on learning how to negotiate with?

J:
Yeah, so when it comes to negotiation and all the stuff I’m going to talk about today for the most part is applicable to buying real estate, selling real estate, negotiating with contractors, negotiating with other vendors that you’re going to use or even negotiating outside of real estate. These are just universal negotiation strategies, techniques, whatever you want to call them that is going to make you a better negotiator. The thing that every negotiation essentially boils down to, well, two things that every negotiation essentially boils down to. Number one is rapport. So having a good rapport with the person or people on the other side of the transaction and two information, there’s a saying that he who has the most information is going to win the negotiation, and I found that that’s very much true. Information is power, and the more information you can get, the better you’re going to perform in that negotiation in terms of giving the other party what they want and you getting what you want. So we can talk about those, but it basically boils down to rapport and information and there’s a lot of strategies outside of that, but those are the two big ones.

Tony:
Jay, let me ask one thing just to kind of set the table. I don’t want to lose half of our audience here before we even get started, but in your perspective, do you feel that you need to be an extrovert to be good at negotiation?

J:
That’s a great question and I probably should have started with that. I started negotiating again in the corporate world, but at the time I did, it was really, really difficult for me. I’m an introvert. I’m a former engineer. I spent my first career as an engineer. I don’t like talking to people I don’t like I doing a podcast like this. I’m used to doing it and I’m kind of putting on a brave face and acting here a little bit because this is tough for me. I’m an introvert and talking to people and negotiating, and I’m not a sales guy. Asking people for stuff is really hard for me. And so it has taken some time and effort and energy to get good at it, but very much negotiation is like a muscle. The more you use it, the stronger it gets and the more things start to come naturally. And what you realize is good negotiators aren’t good salespeople. They really are people that are just good at building relationships, rapport and gathering information. Getting that knowledge is power, and so it doesn’t matter if you’re an extrovert, it doesn’t matter if you’re an introvert, as long as you’re good at building relationships and as long as you’re good at gathering information.

Ashley:
Jay, let’s get into it then. What are some of the things that a rookie investor should do during a negotiation? What are some of the tactics?

J:
Yeah. Well, first let’s talk a little bit about why negotiation is so important in real estate. And I mentioned that negotiation is kind of universal and we’ll use it in everything we do. But when it comes to buying and selling real estate, there’s a few things that make negotiation and good negotiation much more important than a lot of things that we’re going to do. Number one, the amount of money involved when you’re buying or selling a house, you’re spending what’s potentially the largest investment of your life. More importantly, the person on the other side of the transaction is potentially negotiating with the largest amount of money they’ve ever negotiated with. And so they’re obviously going to be more on guard. They’re going to be more aware of the negotiation and more serious about the negotiation than if they were negotiating a trinket in a store.
So the amount of money involved just makes everybody a little bit more on edge, everybody a little bit more astute and attuned to what’s going on. Number two is just the timeline. If I walk into a car dealership, I might spend a few hours, maybe even I come back for over the course of a couple days to negotiate a car, or I go into a store in a foreign country and I negotiate over a trinket or some product. These negotiations last minutes or hours, maybe at most a day or two. But when it comes to real estate, we’re talking about a negotiation that lasts literally 30, 60, even 90 days if we’re doing a big transaction, which means there’s a lot that can go wrong. Just because you and I come to an agreement today doesn’t mean that one of us isn’t going to change our mind a week from now, or some circumstance is going to happen a week from now that causes us to have to renegotiate.
And so again, building that relationship, having that rapport, building trust between the parties is super important because we’re talking about literally weeks or months of holding the negotiation together. Number three, I just mentioned the renegotiation points in real estate. We have a lot of different situations where we may need to come back to the table even after we’ve come to an agreement. So as an example, we get our inspection report back and we find that the inspection comes back with some things that we’re not happy about. Well, we might have some contingencies that allow us to now reopen negotiation and negotiate repairs or negotiate price concessions. If that negotiation and that original agreement wasn’t strong, it’s easy for the negotiation to fall apart at that point. Lots of reasons we may need to renegotiate. And if we don’t have a strong relationship with the other party, it’s very easy for the negotiations to fall apart during the first, second, third, or fourth negotiation in the process.
And then finally, there’s this, realistically, there are going to be multiple intermediaries in every real estate transaction. It would be great if everything involved just the buyer or seller, but a lot of real estate negotiations and transactions involve agents, not just one agent, but maybe an agent on both sides, title attorneys or title agents, attorneys, lenders, appraisers, inspectors, all of these people kind of on one side or the other that are going to influence the negotiation. And so when it comes to real estate negotiations, it’s a lot more complicated. It’s a lot longer process, a lot more things can go wrong, and this is why it’s so important to be good at negotiating real estate. Now, that didn’t answer your question. Your question was what are some strategies and tactics we can use? Well, I mentioned the first, and the first really is the ability to build rapport.
If I’m going to convince somebody to do the largest transaction of their life, the highest priced negotiation of their life, I’m going to want them to trust me When somebody trusts me. It’s a lot easier to come to an agreement than when somebody kind of looks at me like an adversary. And too often when we go into a negotiation, we take this attitude, I mean, we watch The Apprentice or we watch whatever TV show talks about these high price corporate negotiations, and we see these sharks coming together and using these strategies to outwit each other. In reality, the best negotiations are two people that trust each other and like each other and want the other person to get a good deal at the same time that they get a good deal. We don’t need to be employing these complex strategies or these hard-nosed tactics that try and trick the other side or try to undermine the other side.
In the end, what we want is we want the two sides to come together and mutually try to find solutions to the problems. And so how do we do that? We build a relationship, we talk to the other side. We don’t go in on day one with the, okay, here’s my offer. You go in on day one with, Hey, tell me about yourself. Tell me about your family. Tell me about why you’re selling this house. Tell me what you’re going to do next. My wife, who I really, she’s the one that should be doing this show right now because she wrote the book with me, the book on negotiating real estate. And in our business, she does a lot of the negotiation. She will never show up at a seller’s house or meeting a buyer without coffee, without donuts, without bagels, just basically something to build that relationship, build that rapport, and open up the lines of communication.
And it might be a half hour, an hour, three hours before it goes from sitting down and having a cup of coffee to actually talking about the negotiation. Because again, it’s all about building a relationship so that by the time you do start talking about money, the other side’s like, I like this person. I trust this person. I’m okay doing this deal with this person. I’m okay with this person getting a half million dollars for their property, or them giving me a half million dollars for my property because I like them. And so again, building rapport information is the second piece that I talked about. And information is important because when it comes to real estate, too many people think that everybody wants the same thing. And this is part of the reason why most real estate negotiations fail. If I make an offer on a hundred properties tomorrow, it’s likely that 95% of them aren’t going to go anywhere.
And the reason for that is because both sides likely have the same goals, and that goal is money. If Ashley, I’m negotiating a deal with you and all you care about is getting the most money, and as a buyer all I care about is getting the best deal and paying the least amount of money, we’re never going to come to an agreement. There’s no way that you can receive the most money and I can pay the least money at the same time. And so the way these negotiations work, the successful ones, is we figure out what is it besides money that the other person wants. And there’s not always that the other side wants something other than money. As an investor, a lot of times it really is just about the money, but in many cases, we can find something other than money that motivates the other side. And if we can find that thing very often, we can get a better deal because the other side’s willing to give up money to get that thing that they really want or that they really need.

Tony:
Jerry, what a refreshing take on negotiation because I think for a lot of people when they hear negotiation, they do think kind of old school sales tactics, high pressure situations, but the way that you’re taking a J where it’s a focus on, Hey, what are your motivations? What are you trying to get out of this and how can we approach this? So it’s a win for both of us. I think it’s such a refreshing take and it takes away some of that stress that rookies might feel when they think about negotiating.

J:
Yeah, I think one of my favorite stories about negotiate, probably back in 2010 or 2011, my wife and I, one Sunday morning, we get a call from our closing attorney who said, my wife and I were walking around our neighborhood and they’re doing this estate sale. Apparently a woman died in the house and they’re selling a bunch of stuff, and I don’t know if they’re looking to sell the house or not, but just wanted to let you know that there’s a house in our neighborhood that they’re doing an estate sale and I don’t know what’s going on. And so my wife and I were like, well, we were friends with our attorney and we said, we haven’t seen you guys in a while. We’re going to come up and say hi, but we’re also going to use it, an opportunity to stop by the house and see what we can learn about it.
So we get to the house, my wife finds the woman that’s running the estate sale. It turns out it was the daughter of the woman that passed away who owned the house. And my wife is talking to her and basically said, Hey, are you looking to sell this house After a while? She said, are you planning to sell the house? And the woman was like, maybe at some point, but I’m not ready to think about that yet. And my wife’s like, no problem. Just let you know we’re investors. If you’re ever interested in selling or I’m an agent, I’m a broker. If you just want information or if there’s anything I can help you with just sincerely trying to be nice, just let me know. And the one was like, thank you. I really appreciate that. They exchanged information. A couple months later, I think my wife dropped a card in her mailbox, didn’t hear anything in return, we added her to our Christmas card list. It was about 18 months later that apparently my wife just sent her a Christmas card, and it was somewhere around the two year anniversary that the woman’s mother had died. And my wife was just like, I hope you’re doing okay at this hard time.
Just merry Christmas and just left it. At that point, we had resigned ourselves. This woman’s not going to sell the house. We weren’t looking to buy the house at this point, my wife had just made a friend and was being nice. And a couple weeks later, the phone rings and it’s the woman. And she’s like, it’s been two years since my mom died. You’re literally the only one that reached out and even mentioned it to me and asked how I was doing, and I don’t even know you. And I just thought it was the sweetest thing, and it made me realize that it’s probably time for me to sell this house. Are you still interested in buying it? And we ended up buying that house, and my wife and that woman ended up being friends for a long time, but it really was, we were no longer in the mindset of this is a negotiation that we’re trying to get a good deal in this house was at this point, we have a relationship with this person. We’re maintaining that relationship. And just naturally out of that relationship came this opportunity. And so what we found is the best opportunities that we’ve gotten over the years have just come from these relationships where there was no expectation that we were trying to buy something or sell something.

Tony:
What an incredible story, Jay. And I think it just goes to show that when you put the relationship over the revenue, good things tend to happen. So I love hearing that story. So we’re going to take a quick short break here, and when we get back, we’re going to ask Jay what he’s doing in today’s market to have a competitive edge when negotiating deals. Now while we’re on the short break, we want you guys to head over to your BiggerPockets profile, go to your settings and turn on notifications for the Rookie newsletter. Yes, that’s right. We now have a weekly newsletter dedicated to rookies to give you more information on investing in real estate. We’ll be right back after this quick break. Alright guys, we’re back from our short break with Jay Scott again, the author of the book on Negotiating Real Estate from BiggerPockets. You can find his book at biggerpockets.com/bookstore. So Jay, what are some of the things that Ricky’s could do today to really sharpen their negotiation skills? We know that when we’re underwriting properties, we can practice by just analyzing a bunch of deals. What’s the equivalent to that in negotiating real estate? How can you practice to try and get better?

J:
So number one, negotiate everything. This was probably the biggest lesson I learned when I took that high price negotiating course that Microsoft paid for when I was working there. Our homework assignment, it was a multi-day class, and our homework assignment every day was basically go stop somewhere after the class and negotiate whether that’s McDonald’s, that’s Target, someplace where you never imagine you could possibly negotiate something and go in and try and negotiate something. Like if you’ve never walked into McDonald’s and tried to negotiate down the price of a Big Mac, it really forces you to get out of your comfort zone and you may not be successful. But what you realize is that nobody’s going to take out a gun and shoot you just for suggesting that you might get a discount on something and it makes you comfortable with the idea of learning to ask.

Ashley:
I’m terrified already thinking of that.

J:
Lemme tell you something, I’m still terrified of thinking it, but I will do it now because I’ve done it before and I’ve done it enough times just to practice and just to show other people that it actually works when it comes to just building that confidence that it takes to be able to ask for what you want. But probably the biggest lesson I’ve learned over the years in this business is that too often we don’t get things because we just are too scared to ask for them. And oftentimes people are happy to say yes, and even if they’re not happy to say yes, oftentimes people will say yes just out of obligation because they owe you something or because they’re too uncomfortable saying no. And I’m not saying we should necessarily take advantage of people, but I have no problem asking somebody something. And if they come back to me and they say, Hey, yeah, I guess I’ll do that.
And I know that they’re little uncomfortable, but they’re doing it just because I asked, great. If I hadn’t have asked, they wouldn’t have done it. And so the first thing that I would say to everybody is don’t be afraid to ask. I know people that will go and look at a hundred houses and make offers on five of them because the other 95, they feel like I’d have to offer so low that I’m not going to insult them. Well go insult them. What’s the worst that can happen? Go offer 25% of the list price on this house. The worst that’s going to happen is they’re going to say no. And lemme tell you something. You do that a hundred or 200 or 500 times, it only takes one person to come back and say, well, maybe we can make this work and it’ll make all those times they said no worth it because you’ll make enough money on that one deal. So the biggest piece of advice I have to everybody is get used to asking, get used to throwing it out there because the worst somebody can say is no. And more often than you expect, they’re going to say yes or they’re going to open up a negotiation.

Ashley:
And there’s also going to be that one person happy that you threw in that low ball offer. I have a property now that’s been sitting for two months. It’s had a ton of showings, but zero offers. Literally. If someone offered me a low price, I would sell it. It’s been a vacant property, we never did anything with it and go ahead and make an offer. I’ll probably say yes and I will be happy about it even though it’s way less than what it’s listed at.

J:
Yeah, Ashley, you and I were talking about this before the show started, a story that I’ve told before. I tell it in the book, and I think it’s a really important story of a house that we were looking at and the woman that we went to talk to and she wanted to sell the house, we made an offer, it was a low offer and she didn’t want to take it. And we asked if anybody else had offered on the house and she was like, yeah, we’ve had a lot of people look at it, a lot of people make offers. And we’re like, well, has anybody offered close to what you want? Yeah, a couple people have offered close to what we want. And we started digging in like, well, if people are offering the amount of money you want, why haven’t you agreed to sell it to them?
And after really digging in and asking open-ended questions and trying to get to the root of what was going on, what we learned was this woman had lived in this house for about 70 years. She was born in the house, she grew up in the house, her kids grew up in the house, her grandkids grew up in the house, and she was finally, after some 70 years of living in this house ready to move. She didn’t know how to move. She didn’t know the process of getting her stuff from where it was in that house to where she wanted to move, which was in with her kids in another state. And once we realized that, we realized this has nothing to do with the money. She’s happy to sell this house to us for well below what she’s asking if we can solve her real problem, which is her fear of trying to figure out how to move.
And at the end of the day, what we told her was, look, we’ll take care of this for you. We will hire a reputable company. We’ll let you pick the company to hire. We will have them come. They will pack up your stuff. They’ll put it in a truck, they’ll drive the truck to your kid’s house, they’ll unload it on the other side. You have nothing that you’ll need to do. And when we said that her reaction was, oh, well yeah, let’s do this, because we had solved her real problem. Her real problem wasn’t that we weren’t offering enough money. Her real problem was she was scared to go through this process of moving. And so once we got to the basis of what the problem was, we knew we could solve that problem. And that’s how real estate negotiations or any negotiations are successful, you figure out what problem the other side has other than money and you solve that problem. And if you can do that, you can generally get the thing you want for less money than you otherwise could.

Tony:
Jay, I think the biggest challenge or misconception that Ricky’s have is that they don’t understand the power of searching for a no in negotiations. They’re so afraid of hearing the word know that they close themselves off to opportunities. And I was literally just talking with some rookie investors, I think it was earlier this week, but they come to me, they said, Tony, we’ve been looking for deals. We can’t find any good deals, and here’s a property that we’d like, but they’re just asking too much. I said, well just offer whatever number makes the most sense for you. Who cares what they’re asking for? Just offer it your number. The listing price was half a million bucks. They offered at $400,000. The sellers countered, I think at four 70. The buyers recounted, I think at like four 20, the seller recounted 4 35 and now they’re under contracted 4 35. The only way that they get there is if they have the courage to submit an offer that’s so low that the seller is going to reject it in the first place. But so many people were afraid of that first. No, they never get there.

J:
And the crazy thing is that buyers probably sitting there thinking, wow, I should have started at three 50 and I probably could have gotten it for 400 even though. And so that’s part of the issue that a lot of us have is not just that we’re scared to negotiate, but when we do negotiate, we’re scared of insulting the other side. I often get asked the question, if I’m going to make an offer on a property, where do I start? How do I pick that first number? And my answer is, you should pick the number that is as low as possible that won’t have the other side walk away. If somebody’s selling something for $500,000, and I think if I offer them $300,000, they’re going to walk away. But if I offer them $301,000, they’re going to be insulted, but they’re going to start to negotiate, then $301,000 is my starting place. I want that number where I don’t care if they’re insulted as long as they don’t walk away. And it can be difficult to find that number. But let me give you a secret. This is how you find what that number often is. You figure out how much they owe on their mortgage,
You figure out that number that if you pay them this amount, they won’t have to come to the closing table with any money out of pocket. Normally, that is the lowest point where you’ll probably still insult them, but they’re not going to walk away because you haven’t asked them to actually put up any additional money to sell this property. And so one of the things that we do when we’re looking to buy a property is we do as much research as we possibly can to try and figure out how much they owe on the property. And a lot of times that just involves going and looking in public records saying they got a property four years ago at 7% interest rate at this amortization. And then you stick that in a calculator and you say, okay, today they probably owe 8,000 less than that. That’s my starting number. And you’d be surprised the number of sellers that we make an offer to, and they’re like, wow, that’s basically exactly what I owe on the property. And I’m just like, oh, wow, that’s amazing. But that’s often that lowest number you can start with where they might be insulted, but they’re not going to walk away. And that’s the number that I want

Ashley:
With that finding the mortgage amount or estimating it, there’s resources too, like prop stream.com is one where they’ll actually estimate it for you based on when they got their mortgage, how many years it’s been, what their monthly payment is too. So you can use different websites like that to help along with the county records.

J:
And you can just ask the seller. I mean, it’s not unreasonable to say, Hey, looks like you’ve been in this house for 15 years and how much they bought it for, because you can probably look on Zillow or in public records to see what they bought it for, and you just say, have you refinanced it all in the last 15 years? If they say no, well, they probably bought it for 80% of, or they got a loan for 80% of whatever they bought it for. And you can figure out what the interest rate was 15 years ago and you can ballpark it yourself. You can generally get pretty close. But yeah, there are plenty of tools out there that will help you with that as well. But

Tony:
Yeah, I think the important thing of what you’ve said here, which I don’t want to get lost in our rookies, is that being curious as you’re going through the negotiation phase is probably one of the most important things that you can focus on. Even more so than like, Hey, what’s the one way to really convince someone? It’s just like if you can ask questions and listen to responses and ask more open and knit questions and get deeper into their motivations, that’s how you really build some of that connection and that rapport and give yourself an opportunity to negotiate in the right way.

J:
There’s a person in the real estate world, his name is Pete Fordo, and a lot of younger folks or newer folks in the business probably have never heard of him, but for anybody that’s been around for a while, he was, let’s see, what’s the best analogy? He was the Grant Cardone or the Brandon Turner of the 1970s real estate. Everybody knew who he was. He was the person everybody listened to and everybody would go to his seminars and watch him speak. And he’s still around, doesn’t live too far from me, but he was kind of like the king of creative deal making for the last 30, 40, 50 years. And he has a saying when he walks into a house, he will look around, get a big smile on his face and say, why would you be selling a property as nice as this? Basically sending the message to the other side that this is great.
This is awesome. Why would anybody want to be getting rid of this? You’re now opening the door to the other side, basically telling you their life story, but in a way that you didn’t insult them saying, oh yeah, okay, great. Why are you selling? Nobody wants to hear, why are you selling, but why are you selling a beautiful house like this? Oh, well, thank you for saying that. Let me tell you what’s going on. And so a lot of people use that as a joke now when they see Pete, why would you sell a beautiful house like this? But the reality is, if you have no better opening line, it’s a fantastic one.

Tony:
Now Jay, we’ve got to take our last app break here and Ricky’s, before we do, we want to make sure that you guys have the opportunity to get the best discount on BP Con 2025 tickets in Las Vegas. Look, even Jay’s negotiating tactics won’t get you anything cheaper than what the prices are at right now. So head over to get biggerpockets.com/conference to secure your tickets to come learn with like-minded investors, and we’ll be right back after this. All right guys, welcome back. We’re here with Jay. So Jay, one thing that I want to just drill down on really quickly in kind of a tactical sense for the rookies, how exactly can I find the motivations of the seller? I know we talked about curiosity. I know we talked about kind of peeling back those layers, but maybe what specific questions can I ask to better understand what’s actually driving this person to sell their home?

Ashley:
And Jay too, if you could kind of touch on if you’re not even in contact with the seller, if you’re using an agent, what are some of the ways to kind of figure this out too through somebody else?

J:
So let me start with the first question because the second one, Ashley’s question’s a little bit tougher, but let me start, Tony with your question. If you’re talking directly to the seller, and once you have that rapport, and you’re not going to insult them with this question, my favorite question is literally saying, what do you plan to do with the money that you’re going to get from your sale? Which is a much different question than where are you moving or what’s your next house going to be? Because you’re going to get a lot of different answers that you might not expect. It might be, well, my daughter’s getting married next month, and I don’t know if you know anything about weddings, but they’re pretty expensive now. Okay, they’re planning to use that money for a wedding. Or maybe they’re using that money to put their child through college, or maybe they say, haven’t quite figured it out.
We’re going to rent for a few months, and so probably just going to throw it in a savings account for a few months until we figure out where we want to move. Well, suddenly now you know that they have nothing better to do with that money, and maybe you’ve now opened up the door to a seller financing offer. Oh, great, you’re going to throw that into a savings account making 1%. What if I could help you make seven or 8% on that money? Would that be something that’s attractive to you? And if they go, oh, wow, I can make seven or 8% on my money. Yeah, let’s talk about it. And now you’ve potentially opened up the opportunity for a seller financing deal. So yeah, so asking the question, what do you plan to do with the money is a great way to figure out what their motivation is because that’s basically going to tell you exactly what they need the money for.

Ashley:
Jay, when you ask that, how many people have said to you, that’s none of your business?

J:
I’ve had a few. I’m not going to lie. But this is the reason why building that relationship first is really important because that question can come off a lot differently if you’re talking to somebody that you’re in an adversarial negotiation with and somebody who you’ve sent the message, I’m here trying to help you. You’re trying to sell your house, I’m trying to buy your house. Let’s figure out how to make this work because I know you don’t want to be here any longer than you have to, and I really would love to buy this house. So I mean, what do you plan to use the money for when if we can get this deal done? That didn’t sound as bad as, okay, checklist, what are you planning to use the money for an, you said

Ashley:
It’s only been a few that you’re not offending the majority of people when you’re

J:
Exactly. And most of the people that have basically refused to answer that question, they haven’t been rude about it because the way I ask it isn’t in a way that’s accusatory or being rude in the first place. Again, it’s part of that whole discussion, Hey, I know you want to sell. I’d really love to buy. Can you give me an idea of what do you plan to do with the money? And really if it comes off that way, it doesn’t sound bad and it’s not going to trigger a negative reaction.

Ashley:
So now what’s the best approach if you are using a real estate agent or going through somebody else, and even worse, you have two agents. You’re telling your agent, they’re telling the other agent and the agent, and you’re basically paying telephone through this whole process. What’s kind of the best strategy there?

J:
And that can be really, really difficult. It’s actually one of the reasons why I always recommend that if you’re going to do this business full-time over a long period of time, consider getting your real estate license or having a spouse get a real estate license or having a partner get a real estate license because it really does give you a lot more control. Everybody thinks that getting a real estate license is great because you make more money. I don’t have to pay the 3% on the sales side, or I get 3% when I buy. The reality is that my wife is a broker, I’m licensed, and we still pay somebody to list our properties and we still pay somebody to represent us when we’re buying a property. We don’t care about the 3% on the buy side or the sell side, but the fact that we’re licensed means that we can talk to the other agent ourself, we can talk to the inspector, we can talk to the appraiser, we can talk to the lender.
And there’s nothing wrong with that because we’re licensed, we’re representing ourselves. Buying or selling this property doesn’t mean we necessarily can talk to the seller if they have an agent. And I know people disagree here. I have no issue with going to the seller’s agent and saying, Hey, do you mind if I have a phone call with your seller or on the other side? Do you mind if I have a phone call with your buyer? A lot of times they’re going to say, no, I’m not comfortable with that. Sometimes they’ll say, well, let me ask my seller or my buyer. Sometimes they’ll say, I’m okay with that as long as I’m there. And you have to be a little bit more careful with what that conversation entails. Again, you don’t want it to sound like you’re negotiating directly, but if they say yes in any capacity, it gives you the opportunity to ask those questions.
Even if they say no, nothing wrong with saying to the agent, Hey, can you give me an idea of why they’re selling now? Seems like a weird time to be selling in this market, and we’re just curious what their motivation is. A good agent’s going to say, I’m not going to ask and I don’t care. But plenty of agents out there will be like, I’ll ask. I’ll let you know what they say. So again, can’t hurt to ask. The other thing is I’ve seen a lot of people who will write letters to the seller or to the buyer, and most of those times, those letters go through. Now in a hot market, everybody’s writing letters, Hey, my family would love to live in your house. We’ve got three kids. One goes to this school, one plays the piano, please pick us. Okay? I mean, if you’re doing one of those things, you’re probably not going to get picked.
But I mean, there are opportunities for you to basically send a letter saying, Hey, let me tell you a little bit more about what we’re going to do with your property. Let me tell you a little bit about how we can help you. If there’s some particular problem that you’re looking to solve and money’s not going to solve it, come back and let’s talk about it. Again, it’s opening up the lines of communications. And a lot of times you can do that even with another agent available by just saying, Hey, can you pass this letter on to your seller, to your buyer? And a lot of times they will.

Ashley:
I actually had somebody write me a card asking to buy a duplex, and at the time, I had owned it in my personal name, and it was right kind of when the rookie podcast started and the person said, we love the podcast. So are you interested in selling your duplex? And it was a picture of him and his girlfriend and their dog, and I ended up meeting them several years later at a BiggerPockets conference. But it was a memorable moment that if I were to sell, I would remember them. Out of the texts I get, the cold calls I get from thing was that personal touch.

J:
If you got two equivalent offers and one of them was for a half, a percent less, a thousand dollars less, $2,000 less, but somebody sent a note like that, you’d probably take their offer even though they were less. So something like that can really make a difference. And that goes back to what I was saying at the beginning, it’s building rapport, it’s building trust, it’s building a relationship. It’s making you feel like we’re not just two adversaries in a negotiation. We’re two people that are trying to help each other solve our problems.

Ashley:
So Jake, kind of a follow-up question here as far as that being one of your strategies, a personal touch, what are some things that you are doing to have a competitive edge going into the 2025 market?

J:
Yeah, it’s a tough, tough question. Unfortunately, these days, a lot of it is a numbers game because there are so many people out there that are competing for the same properties, but this is where you have the opportunity to stand out. I know people that have been very successful with door knocking because again, they’re going to be a lot of people who if you show up at their door and somebody’s randomly knocking on their door, they’re not going to be happy. They’ll call the police, they’ll walk out with a gun. But there are other people who are just like they’re starred for attention. They love the idea that somebody’s knocking on their door, they have somebody to talk to, and that’s a personal touch that you’re not going to get from sending a letter or making a cold call or putting up a bandit sign.
And I know a lot of people that are very successful with door knocking because if you find the right person, an older person who’s lonely, who is just looking for somebody to talk to, you may find that needle on a haystack and have an advantage over other people. The other thing is really just building long-term relationships. So too many of us, when we think about a negotiation, we think about a one-time thing. We think, okay, how do I get this house without thinking about the fact that even if I can’t buy your house today, even if there’s no way this transaction’s going to work out, there’s still a ton of value in us continuing to build this relationship. Tony, if I go and you’re selling a house and I say, Hey, I’ll give you 300,000 for your $400,000 house, and you’re like, yeah, whatever. I’m sure I can find somebody to give me more than 400,000.
Thanks anyway. If I walk away and I say, no problem, I understand I’m an investor. I realize that you don’t need to sell to an investor. I figured I’d give it a shot, but do me a favor if you meet anybody or if you have any friends that are looking to sell a distressed property that they really would benefit by having an investor, let ’em know that I’m here because I’m always happy to talk to ’em. And so now in your mind, I’ve now seated, Hey, if I ever talked to anybody that’s looking for an investor, this Jay guy seemed really nice. He low-balled me, but at the end of the day, he was honest. He said, Hey, it’s not going to work out. And then he left his card. You may refer me if you do that. I may not hear from you Tony next year or the year after, but who knows, five years from now, you may find somebody that I’m the perfect fit for. And if I left that relationship on a good note, if I left the door open to working together in some capacity in the future, you do that enough times and there’s going to be enough open doors that people are going to be walking through ’em all the time.

Tony:
Jay, this anecdote you shared kind of makes me think of another question because you said like, Hey, you offered your number. They said no. You kind of shake your hands and walk away. I guess, when do you that it’s time to actually end a negotiation? Is there a marker or a point where you’re like, Hey, this isn’t going anywhere. How do you know when to keep pushing versus pulling back?

J:
And a lot of times it’s obvious. Again, if you can’t determine a motivating factor other than money and the lowest price that they’re going to throw out there is higher than you can pay, there’s no reason to continue. If Tony, you basically say to me, I don’t need to sell this house. I just see an opportunity to sell because it’s a great market. I feel like I can get more than what it’s realistically worth, and all I care about is making the most money, and I believe you, I believe there’s no other motivating factors for you. At that point, I’m going to say, okay, what’s the lowest you’ll sell it to me for? And if that number is too high, we’re not going to come to an agreement because all we both care about is money. And when we both want the same thing, there’s not a lot of wiggle, wiggle room.
But again, if you can find another motivating factor, if you can find something else that they care about. So maybe it’s, Hey, I’d really love to sell my house today, and I might be willing to sell it for a little bit less, but if I sell you my house for less than 400,000, I’m not going to be able to find another place to live because every other house I want to buy is going to cost me 400,000. Okay, great. Sell it to me for three 50 and I’ll let you live here free for the next year. That gives you a year to find another place. Maybe prices will drop, but you now have your $350,000 that you can go start doing what you want, and you don’t have to worry about where to live for the next year. You don’t have to worry about moving.
You don’t have to worry about taking your kids and putting ’em in a different school. You’d be surprised how often the I’ll buy your house for less than you want to sell it for, but I’m going to let you live there for free for some period of time works. And it may ultimately result in at the end of that period of time you say you don’t want to move, great. I need a renter for this property. Anyway, let’s talk about you renting back the property that you’ve been in for the last 10 years, and you don’t have to leave at all. So there are opportunities to get creative, but again, it’s mostly going to work when the issue is not just money.

Ashley:
Well, Jay, thank you so much for joining us today to be able to give everyone this amazing guide to negotiating real estate. Can you let everyone know where they can reach out to you and find out more information about you?

J:
Yeah, absolutely. If you go to j scott.com, the letter J-S-C-O-T t.com, that’ll link you out to my email address and everything else I have going on and would love to hear from you.

Ashley:
Jay also wrote the book co-authored with his wife Carol, the book on negotiating real estate that you can find in the BiggerPockets Bookstore. And also if you want to learn more about negotiation tactics, we are going to have our keynote speaker for BiggerPockets Conference this year will be Chris Foss, author of Never Split The Difference. So head on over to biggerpockets.com/conference, and you can also find Jay at the Drunk realestate Podcast too, one of my favorite podcasts to listen to. So if you’re interested in learning more about economics, market updates and real estate investing, make sure to check out his podcast. I’m Ashley. And he’s Tony. And this has been an episode of Real Estate Rookie.

 

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Builder sentiment fell sharply in February over concerns on tariffs, elevated mortgage rates and high housing costs.

Builder confidence in the market for newly built single-family homes was 42 in February, down five points from January and the lowest level in five months, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI).

While builders hold out hope for pro-development policies, particularly for regulatory reform, policy uncertainty and cost factors created a reset for 2025 expectations in the most recent HMI. Uncertainty on the tariff front helped push builders’ expectations for future sales volume down to the lowest level since December 2023.

With 32% of appliances and 30% of softwood lumber coming from international trade, uncertainty over the scale and scope of tariffs has builders further concerned about costs. Reflecting this outlook, builder responses collected prior to a pause for the proposed tariffs on goods from Canada and Mexico yielded a lower HMI reading of 38, while those collected after the announced one-month pause produced a score of 44. Addressing the elevated pace of shelter inflation requires bending the housing cost curve to enable adding more attainable housing.

Incentive use may also be weakening as a sales strategy as elevated interest rates reduce the pool of eligible home buyers. The latest HMI survey also revealed that 26% of builders cut home prices in February, down from 30% in January and the lowest share since May 2024. Meanwhile, the average price reduction was 5% in February, the same rate as the previous month. The use of sales incentives was 59% in February, down from 61% in January.

Derived from a monthly survey that NAHB has been conducting for more than 35 years, the NAHB/Wells Fargo HMI gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.

All three of the major HMI indices posted losses in February. The HMI index gauging current sales conditions fell four points to 46, the component measuring sales expectations in the next six months plunged 13 points to 46, and the gauge charting traffic of prospective buyers posted a three-point decline to 29.

Looking at the three-month moving averages for regional HMI scores, the Northeast fell three points in February to 57, the Midwest moved two points lower to 45, the West edged one-point lower to 39 and the South held steady at 46. The HMI tables can be found at nahb.org/hmi.

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The share of self-employed in construction remains just under 23%, a new post-pandemic norm. While this is significantly higher than an economy-wide average of 10% of the employed labor force, for construction, these rates are historically low. Across the nation, construction self-employment rates range from 38% in Maine to 13% in Nevada.

As of 2023, close to 2.6 million of workers employed in construction are self-employed, according to the latest American Community Survey (ACS). While the industry’s payroll employment surpassed the historic highs of the home building boom of the mid-2000s, the number of self-employed remains below the peak of 2006 when over a quarter of the construction labor force was self-employed.

Declining self-employment rates in construction coincide with the declining share of tradesmen in construction and potentially reflect structural changes in the construction labor force, such as a shift towards larger construction firms that are better equipped to invest into new technologies and absorb higher overhead costs.

Partially, the downward trend in construction self-employment rates since the Housing Bust reflects the counter-cyclical nature of self-employment. Under normal circumstances, self-employment rates rise during an economic downturn and fall during an expansion. This presumably reflects a common practice among builders to downsize payrolls when construction activity is declining. In contrast, builders and trade contractors offer better terms for employment and attract a larger pool of laborers to be employees rather than self-employed when workflow is steady and rising.   Potentially reflecting the counter-cyclical nature of construction self-employment, the current self-employment rates are 3.4 percentage points lower compared to the peak rate of the Great Recession.

For similar reasons, persistent labor shortages that plagued the industry during the last decade likely have contributed to the decline in self-employment rates. Ostensibly, to minimize construction delays, builders and trade contractors would be willing to offer better payroll terms to secure employees when finding experienced craftsmen is a challenge.

Since the 2020 ACS data are not reliable due to the data collection issues experienced during the early lockdown stages of the pandemic, we can only compare the pre-pandemic 2019 and post-pandemic 2021-2022 data (hence the omitted 2020 data in the charts above). As a result, it is not clear what accounted for the post-pandemic bump in self-employment. One answer is that   self-employed workers in construction managed to remain employed during the short COVID-19 recession or recovered their jobs faster afterwards, compared to private payroll workers. Another possibility is that the booming residential construction sector attracted self-employed workers from other more vulnerable or slow recovering industries, including commercial construction.

Examining cross-state variation provides additional insights into construction self-employment rates. The New England states and Montana register some of the highest self-employment shares. In Maine, 38% of construction workers are self-employed. The share is similarly high in Vermont where more than a third of workers are self-employed, 36%. In Connecticut and Rhode Island, 28% of workers are self-employed. In Montana, the share is 30%.

The New England states are where it takes longer to build a house.  Because of the short construction season and longer times to complete a project, specialty trade contractors in these states have fewer workers on their payrolls. The 2022 Economic Census data show that specialty trade contractors in Vermont and Maine have some of the smallest payrolls in the nation with five workers on average. Only contractors in Montana have smaller payrolls, averaging less than 5 workers. At the same time, the national average is over nine workers. As a result, independent entrepreneurs in New England and Montana tend to complete a greater share of work, which helps explain the high self-employment shares in these states.

The Mountain division has states with the highest and lowest self-employment rates simultaneously. Montana and Colorado, where more than a quarter of workers are self-employed, round up the list of states with the highest self-employment rates. At the same time, Nevada registers one of the lowest (13%) self-employment rates in construction and takes the place at the opposite end of the list. Only Washington, DC has a lower share of self-employed, 9%. The substantial differences likely reflect a predominance of home building in Montana and Colorado and a higher prevalence of commercial construction, that has larger payroll employment and, presumably, relies less heavily on self-employed.

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